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Turn Your Etsy Shop into a Sales Machine

Lesson 30 of 43

Etsy Marketing Review

Lisa Jacobs

Turn Your Etsy Shop into a Sales Machine

Lisa Jacobs

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Lesson Info

30. Etsy Marketing Review


Class Trailer

Introduction to Workshop


The Anatomy of a First Impression


The Truth About Online Business


Etsy is a Tool For Your Business


What is Shop Cohesion?


Common Etsy Mistakes to Avoid


Product Photography Overview


Your Product Photography Checklist


Lesson Info

Etsy Marketing Review

So, let's just start off by doing a quick review of everything we've covered. Remember that marketing is a big, broad concept and today, my goal was to break it down into three parts. We talked about your marketing system when we open the day, we talked about the six activities that make up the marketing system. I'm gonna review them very briefly so that they stay fresh in our mind. We talked about marketing goals and that you want a specific number, and you want it to be in a short-term period, and ultimately, you want that marketing goal to feed into your bigger goals, your bigger business goals and your dreams for the year. And then we covered strategy and we looked at where to start the baseline. We talked about how to build a marketing calendar to start working out your strategy. We've already looked at seasonal and annual and plans for your business. So, remember the marketing system, it's six activities and it's gonna be built once and working always. It's gonna be easy to enhan...

ce as you go along and it's always easier to look at a working model to find these activities in place, so I like to look at Kara's example and what she was teaching us about Instagram. You can see that for her, reaching, engaging, and establishing trust are all happening in one platform in a very beautiful way. In a very natural, creative, and authentic way. There's no better marketing plan coming together than that in itself and she didn't have to be everywhere. She didn't have to be on LinkedIn, she doesn't have to spend any time on Twitter, she can really hone in all of her efforts on paying attention to Instagram. At the same time, she's always reaching, she's growing at this rapid pace. She's keeping her following engaged and she's always establishing trust. The more that she shows up in their life with the same message, the more that they can count on Kara, the more that they trust her. And she has raving fans, and you even heard during her segment in the chatroom, people were saying I love her bullet journals. I love them, love them, love them. They're waiting for that from Kara and I, myself, am doing the same. I love watching her journal, it gives me so many ideas and it's this world of drawing and organizing and planning that I love to be part of, so that's proof that you don't need to be everywhere. And then next, we looked at the customer flow chart and when we're looking at the customer flow chart, this is the reminder. This is when and where all the different places that six activity marketing system comes into play. This activity is not an end puddle, but rather, it's constantly turning, it's constantly inviting new customers and moving them through. And this does not happen without the constant pursuit of exposure. Remember that exposure is an act or instance of being uncovered or unprotected. Marketing always means putting yourself out there. It means asking your Instagram followers when you really just want them to like you, but asking them in a way that makes sense for marketing your business. When you put yourself out there, you wanna make sure that activity all has purpose and the best purpose and the way to constantly make sure your efforts are gonna pay off is to have a marketing goal front and center. This is the best way to incorporate purpose in your everyday marketing. This is the desired end result for whatever you're doing or whatever you're saying online. The marketing goal should always substantially contribute to either growth or profit for your business. Growth and profit is the reason we're all here today, that's what an online business is built on, either growth or profit, or a combination of both. Now, remember, this number is a specific figure and you always want to make it a realistic stretch for you, so what you think you can earn, stretch it just a bit 'cause you always wanna be stretching your business and trying a little bit harder. And finally, here's one more quick look at the simple, yet effective marketing calendar. And so, this is always my baseline and really all it is is the next 12 months at a glance and you're going to customize your own plan using the guidance that we talked about in the marketing calendar segment. All in all, when it comes to marketing, that is a lot of moving parts. There's a lot that goes into it, there's no question, but once that material is understood, once your marketing is understood, once you realize what it's your marketing's job to do, it starts to become a lot more easier to execute for your own business. This, your whole marketing campaign, the grander scheme of things, your marketing system, is not something you should be worrying about every day. Rather, you take this marketing knowledge and you take everything that your marketing is supposed to be doing for you and you use it as a key, the key for your business and you check your answers against that key. So, as you're going, when you're doing monthly reviews, you wanna come back to this marketing information and you wanna make sure that you're on track, that you're still working towards your desired goals. That your marketing efforts are still contributing something, that you're always answering what's in it for them whenever you're putting something out there online. And just don't worry about it every day, but use it in your review to make sure you're on track.

Class Description

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.  

Session 1: Build an Etsy Storefront That Sells
You’ll learn:

  • What it takes to get your Etsy shop found online
  • How to avoid common Etsy mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:

  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners

You’ll learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.

Class Materials

Bonus Materials

How To Beat The Overcrowded Market Guide

Bonus Materials with Purchase

Build a Storefront That Sells by Lisa Jacobs

Ideal Customer Workbook by Lisa Jacobs

Your Best Year Wall Planner

Market Your Etsy® Shop by Lisa Jacobs

Ratings and Reviews

Student Work

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The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.


Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

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This class was amazing!! The first day covered changing your Etsy storefront. This was my favorite day, as it talked about product photography in a very basic, replicable way. The best part was that it was all DIY. I have been told for so long to sub out photography to a professional, but this class is all about investing in yourself. It is so empowering to know how to do these things YOURSELF. We then spent the afternoon talking about SEO tips and tweaks. I can't wait to implement these in my own shop. I fee like this information is not clear anywhere online. The marketing aspect was great, and is about exposing your vulnerability and connecting with an audience. Lastly, you learn a SYSTEM that you can replicate time and time again. It goes through the entire calendar year. The cherry on-top was the last day-- advertising. I can't wait to try out advertising once I have the first two areas complete. This course is not gimmicky in any way, and teaches you a very honest approach to connect with potential customers. Awesome instructor-- to the point and thoughtful.