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Duplicate Content

Lesson 20 from: SEO - Website Technical Audit Fundamentals

Kelly Murphy

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Lesson Info

20. Duplicate Content

Next Lesson: Mobile Friendliness

Lesson Info

Duplicate Content

duplicate content refers to instances when more than one page on the site have extremely similar content. Some frequent causes of this are due to CMS error with the CMS erroneously creating two versions of the U R L with the same content or copying and pasting of content during a content refresh or a condensing project. The solution for duplicate content was developed in 2009 and it's called a canonical tag. So first you want to reopen Screaming Frog here, we've got Ragu dot com as an example and you want to examine your set of duplicate U. R. L. S and determine which is the correct or most useful version of the content that you want to direct users to. So here we can see that a lot of the duplicate pages are actually using a filter. So that's something we'll want to flag to the client. And sometimes if you have a huge long list of pages that are duplicates, it's much easier to export these into a C S V and look at them that way. But since here we have a short list, we can just take a ...

look at it in screaming Frog. So once you've determined which U. R. L. Is the true one. So in this instance, it would be our recipes, since all of the other pages here are kind of peripheral to that, our recipes page, then we'll want to document the duplicate urls and their apparent source. So in order to understand what the apparent sources you'd want to do a little bit more digging, you'd want to talk to the developers about what kind of refreshes they've done and how all of these pages have kind of come to be. So as we talked about before in this example, you can see that there is a filter that is causing me to duplicate your L. S. So you'd want to talk to the developer about how we can create a filter but ensure that it does not resolve as a duplicate your L once you've made that choice, you want to have the developer put a rel equals canonical in the header tag of the page to tell google that this is the moral of the set to pay attention to. Or you'd want to make a spreadsheet of pages for the developer to execute this step.

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19. Bonus Lesson - Site Speed Diagnostics and Optimization

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