The Working Musician Playbook


Lesson Info

Booking Agent Nick Storch on Communication

It takes more than raw talent to make a living as a musician – and it doesn’t happen overnight. In this online course, Modern Drummer’s 2013 Best Metal Drummer of the Year and founder of BandHappy Matt Halpern will show you how to break out of the garage and build a lasting career in the music industry.

Drawing on his own successful experience with the award-winning band Periphery, Matt will walk you through the everything you need to know about breaking into the industry, improving your technical skills, and making the right moves to ensure long-term success. You’ll learn how to get your foot in the door, build a sustainable career as a working musician, and keep growing your career from there. From finding the right management, agent, and label to building relationships with sponsors and key industry players, you’ll learn it all from one of this generation’s most respected minds in the business.

Special industry guests include:

  • Ash Avildsen - Sumerian Records Founder/CEO
  • Mike Mowery - Outerloop MGMT Founder/CEO
  • Mark Scribner - Business Manager for Killswitch Engage, Periphery, Animals as Leaders
  • Mike Johnston - Drummer, Clinician and Founder of
  • Chris Brewer - Head of Artist Relations for Meinl Cymbals USA
  • J.P. Bouvet - Drummer, Clinician and winner of Guitar Center Drum Off 2011

By the end of this class, you’ll have a comprehensive, actionable playbook for breaking into the music industry and putting in the right work.



  • <p>I absolutely loved this class. There were so many helpful tips to help get me and my band even further on track with both the business and performance aspects of being a group, and it will definitely help me with any future endeavors that I may have whenever or wherever they may appear. I&#39;ve always held the mindset of just being a cool person when it comes to working with others, but to see that aspect stressed so heavily from everyone, was really eye opening to just how important that one little thing can be when it comes to making progress in the business. Thank you so much for offering people with this fantastic opportunity, and i would whole hardheartedly agree that any musician who is looking to make a statement in the music industry absolutely should have checked this thing out.</p>
  • <p>Thank you Matt Halpern, creativeLIVE, and all of Matt&#39;s guest speakers. This course was very informative, inspiring, just out right awesome. I recommend it to any musician, or anyone in the music industry. Its well worth the money for this priceless information!</p>
  • <p>i tuned in live and made notes during Mike Johnston&#39;s presentation and that alone was worth the money i later paid for the the whole class which had tons and tons of more useful stuff even though i am not a drummer, or even an aspiring touring musician really and it was still a bomb for me to digest and work on with a fresh new force and perspective and knowledge which i can implement myself and share with others to help them! Thanks Matt for doing this! Awesome is the word!</p>