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Adding Revenue Streams with Adobe Stock

Lesson 6 of 8

Making the Most Out of Every Image with Keywords

Jared Platt

Adding Revenue Streams with Adobe Stock

Jared Platt

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Lesson Info

6. Making the Most Out of Every Image with Keywords

Lessons

Lesson Info

Making the Most Out of Every Image with Keywords

Okay, so it says, go to Adobe Stock to complete your submission. I'm gonna click. No, because I've already got I'm already set up there. So I'm gonna go to the website, and I'm just gonna refresh my Web browser so that we can see the new images that have come in. So let's go down. We gotta go to page one now. When we're in adobe stock on went on the website, the actual website. You'll see. There's there's my image. See, there's the lighthouse. There's the girl consoling the mascot, but I want you to notice something about the lighthouse. So it already set the category automatically, and it called it buildings and architecture because it saw a building and it was like, Oh, that's a architectural structure. It must be an architectural or building because people are gonna be in a category and then they're gonna search within that category. And so it's looking visually. So Adobe Stock Online is actually looking at your image and comparing your image to a 1,000,000 other images that are alr...

eady online. And then it's saying, What were those key worded? We know that that's a building based on all of those key wording and based on a visual search and based on all sorts of cool, amazing, like voodoo algorithms. Right? So it knows what's in this image, and it's showing it to you. So it's giving you a good idea of what? To put that what category put this in and what to call it. So if you score scroll down here, you'll see that lighthouse is the number one keyword. I didn't have a key. I had the key word in and I deleted it, Remember? So it figured out the first thing that this thing is is a lighthouse. Now, if if Adobe Stock has told me this is a lighthouse and I would like to put it in the architectural section, then I'm gonna be like, Well, it knows it's a lighthouse, and it wants it to be an architecture. I'm good, right? Because Adobe knows what it wants. Sometimes it'll, like put something out there like, you know, it might add bacon to this. I don't know why, but somehow bacon gets put in there, and so you just delete that one. So, in our case, the lighthouse, sea water, not the reason I thought of beacon is because of our bacon is because I saw Beacon. Um, so but look at all of beach, sunset, ocean, sky, coast blue landscape, Lake Harbor. Okay, Harbor seems to be a better match. Someone a grab harbor, and I'm gonna drag it up higher on this list, so I'm gonna put it like water and harbor. Um, I'm gonna go. Tower is not really appropriate. So I'm just gonna get rid of tower because it's not a tower. It's a lighthouse. If someone wants this, they're not gonna search for Tower. They're going to search for lighthouse. If you key word your images to try and fool people into getting your image, it won't work. It will not work. What will happen is people will search bacon. And if they search bacon and you put a lighthouse, they're not going to click on the lighthouse because they were looking for bacon. Does that make sense? Is that rational? Okay, so if I don't click your image, guess what happens to your image. If your image comes up at the top of a search and no one clicks it, it goes to the bottom of the search. So you get downgraded. Every time your image comes up in a search and doesn't get clicked, you get downgraded. But if you come up in a search and someone clicks your image, guess where you go. You go up. So if you want to get the absolute best placement, the goal is not to pepper the image with a bunch of keywords that you think someone might grab. The idea is to give them a perfectly accurate description of what there's going to see. Because if I am in photo shop and I have a job of don't be a loser, you know, and I'm supposed to come up with some advertisement. This is don't be a loser like God, you know, I don't know what to search for, but okay, let's let's go to And I'm in photo shop and I'm gonna click on the search inside of my library, and I'm going to say, Well, I want to look for And by the way, we're not looking in my collection. I am Joe designer in, uh, Sausalito, right. And I'm going to be making a thing, and I'm just gonna search online, so I'm actually searching in Dobie stock right now. So don't think of this is me. I'm Joe, Designer and Joe. Designer says, I'm supposed to do this. Don't be a loser campaign. And so well, I could talk. What about what if I were searching for a ah sad mascot that lost the game, right? So what if I was? What if I was searching for that? So a search for Adobe stock, a sad mascot. It's just I want the top of the search. The reason it's at the top of the search is because it is a mascot. It is sad, and it's a cool photo, and people have searched for mascots or sad or depressed or dejected. Those are some of the words I used, right, and they've searched for these things, and when they saw it, they clicked it and it went, but and I went up to the top. So now if you search for sad mascot on Adobe stock, it will be the first image. And then there will be also a bunch of sketches of mascots and stuff like that, right? But that's how you get to the top by being accurate. Okay, so let's go back. Um to the website then And let's talk about this image so we know that it's a lighthouse and it looks like lighthouse and see and Water and Harbour, and there's not really a beach in it. So I'm gonna get rid of Beach on and it's not a sunset, so I'm gonna get rid of sunset. It saw the light coming from the White House, and it thought it was a sunset. It's not. There's there's sky coast blue landscape clouds there, no clouds. So I'm gonna get rid of clouds. Uh, it's a red light house, so that's fine. But that could go way down low. It's got a coastline of bay. I don't know about the port, necessarily. Travel is good. Sunrise is not good. Warning is great. And now it could start adding some other things like, um, metaphorical things like, um, search or, uh um, safety. You know, things like that, Like you can think of search terms that people like. I'm looking for something that would bring me to safety, you know, or whatever. Right. Okay, So now once I've got my key words in there, I can also go up, and I'm going to add a title. So the title needs to be 200 characters or less, and it just to be needs to be a good description. So I would say a red lighthouse groups light house on Lake Michigan with, Let's say, spotlight. I think you're right. Spotlight. Okay, so, uh, there I've got all that I need, have got a title. It's in the right category According Teoh Adobe. Now, if you didn't like the cat, the category, I could also go down to either travel or landscape, But I think we're going to stick in the buildings and architecture that seems right, and then later on, I can figure it out. I can search, and