Identify Your Value Proposition
Identifying and naming your value proposition. Now your value proposition is something that is fairly misunderstood. It's fairly mysterious. It's a phrase I didn't even like to use for a long time because it got people really nervous, (laughs) and really, insecure in what they were talking about. And it's really understandable, because it can be difficult to clearly, concisely, compellingly, meaningfully talk about what you do in a way that actually matters to other people. Why? Because we're idea people. We love what we do. We're passionate about the ideas that we're exploring, the creative opportunities that we're getting our fingers into. And because we're so deep into it, it's hard sometimes to make it relevant or to easily make it relevant to other people. But, the good news is that there is a step=by-step formula, a step-by-step process that you can use to really nail that value proposition so that once and for all, you can take that core offer and talk about it in a way that ins...
tantly makes sense to the customers that you want to have buying that product. So here we are in our lesson plan for this class. We are still just getting started here in lesson three. But if you haven't had many ah-ha moments yet, although I'm hearing from lots of people that they have, this is going to be a place where things really start to gel. And by the end of this session, you're going to have a value statement that you can use on a sales page, in an about-me page, on a product description. You're going to be able to clearly, concisely, compellingly, meaningfully talk about what your offer does for your customer in a way that you've never been able to before. And then from there, we're going to start talking about what it really looks like to experiment with this core offer, to make sure it's as good as it possibly can be so that the yeses come as easily as they possibly can and so that you know what that business is going to grow into in the future.
Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?
But what can you offer your customers to grow your business?
Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.
If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.
Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).
Don't you want to create a system that will allow you to work less and earn more?
In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.
By the end of this class, you will be able to:
- Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
- Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
- Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
- Spend less time in creation and delivery mode and more time doing the things that GROW your business
- CONFIDENTLY plan what you’ll offer and when based on your customer's feedback
- Describe the VALUE behind what you’re offering in an easy-to-understand way
- Explore possibilities for SCALING products—beyond whatever the hot trends in product development are
Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.