Step 4: Evaluate Your Ideas for Market Success
So now we're going to move on to step four, and I want to really, really, really drive something home for you guys, so we've found your next direction. We've declared your design intention, you developed your distinctive design ideas, and now we're on step for evaluate your ideas for success. You are not allowed to do this step until you have finished the first three, this is super super important because otherwise you designed with parameters, you don't get where you need to go. So for those of you who on this class and this is a reason to own this class, you want to step, do the process and then come back to this. These series of questions later, obviously, we're time bound, so we're going to move on now. But when you're thinking about your design process, make sure that you've worked through all three steps first, not the also the advantage of are are seeping to our class and getting our work book because you can come back to these questions later after you've designed so now here's...
the honest thing, not every piece you design during the first part of this process should be brought to market. You're going to want to end it at some point, and you're gonna want to know if the things that you're bringing to market or feasible. Now you can do all the research in the world, but you're really not going to know if it's right for market until you run some test market events. So if you watched my boot, can't make a living selling what you make. I talked about this idea of test market event. The test market event is what comes after this product expansion system. So you develop products in a test market. Event is really your first product launch it's bringing it to market and seeing how people respond. So that's the best way to know. But some ideas are riskier to bring to market and others, and we want to mitigate that risk before you bring things to market by doing this evaluation. Now, depending on the scope of your collection, you can do this evaluation on either individual products or as a group. So if your things are kind of related, you probably have to run it through with everything. You can kind of look at a few key pieces and see how this works.