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Product Line Strategy: Expand Your Offerings

Lesson 16 of 22

Exercise: Design Your New Product Ideas Without Judgement

Megan Auman

Product Line Strategy: Expand Your Offerings

Megan Auman

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Lesson Info

16. Exercise: Design Your New Product Ideas Without Judgement

Lesson Info

Exercise: Design Your New Product Ideas Without Judgement

So now we are down to the last exercise in step three which is designed without judgment which I know is the hardest thing for everybody to d'oh and this is where we're going to pull all of the elements together to generate as many ideas as possible as many ideas as possible they're not all going to make it for sale that's fine we're going to deal with that a minute but for now as many as possible so if you guys are familiar with any kind of brainstorming strategy a lot of that actually borrows from improv and they use this idea of yes and so when you're doing improv the idea is that someone says something you don't say no because that shuts the scene down right yes and we could do this too and that same thing applies in brainstorming and for you guys even if you're doing this exercise by yourself I want you to employ yes and I could do this yes and I could also do that and I could also do that there's no room for no in this part of the process so remember here were carrying over your ...

design intention which is that accumulation of what's working where you see the gaps on what you're passionate about your inspiration and your carry over element don't worry yet if it's available or even produce a ble I don't care if you don't have to make it yes and now, depending on your personal creative process, how you generate these ideas could happen in a lot of ways there could be sketches, there could be prototypes, there could be samples. I personally am not a big sketcher I've actually learned that it's just natural to my creative process, to dive in and start making. So when I started the first version of the contra collection, when my intention was to create this collection, I was like sticking things on my hand and taking pictures of them, or I was making little sample that kind of played with how I could construct the problem setting that was enough to move me forward on the first collection for my new design intention, where I'm saying, I want to create a collection of multi stone necklaces and that five hundred three thousand dollars price point, I'm doing a little bit of sketching, I've actually, they're actually old sketches that I pulled out printed and started laying stones on. So for me, my process, my design process is very three dimensional it's laying things out of my work table, it's letting them sit there, it's, letting them look on them, and then because I'm not sketching, I'm taking lots and lots and lots of pictures because I'll move things around, and so it documents the process, and of course, if you sketch sketch that's fine there's no right or wrong way to generate ideas but for those of you who are like me and you're like megan I don't really draw for the record I love to draw it's just not my design it's not my jewelry design process any kind of waited it great ideas quickly it's fine for this process so I probably have and thinking about this new collection I have this is actually like a stack of like eight trays that all have different stone combinations all laid out in them so I'm iterating lots of ideas and moving them around in my studio. So if you're new to designing products in this way experiment with lots of different ways to generate ideas you might do some things where you're laying out material some things where you're actually sketching some things where you're building paper models or ma cats or prototypes or lots of different things there are lots of ways to construct in play you know maybe you plot a different material for your models so if you work with wire maybe pull out your pots and pipe cleaner, pull out some straws or pull out some yard or pull out lots of different things just help you generate lots and lots of ideas so your homework here is really to create so when I when I was a professor and teaching my students I always gave them homework of fifty sketches. Whenever they were doing their new design, I knew that they probably weren't gonna get to fifty. But I also knew if I told them ten, they make like, too. So I'm giving you guys fifty as well. We're going to shoot for it. It forces you to keep iterating and again, I'm saying sketches, because any of these, any way you want to generate its fair game, anything that's, kind of your first prototype. And if you wantto start directly in the material that you work in that's, fine, too well, I actually love working and steal it's really easy just to go there. If your materials a little more expensive. For instance, tiffany might start prototyping her very expensive gold line in another material first, so that she works out all those design ideas before she invests a lot of money in her material.

Class Description

You need a healthy range of product offerings to sustain a handmade business, but developing a coherent and profitable product line strategy isn’t always easy. Learn the smart way to grow your business in Product Line Strategy: Expand Your Offerings with Megan Auman.

The right blend of products will stabilize your revenue and excite your customers. 

In this class, you’ll learn how to:

  • Come up with new product ideas that sell 
  • Fit new products into your existing brand 
  • Narrow your focus and plot a course for success
  • Strategically launch your new products into the market
  • Megan will teach you a simple system for expanding and evolving your product line. She’ll help you evaluate the viability of new product ideas and she’ll show you how to develop processes for launching new products and designs.

Product Line Strategy: Expand Your Offerings with Megan Auman will help you develop the right mix of products so your customers are satisfied and your venue is stable. 

Class Materials

Bonus Materials with Purchase

Expand Your Product Offering Class Workbook

MALSWYM Private Facebook Group Invite

Ratings and Reviews

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Francesca Balagtas

This class was absolutely fantastic. Even though I've had my etsy shop for a while, it has always been something on the side for me while I was attending school full-time. Now that I have the time to really focus and commit to my business I can finally take the steps I need to build up my business and make some real revenue. Because of this class I now know those exact steps to push my shop with full speed ahead. Megan is fully engaging as well, which made the class easy and fun to follow along. Great class, Megan!

I Must Draw

Megan is a brilliant instructor and each of her classes is packed with information to take your business forward. This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class, highly recommend.

Danielle Celeste

Megan Auman is such an amazing artist, craftsman, strategist, and communicator. Everyone trying to make a living selling what they make needs to see this. I think this was my favorite class in the series. Getting such incredibly thoughtful, thought-provoking and concise information from an academically-trained fine artist and teacher was UH-MAZE MAZE!