Turn Your Etsy® Shop into a Sales Machine

Lesson 7 of 43

Product Photography Overview

 

Turn Your Etsy® Shop into a Sales Machine

Lesson 7 of 43

Product Photography Overview

 

Lesson Info

Product Photography Overview

You can brand in a way that does not disrupt the buyer. You can brand in a way that isn't jarring. That doesn't throw anybody off and my go to favorite. If we're ever talking about product photography. My favorite example since teaching creative business for all of these years has always been Polestar. The shop Polestar. This business is run by Jennifer. She's an Etsy veteran since and she has over 30,000 sales on Etsy. Any time product photography comes up and that idea that it has to be specific. It has to be styled just so. It has to be on white backgrounds. I'm grabbing her link. I need to show you what Polestar does with product photography. You can see by her photographs that there is no water mark. She hasn't stamped it in any way shape or form. There's no web address on them yet I would recognize a Polestar photograph anywhere. Online, on Etsy. If I see in know it's hers immediately and that my friends is a well branded product photograph. It is so her. It is so what you would...

expect from her and she has perfected her own photographs over time that you could recognize her work anywhere. You would recognize it as her photographs. As her jewelry. From this distance looking at the store front please notice how the images have a lot of different style. Yet they all match. Not only that, there are a lot of different products in there. She is showcasing just in this brief clip necklaces and earrings. Yet the eye moves consistently across the page. Your eye isn't needing to get closer for earrings. It's not needing to back up for necklaces. She has them styled in a way that your eye just seamlessly scans across the store front. In an online store front product photography is everything. It's the presentation. It's the thing that's going to pull your customers in. And for most of us it's a DIY job and that is a good thing. I love to look at a product as shown through a makers eye. I think that product was made with love and then it was photographed with love. And I love seeing how the maker looks at their own products. Lisa. Please. A couple of things that people online were talking about in terms of mistakes. Common mistakes they make. So I wanted to let you know about them and also the in studio audience. If you have common mistakes that you've made and you'd like to share. We'd love that. Ashley in Nashville says her mistakes are pricing too low. Terrible lighting and scattered products. No cohesion which you talked about. And Anushka says I still have a lot of work when it comes to. I still have a lot of work to do when it comes to photos. And finally two more comments. Red Scorpio says terrible photos. The worst, I've had to go through and fix everything. (laughing) And Hand Made by Ed Juarez says poor photography, me too. Lol. It's just a sense of how many people are concerned about their photos and need help with their photography. Anyone else in here feel you do make mistakes like that? I'm always taking other people's advice. Like white background and then I go and spend a bunch of time and money to get this perfectly white background. I mean in my product is a pillow so it's not necessarily super high end stylish white background material. So I think it took away the fun of my product every time I would try to make it look high end. And I don't know. That was definitely one mistake I have made is trying to do the white background and then it's never really white. It doesn't really match. Yeah, absolutely. I have this tug of war with trying to find the image or creating the image that's seen first, right. The thumbnail that everyone sees. Yeah, the main listing thing. And then like, oh my gosh. Do I need to fill in all the other pictures? Like do I have to have a picture for each available slot and then I'm like. My mind starts buzzing. Should I get it from this angle? Should I get it from this angle? Do I need to distance it? And I just get overwhelmed and I don't. Like I just am not sure. I have this self doubt. Like what is going to work and what's gonna have people get a true sense of the product? So when they get it there are no surprises. Yeah, oh yeah. Absolutely. And don't you think sometimes we over shoot that because as we're trying so hard to make sure. Did you know this corner wasn't straight? It was a little rounded, you know. And we're so worried. But they just want to bring it home. Like we've appealed to them and they want to bring it home and they're not worrying about the same things we're worrying about. That's a great point though. Thank you so much for sharing. Please. So one mistake I made at my first month of starting my business. I was in such a rush to get my product online so I would just find a place in my house. Like oh this background looks decent. This wooden wall on my balcony and I'd shoot the photo. And I'd get all my listings out so I could get the site up. And it wasn't until I had lunch with a friend maybe a few weeks after I had opened on Etsy that I showed her the actual product. And she looks at me and she goes Erica. You're photo's are not doing your bags justice. And I was like wow. I'm so thankful that she was so honest about that and saying that the photographs that I put up were not accurately portraying the product. And so customers weren't seeing what she was seeing in person. And it's so important that the customer behind the computer can see that. The same quality as someone would if they were holding the bags. I totally agree. I totally agree. That's a good point. In fact, I'm gonna show you. I've been on that journey and I'm about to show you my journey going through that and trying to evolve. And those are all great points. All great questions and I've been through it. I mean I really have been through it and that makes me even more excited about this material that I have ready for you. Because I'm not a photography expert by any shape of the word. But I have learned to take pictures of my own products over the years. And it's an ever evolving thing and I love it for that. Because once it gets good, it gets really good. Because now you learn you are giving. You are showcasing the product like I said, from the makers eye. And nothing can beat that. Not professional photographs, nothing. Nothing can beat the fact that you took the time to learn. Now you know how to photograph your products. And it looks like how you look at them. Cause I'm looking at. I have one of my bracelets. I look at those bracelets and I find them appealing. I find them interesting. Nobody else could photograph it the way that I want to look at it. And the love that I feel for it. And what I know what it delivers to the customer. Nobody, nobody could replicate that or do it better. So I'm excited we're gonna talk about it. And I'm very excited to hear people are excited about it because I'm excited. (laughing) Okay, so we are going to look at product photography mistakes I've made so that you don't have to. And this is by far the best learning curve I can offer. Again, fully acknowledging the fact that I'm not a photography expert. But I can walk you through my own mistakes and I can show you the learning curve that I went in. And I don't think that there's a quicker shortcut than seeing somebodies mistakes as you go through. And just like you said. All of the different things that I tried. When you know better you do better. So once you get it then you get it and it's gets really good. Okay, this is my first sale. And it's one of the very first listings that I put up in 2010. And seeing this picture is actually the reason that I did not use live examples or audience examples in my slide today. I have a spot in my heart for this photograph. I have a spot in my heart for the person that bought this photograph in 2010. Because now I see it for what I see. I have a trained eye so I know better. I've learned a lot better but when I took that photograph I didn't know it was bad. I thought it was good. I was still looking at a product that I loved. I was feeling for it and I was trying to do it justice. I certainly, just like you. I took it to a spot in my house. Tried to do it justice, listed it online. So at the time that I took this. I was actually decent with a camera. I have a DSLR and I took gorgeous pictures of my family. Family, you know. Pictures that five years later I'm still proud of. I still love these pictures. It's not like my overall photography has evolved that much. But I had never shot product before. I had no idea where to start. So the fact is that I could use a camera but I just had no idea how to showcase a product with a camera. That in itself is its own learning curve. So I didn't realize that anything was wrong with the picture. And it comes from a very vulnerable place. I laugh at myself all the time but I only laugh at myself because it was five years ago. Almost six years ago now and I thought it was so important. The impact when I saw it in my own keynote. Realizing how far everything has come and telling you that because I was in such a vulnerable place. If anybody had critiqued me in a way that I didn't understand yet. Or given me advice that I wasn't experienced enough to implement. It would have crushed my hopes and my dreams. It would have made me self conscious on a thing that is no time to be self conscious about. You have to be bold and you have to be courageous. And you have to believe in your product and believe in your skills. And believe in your ability to evolve in order to get things like this off the ground. And had anybody said anything that would hurt my feelings at such a personal time. I wouldn't be standing where I'm standing today. So why the examples have been removed or why I won't show anything that anybody else is doing wrong during these next three sessions. It's too important. So this was shot. I had a kitchen island and had some natural light. It was a different place where I live now. It's on a kitchen towel as most of the next slides of products are going to be. And I really believed in scale. I deeply valued scale. That quarter was important to me cause I thought if I didn't put a quarter there. (laughing) Nobody would know how big the bracelet was. Or if it would fit. So scale was important so there you'll see a lot of coins in the next few slides. (laughing) Next, okay there's a cell phone. Because I joke about this in blog cause I say believe it or not I once took a pack of bracelets on a cell phone. I never found it and dug it up until I was putting this together. There's a pack of three bracelets on a cell phone. Because why? Scale, because everybody says is this gonna fit and then they lay it on a cell phone to figure it out, right. (laughing) I loved scale back then. And then you can see all throughout. This is happened over months of time. This is no short feet. I didn't understand how to shoot products overnight. And I kept trying and I kept learning. And if I had a good photo I would try to figure out what was good about it. And I kept asking myself. I was constantly reevaluating. I was still shooting for all of these pictures in window lights. In window lights, on my kitchen island. On kitchen towels. And bath towels. (laughing) I don't know why towels but towels were always the baseline. (laughing) And more over I'll still put some bracelets on my arm to take a shot of how they look as a collection. But it's rigid. You can see I had to be like. And then take the picture. Like it all had to be like right there. Rather than just be like clip and look how the picture would be with a pretty background in the back. So these are all first takes of product photography. I did not shoot it 20 times to then find good photos. I took five pictures because there were five slots and I listed them from there. I told you that I took the time to test the marketability and the durability of the product. I did to test product photography. I just listed. Again they're rigid. They're a little uninviting to me today but what you need to know is that all of these bracelets sold. Everything was selling. I was selling out. I was marketing at the time and I was kept continued selling out even with bad product photography. So the point and what I really want you to know with product photography is not to be the best right now. But to always be getting better. Don't be afraid to just start taking pictures and list them online and learn and go through the trial and error. Nobody sees it. Nobody will know if it was bad. And so one thing that I want you to also note is you might not see this cause it might just look like a bunch of bad photographs to you. But I notice that the product is starting to come forward. I notice that as I was looking through pages upon pages of bad product photography. I noticed that even from looking at the last slide which is hard to take in. And it's hard to find where ever the product is in that picture. It's blurred against a dark back drop and everything like that. I notice that down here with the chameleon and the tiger's eye at the bottom right there. I'm starting to see it clearer. And of course you need a safety pin to know. (laughing) If the bracelets will fit. If you don't. (laughing) If you don't put a safety pin beside your bracelet you'll never know if it will go on the wrist. (laughing) I kept going. I kept trying. There's three things here that I want you to notice in all of the bad product photography and that is the scale that I'm trying to demonstrate but I don't know how yet. There is scale. Scale is important in product photography. There's lighting which I'm trying to get but I don't know yet and that's also important. And there's the perspective of the picture. Really where am I looking that picture from. All things all very important to your product photography. So when you're learning and when you're adjusting and when you're evolving your own product photography. Remember that those are the things that are gonna make or break a good photograph. Scale, lighting and perspective. So it's something where you want to work on and what you want to be paying attention to. So I'm showing you that before. I'll call it the kitchen towel phase. Before I left the kitchen towel. (laughing) Before I left the kitchen towel phase I was watching. Etsy had a home page at that time where they showcased favorite products. They loved if you would zoom in close and it was really blurry. So like that. I was sort of getting creative. I wanted to get creative with these photographs. I wanted Etsy to notice me. So I'm getting creative at the top and I'm trying to make a better thing. And I'm also adding creative batch ups so there fake hydrangeas in the background. I have no idea. They don't even match the kitchen towel. In the kitchen towel phase. I have no idea what they were doing there. But I'm starting to experiment so it doesn't matter that they're bad because I can see that I'm starting to experiment. And that's the one thing that I need to do to start evolving. I need to start experimenting. And I am still loving scale because there's still safety pins. But all of these pictures are clipped in order so you're watching them evolve. What I like. What I'm seeing when I'm watching myself go through this as in my history. Like again, these are years ago. Pictures I've taken years ago. In that bottom photo something's getting interesting. I like it. That bottom photo is teaching me so much. I can see the different shapes of the gem stones. I can see the detail. I'm really starting to see a product that I love and now my product photography is starting to represent that product that I love. All through this experimentation. I think there's mood in that photograph. I don't mind that it's a little bit bad. I don't mind that there's a kitchen towel underneath the product. I like the mood and I can see something is happening there. So now things are getting interesting. Oh, white background phase. You said you want to try whatever people tell you and I did that too. But I don't mind it because seemingly overnight in my product history. All of the distractions went away. All of it. There were no more different colors. There were no more kitchen towels. I never touched a safety pin again. I realized that the coins weren't important. All of the distractions sort of vanished and the extra objects were removed and from that picture. The one I just showed you, that's chameleon. One of my favorite stones. What I realize, I love the detail I find in that picture. I started focusing more on that. The extra objects are gone. I invested in a 50 millimeter lens. It's the one thing I know about photography. The 50 millimeter lens is the thing that makes what you're focusing on pop and then sort of blurs the rest of the picture and sends it to the background. I love, it goes with my style. And I love shooting product photography with a 50 millimeter lens. So you're looking at the amethyst particularly on the bottom. You can see that's an example that I would use on the 50 millimeter lens. You can see how the front is very detailed. Very in perspective. And then the back goes away. So that wouldn't be a main listing. But that's one of my five listings because now you're getting a close up. You're seeing what that gemstone looks with a little light into it and that's some details. And details I love. Please. You are loving this lesson. (laughing) And I think what's great about it is. You know I think people. We all share similar mistakes and to hear that you've been so successful but you went through a period where you also. You know when you were saying paper clips and quarters. Like it's great for us to hear that we're all sort of in this together. We all make those mistakes and it's great that we're learning from your experience so we don't have to make the same mistakes. So it's awesome but people are saying. Some one said oh my God, you are adorable. I'm learning a ton and enjoying you in the class so much, thank you Lisa. Thanks so much. And Handmade by Ed Juarez says I wish I saw this class before I started. And finally Ashley in Nashville says she's hilarious. So great that she's sharing all of this. And I just want to thank you for sharing your story because it's so powerful to hear about your mistakes and your growth along the way. So powerful for everybody. There are also some questions that I'd love to get to right now if you don't mind. So Little Girls Perls says does anyone know what the dimensions should be for product photos on Etsy? Is there a dimension? There probably is. I don't have those numbers with me. I don't even. That's a good question. Does anybody know? I think it depends on how you want your. Like if you do square it will set them all up as square. If you do them rectangle, set them all up as rectangle. I agree, cause if you upload a pin size listing. It appears and then it will be pinned as the pin size listing. I agree, it seems to always adjust with whatever picture I'm uploading. I don't know if there's a standard or a best suggestion. I think they suggest that you upload a good size cause they have that zoom in feature. So if you have a smaller resolution it won't. When you zoom in it might not look so great. That's my professional opinion. Yeah, I'm so glad you're here. (laughing) Yes. I do notice that when I have uploaded photos that are not squared. When my thumbnails show on my store front. The product gets cut off. So I usually aim for square or something close to square. I agree. I've seen the edges come up on my product photography as well. But I don't have the specific dimensions. But that's a good question. Okay great and Diane had a question. Elsa Naul Caball had a similar question. Is it better to show product alone or in use? On a body or off? Naul Caball does jewelry photos and she's wondering. Is it better to not have only the products shop but also lifestyle shop with a model? So is it better alone or in use? On body or off when on a model or not? I love it both ways. Especially for jewelry, I love it both ways. We're actually going to talk about models and mannequins and how they bring the product to life. And they do scale without overdoing scale. So I like them done both and I'll be showing you some examples of how that works. And I don't think. My example is going to be Pixie Bell. She's gonna come back up on the screen. She has every listing in her shop on a mannequin or on a real human model. And it looks great and that works for her. Especially with the nature of the product. But when you are. If you have a product like my bracelets and then you get a model and then you have a handful of bracelets that are on the model. That will look good mixed in. Don't feel like now you have to get. That doesn't have to be completely styled because if you're always on a model you're not gonna be able to learn your product photography like you need to. Sometimes it has to be a stand alone product as well. But it's good to have a mix and I like both actually. And finally, Anushka asks. How do we make a good photo of a larger item? For example, she makes bags. Big bags and totes for the beach. Another woman Diane, feels like large products are hard to take photos of. So there's two questions from two different people about how to do that. Large products are incredibly, incredibly challenging. I can absolutely relate. So when you say my products are take on a beach then your product photographs should go to the beach. You should lay them out and take them. That's goes with perspective on our subtopic of product photography. And we are going to be talking about perspective. But let me give you preview of it because it's such a good question and I want to touch on it now. I'm going to talk about how to. Where to place yourself when taking a picture of your product photograph. When I think of a large item I automatically think of a blanket. Because blankets are huge and how in the world do you take a picture of blankets? And so I want you to be thinking about where you would stand in a store to view it? And so when I go through Ikea they have all the blankets. I noticed their display is all the blankets hanging up above. And why are they doing that? It's so that you can see and make out the entire product from walking past it. So we are really going to get into is. It's a very interesting conversation. Looking forward to it. Okay great. A couple more questions came in that I wanted to get to. Linda Metcalf asks what about people who sell art prints? Do you like mock ups in frames?e Love them. (laughing) A little bit. (laughing) Yes, I love them. Yes, it's really great. It's a great way to help the customer try the product on in their home. And we're gonna talk about this. We always try the product on in our mind before we actually bring it home. Or before we actually even touch it. So it's a great way to help the customer visualize what that's gonna look like in their home. Love, love mock ups. Great, very clear answer there. And Spooky Moo asks I think it's hardest when you want to take a photo of just one item. Is it alright setting the scene with lights etc if you're spending all day taking photos of multiple items? I think she means just set the scene once and take multiple photos in the same setting. Yeah, yes and that's another thing I want to talk about too. I like to batch those and I like to create what I call a photo kit. So my photo kit is gonna have backgrounds and materials that match my branding three adjectives. Everything is going to match that and I keep the same backgrounds to keep things consistent. And then I batch all of the materials into that little display. I have it all set up, I batch through. Okay, great. Please. I'm just curious. Throughout this whole process are you evolving just by experimentation and your own desire to keep taking photos? Or are you putting these online and seeing what gets more favorites and views and kind of altering it more towards that style because it has better responses? That's a great question. I'm not much of a data collector or an AV tester. I try cause I know it's so good for business but I'm not. So my thing is I'm just trying to evolve my eyes. So I'm looking at other people online and other photographs being. Or other products being displayed online and I'm asking myself constantly. What's better about theirs than is about mine? I'm never trying to copy anybody but if they're lighting looks good or their display looks good. I am immediately trying to say how am I going to incorporate it? So it goes along with the. I'm gonna give you a checklist here in a minute that can help you kind of gauge what's not working and improve it. But it goes along with the workshop materials we have here too because it's going to help you. It's going to prompt questions. Thinks that you can look at in your product photography. Because that is natural to me to say what is better about this photograph and mine looks not like that. And then I say oh, well they forgot the kitchen towel. Or where's their safety pin. And then I realize all that stuff is unnecessary. So it is a constant gauging. And that's more my testing and that's more my data collection style than watching the views and seeing what does better. But I think both work. Alright, so I'm showing you this slide. When I look at this slide this is the energy shot. This is the energy shot to me. It is not professional photography. Never claimed it was. But this is my eye. Looking at a product that I deeply love and me feeling the same way about that product when I'm taking the picture. That I hope that the customer is gonna feel when they bring it home. This is love to me. This is learned photographs but now finally my photography is catching up to the way I love this product. And what it means to me. And notice here that my biggest errors before become my greatest assets. The scale, the lighting and the perspective are now exactly how I want them. I'm looking at the product in a way that's clear to me. That's concise. I'm showcasing the product in a way that I love it. And over time I started to take my products outside to take pictures. Everybody says don't take pictures in direct light. That's like a rule. Direct sunlight, avoid it. But for me I just loved it. It cut down on my editing time. Yes I get some harsh shadows. I'm cool with that. It's fine with me. I still see the product. It still works for me. So I wanted to show you that I shot both of these photos. And two to three years apart. That was my journey with products. It's been every evolving. I hope it continues to evolve. I love taking pictures and showing off the sparkly bits and pieces that come along with my offer. This is one of my first listings with the three pack of bracelets to one of my first thousand listings. To the hematite with the Swarovski crystals there sparkling in high sight. And I was just as happy with the first shot of the three pack as I was with the picture of the hematite. Just as happy, just as pleased. Just as ready to list it online but I always knew that there was more to learn. So like everything, it's everything. Like everything in your business will be. This is going to be constantly evolving and as you learn better. As you know better you'll do better. Lisa, we have a question. I mean an answer for that question about the dimensions for the Etsy photos. So shout out to Theresa for sending this to us. And per Etsy she says we. This is quoted from Etsy. "We recommend using an image that is the maximum of 800 to a 1,000 pixels wide. Using an original image of this size let's shoppers use the zoom button to see the larger image. We do not recommend using images that are much larger than a 1,000 pixels square. Files this large can be difficult to upload." They also say that squared images are preferred. Google is my friend, lol. That's what she said. (laughing) So there's your answer. Thanks so much Theresa for looking that up for us. Great. Thank you so much. That's very helpful. I'm glad we have it here cause it makes it more comprehensive. Okay so the customer wants to take in the product. Their eye when they visit your store front wants to be able to scan seamlessly and comprehend what you're offering. So in order to improve your product photography you want to stage the photograph so that it's the same distance it would be if it were in a store looking at it. So that was my biggest tip. I looked at Polestar a lot and I felt like. She's gonna come back up again in an example later where I'll show you some of the things that I learned from her. But the distance where you would be looking at a store is a very powerful tip. Nobody's sharing it online. Nobody's thinking that online but we often do it wrong. So here's why this picture doesn't work. It's getting better. It's getting interesting and things are working. But the top one doesn't work because when you're shopping a bracelet on in the store. Let me see if I can get it right. Nobody goes like, that. To shop the bracelet. Nobody's doing that. Nobody's like I don't care about these details. I just want to get right there. And that's what the tope picture is doing and then I don't know if it's cause the safety pin is not missing. So it doesn't make sense. And then the bottom listing too is just a little bit too close. If you were shopping a bracelet in the store you would never hold it like this. So instead, you would think if I was considering this bracelet in the store. You would see it here about that distance away. And if anything I would try it on and look at it like that. So I'm a good distance. That's not a close up shot, right. And so that's important to know. That's for jewelry. There are other examples. So you need natural scale to improve your product photography. You need natural scale. You need proper lighting and you need that realistic perspective. In the beginning I was getting down there with the product. I was shooting from about this distance. I wasn't making it up. Etsy loved closeups at the time. They were always shooting. They were always showcasing. You're nodding because you know. Yeah, they loved it so it's kind of taught us how to shoot and we were all shooting too close. So what I did over time is considered where I would be looking at that bracelet. And I went form really this with the product to up here shooting down. Or out here shooting out and then cropping that square. And if I shoot from the front on the bracelets which sometimes looks beautiful. I still shoot at this distance because that's where I would hold my arm. That's how I would shop in the store. So coming up away and shooting from that larger distance and then cropping it for the store front. I'm gonna keep talking about. I'm gonna drop it here and then I'm gonna show you more examples later. But cropping it for the store front so the eye can move consistently is a big huge improvement for your product photography in your store front. So this is what is the result. So these are all newer listings and you can see I'm far away. I'm seeing this bracelet about the same size and distance as I'm looking it here as I would look at it in the store. So I'm this distance away. And then when I crop it for the main listing all I'm making sure I do is pretty much center the photograph. Center the product so it's the main focal point of the photograph. And if you put that on Etsy's listings that's what keeps it neat and uniform and tidy. Makes it easier to understand, okay. These are gemstone bracelets and you kind of get that big picture when you land there. You can also note that there are some varieties to the backgrounds. I've picked those and tested them carefully. I know they go well with the bracelets and they match my three adjectives. They are earthy. That's not one of my adjectives but it's positive and life affirming and they're everything that I want. Like growth and living that I want in my brand message and now I'm looking at them from a natural distance centered uniform. My eye isn't jarred from close ups to really far away pictures whenever I'm taking those. You want to think about how far away would your customers consider this product if they were in person with it. So like I said with Ikea. There would be blankets hanging on the rack. You'd really get far away from a blanket to then shoot and crop it for the place. The question that we had was how do I shoot these products on the beach? Put them on the beach. Scan way back from them and then approach them as you would in real life. To make you interested in that product. Hat's you'd look at on a rack. You'd look at those pretty close or you'd want to see it on a model so see how it would fit or try it on. Jewelry again, there's all types of different jewelry but I know how I would look at a bracelet. You would look at it from an arms length away. The necklace you might get a little bit closer up on. Because you typically look at your necklace in a mirror. That's how you wear it. That's how you would look at it. You're looking for details and sparkle and then earrings, that kind of thing. There's all different perspectives and different ways that you would shop them. Art, like we had with mock ups. I love mock ups with art. The art mock ups give you so much sense of scale and make you understand is this going to be floating by itself in a wall? Or is it going to take up a big space? Is it going to be poster size? Do I have to shop a lot more to match and fill in that wall? Or what's going to happen with that art? Art mock ups are a beautiful thing and I'm so happy that we have them and that people are utilizing them. And then with things like papers and books, mugs and dishes. They're more of a table length away. You come up out of that. You would always see it from about this distance. You would never see it much closer than that. And so if you use that perspective of how big the item is and how far away it would have to get to get full perspective cause I know it's a challenge. Especially when you get blankets up too close and you're basically showing off a pattern. The customer can't make sense of what that is. They don't know if they're buying a fabric or if they're buying an entire blanket. Up too close it's confusing so you have to try to back out and then you have to try to crop it for a way that makes sense. So we have simplified the backdrops. Don't take the creativity out of the backdrops. Don't take the brand out of the backdrops but simplify them. I wanted to pull some in but I pulled about three backdrops that I go. That goes in my photo kit. And there are pieces of wood that I've stained from Lowe's. Wood that I stained in a color that I like. A lot of the silver sparkle ones are place mats. The brown basket weave ones are place mats. Oh and this. You know how when a shop is doing well. A lot of people try what you're making. I guess it's called copying. (laughing) But I don't mind it. I don't mind it. I think success leaves clues. That's what Tony Robbins says and they're just trying to pick up clues for what's working. I don't get too offended by it but there are what they're called copy cats of the energy shop on Etsy. I don't mind it. They always try to copy this and this is actually coasters that I bought in Africa. So I'm like try to get it. You'll never get it. (laughing) Unless you go to Africa. But I'm not gonna tell you what country it was in. So simplify the backdrops. Get yourself a photo kit. Put together things. Three adjectives, things that match your brand. And then find consistent lighting and it doesn't have to be perfect lighting. It could be mood lighting. It could be highlighting like I love. But find consistent lighting and make it consistent because if these photos were going dark to light. You would not be able to make so much sense of that store front. It would look like they all came from different places and different moods and different days. It has to be the same lighting. So once I decided I'm gonna shoot hin high light everything had to be high light all the time. All the time. If it was cloudy I didn't take pictures. And if that put me behind schedule, that put me behind schedule. Could not be taken in shadows because shadows would not make sense on that store front. It would be jarring. Alright, so I'm gonna pull up. I'm gonna pull Pixie Bell back up. Pixie Bell is store front run by Diane and Christopher. This is a model. This is not Diane or Christopher. This is what she calls the hat that started it all. And like I said, she's a huge presence. This is her profile picture and I would recognize that model on the street. I've seen it so much. Carah's saying yeah. Cause she is prevalent on Etsy. If you haven't seen her yet find her at PixieBell.Etsy.com. But I had the pleasure of interviewing her for my blog. And she uses these models and they help with style and scale. And they really help you understand. The hats have some unique details to them and you wouldn't know how that pixie hat would look on if it were laying flat. It had to be on the model. You had to see somebody wearing it to understand what it would look like on your own head. So she had some photographer friends in her local neighborhood. And she shares finished products with the models for trade. For trade of service. So they're all sprinkled throughout her store front. She doesn't pay for the models but she may pay for the photographer. And then they get to keep the finished product and it helps the models get some different head shots and different styles that they can use. There's a couple more questions that came in through the online audience. And Lawrence Maza wants to know what if you have a rectangular art piece? If you shoot from a distance. If you shoot from a distance you don't see the details. Also they don't fit into the square picture. They get cropped. If you have a rectangular piece. That would certainly be a challenge on Etsy. And if it were a large rectangular piece. I would probably try to put it on the floor. That's what I would go for. I don't have the experience shooting rectangular art. So I'm not speaking as an expert for you. But I would try to put it on the floor where I had a good wooden background. I'm looking at mine because I'm standing on a good wooden background. And then I would try to climb up on a ladder and shoot down for a flat light version. And then I would also try to use the mock ups as much as possible. To show them on the wall. But that would be a challenge because on Etsy we are definitely square listings. That's the way the platform hosts us. So definitely, I can see why that's a challenge. I would just keep trying and keep experimenting. And the next question from Reed Johnson. If your project is a pattern. Is digital visualization okay? Or should one make the product and have a photo of the real thing? If you're selling patters can you just use a digital visualization as your photo or should you actually create the real thing? Oh, so if you have a pattern I would need to see the product in order to sell the pattern. Yes, we all agree. Because otherwise the digital is never gonna do it justice. It just could never make me feel the texture or the details or anything unless that product was actually created. I think patterns are fabulous. I love them as a source of income but I would never just put the pattern and put up the projected results. Somebody had to make that and put the projected result. What you could do is give that pattern away. Let everybody send you pictures of their finished products and then start adding those to your listings. That's how I would set it up. So it's important to have something that people can touch and feel with their eyes even though they're to actually touching and feeling it. Absolutely, absolutely. Thank you. Sure, so as we're wrapping up product photography. The main takeaway is keep trying. No matter what keep trying. Don't be discouraged but keep comparing. Keep self critiquing and your goal at the end of the day is to help that customer try on a product mentally. So just like that last question. Even if you have a digital pattern you need to give the potential customer a way to try that product on in order to sell it. In order to make them think about what it's gonna look like, feel like and everything else. That's very important. The main listing that you use on Etsy should sell the product all by itself. The main listing. Just like I use when I was talking about four strange women as an example. I didn't look at prices. It didn't matter what prices were. I was one time scrolling on Pinterest. This is where this product photography lesson really pops for me. I was one time scrolling down Pinterest. And there were these pictures. There was this picture of yoga pants. Like a yoga style pants. Just comfort pants. Like I work at home I live in those kind of pants. And they were laid out like a flat lay. I could see all the details. I could see the way that the legs were gonna flare. And I could get a sense of the fabric because of the softness of the image. And I start clicking like a maniac. Like I didn't care what those pants were priced. I didn't care where they ship from. I was gonna get them because of that image. And I hate to tell you but that image. That link was bad and it went no where. I never got those pants. But it was a lesson that I learned about product photography. And that I was willing to buy those because that image sold them to me. It was everything I was looking for. Your product images can do the same. That's what you want. You want that main listing to sell itself. You don't want people thinking about how much does that cost when they get there. You want that main listing to be so good and to be so detailed. And to be so your eye in love with that product that it's just a no brainer when they get there. That they're gonna buy it. They're ready to buy.

Class Description

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy® as as it’s meant to be used - as a sales platform.  

Session 1: Build an Etsy® Storefront That Sells
You’ll learn:

  • What it takes to get your Etsy® shop found online
  • How to avoid common Etsy® mistakes that are hurting your sales
  • How to fine-tune your storefront to attract visitors and convert them into buyers
You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale.

Session 2: Market Your Etsy® Shop to Sold-out Success
You’ll learn:

  • Talk about your product in a way that gets people excited to buy
  • How to gain big exposure for your brand and products
  • How to create a consistent business plan with predictable results
Get paying customers to your Etsy® storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here - just specific, direct training for creative business owners.

Session 3: Advertising for Creative Business Owners

You’ll learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy® is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.

Reviews

kathleenc
 

The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.

TheRecycledLibrary
 

Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!

Kaitlynd B Zimmer
 

Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer