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Pregnancy and Newborn Photography

Lesson 24 of 37

Become a Recognized Newborn Photographer


Pregnancy and Newborn Photography

Lesson 24 of 37

Become a Recognized Newborn Photographer


Lesson Info

Become a Recognized Newborn Photographer

people say oh marketing marketing marketing it can't market my one move well because nobody knows who you are so what I ask everybody I'm gonna ask you all really quick if I went to your town and ask somebody about the photographer something that you specialize in you know to tell me what your specialty is but I'm a new person in town and I need whatever you're offering would they know who you are yes or no no no no no some but not off I asked the audience that too I'm a new person coming to your town I need photography well they say your name anyone say your name well anyone knew who you are and if the answer is no why why nineteen ninety nine I left new york to go to california and get married I we went out cross country the weekend before we got married I remember my youngest brother going you're never gonna make it in california that's what brothers are for right I keep trying to tell my daughters your brother loves you he does I remember my youngest brother going it's just not gon...

na happen you're a new yorker you talk fast you walk fast like you're just californians are they're slower they vacation a lot it's not gonna work well I can always come home you know I don't think I'm banned from new york forever but I came out here that weekend and then literally I hadn't lived together lived with my husband we lived in separate places moving truck went there when they're put us in one place we went out to sedona arizona got married I went to mexico for our honeymoon and came back and here I am my husband was travelling at the time three weeks out of four so it was like I love you thanks for marrying me bob so I by myself all by myself no girlfriends I did not even know how to pump gas because in new york you pull in and they pump your gas and I remember going on needs home I have to go wake my husband came home to figure it out and so I had a day job and I'm gonna talk to the people that have day jobs to in all of this that our working photography part time because I had a day job and I was very comfortable I was making over eighty thousand dollars a year is a web designer with bonus and I was doing photography as on the side but I have been doing photography for a long time and it was just what I do it was just kind of who I am I'm aunt anna with the camera that's my title that was my title okay so I come to california and no one knows who I am so imagine that you spend your whole life and this I know many of you can relate especially people that are in the military wives and you know you travel a lot I've heard this a lot like you're just dumped in a town good luck and so how are you going to share your talent with the world who who are you and what do you do and why so one of the very first thing I did was personal field trip and I tell you no I mentor photographers I have a private forum the tie open forum where we mentor photographers all over the world and I say this all the time have you went out and done a personal field trip in your town and I'm gonna tell you what it is new also we're going to tell me you're on the hot seat today this is like my last day with you so I'm gonna ask you if you've done this too so think about what I'm going to say so I'm in a new town what's the first thing I need to know I need to know where to get gas I need to know where to buy milk right I need to know why no one gave me a tour and so I went out in my town and I found all the basics once I found all the basics I have my day job and I have nothing to do in my spare time so I started looking where are the photographer's number one where are they and I drove around there was one studio in town and it was this double deck story thing and I remember driving over and over and staring at the studio like wow it might as well been the white house like I'll never know what what I don't even know what's behind those doors I had never been photographed in a professional studio in my life ever I don't even know what you do in there so that was that was big I looked him up looked on the internet that they have a web page they had a web presence they made books wow books they made handmade books with thorne edges with photos I remember going oh my gosh I need a book and I and went to a friend's wedding and my gift to her was a wedding book from that company and it took me six months with negatives and prints I didn't even know how to do above I didn't even know photo books existed and that was like wow I'm going to just make a book many times I talked to photographers I might give you ever made a book know why I don't have enough enough images I don't this sentiment excuses excuses excuses excuses let's get back to my personal field trip so I ended up with giving her this book I sent it to my friend back in new york jersey she was but anyway so I got my part time so I'm looking for the photographers I found one I did not find a soul's another studio that was one then now I'm looking for magazines now I'm not a mom I don't know what mom's read but I know okay moms they have children they have to read children family magazines this is my thought process every store I can think of I'm just grabbing the magazine and the first thing I'm looking for is I go to the back to look for ads are there any photographers in these ads I did that ok that's part of my field trip next my field trip isn't on the internet I'm a web designer I mean I started designing web page I was twenty four years old so is before googles before a lot of what's going on I'm searching I think whatever's thesis search engine was at the time and I'm searching looking for photography groups I found a couple of online was like one online for my love photography dot com I think at the time I also did hand coloring in my spare time I hand color black and white photos so I created a website called hand colored dot com and made my own little presents and started networking with photographers all over the world who did hand coloring and there began began my research so my personal field trip was local where the photographers where the moms where are the mom's shopping for their kids I'm looking for party places I'm looking for baby stores I'm looking for baby boutiques there were no baby boutiques of the time they're only like big box stores I'm going in all these personal field trips and I'm literally like a researcher these air the ads I'm calling the magazines how much do these ads cost and I'm looking up any photographers that I see place ads how much do they cost I'm searching photography groups I joined a woman's photography group I joined p p a I drink peopie o c I joined ppc I joined every california affiliate group I could afford and pay the dues and I paid the payment plan on