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Fast and Effective UX Design: Learn the Process

Lesson 16 of 17

Sketching Page 2

 

Fast and Effective UX Design: Learn the Process

Lesson 16 of 17

Sketching Page 2

 

Lesson Info

Sketching Page 2

All right, so what we want to do now is when you click on one of these now you have the detail of it so now you have the travel app in full actually great trouble ops is the list now we have a specific um wei have a specific uh app so that makes sense and I'm keeping time keeping this up here kind of blank uh so now I have uh up a name tell me that complains that you have here on we have the rating way actually also have is a screen here but you know what age appropriateness things like that so age we'd have um descriptor tags about it so if it was great for animals or great for creativity that tackle me on it so how how long is that this is a short, very short description? Is it a longer description this or is there are other things that are part of it like, you know it was more coming like ratings from other sources okay? From what source is amazon are okay if it's a so is that radiance from other sources in aggregate is that an important part of it and it's important to let these gu...

ys know what kind of quality this piece of content it's and we could have a smart feed rating be there um there might be other resources that are important for people to kind of determined quality one thing with every time taking a picture of it is uh one thing that starts to happen is that you start actually adding a lot of information on top and sometimes you want to actually have ah reference to what it was before it got really gonna key so it almost uh so I mean I mean gonna notice so what that is all right so it would be helpful tohave ah um and I think this is on there the really quick sort of like save or dismiss you mean the whole the whole out of that list, right? I mean it's at something that is really sure you can add it to but that that gets into when you start prioritizing development and that's where agile comes in where you're looking at all the features so you can weaken go deep heavy duty on everything that napkin do potentially and then translate all of that into sitting down with the development team and prioritizing and scoring all the things based on time and effort and then looking you guys would then have to say, well, yeah let's actually focus on these and there's processes for those so for the sake of this let's just say for sure that you can actually believe and I can't I don't know whether that is a good thing we're about to make it my own idea like if I've seen it five of my kids played with five out of the ten on this list this list is less you tell us what is it the listeners of the up what is it that you want to add you want creating this from this if this app specifically says the app exactly sexually that's actually like that's a make a new list based out of this after so now that we're in the up you're gonna have the same going faster so you can share just this app so now you're it's very similar to again uh two football where you can have like comes after this's app specific this is a piece of content this could be a film this could be something else so okay and then what you're saying is can we have a uh you want to be able teo to add this permanently to another type of lists? It's basically saved files library so you get your building this repository for your your kids you just save it tio child one or whoever you want to your family's library so this is where these come in handling great. So I guess the question for us is we have more information about the ad than that you know we have where is that school on positive filters where doesn't score on negative filters you how does it match to your child's profile? So if you've taken the time to set up values interest in academics we played back to you this is firing on the three values you said in the two interest you liked and to academics you wanted I like it because you liked soccer and leadership tell me that so there's reviews from other sources what else is there? There's um your attributes your family attributes values, interest curriculum and how does it acquire that you have to put them in so if you've told us that about your profile we've tagged all of the media with a siri's of attributes so we'll tell you the genet the generic ones we can tell you right here if you know anything about you but if we know that you had to they were important to you ohio surface surface that got it so so what we could so basically we would have so what I'm doing here is they see there's a lot of stuff what's unfurled what isn't in the app what it sounds like it said this is a priority your attributes so we can have basically a propofol specifically and this is where I want to get graphic would be interesting that that designates this as your as unique to the platform basically to us whatever that might be so basically here you would have uh whatever that designation wass and whatever that scoring system that we were looking at earlier basically it has it there and it might have more actually um uh all right so these air reviews from other people which might be less important um okay so tell me tell me what else it has what I'll buy it yet so I can't get up that might be right underneath it it has um maybe it's embedded in reviews but it has other smart feeding users who have who have reviewed it well got to say you reviews okay okay so reviews what else? So your attributes I'm trying to figure out how to bring it up here and what are they quantifiable hostesses I went back to here this is a score score what is it? It's there's their different you've selected writes a bunch of rank these tax tags tags it's like so interested might be sports soccer, football whatever it might be values that might be it scores high on stories about leadership um so it's it's more of like is it about this or is it not it's not really right? Not really a score here we would just say add it to your library go get it, create a playlist out of it, share it with a friend that's kind of what we want you to do with that right or set up an account because you haven't so we don't have the attributes about you to match too right? So that's a she she's thiss scenario is not in line with that so uh, encouraged her to share badges. So what we need to add is way need to add the ability for her to actually interact with it. So instead of this being bi, um, return, this is engaged with it. This is it. Comeback. And then this is kind of, like, participate. Um, so instead of making that the buying it's not really, like, pick pain for something, the bias that its's one percent that does this so it's a challenge with these business models that the percentage of people who actually do the ratings and reviews it's so small that you have to have a really huge number for it to make sense in terms of the the, uh, you know what I mean? So we have her I'm sorry could buy just be simply set up profile running because I'm not thinking of participate is you know, how many reviews she generates and all that engagement with community and thinking of it more as she's given us her children's profiles, values and interests told ya and and then we can do a much better job of serving any time. Just call it personalized. Yeah, yeah. So this is her basically filling out her full or part part of it. Makes sense after sign up. Have like cards with interest that you can just top on and select. That brings up, and you can skip it if you don't like it. Really, exactly how it's set up like that that's. What the web this set for sure. So the same way. Yeah, the same with for the moment.

