Copywriting for Crafters with Lisa Jacobs

My initial thought when starting the Copywriting for Crafters class was not what I was expecting when learning about copywriting (legally protecting my intellectual property), Nonetheless, Lisa was amazingly detailed in explaining what and how I should be writing my product descriptions to form an connection with my customers and generate that sale. Exceptional class.

Amazing course. Be sure to take notes because the information here is so valuable.

Thank you for this. I am just starting out and am still deciding which products to sell. I have so many ideas. During this presentation I created a draft of an Ideal Customer. As I thought about how a few product descriptions would might read if I spoke to that customer, I could better see which product ideas are solving a "challenge" and which ones are not. If a product idea is not solving a "challenge," I can abandon it.

I cannot wait to see how the principles I learned in this class will convert my views to sales! I finished the class and immediately starting editing my product listings to ensure that I met my customers in their "mental dressing room." It also helped me to see how important it is to include a call to action. Incredible class, Lisa! I will be back for more once I finish making changes that need to happen NOW.

The information and how it is relayed has changed my entire business! Thank you so much for sharing your skills. I'm eager to learn more from you!

Definitely a high quality course. Though my product isn't exactly what this class was targeted to, I feel like I came away with lots of practical information to use in my product website. I'd recommend to anyone who wants to up their game or even learn more about copywriting if they've never done it before.

I have bought a great many of Creative live courses and this has such exciting information I cant stop thinking about how I can apply it and how it will change my business. The information is explained and delivered so well, I am so gratefull. This course is gold, thankyou Lisa.

Can't keep silent ( as I usually do :)) This is the first time when I'm actually watching the class, not listening, and even don't think about doing something else in paralel, or going to grab some food, or even to go to the toilet! The class is absolutely the best I've ever seen! And it's so much more than just about copywriting. Can't wait to rewrite all my Etsy listings and to post some good content to my social media! Thank you very much, Lisa! Thank you, Creativelive team!

This class is amazing - Lisa does a great job demystifying the Etsy algorithm as it relates to listing product. She gives specific examples of "okay" copy and how to turn it into great copy that will translate into actual sales! I have tons of work to do now, but so grateful for this course and Lisa's great instruction.

In building my own website, I was struggling with copy, writing is not one of my strengths. I asked a couple of friends for help but didn't really get any. I decided to buy this course and by the end of it felt confident enough to do it myself.

Speechless. Worth every dollar. I highly recommend.

I'm already on the next to the last segment. Having just purchased this class last night. Thanks to the referral by Dan Safkow of "Making it on Etsy". As I mentioned to him today- "Lisa's Creative Lab class is GOLD. Best $ I've spent all year- AND last year". ~So, I'm treaking all of my online shop's listings. Yay! I'm also glad to learn about (and take advantage) of the amazing resource for folks like me, and the crowd I run with --> CREATIVElive in general.

This course is so helpful and well worth the money. It's broken into sections making it easy to do in parts and so easy to follow Lisa Jacobs. Lisa explains it so effectively making it so easy to learn and a pleasure to listen to. There are great questions from actual Etsy sellers and a complete workbook to fall back on. Great course and highly recommend it. Many thanks Lisa Angela

Without being intimidating, Lisa Jacobs is powerful and articulate in her delivery. Her dedication, expertise and warmth are evident in each session. Throughout the course, Lisa reminds us that our customers—both potential and current—are flesh-and-bone people. Therefore, the content and copy writing on our websites must show the same careful attention we would exhibit in face to face interactions. In my opinion, some of the most salient course features are: the explanation of the distinction between content and copy writing, the marketing umbrella and its application, and of course, useful tips and real-life examples on how to write good, attractive content and item descriptions. Overall, this was my favorite class from the "Increase Your Holiday Sales Seminar." I happily recommend it without hesitation to creative business owners offering products or services.

This is TERRIFIC course, and Lisa is a superb instructor! She’s genuine, high energy and man did she pack a ton of info into a one-day course!! She offers real. and practical, put-it-to-use-now methods, and I’m excited about changing things up with her suggestions. It was a pleasure to tune in for the day. My head is full of ideas. I’m so glad I purchased this course – I’m already looking forward to watching it again to glean even more gems I can put to work.

I love that Lisa has "new agey" products in her shop, as it helps me to really relate to her teachings because I do too. Because often it feels difficult to translate worldly knowledge like marketing and copywriting into the field of working with spirit, but Lisa seems to do this easily AND stay in integrity. Other new agers who want to get their crafts-with-intention out into the world with more influence should definitely watch this class.

Fabulous. Straight to the point and clearly presented. Thanks so much Lisa!

AMAZING! Lisa Jacobs gives it her ALL! You can tell her heart and soul is in this. I didn't know I needed this information but it's exactly what I have been missing. Thank you Creative Live for bringing it. I am very impressed with your teachers and generosity.

What a fantastic class! Lisa delivers so much information in an easy to understand way, with concise examples of dos and don't using audience members' actual product listings. Broken down into basic steps and copywriting template, Lisa shows us how to assure our customers that we understand their needs and their fears, and tell them how we are uniquely positioned to meet those needs with our products.

I've been following Lisa's blog for a few years now. She's a wonderful instructor, explaining the marketing content and having us think about the need categories of our DC. This is a great course.

I've seen several Creative Live classes, and this is the BEST class yet! Lisa Jacobs is amazing. I had to buy the class because I couldn't take notes fast enough. There's so much good information, it's going to be fun working through all of it to improve my content and copy writing.