people that I still do fourteen years later it's still payment by and just stick with it because I needed to inspire myself and into motivate myself I had no vision for where I was going to me I was right then there and now nobody knows who I am no one knows who I am so how do they find out who I am is it because I think I'm so great everybody needs to know who I am no it's because I have something I have to offer not that I want to offer I have to offer I've been telling you over these past two days I have to do photography with every core of my being I have to do it what does that mean that means as you do every step it takes to lead you in that direction who's done a personal field trip keep in mind that my personal field trip did just not stay in huntington beach california which was where I well first let extended into newport currents omar laguna beach and in extended within about I think I went about forty five minutes I didn't go too far because I was kind of scared to drive from california on get lost I mean times my husband like where are you anna I don't know he goes you're almost to mexico okay I will turn around I didn't know that the five freeway went to mexico let me turn around he's so happy now that we have the phone because he contract me on the phone because he's routinely like I'm like I don't know him divider why are you in the divider anna you can't sit in the divider on the highway between the five and the four if I can't do that personal field trip have you done it no it's killing me yes yes yes well yes I've been mentoring this one sort of sort of yes yes bravo I don't know that I've called it a field trip but I am a researcher by nature good so I have been researching that good and you've done it locally by foot means you get your car and you get out walking stores it's not quite fair I've lived in this area all my life so so you know yeah I know it good and you well I just moved from boston to new hampshire is so it's a much smaller community yes I've been to consignment stores and places where kids here salons and just kind of exploring good good I wouldn't talk about the network and be everywhere real quickly and tell you uh to second story zan if you're watching zan was one of my very first assistance forever ago and I remember when she was working with me and she knew I needed I just feel like it had to be everywhere infor started working with me she was working in my spare bedroom I remember her cutting wallets on the bed going are you ever gonna get a place of your own probably not just let's cut while it's on the bed so you don't need a studio to have an assistant by the way I've had assistance sit on the floor organized photos so I remember she knew I was obsessed I have to like just be everywhere and she she left thiss the studio that I didn't have and when and worked for a local lab and I remember her calling me have going you're gonna love this I'm like yeah and she goes so she's working behind the counter at the lab and she knows your name keeps coming up keeps coming up now I had moved at this time we moved from huntington beach to tustin what happens no one knows who I am in tustin now I'm twenty minutes inland I'm starting all over again you know if you know anything about california but if you're at the beach you have no idea what's going on in the wind and if you're in lee you've no idea what's going on on the beach even though it's twenty minutes away and so I'm starting all over again but it had only been like not even two years so I'm still in my mode and I'm like I gotta go I gotta go intestine I gotta do my field trips in tustin I was obsessed I'm like every store that camera store was a little dinky camera store intestine every place I'm in consignment you name that place I'm in there and it's very important to say that they're already photographers in there and I never step in another photographer's toes ever so just I just want to let you know if you go in someplace there's another photographer talk network mingle take a back seat say if something ever happens that photographer's unable I'm your girl have said that about five times each time I've gotten the call can you please help me out we had many sessions of our photographer bailed it was from hush baby can you please help me out baby style we need to go you know with the photographer in the store and the other ones you know so you khun b there is a backup but don't ever overstep okay so she says every time someone comes in there like anna brandt thing I this photographer comes in she's a local photographer tested her turf and she like put her things in the counter she's like I see that girl's name everywhere and sands like just wanted you to know it's working and I was like yes and the photographer wasn't saying in a very nice way she's like damn that girl she everywhere and apparently the first studio I had gotten she had wanted and I think she looked at it but I signed the lease I didn't know and so it was just like I think I was like two steps ahead of her each time and every time she went to go see something off course anna's there because I was not sleeping it was everywhere I was everywhere and network I networked I joined those women's groups it was so intimidating the first the first meeting I went to everybody had easels and they have there biggest sample of their work I've never printed anything bigger than an eight by ten just for my portfolio I didn't need thio besides for my house I mean I never really professionally and I remember seeing being in a room and seeing things like this and going oh my gosh how do you do that and I remember wanting to touch I would be like this like what is that made off because I didn't know and I was afraid to ask and I was so scared and I was just so quiet I just and I remember being in this photographer studio they'd studio shares every month it was a meeting in another person's studio and I had never really been in any and I remember looking at this photographer's students had a thing like this and I remember shoes in laguna beach looking and I was touching and everyone was mingling and this was me and I was like wow and then I looked up and I panicked because there was a loft and someone was watching me and almost started crying and I left early I just couldn't take it I needed to know more but I was so afraid to ask them so afraid to network and so afraid to talk to people so I just showed my meaning I would say I went back and I would just listen everything and I would just go home my husband say did you meet any friends many friends no one only friends wanting friends and my friends back home I don't have any friends but that's okay I'm just gonna absorb but I'm just gonna keep learning and my friends came out and visit me and my family came and visited me and didn't really have any friends except for my my husband's college friends wise and so my cups okay I'm good me need photographer friends I'm good I'm just consent the corner and just try and touch things

