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Search Engine Optimization

Lesson 40 from: Wedding Photography Bootcamp

Sal Cincotta

Search Engine Optimization

Lesson 40 from: Wedding Photography Bootcamp

Sal Cincotta

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Lesson Info

40. Search Engine Optimization


Class Trailer

Day 1


Class Introduction


Introduction to Sal Cincotta Studio


The State of the Wedding Industry


Legal Entities


The Business Plan


Marketing Plans


How Brides Find Photographers


Lesson Info

Search Engine Optimization

so search engine optimization this makes people cringe at the thought of search engine optimization I am going to I read a five hundred baby book that was somewhat technical to figure out how to get the search engines to rank my side properly so I'm going to save you from the pain of having to read a five hundred page book on we're going to break it down into some key components that are going to work for you because they've worked for me so don't tell me they won't work because they are working we are on page one of google search results for st louis wedding photography so that being said it is absolutely huge to be found organically meaning how are your bride searching for you on google we know right going back to that first slide on day one not the first light I'm sorry that info graph on day one we know that seventy nine percent of our brides are finding us on the internet okay there's nothing to argue about here don't argue with me that's what our brides are telling us they're doi...

ng uh this came from the knot and this came from the wedding report that being said I've got to be where my brides are and so I want to be found via st louis wedding photographer st louis wedding photography those are your key words so sarah how do you want to be found how are your brought I'm assuming chicago wedding photography right how you being found zach okay are you being found st petersburg waiting is that how it is that let's talk about st petersburg because that could be nasty petersburg I could be a I n t petersburg I have every single variation st pete wedding photographer st petersburg s a I n t abbreviated good but you can't you could on lee rank highly on one or two of those right because you're you'll see why in a second are you trending high on any of those right now yeah I have someone handling my ass right now and is it working yes okay so hopefully we don't have to have anybody hand only you can handle it after that all right you don't want to hear you know um symphony marketing is amazing they do it I'm done your daughter lisa atlanta you're new in atlanta you're a perfect example right is it gonna be atlanta wedding photography l wedding photography atlanta I tried a tl and yeah I like it you didn't like it you don't like what how your bride searching that's the question I believe atlanta because I looked at the other ones were coming up at yale and it was like really not it wasn't even where I wanted to be his valet cheapie stuff yeah but I don't like the fact that you just said you believe that's a problem I need you to know okay you know how do you know how would we know any of us how do we know how they're searching just ask our brides I asked my bride's just hypothetically can I ask you guys a question every consulate I went to when I was trying to figure this out I said how you searching on google for photography if you don't mind me asking and my brides were giving me that feedback so once again you don't have to take my word for it I'm asking my bride's first hand how would you search and now in st louis we're with the same challenge is it s t or s a I n t well I didn't have to guess I'm positive because I asked my brides and they told me it's s t lewis that they would search the other option in st louis was s t l wedding photography okay so but when I was pulling people st louis wedding photography was what was coming up more than not so keep that in mind these are your key words this is how you want to be found we'll six months ago probably seven or eight months ago at this point we were on page ten so if you want googled saying those wedding photography we're on page ten basically non existent no one was finding us well today we're page one we get five to ten requests per week okay just based on our ceo ranking that's not five to ten bookings a week it's five to ten requests per week I'm okay with that maybe one of those every week one of those every two weeks turns into an actual meeting remember the metrics I told you when I get to that meeting ninety ninety five percent of the time I'm closing the deal right then and there so I'm okay with that fall off I want to get you in my studio because those people book me or who contacts me not my brother I'm okay if they don't book me once that email goes out to them right so today we're on page one it's all about keywords key words are those words st louis wedding photography that I want to be found by so at home alright if you're taking notes what are your key words if you know what your key words are you're ahead of the game if you don't don't panic just ask brides in your consultation just say to somebody hey just hypothetically if you were looking for a photographer right don't queue it up don't say if you were looking for a wedding photographer let them I guess we have to have some contacts there looking for a wedding photographer but just ask them how they would search I want you to be his kind of coy as possible because I don't want you to pollute their mind and then they start feeding you the keywords that they think you want to hear but it's very important you figure out what those keywords are I want you to be very specific in your key words you've got to be careful if you over saturate your key words meaning st louis wedding photography st louis wedding photographer as tl wedding photography as tl wedding photographer you're gonna run into some trouble because you can on ly rank high on a handful of those keywords so don't confuse the matter we use block pro post and wordpress google loves wordpress if you're running a flash