So the first thing I'm gonna do is the alignment exercise, which I did with you guys and this way I'm gonna do it up, they're here this way. So here we go and I'm always checking the time and making sure that we're doing it. So give me a beat. Give me a three, give me five minutes on the clock and ladies, here's what we're gonna do, um, I'm gonna have myself up here at the end, and I'm actually gonna include chris to since now that we know chris what's your last name, that makes sense c d j c and then we'll start out here with l d and d what's your last name and susan sg sg perfect. I'm just using initials just so that it goes faster. We have a few hours together. Um chris, what do you want to get out of there a couple hours? We have to go way get a smart team, but I think there are some conflicting views on some critical issues. So the alignment of alignment which consumers alignment on user, specifically got it, and that would then translate into the prioritization of the user aspect...
s. What traits are most important to be able to address those users? Not in the long term, so it's a space just privatization privatization assumes that it's now so a lineman abusers protestation anything for you personally like you want to get out of it like not just for the business game plan that leads to siri's eh siri's eh so that's good to know thank you appreciate that knowing everything is uh knowing is half the battle as they say so and I'll go I'm noticed I'm working backwards so sg um I think prioritization is a big one as well like we have we have a lot of opportunities and we need to teach ahead one works okay we're going to be in one word salat organizations one another one I would love to know a little go deeper on the customers because that comes that falls over in the marketing and helps with what my specific job it's customers so maybe somebody stories inside like inaction cool anything for you personally like that you want to get out of it I'm down with cirie zaha's well I know you personally you can't copy chris I think that I just wanna have fun with it I think you're fun a lot of times we're in a basement with just our team and here were out with the world like it thank you so much I appreciate that that that's actually a good one the fun one is awesome dee okay I would say like tio figure out howto we combine communicating the value of our service with the ease and simplicity that parents need to use, it got it so value versus he's. I love that thank you so much, one more or tomorrow you, uh, for the road I'd love to learn more about this process. I'm just excited to hear you teach the process excellent. Lovett to learn more about the process so those air to that one is personal and one is for the team. Thank you, and last but not least, I'd like to know really what our reason for being is with the mobile app. What problem are we solving? For whom? I mean, and in the mobile being mobile. So my handwriting is a little like sloppy sometimes I do for the most times understand if you're at home trying to read this, my apologies, I'll try to write a little bit cleaner, but when I'm in a hurry or I'm fast all right, a little sloppy that's, okay? Or when I can't spell something, I'll just scribble it and like, it would be kind of like, you know, hydrographic, so being mobile, um, and then give me tomorrow so I'd like as a team to walk out of here all knowing what we're doing next and wine. What's next and why I like that that's awesome and for you personally for you I think this u ex process should be dna in every company, so I'd like for us to start this in our dna now and take away this process that we can repeat ourselves awesome! I love it so repetition that's what, whether it is, I put it up a dna so I'm using black my favorite type it's a sharpie flip chart marker and then I'm gonna switch to red and I'm going to go down backwards on ly choose one if we could only get one of those things out of the session, what would it be? The excellent awesome interesting so that already tells me a lot in terms of what to prioritize the session to get out of it. So di value and he's that's an interesting one thank you. Um, susan deeper customer insight, deeper customer insights awesome and chris out of all three line users prioritizing siri's aid prioritized boom that makes sense notices I'm there, I'm in the session it's actually also I'm I remember and I should have probably filled it out earlier but I want to share my experience and my my my what I this right I want teo facilitate sheriff is so this is share experience one is facilitate the process on dh the third one is fun so I'm sharing that with you so notice you start seeing similarities of the ones that match sometimes themes come out it's like fun, fun, fun fun finally like you know, forget the agenda we're using you know, do so since all of these I know I'm going to give they're kind of like it given I'm gonna choose fun let's make the session fun so if I were to unite all those things again I broke them down into points and I forced you to prioritize remember what I showed you this morning? The goal of our session goal is to bring you ex too smart feed as dna a um uh understand value versus ease which is a prioritization exercise have deeper have deeper customer customer so there's a spelling one right there understanding comma prioritized oh well having fine tall order, right? So the goal of this session is to bring your ex to smart feet as part of our dna understand value versus ease what's valuable to the user versus how easy it is to use have deeper customer understanding and prioritization or prioritize all having fun. Does that sound like a session that we want to do great that's a collective goal? Does that make sense? Great I need to accomplish that now during the session I will put the society measure as whether we're accomplishing this in the whole session. And I move on to the next exercise.
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Create and interpret user profiles
- Accurately assess business goals and requirements
- Sketch wireframes for a website and mobile app
- Facilitate an efficient UX design session with tools that work
ABOUT JOSE’S CLASS:
Navigating the UX design of a digital project can take weeks and even months - in Fast and Effective UX Design: Learn the Process, design veteran Jose Caballer boils it down into just one action-packed session with a real client.
The designer’s role on a team is changing in the start-up age, and navigating competing interests and priorities on a team can be challenging; Jose demonstrates how to facilitate the UX design process with confidence, efficiency, and finesse. In this rare opportunity, watch him lead a live session with a client, moving from goal setting to user profiles to wireframe design with ease. Jose breaks the classroom’s “fourth wall”, pausing to note facilitation techniques in real time, sharing tips and ready-to-use templates.
The UX design process is about facilitating, listening, and translating. In Fast and Effective UX Design: Learn the Process, Jose Caballer shows you how the pros do it, and equips you with what you need to do it yourself.
WHO THIS CLASS IS FOR:
This class is designed for creative professionals new and veteran to the UX design process: start-up entrepreneurs, UX designers, designers transitioning to UX, project managers, and more.
ABOUT YOUR INSTRUCTOR:
Jose is the co-founder of The Skool, an education company that teaches designers, agencies and corporations the design of business in the 21st Century. He studied graphic design at Art Center College of Design and was trained in digital “on the streets” of the .COM boom in the 90's. In 2001 he founded The Groop, the digital agency he led for 11 years, working with diverse clients such as Al Gore, Jamie Oliver, Thomas Keller, Alice Waters and corporate clients like Disney, Nike and Myspace.
Today he combines his 19 years of digital experience and his passion for teaching at The Skool. He has trained thousands of professionals through workshops and webinars worldwide.