Class Description


  • Confidently work with pregnant moms, babies, and toddlers
  • Calm a newborn for a successful photo session
  • Wrap and pose a newborn
  • Safety work with newborns and props
  • Create, flattering, glowing photos of mom-to-be
  • Select props and wardrobe for maternity and newborn photography
  • Cull and pre-edit images in Lightroom
  • Build a successful newborn and maternity photography business
  • Master in-person sales


Capturing images of pregnancy and newborns is an art -- and a challenge. Learn from newborn and maternity veteran Ana Brandt of Anamaria Brandt Photography and Belly Baby Love in this in-depth class on pregnancy and newborn photography. From getting the shot to getting the sale, learn the art of newborn and maternity photography through live sessions, behind-the-scenes insight, and advice from an industry professional.

Jump right into a live newborn photo shoot, creating a workflow to help keep baby calm. Learn how to soothe, wrap and pose a newborn. Master transitional posing to create variety without waking the baby. Work with natural light from windows and studio lighting. Add in the new parents -- and siblings -- for a family portrait with the newest member of the family.

Learn the art of a successful maternity photo shoot. Develop skills for helping moms feel comfortable inside their changing bodies while showing off that baby bump. Build a wardrobe that flatters, and learn how to use simple fabrics to creating flowing, goddess-like images of pregnant women. Work with posing and lighting to bring your own maternity photo ideas to life.

A passion for maternity and newborn photography is a must -- but what do you need to move from hobby to business? Gain valuable business insight from Ana. Start with getting a business license, then build a portfolio, get your name out there, and increase your sales. Whether you are new or have spent a few years in the industry, learn how to grow your business with marketing and in-person print sales.


  • New photographers passionate about infants and pregnancy
  • Hobbyist photographers ready to turn a passion into a business
  • Self-taught photographers ready to take their business to the next level


Ana Brandt started her newborn and maternity photography business from scratch after moving across the country. She went from working full time and shooting on the side to running a large photography studio and educating other photographers. Ana is well-known for her patience and stunning imagery. Along with teaching and running her studio, Ana also owns TAoPaN (The Art of Pregnancy and Newborn Photography), a resource and online store for newborn and pregnancy photographers. She's also the author of multiple books on newborn photography.


  1. Get the Sellable Shot

    In the first lesson, gain an overview of the class and meet your instructor. Then, begin the first live shoot of the class, where you'll see a full session over the first four lessons. Learn how to get the first guaranteed, sellable shot in the first 15 minutes.

  2. Start to Finsh Newborn Shoot: Mauve Cloth and Basket

    Move from that first sellable shot to the second set-up. Learn what to look for in props, how to keep a new baby calm while switching sets, and how to work in transitions for maximum variety.