if I don't like the category it's in, I can always come back and re associate it with a different count. Doesn't have a recognisable property or person. It's not gonna be a copyrighted lighthouse. All right, so I'm fine. But if you're worried about it, if you have a question, there is a place you can go. The adobe has given you, and it's right here. It's called known image restrictions, and this is just a database of a whole bunch of things that they know you can't take pictures off. Like, for instance, did you know that you can take a picture and sell it of the Eiffel Tower during the day? But at night, when the lights are on, that's copyrighted. The lighting structure is copyrighted, so you can't do that. So if if you're looking in Seattle, what I do is I hit command F find within that document, and then I just type in Seattle, right to tease. Sorry. There to tease. And now you can see all the There are three instances in Seattle, So the Space needle in Seattle is If you're taking a picture as a Citi escape, its fine. It could be in there. But if you're just photographing the tower itself, no go. That makes sense. OK, so that's the known restriction. So let's see if there's another thing in Seattle. Fremont Troll. What is that? Let's see what else we got? Uh, Pike Place. Market. Okay. No, just don't do it, okay? Just know the answer is no. What? Yeah. This would define with what makes images for editorial use only correct. You could do something for editorial use because there's a lot more latitude there. But if you're making money and you're selling it for stock and you're in there making money off of advertising and this whole different thing now that's not to say you couldn't do a commercial project and go to the owner of the building and say, Hey, I want to use this. Is it OK? Yeah, and then you pay him 600 bucks for the location fee or whatever, and then they sign a release for the problem. Then you can do whatever you want any of these places you can. You can take a picture of it. If you can get the person who is in charge of releasing the property to you to sign a property release, then you're good to go. That makes sense. Does does the photographer get paid like you? If you put up in image of the Space Needle for editorial, use only or available, Adobe stock doesn't do editorial Okay, but for others, other things you could do it on another. Does the photographer get paid when someone downloads that picture for editorial use? If it's on an editorial stock photography site? Yes, OK, yeah, but it's just a different type of thing. It's not used for advertising, so you're getting paid for your image. But they're not using it toe. Advertise a product in this case because we're on Adobe stock, you can pretty much assume that everybody's using it for some kind of advertising purpose. Even if they're using it for editorial. They just They're just staying that way. Right? Okay. So, like, for instance, I did a photo shoot in a location that I know is not like if I had snuck in there and took pictures and they wouldn't even know it was their place. But I went in and I paid them a property. A fee for the property. They signed a release. So then there's no issues. So it's really easy to do that if you're willing toe to put some money into it or some effort into it, right? And it doesn't always cost money to get a model release or a property let release. Sometimes it just takes Hey, I'll share the images with you and you can use them. I'll sell him on stock, but you get him for free. Okay, so now we're back on submitting this one for stocks. So you can see on my stock page here that these are all the new images that I've uploaded. But I have to finish working on him here before I can submit them. So I have to make sure that I have the file type the category, the It's English. I'm writing it in English. I have to have some kind of ah of description I have to have, I think seven keywords or maybe 10. Something like that. You have to have a certain it'll tell me if I don't have enough keywords. And by the way, more keywords doesn't necessarily mean better. Sometimes eight keywords is better than 30 OK, but these were all a good set of keywords, so I kept most of them. Then I added a few. And if I think of more, I can always come back and add those later even while it's being sold. At the moment, you've only had one words one word poo keyword. We the Diaby, Can you use K fries is yes. So a key phrase would be something like, um, for instance, if I wanted to do, uh, warning light. So that's a key phrase. So if someone was searching for Hey, I need something that kind of thinks of a warning light boom. My warning light comes up, right? So that would be a good key phrase. A key phrase is different than a keyword cause a keyword can be searched on its own, whereas a key phrase if they type warning space like in than my image because it has that key phrase in it kind of elevates itself because it's more accurate to the thing. So, for instance, if I'm doing something of a of a Grand Canyon wedding on and this is just a Google philosophy to if I If I actually have a key phrase Grand Canyon wedding instead of Grand Comma Canyon comma wedding mine will come up on the top of the search when someone searched for a Grand Canyon wedding because the phrase is actually a key phrase, and it'll it'll match him so key phrases. Or if you have one that you know is a phrase that might be searched. Put it in there. Okay, great question. OK, so is there a recognizable property? No. So now I'm good on. Once I've done that, I can hit save the work, and it's going to save all of the stuff that I've done. And by the way, you can also shift click. So if you have, like, say these two images from New York City, if I shift, click those two images than anything I do here will be done to all of them, so I can type in key words that will be added to all of them at the same time, or descriptions or whatever. So just be aware of that that you can. You can apply things across multiple images rather than just wanted a time, cause that would take forever to do so. A lot of times you're gonna upload 12 images from a shoot. Most of the key words of the same. And then occasionally there's a different one here, there, right. And if you've added most of your keywords in light room, then when you bring them up, you just have to reorganize him. And if you added your light, your keywords inside of bridge when they come up. If you were thinking about the order Enbridge, you don't have to reorganize and thats useful. Okay, any other questions about that? Yeah, is it advisable to put your images and multiple stock pages? Absolutely. This is not restrictive toe one, so you can put your stuff here and some other stock. Same time. It's not exclusive, so you if you if you have multiple places you want to try and sell your work, go for. Do you spend a lot of time doing post process on their images? Or do you find that less post process so that designers can do more stuff with the last post processing you can do but make it great the better, because you want the designer to be able to do that.