based site you're going to struggle there's no doubt about it because even if the flash based sized has metadata meta description met attacks it will never rank is well is a wordpress blawg based site so I want to jump out and show you came my sight and this is my site so we're going on our site and what you're seeing here let's make this full what you're seeing here is an actual this is the front end to a wordpress site so this isn't a flash based side it's a dynamic site that updates automatically so every time I make a new block post stuff is showing up here okay you can go to my side south and got a dotcom I don't need to showcase that here's the important part guys as you scroll down below the foal so this is what you would see if you go to my side this is where my clients are going to engage but if you scroll down below the fold I'm gonna zoom in here for you you will see keywords galore st louis wedding photography by st louis wedding photographer salvator cicada salvador stink out of anything but your average st louis wedding photographer each wedding is treated with care creativity not found with other st louis wedding photography studio's your wedding day's carefully crafted to offer one of a kind unique photography in the st louis area this is st louis wedding photography at its best and it goes on and on and on saying those wedding attire v st louis wedding photographer I am slamming my key words down google's throat however some key things to keep in mind I can't just write a million times st louis wedding photography seattle wedding photography google will blacklist you because they know you're trying to work the system this is an intelligent paragraph sentences that are being put together here did you know that google is ranking okay your sentence structure it does so it's paying attention to your paragraph your sentence so if you just try and throw a bunch of key words out there google isn't gonna ignore them so this becomes very very important this is on our maid pick main page does this make sense no programming whatsoever so this becomes very very important step number two okay is looking at every block post my key words are also in the block post so if we zoom in here notice under engagements and weddings okay I could have easily just had the fraley wedding but I don't I want my key words is part of the link because google will rank higher if you're your key words are in a link they love that stuff okay so here right we have fraley st louis wedding photography so if we click on this now we're going into my block let me zoom out here a little bit and you can see this is what's known as a header tag and so your header tag just like when you were in school or college right where whatever you were doing you submit a paper you would make bold what's important right you're basically telling the reader hey this bold part that's what's coming next this is important same concept for seo it's called a header tag h one so just write that down you don't have to be a programmer when you're making a block post you're going to have the ability to highlight something and say this is a header tag and it will automatically make it bold so now my keyword is in the head or tag also noticed I've got my vendors listed name date I don't want to just post images here right as much as we're visual I don't want to just post imagery I'm not posting some copy here and notice where I highlight my vendors instead of just listing okay who the photographers were I'm highlighting who the c louis wedding photographer's work south and kata engage williams and so these are how I'm highlighting all of this stuff also I've got once again another tag listing st louis wedding photography and as we scroll down okay I'm also taking this a step further if I go to save this image notice the image name has got my my uh keyword innit google doesn't know what an images so why name my image the obligatory image number coming off my camera right d x one two five nine dot j p g useless to google means nothing to him so right out of light room okay you can export so go to your exports green enlighten again everybody know programming happening here whatsoever right at the light room when I export make images I can say add custom text to the image when I exported well the custom text I'm adding are my key words st louis underscore wedding underscore photographer so now every image on that page has my key word there yet again this is powerful powerful stuff no programming whatsoever let's take it a step further but wait there's more right um here's the other thing I watch everybody do look up here at my girl if on your block on your girl it is dubbed up job south moncada susie jones dot com slash may slash twenty twelve slash six slash gobbledygook okay you know what the problem is it's called perma wings this is a setting inside your blonde it is a check box check box perma links you do not want all those digits that is useless to you google doesn't pay attention to that they want to see your key words in the link so when you turn on permal links you are telling google use my head or tag the part I made bold in the link so now you're seeing fraley dash st louis wedding photography so now my key words are in the link they're in the post there in the image they are everywhere this is how we went from page ten okay to page one that simple no prayer programming required this is powerful powerful stuff guys ladies questions first while adding the keywords to the metadata for the pictures just completely just blew my mind I didn't even want to even think about it and write they're renaming the the image you mean yeah yeah that could be part of your light room work flow when you export those images for your block and it's just a simple create a preset called block post and you don't have to re type but every time you just say at this custom text um I do have a question a ce faras the um the paragraph that's on the home page do you keep that on the home page or could you put that like in the about us or like we're used to just having that on the one you could I put that that has to be on your home page