The Power of a Same Day Slideshow
So once you get all these enquiry's, then they start coming through the doors, and you start doing interviews, you start interviewing your clients, and the success, or the outcome of that interview, begins with you. You are in control of the success or the failure, of how you conduct yourself through that interview. Remember that the first thing they see, when they come either to your studio, or when you're meeting them out somewhere, at a cafe is you. They know a little bit about your work, because they might have done the Google thing, but essentially, it's you. The way you look and your appearance, and your demeanor, your energy. Within three to four seconds they're gonna make up there mind whether, you're gonna suck the life out of them, or this guy, or this girl is an amazing photographer, I just can't wait to hear what she has to say, or he has to say, so everything begins with you. One of the things that we always become strong believers in, is that you've gotta dress as though ...
you can afford the prices that you're charging.
It's very true.
Absolutely. So a nice neat appearance, always, and you impress them. It's like going out on a first date, each and every time. You wanna impress the girl, and you know, a bit of aftershave goes a long way.
Absolutely, yeah definitely. I think it goes further than that as well, in terms of appearance, we touched on it earlier. Even down to just your display albums, or the prints that you show people. If they're getting a little tired or run down, it's in your best interests, trust me, to freshen those things up, and have them constantly looking the best they can ever look. If you have a studio, even just the smallest things. What's at the front door, is there any rubbish on the floor, or anything like that, that's all gotta be looked at. There are a lot of things in terms of that marketing stuff, that we could go deeper into, sorta touch on, especially that Instagram success, that we've had recently I think is really important. Live feeding out these images, which has been amazing, but. It still comes down to, you gotta shoot these things properly. So that you have the confidence, to put it out there straight away. That brings us to our next big selling point, especially at weddings, and we've had a lot of success with, is doing these same day slideshows. Now if you're not familiar with same day slideshows, what it is, is basically putting a slideshow together, on the day of the wedding, and showing it, at the wedding that night. Say during the reception, just after speeches, something like that. If you think about it, same day slideshow's your ultimate piece of advertising. If you do some big weddings especially, I do some huge weddings. I have 500 captive audience members, looking at my work, for a total of five or six minutes, and at the end of it my logo comes up. I do one thing with my same day slideshows, at the end, which will be very, very important. Let's get into the process of actually getting these things done. Now, you've got to start with shooting things correctly. It makes this whole process a lot easier.
Which makes sense. The previous sessions we've done are all about that. The first thing we do the minute we get to the reception, is have the assistant download all the RAWS, and create a Lightroom catalog with that. We then quickly go through, and we do minimal previews, so they light up really quickly, and we select our favorite 80 to 90 images. You wanna make it short, you wanna make it sweet, you wanna have impact. You don't need to make a slideshow that drags on for 15 minutes. People get bored, and it has a negative effect, as opposed to a positive effect. Then we apply our own pre-set's that we've created, available from roccoryan.com. So to apply effects like black and white, warm tones, et cetera, et cetera, different film looks and so on. This is the really cool part now. We export from Lightroom, using the Animoto plugin, directly through Animoto, which is a company that creates slideshows, and they're based out of New York. We upload the music track, it creates the slideshow for you, instantaneously. You then download the high definition MPEG, on your computer, and you're ready to go. And the process, which we'll show a little bit later on, through Lightroom, is very simple, and it's very, very easy. The idea though is to present, there and then on the night. We're not talking about just having a laptop, a computer in a foyer at a reception, we're talking about full screen projector. Every one sits down, and it is a feature of the evening.
One thing we ask of our couples now, is if they'd like one of these done, is to actually ask their venue if we can use their projector and screen, because most venues will have one, if they don't we have. We have our own projector, and our own portable screen that we can set-up as well, but it's much better if the venue does have one. They usually come down from the ceiling. They're all neatly tucked away, and literally, it's as easy now as plugging in a HDMI cable into the wall. If the audio is an issue and we can't get that playing, I always have the track on my phone as well, and I give my phone to the DJ, and I get him to play the audio track, as I press play on the slideshow. But everything must be synced up to that audio, obviously. You've gotta use the same audio track so it syncs up properly, but that's just a quick solution if things go wrong, and we can't get the audio to play in a very quick amount of time. So we're actually gonna show you one that we did. Roc and I shot a wedding together in Barcelona, which is amazing. We shot the wedding together for a... Well, Lindsey, who's a photographer actually. It was an amazing experience, her dad John is a photographer as well. Lindsey's wedding was pretty special wasn't it?
It was, the pressure was on 'cause, we're photographing photographers, so it was great.
And Lindsey if you're out there, hey guys, and I hope you enjoy the slideshow again. (chuckles) So we'll play that out.
Yeah, let's have a look at one. (soft dramatical music)
There you go. (chuckles)
Same day slideshow.
Yeah. I think the really cool part about that was, we actually with that particular slideshow, it was quite an intimate wedding. So we held off on showing the slideshow until the next morning, when they had a brunch, sort of breakfast together didn't they? It was beautiful to see the reactions, especially from mum and dad, was absolutely gorgeous. This is actually something that we now charge for, as an extra on our price list. However, if I was probably starting out again, this would be something I'd give away for free, to every single wedding. It's incredible what it does, for wedding bookings especially, either that night, or the week following, is just absolutely crazy. What I do though, right at the end of playing a slideshow, let's say it's a big reception, the slideshow's played, everyone's cheered and yelled and screamed, and everything else, is that I make sure that I'm visible at some point, make sure I'm visible. Either I go up to the bride and groom, give them the big hug, or something. Just a point of reference for people, so they know, after that slideshow's done, they know who to come up to to get the business card, or whatever it may be. So that's another important part, have a lot of business cards on you, because I know I constantly run out as soon as I've played one.