8. Alignment Exercise
Class Introduction15:08 2
UX Facilitation Overview07:02 3
Brand Attributes, Customer Profiles, & Business Goals18:32 4
The Facilitation Framework13:40 5
Introducing The Client: SmartFeed03:55 6
UX Overview Q & A14:23 7
Meet the Client: The SmartFeed Stakeholders07:45 8
Creating an Agenda07:41 10
Creating a User Profile: Single Dad15:17 11
Creating a User Profile: Millennial Mom16:40 12
Defining Awareness Goals20:40 13
Establishing Efficiency Goals22:44 14
User Story Introduction06:00 15
Sketching The User Story50:16 16
Sketching Page 208:59 17
Checking In: What Is or Isn't Working25:31
So the first thing I'm gonna do is the alignment exercise, which I did with you guys and this way I'm gonna do it up, they're here this way. So here we go and I'm always checking the time and making sure that we're doing it. So give me a beat. Give me a three, give me five minutes on the clock and ladies, here's what we're gonna do, um, I'm gonna have myself up here at the end, and I'm actually gonna include chris to since now that we know chris what's your last name, that makes sense c d j c and then we'll start out here with l d and d what's your last name and susan sg sg perfect. I'm just using initials just so that it goes faster. We have a few hours together. Um chris, what do you want to get out of there a couple hours? We have to go way get a smart team, but I think there are some conflicting views on some critical issues. So the alignment of alignment which consumers alignment on user, specifically got it, and that would then translate into the prioritization of the user aspect...
s. What traits are most important to be able to address those users? Not in the long term, so it's a space just privatization privatization assumes that it's now so a lineman abusers protestation anything for you personally like you want to get out of it like not just for the business game plan that leads to siri's eh siri's eh so that's good to know thank you appreciate that knowing everything is uh knowing is half the battle as they say so and I'll go I'm noticed I'm working backwards so sg um I think prioritization is a big one as well like we have we have a lot of opportunities and we need to teach ahead one works okay we're going to be in one word salat organizations one another one I would love to know a little go deeper on the customers because that comes that falls over in the marketing and helps with what my specific job it's customers so maybe somebody stories inside like inaction cool anything for you personally like that you want to get out of it I'm down with cirie zaha's well I know you personally you can't copy chris I think that I just wanna have fun with it I think you're fun a lot of times we're in a basement with just our team and here were out with the world like it thank you so much I appreciate that that that's actually a good one the fun one is awesome dee okay I would say like tio figure out howto we combine communicating the value of our service with the ease and simplicity that parents need to use, it got it so value versus he's. I love that thank you so much, one more or tomorrow you, uh, for the road I'd love to learn more about this process. I'm just excited to hear you teach the process excellent. Lovett to learn more about the process so those air to that one is personal and one is for the team. Thank you, and last but not least, I'd like to know really what our reason for being is with the mobile app. What problem are we solving? For whom? I mean, and in the mobile being mobile. So my handwriting is a little like sloppy sometimes I do for the most times understand if you're at home trying to read this, my apologies, I'll try to write a little bit cleaner, but when I'm in a hurry or I'm fast all right, a little sloppy that's, okay? Or when I can't spell something, I'll just scribble it and like, it would be kind of like, you know, hydrographic, so being mobile, um, and then give me tomorrow so I'd like as a team to walk out of here all knowing what we're doing next and wine. What's next and why I like that that's awesome and for you personally for you I think this u ex process should be dna in every company, so I'd like for us to start this in our dna now and take away this process that we can repeat ourselves awesome! I love it so repetition that's what, whether it is, I put it up a dna so I'm using black my favorite type it's a sharpie flip chart marker and then I'm gonna switch to red and I'm going to go down backwards on ly choose one if we could only get one of those things out of the session, what would it be? The excellent awesome interesting so that already tells me a lot in terms of what to prioritize the session to get out of it. So di value and he's that's an interesting one thank you. Um, susan deeper customer insight, deeper customer insights awesome and chris out of all three line users prioritizing siri's aid prioritized boom that makes sense notices I'm there, I'm in the session it's actually also I'm I remember and I should have probably filled it out earlier but I want to share my experience and my my my what I this right I want teo facilitate sheriff is so this is share experience one is facilitate the process on dh the third one is fun so I'm sharing that with you so notice you start seeing similarities of the ones that match sometimes themes come out it's like fun, fun, fun fun finally like you know, forget the agenda we're using you know, do so since all of these I know I'm going to give they're kind of like it given I'm gonna choose fun let's make the session fun so if I were to unite all those things again I broke them down into points and I forced you to prioritize remember what I showed you this morning? The goal of our session goal is to bring you ex too smart feed as dna a um uh understand value versus ease which is a prioritization exercise have deeper have deeper customer customer so there's a spelling one right there understanding comma prioritized oh well having fine tall order, right? So the goal of this session is to bring your ex to smart feet as part of our dna understand value versus ease what's valuable to the user versus how easy it is to use have deeper customer understanding and prioritization or prioritize all having fun. Does that sound like a session that we want to do great that's a collective goal? Does that make sense? Great I need to accomplish that now during the session I will put the society measure as whether we're accomplishing this in the whole session. And I move on to the next exercise.
Ratings and Reviews
Love this class and so glad I bought it. I'll be able to refer back to his lessons again and again. His work with an actual client is what really sets this class apart, having provided specifics on how to ask a client a question, how to get them down to what matters most and on and on! Can not express how valuable this will be for me. Thank you Jose and thank you Creative Live!
Great session. Covered a lot of information. Only suggestion for improvement was at the end, just giving a quick overview of the entire process again just to tie it all back together. Awesome info, well articulated, and very inspirational. Thank you!
Have already recommended to a few colleagues. I am web designer, but I see great crossover benefit in strategizing with my web design clients. p.s. I was thinking that a Smart Feed rating could become a standard used by Rotten Tomatoes, Netflix so it would gain more power as being ubiquitous and useful.