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What Is A Symbol

Lesson 2 from: Symbol Design for Branding

Mitchel Hunt

What Is A Symbol

Lesson 2 from: Symbol Design for Branding

Mitchel Hunt

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Lesson Info

2. What Is A Symbol

Lesson Info

What Is A Symbol

a symbol is anything that represents more than itself. Symbols helps society function in a quick and effortless way When they tell hundreds of millions of drivers every day to go one direction or another, symbols, help unite nations with patriotism and bring communities together around a common issue with flags. Religious symbols allow people to express a connection with the divine with sign language symbols help people speak where they otherwise wouldn't be able to. The study of symbols and signs is called semiotics. And the deeper you dive into this topic, the more you learn that these little images carry a lot of weight in society more than just providing information. Symbols have a deep effect on how we think and feel, and they can often be interpreted more easily and universally than words. Can these emotional and communicative qualities make symbols a powerful source for designers to consider across their entire practice. But especially so in branding. When you're vying for atten...

tion as a brand, you want to get your message across as succinctly as possible. So your audience understands you right away, and with little room for misinterpretation, your use of a symbol and a brand is an excellent opportunity to get that message delivered effectively.

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