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Turn Your Etsy Shop into a Sales Machine

Lesson 8 of 43

Your Product Photography Checklist

 

Turn Your Etsy Shop into a Sales Machine

Lesson 8 of 43

Your Product Photography Checklist

 

Lesson Info

Your Product Photography Checklist

So let's look at a product photography checklist, things that you can do right now to start to make a list of things that you can, you can improve. But let's, I'm gonna walk you through the questions here real quick, and you can write them down, and you can pull up one of your product listings that you have right now and start to just think to yourself the changes that you can make. So first question, is the product the main focus in the picture? Is it the main focus? And we get staging is a big thing right now. The popularity of Instagram is a big thing right now. So everybody's staging, and staging is fine. But make sure if you do stage a photograph, that the product stays front and center, that the product is the main focus. Does the, does your product, question two, does your product stand out as the focal point? And can you immediately tell what it is? That's a big question. Like I said with blankets, if you get up on top of a blanket and you take a picture of the top fold of a bl...

anket, what's for sale there, I don't know. It could be a fabric, it could be a baby blanket, could be a king size blanket, you have no idea. But that's what good product photography should do. It should be able to, your visitor should know immediately what the product is and/or what it does. The next question you're gonna ask in your product checklist is is your picture bright and clear? Is it clean and uncluttered? Either of those things is gonna distract, is going to distract your visitor, distract the buyer. Is it interesting? Does it make you wanna click? Is it appealing? If it were a standalone item, if it were in an art booth, would it pull you from across the room? That's important too. And if your message is consistent, if you use those three adjectives you named to describe your brand, it will do that. It's speaking for you. Your product photography should speak for you. And that leads me to the next question, does that product match the shop? Does that product photography represent the brand message that you've been sharing. Because it's your job to be one brand, one message, and be that consistently. Is your product photography doing that for you? And last question, does that product make sense with the other listings? Do your items make sense and do they belong together in the same shop? Is the same customer buying all of the different products you have? Will they love everything? Will they wanna keep adding to cart once they get there?

Class Description

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.  

Session 1: Build an Etsy Storefront That Sells
You’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:

  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners
You’ll learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.

Lessons

  1. Introduction to Workshop
  2. The Anatomy of a First Impression
  3. The Truth About Online Business
  4. Etsy is a Tool For Your Business
  5. What is Shop Cohesion?
  6. Common Etsy Mistakes to Avoid
  7. Product Photography Overview
  8. Your Product Photography Checklist
  9. How to List Titles Properly
  10. Shop Cohesion Checklist
  11. Examples of Best-Selling Etsy Shops
  12. Get Your Shop Found On Etsy with Tim Adam
  13. Etsy Shop Critiques with Lisa and Tim
  14. The Etsy Buying Process
  15. Copywriting for Etsy
  16. Find Your Ideal Customer
  17. How to Stand Out On Etsy
  18. Find New Customers For Your Etsy Shop
  19. Intro To "Market Your Etsy Shop"
  20. The Etsy Marketing That Matters
  21. The Etsy Marketing System
  22. Your Etsy Sales Funnel
  23. Gain Exposure For Your Etsy Shop
  24. Why You Should Create A Marketing Goal
  25. What Should Be In Your Etsy Marketing Strategy?
  26. Build An Etsy Marketing Calendar
  27. Examples of Etsy Marketing Strategies
  28. A Facebook Strategy That Works
  29. How to Go From 0 to 30k on Instagram w/ Kara Benz
  30. Etsy Marketing Review
  31. Build Your Own Etsy Marketing Campaign
  32. Marketing Plans That Won
  33. Boost Your Marketing With Paid Advertsing
  34. Advertise Your Etsy Shop
  35. When to Add Advertising
  36. Build An Ad Strategy
  37. What Type of Ad Should You Run?
  38. Create Your First Ad Campaign
  39. How to Ride a Trend
  40. How to Write An Ad
  41. Attract the Right Customers
  42. Set Your Advertising Budget
  43. Example of An Ad Campaign That Won

Reviews

kathleenc
 

The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.

TheRecycledLibrary
 

Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

user 1398951706740261
 

This class was amazing!! The first day covered changing your Etsy storefront. This was my favorite day, as it talked about product photography in a very basic, replicable way. The best part was that it was all DIY. I have been told for so long to sub out photography to a professional, but this class is all about investing in yourself. It is so empowering to know how to do these things YOURSELF. We then spent the afternoon talking about SEO tips and tweaks. I can't wait to implement these in my own shop. I fee like this information is not clear anywhere online. The marketing aspect was great, and is about exposing your vulnerability and connecting with an audience. Lastly, you learn a SYSTEM that you can replicate time and time again. It goes through the entire calendar year. The cherry on-top was the last day-- advertising. I can't wait to try out advertising once I have the first two areas complete. This course is not gimmicky in any way, and teaches you a very honest approach to connect with potential customers. Awesome instructor-- to the point and thoughtful.