Identify Your Value Proposition
Identifying and naming your value proposition. Now your value proposition is something that is fairly misunderstood. It's fairly mysterious. It's a phrase I didn't even like to use for a long time because it got people really nervous, (laughs) and really, insecure in what they were talking about. And it's really understandable, because it can be difficult to clearly, concisely, compellingly, meaningfully talk about what you do in a way that actually matters to other people. Why? Because we're idea people. We love what we do. We're passionate about the ideas that we're exploring, the creative opportunities that we're getting our fingers into. And because we're so deep into it, it's hard sometimes to make it relevant or to easily make it relevant to other people. But, the good news is that there is a step=by-step formula, a step-by-step process that you can use to really nail that value proposition so that once and for all, you can take that core offer and talk about it in a way that ins...
tantly makes sense to the customers that you want to have buying that product. So here we are in our lesson plan for this class. We are still just getting started here in lesson three. But if you haven't had many ah-ha moments yet, although I'm hearing from lots of people that they have, this is going to be a place where things really start to gel. And by the end of this session, you're going to have a value statement that you can use on a sales page, in an about-me page, on a product description. You're going to be able to clearly, concisely, compellingly, meaningfully talk about what your offer does for your customer in a way that you've never been able to before. And then from there, we're going to start talking about what it really looks like to experiment with this core offer, to make sure it's as good as it possibly can be so that the yeses come as easily as they possibly can and so that you know what that business is going to grow into in the future.