  3. Start to Finish Newborn Shoot: Baby Pram Prop

    In the third set-up, watch Ana work with a more complex prop. See how to work with a prop that requires an assistant's support for safety. Gain insight into the newborn and editing workflow from student questions.

  4. Start to Finish Newborn Shoot: Newborn with Parents

    At the end of the live session, learn how to work with the newborn and parents. Gain tips for posing both the baby and mom and dad for a portrait of the new family.

  5. Baby Safety

    Newborn safety is a must for photographers. Learn what to do when you are sick, how to keep everything sanitary, and how to make sure baby is safe at all times. Go through the baby safety checklist to ensure a safe session.

  6. Art of the Wrap: Basic Wrap with Twins

    Newborn wrapping is as much of an art as photography. Learn how to create a basic wrap in the second live shoot of the class, a session with twins. Get a precursor to studio lighting with an overview on the lighting gear used for the live shoot.

  7. Art of the Wrap: Egg Wrap and Side Wrap

    The egg wrap keeps baby cozy while showing details like the toes and that new belly button. Learn the art of the egg wrap, then move into an easy side sleep bum wrap.

  8. Art of the Wrap: Final Shots

    Take those simple baby wraps and learn how to incorporate more variety by mixing those wraps with props and poses. Learn additional simple wraps like the middle twist and essential tips for a successful wrap, like listening to the baby's cues.

  9. Studio Light Shoot: Newborn and Toddler with Moon Prop

    In this lesson, learn how to work with siblings during a newborn shoot. Go behind-the-scenes in multiple sibling poses and gain tips for working with toddlers.

  10. Q&A and The Challenging Toddler

    In this lesson, gain tips on working with challenging toddlers. With student questions and an additional live shoot, learn tricks to working with challenging toddlers for sibling shoots.

  11. Baby Emma Edit

    In this live edit, learn the post-processing workflow for a newborn session. While editing images from the first live session, gain insights into quickly culling images, pre-cropping, and coloring images by working with presets.

  12. Maternity Photography 101

    Maternity pictures go hand-in-hand with newborn photography. In this lesson, learn maternity photo basics, like why maternity shoots are important, how to prep maternity clients, and how to help pregnant women feel beautiful.

  13. Clothing Options and Metering

    Clothing choices can help an expectant mother feel beautiful with that pregnant belly. Learn how to build a wardrobe for maternity photography, what to look for in maternity photography clothing, and clothing pitfalls to look out for. Then, tackle metering to gain a better understanding of exposure.

  14. Shoot: Transitional Posing

    Transitional posing isn't just for newborns. Learn how to work variety into maternity sessions by directing transitional posing for a mom-to-be. Go behind-the-scenes of a live maternity shoot, through multiple outfit changes, and gain insight into posing that's flattering for that baby bump.

  15. Shoot: Studio Lighting

    Continue working with maternity photography by mixing that transitional posing with studio lighting. Start with a simple lighting set-up, then move to more dramatic studio lighting.

  16. Shoot: Couple and Monochrome

    Learn how to incorporate Dad into the maternity session with this live couple's maternity shoot. Gain tips for posing mom and dad together, as well as insight into monochrome photography.

  17. Shoot: Silhouettes and Back Lighting

    A mom-to-be's body shape changes dramatically during pregnancy. A silhouette can be a great way to celebrate the shape of that new life. Learn how to create a silhouette in studio, as well as working with additional types of backlighting. From wardrobe choices to camera settings, master backlighting in this lesson.

  18. General Q&A

    Find the answers to frequently asked questions from maternity photographers like you. In this short lesson, students ask questions from the live maternity shoots.

  19. Shoot: Movement with Fans

    Fans on set help create movement, creating a beautiful, flowing look for that mom-to-be. Learn what kind of fan to use and how to use it during maternity sessions. Gain insight into creating movement in maternity photos.

  20. Shoot: Movement with Fan and Fabrics

    Mix your new-found fan knowledge with fabric to create additional movement and fun wardrobe variety. Learn what kind of fabric to use, from fabric store finds to those same newborn wraps, then watch that fabric incorporated into a live shoot.

