Your Product Photography Checklist
Lesson 8 from: Turn Your Etsy Shop into a Sales MachineLisa Jacobs
Your Product Photography Checklist
Lesson 8 from: Turn Your Etsy Shop into a Sales MachineLisa Jacobs
Lesson Info
8. Your Product Photography Checklist
Lessons
Introduction to Workshop
04:30 2The Anatomy of a First Impression
15:24 3The Truth About Online Business
06:17 4Etsy is a Tool For Your Business
10:30 5What is Shop Cohesion?
11:56 6Common Etsy Mistakes to Avoid
13:52 7Product Photography Overview
46:09 8Your Product Photography Checklist
02:58How to List Titles Properly
12:37 10Shop Cohesion Checklist
05:39 11Examples of Best-Selling Etsy Shops
22:32 12Get Your Shop Found On Etsy with Tim Adam
13:21 13Etsy Shop Critiques with Lisa and Tim
1:00:15 14The Etsy Buying Process
07:42 15Copywriting for Etsy
15:56 16Find Your Ideal Customer
13:11 17How to Stand Out On Etsy
09:04 18Find New Customers For Your Etsy Shop
20:29 19Intro To "Market Your Etsy Shop"
05:37 20The Etsy Marketing That Matters
12:56 21The Etsy Marketing System
26:44 22Your Etsy Sales Funnel
09:48 23Gain Exposure For Your Etsy Shop
21:54 24Why You Should Create A Marketing Goal
08:39 25What Should Be In Your Etsy Marketing Strategy?
04:18 26Build An Etsy Marketing Calendar
25:38 27Examples of Etsy Marketing Strategies
20:18 28A Facebook Strategy That Works
10:29 29How to Go From 0 to 30k on Instagram w/ Kara Benz
53:21 30Etsy Marketing Review
05:59 31Build Your Own Etsy Marketing Campaign
15:12 32Marketing Plans That Won
16:35 33Boost Your Marketing With Paid Advertsing
17:59 34Advertise Your Etsy Shop
11:48 35When to Add Advertising
13:47 36Build An Ad Strategy
11:17 37What Type of Ad Should You Run?
31:44 38Create Your First Ad Campaign
08:04 39How to Ride a Trend
10:05 40How to Write An Ad
07:06 41Attract the Right Customers
04:51 42Set Your Advertising Budget
11:54 43Example of An Ad Campaign That Won
25:06Lesson Info
Your Product Photography Checklist
So let's look at a product photography checklist, things that you can do right now to start to make a list of things that you can, you can improve. But let's, I'm gonna walk you through the questions here real quick, and you can write them down, and you can pull up one of your product listings that you have right now and start to just think to yourself the changes that you can make. So first question, is the product the main focus in the picture? Is it the main focus? And we get staging is a big thing right now. The popularity of Instagram is a big thing right now. So everybody's staging, and staging is fine. But make sure if you do stage a photograph, that the product stays front and center, that the product is the main focus. Does the, does your product, question two, does your product stand out as the focal point? And can you immediately tell what it is? That's a big question. Like I said with blankets, if you get up on top of a blanket and you take a picture of the top fold of a bl...
anket, what's for sale there, I don't know. It could be a fabric, it could be a baby blanket, could be a king size blanket, you have no idea. But that's what good product photography should do. It should be able to, your visitor should know immediately what the product is and/or what it does. The next question you're gonna ask in your product checklist is is your picture bright and clear? Is it clean and uncluttered? Either of those things is gonna distract, is going to distract your visitor, distract the buyer. Is it interesting? Does it make you wanna click? Is it appealing? If it were a standalone item, if it were in an art booth, would it pull you from across the room? That's important too. And if your message is consistent, if you use those three adjectives you named to describe your brand, it will do that. It's speaking for you. Your product photography should speak for you. And that leads me to the next question, does that product match the shop? Does that product photography represent the brand message that you've been sharing. Because it's your job to be one brand, one message, and be that consistently. Is your product photography doing that for you? And last question, does that product make sense with the other listings? Do your items make sense and do they belong together in the same shop? Is the same customer buying all of the different products you have? Will they love everything? Will they wanna keep adding to cart once they get there?
Class Materials
Bonus Materials
Bonus Materials with Purchase
Ratings and Reviews
kathleenc
The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.
TheRecycledLibrary
Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!
user 1398951706740261
This class was amazing!! The first day covered changing your Etsy storefront. This was my favorite day, as it talked about product photography in a very basic, replicable way. The best part was that it was all DIY. I have been told for so long to sub out photography to a professional, but this class is all about investing in yourself. It is so empowering to know how to do these things YOURSELF. We then spent the afternoon talking about SEO tips and tweaks. I can't wait to implement these in my own shop. I fee like this information is not clear anywhere online. The marketing aspect was great, and is about exposing your vulnerability and connecting with an audience. Lastly, you learn a SYSTEM that you can replicate time and time again. It goes through the entire calendar year. The cherry on-top was the last day-- advertising. I can't wait to try out advertising once I have the first two areas complete. This course is not gimmicky in any way, and teaches you a very honest approach to connect with potential customers. Awesome instructor-- to the point and thoughtful.