because we want to drive traffic there but you could also add that to the bottom of each post so I would create a separate paragraph for the bottom of each post so let's see I think I may have done this with this post I did so at the bottom of this post I okay we'll let this load but I this is loading I created a paragraph here you can see this is how I ended the post enjoy the st louis wedding photography provided by salvador some kind of tar be offering st louis wedding photography in st louis metro area and I have this this is a template I copy and paste when I make my block post so I'm again injecting riel paragraphs into this and then look at that service information salad tossing out of harvey offer st louis wedding photography coverage in the st louis metro area including but not limited to belleville illinois st louis missouri so just adding a whole bunch of mme or keywords to ensure this post is getting picked up so very very powerful yeah so I do this but not in detail as much as you but I have been working on that do you recommend going back with old posts and updating that we're just going forward great question I would say at this point depends on how busy you are I'm super busy so I have a lot of activity going on I don't go back I don't need to but if you're not that busy then yes I do want you to go back and revisit those posts and tweet them so that you can immediately start ranking well one more trick for you okay first of all check this out at the very bottom gear and I'll zoom in for you again I'm gonna highlight no programming required at the very bottom here noticed learned more about st louis wedding photography my key words are in a link here that is very important google loves to see keywords in the link when I click on that it will actually take me to this page on my site hidden about st louis wedding photography so I wrote a legit article about saying louis wedding photography and what this is when you get to this page okay this page right here that I'm showing you and noticed the girl sounds and kata information st louis wedding photographer this page I'm showing you is ranking higher on google than my actual south and kata dot com that is how it should have been because this page is slammed with keywords here's why st louis wedding photographer st louis wedding for darfur salvador cincotti photography saboteurs and kind offer st louis brides the very best in st louis wedding photography are you getting married in st louis who will be your st louis wedding photographer I mean it's almost comical right anybody who actually reads this would be like what is wrong with this guy does he not know where he lives but google is not a human being so google I have to slam this with keywords and this is here's a list of some of the things you should consider when looking for a st louis wedding photographer personality price wedding albums coverage that is where we are creating a legit article and we own st louis wedding photography dot com so how many of you out there in your respective markets I guarantee you lisa because I did this when I was on tour you could probably buy atlanta wedding photography dot com or some variant there of it doesn't matter what it is a tl dash wedding dash photography dot com by your key words in the earl for those of you out there if you do not do this over the lunch break you are not paying attention by your key words in the world why you love it like right now because everybody watching it let him think that going to buy it I will help you on the break find right the right balance you've gotta buy this now build this site here if I flip back to this bring the screen back up guys if you look at this screen build an atlanta wedding photography resource site tell brides what they need to know this page will rank higher why does that matter because once this page ranks highly google is going to trust this page google's going to go I trust this page therefore anything linked to it I will trust as well so at the bottom of this page you can say to hire an atlanta based wedding photographer click here and it drives him right to your main site your sight will immediately rank higher just because of that so I know that I slammed you guys with information on seo watch it again and again and again and you will be able to do this because I'm telling you this is all I did to go from page ten to page one but get off your butts and by that girl s o that you own it and don't tell me it's not available because I've been in multiple cities across the us and tested this there's some variant there off that will be available so it could be with a dash in it whatever the case may be so over to you ladies class jones this is from belinda olsen who would like to know and I'm sure a lot of you out there are wondering sal do you suggest people reworked their blog's after getting this information from you and image names um toe work on ceo or should do recommend that they just do this going forward yeah that was uh that was some of the questions we're getting yes if you're not is busy like again we have four hundred photo shoots a year which we don't post every photo shoot to we do mostly our weddings but we're very active I can kind of do things moving forward if you're not as busy as we are yes go back make it retroactive start working on those older post and you will watch slowly but surely you'll rise in the rankings and there's a tool to help if you're in a wordpress site there's a tool called yost why o a s t is a free plug in forward press it will cost you zero we're press plugin called yost y os and what I love about this tool I'm not going to get into this tool is you khun red light green light it okay and have it it will tell you based on what you've entered no program based on what you've entered it'll stay red light meaning google's not gonna rank this page if it turns green light on you that means you've done everything you need to do and it will tell you you don't have enough words on this post you're pictures air named incorrectly your key words aren't correct and so it makes it super super simple to do that so you just get it

