Turn Your Etsy Shop into a Sales Machine

Lisa Jacobs

Lessons

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1 Introduction to Workshop 04:30

2 The Anatomy of a First Impression 15:24

3 The Truth About Online Business 06:17

4 Etsy is a Tool For Your Business 10:30

5 What is Shop Cohesion? 11:56

6 Common Etsy Mistakes to Avoid 13:52

7 Product Photography Overview 46:09

8 Your Product Photography Checklist 02:58

9 How to List Titles Properly 12:37

10 Shop Cohesion Checklist 05:39

11 Examples of Best-Selling Etsy Shops 22:32

12 Get Your Shop Found On Etsy with Tim Adam 13:21

13 Etsy Shop Critiques with Lisa and Tim 1:00:15

14 The Etsy Buying Process 07:42

15 Copywriting for Etsy 15:56

16 Find Your Ideal Customer 13:11

17 How to Stand Out On Etsy 09:04

18 Find New Customers For Your Etsy Shop 20:29

19 Intro To "Market Your Etsy Shop" 05:37

20 The Etsy Marketing That Matters 12:56

21 The Etsy Marketing System 26:44

22 Your Etsy Sales Funnel 09:48

23 Gain Exposure For Your Etsy Shop 21:54

24 Why You Should Create A Marketing Goal 08:39

25 What Should Be In Your Etsy Marketing Strategy? 04:18

26 Build An Etsy Marketing Calendar 25:38

27 Examples of Etsy Marketing Strategies 20:18

28 A Facebook Strategy That Works 10:29

29 How to Go From 0 to 30k on Instagram w/ Kara Benz 53:21

30 Etsy Marketing Review 05:59

31 Build Your Own Etsy Marketing Campaign 15:12

32 Marketing Plans That Won 16:35

33 Boost Your Marketing With Paid Advertsing 17:59

34 Advertise Your Etsy Shop 11:48

35 When to Add Advertising 13:47

36 Build An Ad Strategy 11:17

37 What Type of Ad Should You Run? 31:44

38 Create Your First Ad Campaign 08:04

39 How to Ride a Trend 10:05

40 How to Write An Ad 07:06

41 Attract the Right Customers 04:51

42 Set Your Advertising Budget 11:54

43 Example of An Ad Campaign That Won 25:06

Show All 43 Lessons

Class Description

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.

Session 1: Build an Etsy Storefront That Sells
You’ll learn:

What it takes to get your Etsy shop found online
How to avoid common Etsy mistakes that are hurting your sales
How to fine-tune your storefront to attract visitors and convert them into buyers

You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:

Talk about your product in a way that gets people excited to buy
How to gain big exposure for your brand and products
How to create a consistent business plan with predictable results

Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners
You’ll learn:

How and when to build an ad campaign into your marketing strategy
How to create a successful ad campaign that attracts the right customers
Where and how to advertise your products

Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.

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Lisa Jacobs

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy® storefront.

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Reviews

kathleenc

The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.

TheRecycledLibrary

Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

user 1398951706740261

This class was amazing!! The first day covered changing your Etsy storefront. This was my favorite day, as it talked about product photography in a very basic, replicable way. The best part was that it was all DIY. I have been told for so long to sub out photography to a professional, but this class is all about investing in yourself. It is so empowering to know how to do these things YOURSELF. We then spent the afternoon talking about SEO tips and tweaks. I can't wait to implement these in my own shop. I fee like this information is not clear anywhere online. The marketing aspect was great, and is about exposing your vulnerability and connecting with an audience. Lastly, you learn a SYSTEM that you can replicate time and time again. It goes through the entire calendar year. The cherry on-top was the last day-- advertising. I can't wait to try out advertising once I have the first two areas complete. This course is not gimmicky in any way, and teaches you a very honest approach to connect with potential customers. Awesome instructor-- to the point and thoughtful.