Product Line Strategy: Expand Your Offerings

 

Lesson Info

Step 1: Find Your Next Direction

"...This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class..."
-I Must Draw (CreativeLive Student)

You need a healthy range of product offerings to sustain a handmade business, but developing a coherent and profitable product line strategy isn’t always easy. Learn the smart way to grow your business in Product Line Strategy: Expand Your Offerings with Megan Auman.

The right blend of products will stabilize your revenue and excite your customers. In this class, you’ll learn how to:

  • Come up with new product ideas that sell 
  • Fit new products into your existing brand 
  • Narrow your focus and plot a course for success
  • Strategically launch your new products into the market
  • Megan will teach you a simple system for expanding and evolving your product line. She’ll help you evaluate the viability of new product ideas and she’ll show you how to develop processes for launching new products and designs.

Product Line Strategy: Expand Your Offerings with Megan Auman will help you develop the right mix of products so your customers are satisfied and your venue is stable. 

Lessons

Why You Need to Create New Products on a Regular Basis
What Holds You Back from Creating New Products?
The 4 Step Product Expansion System
Step 1: Find Your Next Direction
Exercise: What's Working with Your Offerings
What’s Working: Student Example
Exercise: Identify the Gaps in Your Product Offering
Identify the Gaps: Student Example
Exercise: Look to Your Passions to Inspire Your New Product Offering
Step 2: Declare Your Intention for Your New Product Line
Declare Your Intention: Student Example
Step 3: Develop Distinctive Design Ideas
Exercise: Gather Outside Inspiration
Exercise: Carry Over the Common Threads from Previous Designs
Carry Over the Common Threads: Student Example
Exercise: Design Your New Product Ideas Without Judgement
Step 4: Evaluate Your Ideas for Market Success
Exercise: Identify the Unknowns in Creating New Products
Exercise: Consider Production Costs
Consider Production Coasts: Student Example
Exercise: Look for Market Support
Moving Forward with Your New Product Line
 
 
 
 

Reviews

  • This class was absolutely fantastic. Even though I've had my etsy shop for a while, it has always been something on the side for me while I was attending school full-time. Now that I have the time to really focus and commit to my business I can finally take the steps I need to build up my business and make some real revenue. Because of this class I now know those exact steps to push my shop with full speed ahead. Megan is fully engaging as well, which made the class easy and fun to follow along. Great class, Megan!
  • Megan is a brilliant instructor and each of her classes is packed with information to take your business forward. This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class, highly recommend.
  • Megan Auman is such an amazing artist, craftsman, strategist, and communicator. Everyone trying to make a living selling what they make needs to see this. I think this was my favorite class in the series. Getting such incredibly thoughtful, thought-provoking and concise information from an academically-trained fine artist and teacher was UH-MAZE MAZE!
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