Lesson Info
1. Introduction to Workshop
Lessons
Introduction to Workshop
04:30 2The Anatomy of a First Impression
15:24 3The Truth About Online Business
06:17 4Etsy is a Tool For Your Business
10:30 5What is Shop Cohesion?
11:56 6Common Etsy Mistakes to Avoid
13:52 7Product Photography Overview
46:09 8Your Product Photography Checklist
02:58How to List Titles Properly
12:37 10Shop Cohesion Checklist
05:39 11Examples of Best-Selling Etsy Shops
22:32 12Get Your Shop Found On Etsy with Tim Adam
13:21 13Etsy Shop Critiques with Lisa and Tim
1:00:15 14The Etsy Buying Process
07:42 15Copywriting for Etsy
15:56 16Find Your Ideal Customer
13:11 17How to Stand Out On Etsy
09:04 18Find New Customers For Your Etsy Shop
20:29 19Intro To "Market Your Etsy Shop"
05:37 20The Etsy Marketing That Matters
12:56 21The Etsy Marketing System
26:44 22Your Etsy Sales Funnel
09:48 23Gain Exposure For Your Etsy Shop
21:54 24Why You Should Create A Marketing Goal
08:39 25What Should Be In Your Etsy Marketing Strategy?
04:18 26Build An Etsy Marketing Calendar
25:38 27Examples of Etsy Marketing Strategies
20:18 28A Facebook Strategy That Works
10:29 29How to Go From 0 to 30k on Instagram w/ Kara Benz
53:21 30Etsy Marketing Review
05:59 31Build Your Own Etsy Marketing Campaign
15:12 32Marketing Plans That Won
16:35 33Boost Your Marketing With Paid Advertsing
17:59 34Advertise Your Etsy Shop
11:48 35When to Add Advertising
13:47 36Build An Ad Strategy
11:17 37What Type of Ad Should You Run?
31:44 38Create Your First Ad Campaign
08:04 39How to Ride a Trend
10:05 40How to Write An Ad
07:06 41Attract the Right Customers
04:51 42Set Your Advertising Budget
11:54 43Example of An Ad Campaign That Won
25:06Lesson Info
Introduction to Workshop
Hi everyone. Thank you so much for joining me, I'm excited to be here and I'm excited to talk about how to turn your Etsy shop into a sales machine. So thanks everybody for tuning in and thank you all for being here today. So, turn your Etsy shop into a sales machine is what I named this entire session. That's the name of the game and that's why we're all here, and why I've asked you to join me. We are going to dismantle top selling Etsy shops and we are going to take them apart to look at all of their working pieces. Then once we have them taken apart we are going to study why that shop is working and then put it together in a way that you'll understand, so that you can build those same changes, those same improvements and enhance your own Etsy storefront. The reason that we're doing that is we want to enhance your Etsy storefront so that you can attract the perfect customers. You want customers that are coming to buy and you want customers that are ideal for your product, that you're...
a good match for your brand, and when they visit your storefront, you want them eager to click and ready to shop. So, I'm going to show you how to use your Etsy shop as a powerful tool, that's what we're going to call it today, Etsy is a tool, to help you grow your online business. And it's most likely out there right now, as you're sitting here with me. I know a lot of people already have an Etsy shop established and if you don't, if you're still in the planning or researching stages, you're in the right place also, because I'm really going to set you up with some learning curves and help you along the way. So I know a lot of people when they're researching their Etsy shop like as much information as possible to make that launch as successful as possible, and I have that here for your today, as well. But, most of us, the majority of us tuning in, already have an Etsy shop and we are worried about, we get stuck, we get into ruts, we have to weather slow seasons, it's actually the hardest part of the job. And the question we're asking ourselves today is your Etsy shop is out there, is it doing it's job? So it has a job to do and is it attracting the right visitors? When the right visitors come is it getting them into the shop? Is it making them eager to browse, hungry to click, that's what I like to call it, delicious photography, and delicious storefront will leave buyers hungry to click and ready to shop around. And if they're doing that, if they're visiting, if they're browsing and they're shopping around, is the Etsy shop converting them to actual customers? Is it bringing you sales? It should be doing all of that. That is your Etsy storefront's number one job and because we all start out on Etsy, and it's sort of our entry way to business, and it's sort of, I call it the gateway to entrepreneurship 'cause that's what it was for me, it turns into a hang out, and I don't know about you, but once I started my Etsy shop I would go visit my own storefront and just stare at it, and just gaze at it, and I loved it so much, and so I spent a lot of time there, and it turned into a hang out. I used to talk in the forums all the time. I used to make treasuries and just spend a lot of time there, and as I was hanging out there so much and it became more of a hangout then a work spot, I forgot what it was supposed to be doing for me. And I'm sure a lot of you can relate. I'm sure a lot of you use Etsy as more of a hangout, a place where you go to be around like-minded creatives, but that storefront has a job. Moreover, your perspective becomes too close. This is a creative business, this is a personal business, we're passionate about what we do, and I always like to say that creatives can't see past the tip of their nose when they're building online businesses because everything is so personal. So it's hard to tell on your own what is not working or what is working. It's hard to see that because you really can't see past the vantage point of your own nose. So it's helpful to look at other people's shops and what's working. It's helpful to look at what's not working on other people's shops and then translate that to your own.
Class Materials
Bonus Materials
Bonus Materials with Purchase
Ratings and Reviews
kathleenc
The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.
TheRecycledLibrary
Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!
Kaitlynd B Zimmer
Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer