Step 4: Evaluate Your Ideas for Market Success

 

Product Line Strategy: Expand Your Offerings

 

Lesson Info

Step 4: Evaluate Your Ideas for Market Success

So now we're going to move on to step four, and I want to really, really, really drive something home for you guys, so we've found your next direction. We've declared your design intention, you developed your distinctive design ideas, and now we're on step for evaluate your ideas for success. You are not allowed to do this step until you have finished the first three, this is super super important because otherwise you designed with parameters, you don't get where you need to go. So for those of you who on this class and this is a reason to own this class, you want to step, do the process and then come back to this. These series of questions later, obviously, we're time bound, so we're going to move on now. But when you're thinking about your design process, make sure that you've worked through all three steps first, not the also the advantage of are are seeping to our class and getting our work book because you can come back to these questions later after you've designed so now here's...

the honest thing, not every piece you design during the first part of this process should be brought to market. You're going to want to end it at some point, and you're gonna want to know if the things that you're bringing to market or feasible. Now you can do all the research in the world, but you're really not going to know if it's right for market until you run some test market events. So if you watched my boot, can't make a living selling what you make. I talked about this idea of test market event. The test market event is what comes after this product expansion system. So you develop products in a test market. Event is really your first product launch it's bringing it to market and seeing how people respond. So that's the best way to know. But some ideas are riskier to bring to market and others, and we want to mitigate that risk before you bring things to market by doing this evaluation. Now, depending on the scope of your collection, you can do this evaluation on either individual products or as a group. So if your things are kind of related, you probably have to run it through with everything. You can kind of look at a few key pieces and see how this works.

Class Description

"...This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class..."
-I Must Draw (CreativeLive Student)

You need a healthy range of product offerings to sustain a handmade business, but developing a coherent and profitable product line strategy isn’t always easy. Learn the smart way to grow your business in Product Line Strategy: Expand Your Offerings with Megan Auman.

The right blend of products will stabilize your revenue and excite your customers. In this class, you’ll learn how to:

  • Come up with new product ideas that sell 
  • Fit new products into your existing brand 
  • Narrow your focus and plot a course for success
  • Strategically launch your new products into the market
  • Megan will teach you a simple system for expanding and evolving your product line. She’ll help you evaluate the viability of new product ideas and she’ll show you how to develop processes for launching new products and designs.

Product Line Strategy: Expand Your Offerings with Megan Auman will help you develop the right mix of products so your customers are satisfied and your venue is stable. 

Reviews

Francesca Balagtas
 

This class was absolutely fantastic. Even though I've had my etsy shop for a while, it has always been something on the side for me while I was attending school full-time. Now that I have the time to really focus and commit to my business I can finally take the steps I need to build up my business and make some real revenue. Because of this class I now know those exact steps to push my shop with full speed ahead. Megan is fully engaging as well, which made the class easy and fun to follow along. Great class, Megan!

I Must Draw
 

Megan is a brilliant instructor and each of her classes is packed with information to take your business forward. This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class, highly recommend.

Danielle Celeste
 

Megan Auman is such an amazing artist, craftsman, strategist, and communicator. Everyone trying to make a living selling what they make needs to see this. I think this was my favorite class in the series. Getting such incredibly thoughtful, thought-provoking and concise information from an academically-trained fine artist and teacher was UH-MAZE MAZE!