Class Materials

bonus material with purchase

The Business Blueprint.pdf
The Business Blueprint.doc
cL Sal Cincotta Wedding Bootcamp Keynote.pdf
creativeLIVE Sal Cincotta Bonus
SCP Wedding Contract.pdf
SCP Copyright Release.doc
SCP Copyright Release.pdf
SCP Wedding Copyright Release.doc
SCP Wedding Copyright Release.pdf

Ratings and Reviews

Carlos Rosa

This class is Gold!!! This class is a must, I have purchased around 20 CreativeLive classes, I'm building my own curriculum, but I did purchase this class because of Sal Cincotta's name, little I knew how good it is, it's a mind blowing and it contains so much key information to be a successful photographer. I was still a little "afraid" to start my business, but after this class, I feel confident because it was like put the puzzle together. Yes, Sal really insist in his blue print, how he calls, to implement in your business and you will be successful, and I do believe that. However, I can't do that at moment, because I'll need more money then I have, but I do believe I can implement the idea and slowly works towards implement all his system. Yes, in this class you'll have all, from engagement section, to bride reception, to SEO, everything you need. Sal is a Genius, an amazing mind, I truly admire him as a person, artist/photographer, amazing Educator, but man, as a business man, he is just a mind blowing, I mean, look at him, he had practically built an Empire in only 10 years and that's enough for me to listen to this guy. With all he has, he could just quit photography for good, he totally don't need, but he is still behind the camera, and that shows how much he really love photography. Totally recommend this class, it will change your life, and I mean it. I just wish CreativeLive would do some update, even if is just in pdf, because a lot of recommendation he does in the course does not apply anymore, website does not exist, the iPhone app does not exist, etc... just an update it would be truly appreciated. And that goes for all classes, you guys could just contact the educators and ask them for an update in those areas, that's all.

KR Productions

In 2016, I decided to try and start photographing weddings. I've been a wedding videographer for 16 years now, and have consistently been asked to do this, but never have. Last year, the number of requests was unusually high, and so I decided to explore what all is involved in doing wedding photography. I actually bought Sal's 30 day photo business class here first. Watched it over and over. There were principles in that class I was able to apply to video. Great! I then decided to buy this class to get the actual "day of" mechanics down. I've watched this over and over as well and started wading slowly into the wedding photo waters. I have the benefit that my second shooter, is actually a photographer and has been shooting all his life. So, having him to back me up with his already trained and creative eye is a huge benefit on the day. (We do the one camera has a wide angle, one camera has a telephoto technique like Sal discusses, and it works amazing) So far in 2016, I've shot one wedding for $350, the next one for $1,000, and now I'm up to $2,000 on my third for just basic stuff. Incredible. Working on moving into IPS, but right now I'm focused on making sure we're capturing the right shots and doing great impressive edits for marketing , and that's already paying off. I had 4 requests yesterday! Thanks to Sal and CL for helping jump start me on this amazing journey!

Paul Marcus

Once again.....Sal proves he's the man! Wow. What a great wealth of knowledge. I wish I had seen this a few years ago when it was fresh. It makes me cringe at all the money I have left on the table. Thanks to Sal and Taylor for being so open and sharing their business model with us. I hope to have great report to share with you in 2019 as I put a lot of this class to work in my business.

Student Work