we're going old school kids. We're going. We're going old school. So this is what you know, new school looks like, but we're gonna go old school, like so new school. I would do everything on the screen, but I want to go old school. Because back in the day, when I taught a class in an actual classroom with a blackboard before this was so high tech and I would teach classes and have 10 15 20 people in the room and teach it for 10 hours, I'd have a blackboard, and I would teach the investment pyramid. Actually, in some cases, just for two hours, entire class would be dedicated. The mess impairment. Because there's so much I can teach on an investment pyramid. We're not gonna do this over two hours, but I want you to draw pyramid right now. And there's gonna be 123456789 10 cat, 10 spaces. Okay. And I'm gonna walk you all the way from the bottom of the pyramid to the top. And here's what you should deal. This is what you want to know about this pyramid. At the bottom is low risk. and up he...
re, cross it. I will say this is high risk. So we're going from low risk toe high risk. And once you guys have got your pyramids filled out, you let me know. I'll wait till you're all looking up. Now I'm looking at you. You got your pyramid filled out. You gotta fill your pyramid out. All right, so on the bottom, the first thing you could put your money in his good old thing called cash cash is like a checking account. Right? So a checking account today, someone told me what a checking account today is paying 0.1%. Can we agree that that's basically zero. The average checking account American cost a little over $3 a year in miscellaneous bull fees. Now, here's what's amazing, because I love explaining it this way. Pick a bank pick any big you want. Give me a bank chase. You can go to chase and get 0% a checking account. But you know, it's interesting. Chase also has a higher paying account. It may be called online. I don't know. Chase in particular be any bank. It's gonna be called online savings account or to be called a money market account or it's gonna be called a high yield account. But those accounts and I'm gonna refer to these right now is money markets these accounts. But you're totally safe. And often even insured, are paying depending on the bank now up to 2%. Now there are banks that are starting to make this even higher, literally, like right now to 1/4 2.35%. There's actually a massive race for this money right now. So earlier I showed you Marcus, which is Goldman Sachs Online money market account. They're paying 2.25 two days ago. As with somebody who runs works, one largest financial service companies, they have a teaser rate right now 2. Some of these accounts come with checking. Is this more than this? Your emergency money should not be in a checking account, learning nothing. It needs to be up here, so it's earning at least 2 to 1/4. The next step up on this ladder are called CDs. Writing familiar with CDs is what the banks were always talking about CDs. Certificates of deposit sometimes referred to a certificates depreciation. If you put all your money, these are paying right now 2. two, I would say 3.5% depending on the length of time. Like if you go five years out right now, you can get about 3.5%. And again, all this is available online so you could go to a bank and you could be a zero. Go to chase and get zero Go chase. Be probably 2% here. I'm just using them generically, cause I don't know this for sure. Any bank here, girls will get a CD. Here's what's so interesting. You can also get a bond from that bank. So Bank of America or chase for Wells Fargo the issue bonds to go raise money bonds right now, and the government issues bonds, bonds, what's known as an IOU. You loan your money and bonds promise to pay you these things. This pays months late. It doesn't space. Monthly does little, huh? This is usually annual Bonds are usually twice a year. Bonds are paying right now. Between three to 6% Now. I could show you an entire pyramid just on bonds because I could take you from short term bonds. Long term bonds. I could take you from quality bonds rated bonds to be bonds to see bonds, toe high yield bonds. So that's how you get these different rates of return. It's also the length of time. The longer you go out on a bond like a 10 year bond, the heart rate of return will be. But again, there are banks right now that will pay 6% in the bomb and pay your zero present in cash. So if you're comfortable, bring your cash in a bank and they have a bond in five. They're the CD. Next is preferred stocks. Preferred stocks are paying. Now. I'm a huge fan of preferred stocks, and just like I have all this, like when you pulled a diversified purple, you end up having all of it preferred stocks. You go to a bank, you loan money. The bank bank says, We'll pay you back. We'll give you your money back in five years. We'll pay you twice a year. That's your dividend preferred stocks, typically their pig quarterly. They don't promise you your money back. It's secured after the bondholder gets paid back it's ahead of the stockholder. So, like, let me go back. Let me go back to McDonalds. My grandmother taught me how to buy stock