Step 3: Develop Distinctive Design Ideas
So now we're going to move on to step three, which is develop distinctive design ideas, so we found your next direction, we declared your design intention, and we set your deadline now, it's time to start generating design ideas, and this is what I want to talk about two things, what makes a collection distinctive, and then what makes a cohesive and cohesive with the rest of your brand? Because that's what we want, right? We wanted group things together into a collection that's cohesive and really distinctive, so I want to start with what makes the collection distinctive, and it really comes down to two things diverse yet specific inspiration, so I mean is diverse and that it comes from outside your product category, but specific as in you're looking at actual things. So when tiffany tells me that she's really inspired by nature, which is a good thing to say in a twelve second hot seat, I wanted to get it, and I know she has these, which is why I want you to get specific and drill down...
to those things in nature that excite you or if you're excited about architecture, er, what are the specifics? That's what I mean by specific and then key unifying elements, things that actually feel related and bring all of the pieces in your collection together