  21. Shoot: Pregnancy Session Start to Finish Part 1

    Build on what you've learned from the previous maternity shoots and head behind-the-scenes for a full pregnancy session. Gain insight into posing and the flow of the session with this full live shot.

  22. Shoot: Pregnancy Session Start to Finish Part 2

    In this continuation of the full pregnancy session, work with silhouette shots and backlighting. Learn how to add in the future big sibling -- including tricks to get toddlers to interact with mom's belly. Then, add in dad for a couple's silhouette. Work with the entire family for a family maternity shot.

  23. Pregnancy Session Start to Finish Part 3

    In the final segment of the full live maternity session, work with additional poses, like lying down and side lying. Gain additional insight from the included Q&A session.

  24. Become a Recognized Newborn Photographer

    How do you build a photography business when no one knows who you are? Learn how Ana started from scratch after a cross-country move and built a business while still working a full-time job. Gain insight into how to get your name out there in your community.

  25. Get Motivated to Market

    Get into a marketing mindset not through odd tips, but by finding your own motivation. Learn how to find your own motivation, and how to use that to reach new clients.

  26. Model Calls

    Need to build your portfolio? In this lesson, Ana walks through model calls and tips to reach out to models. Using model calls is a great way to work on your own weaknesses.

  27. Preparing for Future Opportunities

    With some preparation, marketing can help prepare you for future opportunities that you may not even foresee. Learn the marketing essentials, like why printed material is essential.

  28. Getting the Word Out

    Gain insight into getting the word out for your business. Start by understanding your audience. Then, build on essentials like creating a referral program and an email newsletter.

  29. Capturing the Legacy

    Go deeper into your marketing audience with multicultural marketing. Learn why diversity in marketing is important, how to be proactive in marketing, and how to build a legacy for your business.

  30. Marketing Materials

    Learn the marketing materials essentials, like newsletters, printed materials, and a website, then tie them all together. Go behind the scenes for Ana's social media and website workflow for her business.

  31. The Business of Newborn Photography

    What separates a hobbyist from a professional photographer? Learn the business essentials of newborn and maternity photography, including obtaining licenses, hiring an assistant, and getting equipment.

  32. In Person Sales

    Selling in person leaves a lasting impression with clients. Learn why selling in person is important, and tips for a successful in-person sales session.

  33. Selling Your Work

    In this lesson, Ana offers advice for photographers on selling your work. From must-have newborn art to selling while you are shooting, gain insight into increasing sales in this lesson.

  34. Sneak Peak and Sales

    Do you edit all the baby photos before displaying to the clients? In this lesson, Ana explains why she only edits 2-3 images before the in-person sales, educating the client on how the remaining photos would be edited. Learn how to handle sneak peeks.

  35. Lightroom Demo of Pregnancy Shoot

    Work with the images from the live maternity shoot as Ana demonstrates how she uses Lightroom for in-person sales. Pick up tips on helping clients choose the best images for print.

  36. Are You Good Enough?

    Every photographer asks themselves that question. Ana shares how passion and positivity is a must -- and how everything else can be learned.

  37. Battling Insecurities

    Ana finishes up the class with some final advice on managing insecurities as a photographer. Everyone has insecurities, she says, but it's the successful people that get over them and move on.


a Creativelive Student

I enrolled in your course because I was wanting to expand my photography business to something other than weddings. I never knew just how amazing and important pregnancy and newborn photography would be. I am feeling so much joy, love, inspiration and the need to do this now; all because of you and this course. You have captured me and led me to believe I was meant to do this type of photography. Thank you for your amazing course, your talents in what you do are unmeasurable! I look forward to learning more from you in the future while watching your course over and over. I can't wait to start this new journey of imagery. Thank you!

Mindy St Onge

I cant believe I got this on sale! So happy with this purchase. The one thing I feel I would have changed is I feel she rushed through the newborn sessions really quickly and spent ALOT of time on maternity. I would have liked to see a lot more of the newborn posing and info versus a dozen maternity. But all in all its full of a lot of great info and I love that its not voice is true time so I can see how she is interacting with the clients. Thankyou Anna I love love love your work always!!

Kate Marsh

I loved this class! I learnt SO much and I have actually gained confidence with my work from watching Anna. She is a great teacher and I absolutely love her work. This is definitely the best class I have purchased on Creative Live. Thank you! :)

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