in McDonald's, which is gonna be the first thing up here. This is stock. If McDonald's were to go out of business, the first person to not be paid back is the stockholder, because what would happen is the stock just dropped down to zero. Have they went bankrupt? This won't happen. McDonald's. But if they went bankrupt because big companies go bankrupt all the time, the first person after stockholder that gets paid back is the preferred shareholder after preferred shareholder. It's the bondholder, his following us. That's how the rate of the difference between low risk and high risk so stocks is what's called large company stocks. Anybody remember what I said? Large company stocks of average since 1926. There's 10% in the back of book. Since 1926 large company stocks have averaged 10%. Happens to be mediums would ever call. Medium size companies have arrived just a little bit more than that. Let's call it 11% roughly, and then we have small company stocks. These have averaged again. This is going back from and it's in the book bonds of average five. This camera with money markets. But let's call this, too. So, as I showed you earlier, like, if I can get if I could just get 10 here and five here and I've got a mixture, I get somewhere around seven. I'm gonna double my money every 10 years. Rule 72. The next level risk our options. Options allow you It's a derivative. Options allow you to take a position in a stock really, without owning it. You can take a position that allows us spying stock for the future, going higher, even take positions. The stock's going lower. Somebody put on Um oh, have you guys ever been on Quora Cores and online website to ask questions? You got asked about buying options yesterday on Cora. I see the average person has no no business buying options. You buy options and you can. You're getting an option, which is a right to buy a stock or sell a stock. But there is a limited time frame, and the option can expire worthless. So, like if you buy a 60 day option, whatever that stock price goes against you, you don't get your money back. If I buy McDonald's and McDonald's goes down, people are gonna keep eating cheeseburgers as long as I'm alive. Do we agree on this? Happens be That's been wide. McDonald's has been a phenomenal stock because Mr Investment Mistake I ever made was not just continue investment dollars the rest of my life after age seven, because I'd be so Richard would be just obnoxious. Don't BUY options. Most people have no business buying options, look super sexy and CNBC super risky. You don't need to go higher truthfully than this. You could never go higher than large company stocks. You can have a little bit in small company stocks, a little bit of median company stocks, but you don't really have to go higher than this. I have no money in small company stocks. I have a little bit of medium a lot in large. I got a whole bunch prefers a whole bunch of bonds. I am Bateman And then I got real estate, so I'm gonna go through now. What? I called the red zone. The red zone is where you lose all your money. The red zone is where a lot of people put all their money. One of the reasons people put their money in the red zone is that they're trying to get rich quick because they're behind. So things that tend to lose all your money and I'll just call them packaged products. We're going to so many people. They're gonna hate me for saying going through this, But typically, anything that's got the word limited partnership in it, it doesn't really matter what it's in. The common denominator among a limited partnership is that your investing is something that's been packaged up by somebody else. It's being sold to. You usually promises, Ah, high return. But the key thing is, and how you'll know if it's one of these things is not liquid. You can't turn around and sell it instantly. Every single thing here I went through from here to here could be sold, and you can have your cash back in three days. That's how long it takes to settle trades trade so you can buy a large company mutual fund and you could be out of it having cash back in three days, you could buy a medium size cut stock or mutual fund out of all of this. Everything here is liquid, even bonds you by 10 year bond, you could still sell the 10 year bond. You're gonna maybe solid a discount. You can buy CD, but you can get out of the CD. You'll have a penalty, but all of that's liquid. You always want liquidity. Soon as you bought, things are not liquid. The problem is there are other people that want to sell it, and they can't sell it either. And that's why the value becomes often worthless. Great example of package crap right now is what's called a non traded read. Billions and billions and billions of dollars package up his non traded real estate partnerships. Inevitably, they end up being laughing in the back of the room. Inevitably, these things end up being worthless. I know I worked, I first of all, I run I'm, a co founder of a firm with $7 billion under management. The Bok Group today has 1.1 billion. I spent my entire 26 years in this business 1st 9 years, going through statements working with real people when their statements come