Your Product Photography Checklist
So let's look at a product photography checklist, things that you can do right now to start to make a list of things that you can, you can improve. But let's, I'm gonna walk you through the questions here real quick, and you can write them down, and you can pull up one of your product listings that you have right now and start to just think to yourself the changes that you can make. So first question, is the product the main focus in the picture? Is it the main focus? And we get staging is a big thing right now. The popularity of Instagram is a big thing right now. So everybody's staging, and staging is fine. But make sure if you do stage a photograph, that the product stays front and center, that the product is the main focus. Does the, does your product, question two, does your product stand out as the focal point? And can you immediately tell what it is? That's a big question. Like I said with blankets, if you get up on top of a blanket and you take a picture of the top fold of a bl...
anket, what's for sale there, I don't know. It could be a fabric, it could be a baby blanket, could be a king size blanket, you have no idea. But that's what good product photography should do. It should be able to, your visitor should know immediately what the product is and/or what it does. The next question you're gonna ask in your product checklist is is your picture bright and clear? Is it clean and uncluttered? Either of those things is gonna distract, is going to distract your visitor, distract the buyer. Is it interesting? Does it make you wanna click? Is it appealing? If it were a standalone item, if it were in an art booth, would it pull you from across the room? That's important too. And if your message is consistent, if you use those three adjectives you named to describe your brand, it will do that. It's speaking for you. Your product photography should speak for you. And that leads me to the next question, does that product match the shop? Does that product photography represent the brand message that you've been sharing. Because it's your job to be one brand, one message, and be that consistently. Is your product photography doing that for you? And last question, does that product make sense with the other listings? Do your items make sense and do they belong together in the same shop? Is the same customer buying all of the different products you have? Will they love everything? Will they wanna keep adding to cart once they get there?
Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.
Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy® as as it’s meant to be used - as a sales platform.
Session 1: Build an Etsy® Storefront That Sells
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale. Session 2: Market Your Etsy® Shop to Sold-out SuccessYou’ll learn:
- What it takes to get your Etsy® shop found online
- How to avoid common Etsy® mistakes that are hurting your sales
- How to fine-tune your storefront to attract visitors and convert them into buyers
Get paying customers to your
- Talk about your product in a way that gets people excited to buy
- How to gain big exposure for your brand and products
- How to create a consistent business plan with predictable results
Etsy® storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.
Session 3: Advertising for Creative Business OwnersYou’ll learn:
- How and when to build an ad campaign into your marketing strategy
- How to create a successful ad campaign that attracts the right customers
- Where and how to advertise your products
Etsy® is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.