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Introduction to Sal Cincotta 2

Lesson 20 from: Wedding Photography Bootcamp

Sal Cincotta

Introduction to Sal Cincotta 2

Lesson 20 from: Wedding Photography Bootcamp

Sal Cincotta

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Lesson Info

20. Introduction to Sal Cincotta 2


Class Trailer

Day 1


Class Introduction


Introduction to Sal Cincotta Studio


The State of the Wedding Industry


Legal Entities


The Business Plan


Marketing Plans


How Brides Find Photographers


Lesson Info

Introduction to Sal Cincotta 2

so today for day three what we're going to be covering first and foremost we're going to be reviewing both post production we're going to go through an engagement sales consul to my room so you're going to get to see a live engagement sale and everything that I do around that so paid such for that and take lots of notes yes because right not now we did the engagement chester yesterday and I hope everybody out there is following how we're teaching you the way force right we're taking you through step by step what we're going to do eh so we did the the live engagement session now we have to actually sell the engagement pictures were not going to just post them online we want to bring them into our studio space whether it's a rented space or your home or your studio it doesn't matter we've got to bring them in so we're going to show you the live engagement presentation with our couple from yesterday so right devon in carmen they're going to come in and we're going to present to them and t...

hen in the afternoon we're going to start the wedding so we're going to start with bridal prep and groom prep and I've been adapting my presentation or we've been changing it as we go because we're listening to your feedback on what's working what's not working and here's what I realized after yesterday watching me shoot probably isn't overly exciting right it's the knowledge behind what we're doing and how we shoot in our system that should actually be exciting to you so when we go into this afternoon how many of you walk into a wedding and maybe you don't panic but you don't quite know what you're supposed to do right and so what we're gonna do is walking through not only how we would set up for the bridal prep and groom prepped to get the images we need but I'm going to talk to you about how to find the right second shooter and how to train a second shooter so that's brand new I didn't plan on talking about that but I'm getting all these questions about how do we get somebody who matches my style how do I train them how do we get them up to speed how doe I whose memory cards do they use we're going to talk about all that this afternoon so let's keep going through that the first thing I do every morning I want to cover how to use this course right if you purchase this course and I want you just watching it over and over again I think you have to have a game plan this is your blueprint I'm showing you exactly how we run our business how we train our staff how we do postproduction the entire process my biggest frustration when I was sitting in your seat or learning reading a book is I would get one nugget of information from somebody then I'd watch another speaker and I get another nugget from them and here I am trying to put all these nuggets and create a cohesive business plan can't do it it doesn't work that way so what we wanted to do with this system is give you just that a system a blueprint so that you can take this everything we're doing and apply it to your business and be successful you're gonna get all our forms processes communication how we run a successful studio make no mistake we are running an active studio right now we have grown this during the middle of a recession that's the important part our first year in business was two thousand eight okay now it's two thousand twelve we've grown this during the middle of a recession and went from a fifty thousand dollar studio to a million dollar studio and that's what I'm trying to show all of youse how to get from where you are today tow wherever you want to be in the future success is defined differently by each of us um and do not especially out there in the chat rooms do not tell me how this won't work in your market it will work anywhere it is basic business principles if your mindset is that all that won't work for me you're missing the point man you're absolutely missing the point so try and find a way to make it work um all right so in the beginning right where did we start rewind too late two thousand seven I was working at microsoft so I work for microsoft for about um seven to ten years and I was doing marketing at a company that cell was consulting at and that's how we met we had to work together on all these projects and we've never been apart since we instantly became best friends and then I moved what I was after you start to me yeah of course thea story keeps growing every time I stalked him yeah that's why I'm going with I'm taking it to the grave okay all right I stopped probably know getting the go ahead way started dating after I moved backto texas where I'm from howdy texas um and then we were long distance dating for six months we I moved back he made me move back six months later and then we both stayed in corporate america but we started our city or together while we were dating and we were just shooting on the weekends we just wanted you know maybe some extra income sal had always loved photography it was always a passion of his and I knew nothing about photography I just appreciated it and so he started doing photo shoots and I remember I just have no idea what story you're about to tell right now but some of the first wave we would shoot anyone for free as long as they were shoot with us and I remember when we were talking about what we wanted for our future and what we wanted her studio look like we would say um if we could just get ten photo shoots a month way could make some great extra money and unlike sound I don't know that there's that many people that need pictures that is true state that is true yeah true story true story your story but no that's very true so I almost forgot about that yeah you know you girls asked me yesterday you said when when you started out back ino seven away did you ever think this is where you guys would be and the answer's no this wasn't was never on our agenda so back in two thousand eight or late oh seven way saw the business growing but it was always side income yeah and so here we were I was working in corporate making a very nice six figure living but we were like most americans we were living paycheck to paycheck we weren't very disciplined we didn't really save we had about ten or twelve thousand dollars in our savings account and uh taylor woke up one morning to my letter of resignation to my boss uh and she was like w t f well we just had like so just like the week before okay this is our three year plan we're gonna just grind it out for three years we'll still work our jobs and then we'll build this up and then we'll leave and we had met with our financial advisor who more like if we could just make one hundred eighty grand we'll be we'll be fine we can do everything we want to dio gross sales of one hundred eighty grand we would be and she laughs at us to this day obviously things change yeah obviously but it wasn't always like that no right so again go back to two thousand eight taylor wakes up to me quitting my job we had like I said about twelve thousand dollars in the bank I quit my job er and we went from a six figure income to gross sales the first year of fifty thousand dollars we almost lost everything we almost went bankrupt we almost lost our home our cars we put everything at risk to follow our dream this was our passion man and you know from a personal level you won't understand my goal I love my wife right this is this is my family this is my best friend and there's nothing more rewarding then working with your best friend you know so I can only speak to that on when I quit my entire motivation was to go from working nine to five for someone else making money for someone else right to working at home with my best friend something together way actually were like attached at the hip we really don't do anything without each other even when we're at home we have to work like right next to each other on the couch so we've always been best friends and so when we were starting our studio we realized how corporate america you know you're away from each other all day long and other people in your life and we just wanted to be together more we love each other so much and so we started our studio and that's what we wanted for our future we wanted a company where it was just the two of us where we could build it together and but do anything we wanted together travel together and so that's that's our motivation so when we I don't know if you guys know that about our background we we were more motivated we didn't care how much money we made when we started money wasn't the driving factor it was family being together working together and then we felt like if we were doing those things is everything else would follow that makes sense and so from there the two thousand eight after we almost lost everything that's when we started really fine tuning our business processes and our business plans and that's when everything changed or so what I'm trying to do is fast forward you guys four years into the future so what I don't want you thinking if you're out there is that hey I can't possibly implement what sal is talking about I'm not his confident it's l uh I saw some of that stuff out in the chat room guys I had no choice I had no other choice but to become confident in what I was doing and to believe in myself because if I didn't I would go bankrupt and so when your back is to the wall and you're about to lose everything I think you've realized that you have to stand up and fight for what you want fight for what you believe in and that's what's led us to where we are today so I hope that makes sense about our background where we came from