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Create and interpret user profiles
  • Accurately assess business goals and requirements
  • Sketch wireframes for a website and mobile app
  • Facilitate an efficient UX design session with tools that work

ABOUT JOSE’S CLASS:

Navigating the UX design of a digital project can take weeks and even months - in Fast and Effective UX Design: Learn the Process, design veteran Jose Caballer boils it down into just one action-packed session with a real client.

The designer’s role on a team is changing in the start-up age, and navigating competing interests and priorities on a team can be challenging; Jose demonstrates how to facilitate the UX design process with confidence, efficiency, and finesse. In this rare opportunity, watch him lead a live session with a client, moving from goal setting to user profiles to wireframe design with ease. Jose breaks the classroom’s “fourth wall”, pausing to note facilitation techniques in real time, sharing tips and ready-to-use templates.

The UX design process is about facilitating, listening, and translating. In Fast and Effective UX Design: Learn the Process, Jose Caballer shows you how the pros do it, and equips you with what you need to do it yourself.

WHO THIS CLASS IS FOR:

This class is designed for creative professionals new and veteran to the UX design process: start-up entrepreneurs, UX designers, designers transitioning to UX, project managers, and more.

ABOUT YOUR INSTRUCTOR:

Jose is the co-founder of The Skool, an education company that teaches designers, agencies and corporations the design of business in the 21st Century. He studied graphic design at Art Center College of Design and was trained in digital “on the streets” of the .COM boom in the 90's. In 2001 he founded The Groop, the digital agency he led for 11 years, working with diverse clients such as Al Gore, Jamie Oliver, Thomas Keller, Alice Waters and corporate clients like Disney, Nike and Myspace.

Today he combines his 19 years of digital experience and his passion for teaching at The Skool. He has trained thousands of professionals through workshops and webinars worldwide.

Lessons

  1. Class Introduction

    Jose lays out the framework for this session: what will you learn in this course? What are the most common issues that start-ups and teams have during the user experience design process? How can you overcome and avoid these challenges? Jose models canvassing for user needs by noting what his students want to learn, tailoring the session to their needs.

  2. UX Facilitation Overview

    What does it mean to work as a UX designer? Jose aligns us in UX fundamentals and terminology as a starting point, sharing his interpretation and visualization of the design process. What role does empathy play in design thinking?

  3. Brand Attributes, Customer Profiles, & Business Goals

    How do defining brand attributes help the UX process? How do you create effective customer profiles? Jose outlines how to streamline the process for your client as a user experience designer. Often establishing strategic alignment alone can take weeks - Jose demonstrates how to align brand, user, and goals with efficiency.

  4. The Facilitation Framework

    Great UX takes even better planning. Jose accomplishes a weeks-long process in a single session, so every minute counts. Learn about the facilitation framework Jose has developed, its benefits, and tips and exercises that synthesize thinking and produce lasting results.

  5. Introducing The Client: SmartFeed

    Meet the SmartFeed team, curators of safe, educational, and entertaining digital media content for children, managed by parents via playlists and recommendations. Jose models aligning his client’s interests with his own and sets the stage for the live UX design session.****

  6. UX Overview Q & A

    Before diving into the live session, Jose answers audience questions. How many users is sufficient for usability testing? When do you stop iterating? How do you define your users? How do you help a client narrow down their business goals? What promises can you make to a client?

  7. Meet the Client: The SmartFeed Stakeholders

    Break the ice with the team: what has brought SmartFeed team members to where they are today? Watch how Jose establishes rapport with his client and invites audience members as contributors to the table. Positive and effective design experiences begin with establishing team members as assets.

  8. Alignment Exercise

    Aligning team members helps set up a session for success; Jose models how to facilitate an alignment exercise in under seven minutes, resulting in a collective goal statement that will bookend the session.

  9. Creating an Agenda

    What are planning best practices? How do you structure sessions to allow for optimal productivity? In this lesson, Jose shares his agenda-crafting resources and discusses user research. The team reviews the “Manager Mom” user profile, and Jose advises where to look first for real users.

  10. Creating a User Profile: Single Dad

    Learn how to create user profiles using Jose’s template and watch the team (including live students) bring the “Single Dad” user to life. Jose models how to correlate user solutions with user needs, and how to combine and prioritize solutions.

  11. Creating a User Profile: Millennial Mom

    How do you construct user profiles that complement each other? The team rounds out its collection with the “Millennial Mom”, demonstrating how deep to go when creating user profiles.

  12. Defining Awareness Goals

    Good design alone isn’t enough to guarantee the success of a final product - how will your product gain traction in the real world? Popularity and downloads come from distinct and calculated actions, and Jose models how to define and prioritize awareness goals. Learn how to determine short, medium, and long term priorities in an objective way.

  13. Establishing Efficiency Goals

    The product design process can fall apart when it focuses too much on the product versus the start-up; Jose addresses how to approach the process with design thinking and efficiency goals in mind. Learn how to use his protocol for developing efficiency goals as a team.

  14. User Story Introduction

    How do you develop a user story in a way that easily translates to the creation of information architecture, or site maps and user interface, whether for web design or mobile apps? How do you use customer profiles to craft a user story? Jose introduces a three-part process to create a user story: Find out, Engage, and Return.

  15. Sketching The User Story

    Watch as Jose models front-end development, synthesizing competing factors. User interface design can be complicated, however learn how to go from user profiles to user stories, to actual wireframes. Jose advises on how to make your product visually stand-out from the rest.

  16. Sketching Page 2

    You’ve got your customer in your app for the first time - they’ve found out about it online, they’ve clicked and engaged, and hopefully you’ve ensured they’ll return. It’s time to build out the interaction design; what happens on the next screen when your customer explores deeper? Jose sketches the user’s journey and the team considers different built-in features.

  17. Checking In: What Is or Isn't Working

    Great user experiences are valuable for the user: Jose models a retrospective exercise to ensure the team is on track to meeting its collective goal, and what can be improved in the remaining time of today’s session. How do you approach user testing to get product validation? And finally, how do you close a session with client in a reflective manner?

Reviews

Jonella
 

Love this class and so glad I bought it. I'll be able to refer back to his lessons again and again. His work with an actual client is what really sets this class apart, having provided specifics on how to ask a client a question, how to get them down to what matters most and on and on! Can not express how valuable this will be for me. Thank you Jose and thank you Creative Live!

Karey Covey
 

Great session. Covered a lot of information. Only suggestion for improvement was at the end, just giving a quick overview of the entire process again just to tie it all back together. Awesome info, well articulated, and very inspirational. Thank you!

Gary Harding
 

Have already recommended to a few colleagues. I am web designer, but I see great crossover benefit in strategizing with my web design clients. p.s. I was thinking that a Smart Feed rating could become a standard used by Rotten Tomatoes, Netflix so it would gain more power as being ubiquitous and useful.