in and they've got something that's worth nothing. But there's a name by it every time. It's a limited partnership could be a limited partnership in oil. It could be a limited partnership. Real estate could be a limited partnership in solar or wind. It's a limited partnership. You don't belong, in my opinion, a limited partnerships. You don't belong in privately held companies where someone's trying to build a business. It's super sexy in this world of investing in startups. But if you're an average person like today, this is what's a scary which we've changed the regulatory rules. And today you can literally be on Facebook and you're gonna There are Facebook ads that will tell you that you could be in the next unicorn. You, too, could invest in next uber early. We're taking investors today with just $1000 but it's limited time only if you use Facebook ad for a limited time on Lee Investment. You're not seeing this money someday. Okay? Don't be investing in limited time investments on my face, but don't be investing in anything off of Facebook. Out. Love your Facebook, but don't don't buy things off of weather. That's all right. How many of you have heard a bickering? Okay, so it's not that I'm against Bitcoin, but I'm gonna I'm gonna lump Bitcoin into this category. How many of you have bought or sold anything with Brooklyn? Yep. Nobody. I have yet to be in a room. I've been Let's just happen in front of 10,000 people in the last 18 months. Mostly retirees. Could I get asked about Big Corn and every summer, imminent event and then, God help me, have you have bought anything or scolding one hand has gone up so far in two years. Why would you invest in something that no one uses? How many of you have invested in dollar bills? How many of you have dollar bills? You use dollar bills every day. Why don't you invest in dollar bills? Because nobody investing currencies, but in theory, Bitcoins a new type of currency and everybody wants to invest in this mythical thing that sits inside a cloud somewhere. I said two years ago, about 90% of I CEOs initial coin offerings would be worthless. $700 billion has evaporated, so far from crypto currencies. I don't know if Bitcoins someday gonna go higher again. I don't care. I don't care about the other 25, cryptocurrencies their out there right now there was a Cryptocurrency called Ripple. Everybody was buying it. Nobody's buying it now, So these are the ways you lose your money. Now the reason people are here, let's not kid ourselves. People are here because they want to get rich quick. Nobody's like. And then And what happens when people want to get rich quick is that as soon as it crashes and goes down to nothing, they say a minute for the long haul. They're not in it for the long. You can be in this stuff for the long haul. You can't be. You could be in this ever long haul to it's just never gonna come back goes wrong on you. Um, there's so many other things you could put put in this category like your friend starts a restaurant, and I'm gonna show this year to second the reason people fail when you're a friend, comes to you for money because the bank won't won't learn it to him. If you just say no. Okay. Don't ever look at your earlier Don't look at your money. Ever is play money. People rationalize putting money up here. Well, that's my play money. Really? Did you play for the money? No. You go out and kick a ball and then get paid now. So did you work for your money? Yeah. So don't put your work money into an investment that goes away cause it's called chain trading your life for money and losing it, which is called sad. So before I go to the four reasons people fail, let me see those questions here. What would you say would be a good strategy within, Like investing in the in the large company or medium or small? Should it just be more index funds? Should you try to find those things that you know you want to invest in because you believe in the company like McDonald's? I mean, you know, you really liked it and you knew that you were gonna keep eating there and probably other people would, so you didn't think you were gonna lose your money. So I think the average investor Havers person, you're better off in mutual funds. or index funds or E t. S. Because unless you're gonna really spend time researching and staying on top of it, it's a full time job, and it's more likely for so you won't be, is diversified an individual stock. If you put money into the S and P 500 you're gonna be a difference. Fighting to stocks. There are E T s. It can have 1000 stocks in 2000 stocks in it. Now it's not is sexy. In fact, it's kind of boring. But boring is pretty good. Points out pretty good points really good when it comes to investing. So I mean, look, I can tell you the bulk of all my investments and my client's money. Our clients money is in mutual funds to mutual funds. It's an index funds any ts. I own a handful of individual stocks, Um, but mostly I'm diversified, so I'm gonna show you a little bit like you could buy mutual fund that does all of this. In one fund, it's called target dated mutual Funds or these robo advisor accounts of the 1st 5 portfolios. It can all be done with one