Class Description

Learn how to accelerate your creative business potential by organizing and managing your images in Adobe LIghtroom® CC and monetize them by submitting to Adobe Stock®. Jared Platt will show you how you can bring new life and unlock the financial potential of images you already have sitting in your hard drive. Find out what kind of images buyers are looking for, and how you can accelerate your photography career by showcasing your work to millions of creatives in the Adobe Creative Cloud network. This class is perfect for photographers of every level, from the enthusiast to seasoned professional.

We'll Cover:

  • Unlocking the Potential of Your Photo Archives 
  • Connecting to the Creative Market Place
  • Posting Your Content to Adobe Stock 
  • Creating Original Content for Stock 
  • Making the Most Out of Every Image



Software Used: Adobe Lightroom CC 2015

Reviews

Ryan G
 

This is a great class if you're just starting out in any kind of stock photography. It seems that the other stock agencies require you to "audition" a few pics before they "let you in." I just uploaded 1 at a time to Adobe and they accepted my 2nd image after rejecting the first. Easy. I just started to upload to go through the process to see what it was like. I think the feedback they give you from the rejected photos would help me become a better stock photographer. Thanks Jared for the inspiration to try this. BTW Jared, I couldn't believe your high school bleachers photo where you added "Looser High" and pronounced it Loser high. I cringe whenever I see this and sincerely hope this was just a joke.

John Dowling
 

Great teacher, great class. Highly recommend this to anyone contemplating getting into stock photography.

Matt
 

This is a solid introduction to the field. Concise and entertaining. Many of the nuts-and-bolts details refer to Adobe Stock, but the content as a whole is worth the time even if you have other markets in mind.