Class Materials

bonus material with purchase

The Business Blueprint.pdf
The Business Blueprint.doc
cL Sal Cincotta Wedding Bootcamp Keynote.pdf
creativeLIVE Sal Cincotta Bonus
SCP Wedding Contract.pdf
SCP Copyright Release.doc
SCP Copyright Release.pdf
SCP Wedding Copyright Release.doc
SCP Wedding Copyright Release.pdf

Ratings and Reviews

Carlos Rosa

This class is Gold!!! This class is a must, I have purchased around 20 CreativeLive classes, I'm building my own curriculum, but I did purchase this class because of Sal Cincotta's name, little I knew how good it is, it's a mind blowing and it contains so much key information to be a successful photographer. I was still a little "afraid" to start my business, but after this class, I feel confident because it was like put the puzzle together. Yes, Sal really insist in his blue print, how he calls, to implement in your business and you will be successful, and I do believe that. However, I can't do that at moment, because I'll need more money then I have, but I do believe I can implement the idea and slowly works towards implement all his system. Yes, in this class you'll have all, from engagement section, to bride reception, to SEO, everything you need. Sal is a Genius, an amazing mind, I truly admire him as a person, artist/photographer, amazing Educator, but man, as a business man, he is just a mind blowing, I mean, look at him, he had practically built an Empire in only 10 years and that's enough for me to listen to this guy. With all he has, he could just quit photography for good, he totally don't need, but he is still behind the camera, and that shows how much he really love photography. Totally recommend this class, it will change your life, and I mean it. I just wish CreativeLive would do some update, even if is just in pdf, because a lot of recommendation he does in the course does not apply anymore, website does not exist, the iPhone app does not exist, etc... just an update it would be truly appreciated. And that goes for all classes, you guys could just contact the educators and ask them for an update in those areas, that's all.

KR Productions

In 2016, I decided to try and start photographing weddings. I've been a wedding videographer for 16 years now, and have consistently been asked to do this, but never have. Last year, the number of requests was unusually high, and so I decided to explore what all is involved in doing wedding photography. I actually bought Sal's 30 day photo business class here first. Watched it over and over. There were principles in that class I was able to apply to video. Great! I then decided to buy this class to get the actual "day of" mechanics down. I've watched this over and over as well and started wading slowly into the wedding photo waters. I have the benefit that my second shooter, is actually a photographer and has been shooting all his life. So, having him to back me up with his already trained and creative eye is a huge benefit on the day. (We do the one camera has a wide angle, one camera has a telephoto technique like Sal discusses, and it works amazing) So far in 2016, I've shot one wedding for $350, the next one for $1,000, and now I'm up to $2,000 on my third for just basic stuff. Incredible. Working on moving into IPS, but right now I'm focused on making sure we're capturing the right shots and doing great impressive edits for marketing , and that's already paying off. I had 4 requests yesterday! Thanks to Sal and CL for helping jump start me on this amazing journey!

Paul Marcus

Once again.....Sal proves he's the man! Wow. What a great wealth of knowledge. I wish I had seen this a few years ago when it was fresh. It makes me cringe at all the money I have left on the table. Thanks to Sal and Taylor for being so open and sharing their business model with us. I hope to have great report to share with you in 2019 as I put a lot of this class to work in my business.

Student Work