Introducing The Client: SmartFeed


Fast and Effective UX Design: Learn the Process


Lesson Info

Introducing The Client: SmartFeed

So let's talk about the client today so the client is smart feed it's an amazing product is super cool idea it's about serving better media for kids this is where their current m v p is we already two two exercises with them before this we did the brand attributes which again we brainstorm for a few minutes all these then we chose the top five and we chose one so their culture is inspiring, their users are overwhelmed or want to be in control, the voices credible, their feelings is empowered impact that they make on people is they give them peace of mind the x factor what makes him a little different is power to parents we did one customer on notice that there's always prior to station I choose three so why three it's the first hole you know, number it's a good number to work with it's somewhat artificial, but I'm forcing them to decide because three isn't better than five or six or seven and it doesn't mean what I say is it doesn't mean that these things aren't priorities. It means th...

at these are the things we're going to focus on first and you need to choose which ones you're gonna focus on first that also plugs into the business goals because now you have those driving each other so together and I also do that exercise to where I show business goals and user needs the priority ones. And what are the things around that that air features and functionality that makes sense for the product in this situation? There's a third step in the process that you can take, which is to actually estimate the cost in the time using, you know, agile or scrum on dh that definitely it's a different layer, and not of course, today that I'm teaching, but we could definitely get into that at some point in the future. Here's what the brand statement said, keep in mind this is internal, not external this's just to explain it to the team, I didn't write this the team this these are this is a mad lib name provides media management to user busy parents, culture inspire in an inspiring way or platform voice credible, helping them feel empowered and have peace of mind. It wrote itself from those attributes so smart people, smart feed provides media management too busy parents in an inspiring platform with a credible voice, helping them feel empowered and have peace of mind. Do you understand what smart he does from that? This is how I briefed the team. Now you can write that into mission statement, you can write that into something else. Reality begins in language going back to the tower of babel metaphor that we talked at the beginning going back to the different interests of people language is the number one cultural software that we use to understand each other. So where we start is with the agreement of what it is that it is meaning what is it that we're doing? What's the idea, the product, the service in concensus, meaning we did it together, it wasn't dictated by the ceo. You didn't come up with a genius brand statement, the team did it. So what what happens? They own it. The whole team owns what we're about to do. There is no disagreement. The vision mission, whatever for the organization is not in question. They most of the times client will say, wow, this is better than our mission statement and you just did it in twenty minutes. I had this we spent, we just hired an agency to do that. We spent six hundred fifty thousand dollars and you just did a better job in twenty minutes. And what was my response? Damn, I should be charging you more.

Class Description

Sorting out the UX design of a digital project can take ages – in Fast and Effective UX Design: Learn the Process, Jose Caballer does it in one session. 

Jose is a design veteran whose client work stretches back into the 90s. He has trained thousands of professionals and in this class he’ll show you how to expedite the UX design process. You’ll learn how to: 
  • Interpret user profiles 
  • Accurately assess business goals and requirements 
  • Sketch wireframes for a website and mobile app 
Students will get to watch an expert UX designer in action, see their process, and learn to do it themselves. Jose will work with a real start-up client to go through the complete process. 

The UX design process is about facilitating, listening, and translating. In Fast and Effective UX Design: Learn the Process, Jose Caballer will show you how the pros do it and how you can do it yourself.



Love this class and so glad I bought it. I'll be able to refer back to his lessons again and again. His work with an actual client is what really sets this class apart, having provided specifics on how to ask a client a question, how to get them down to what matters most and on and on! Can not express how valuable this will be for me. Thank you Jose and thank you Creative Live!

Karey Covey

Great session. Covered a lot of information. Only suggestion for improvement was at the end, just giving a quick overview of the entire process again just to tie it all back together. Awesome info, well articulated, and very inspirational. Thank you!

Gary Harding

Have already recommended to a few colleagues. I am web designer, but I see great crossover benefit in strategizing with my web design clients. p.s. I was thinking that a Smart Feed rating could become a standard used by Rotten Tomatoes, Netflix so it would gain more power as being ubiquitous and useful.