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Pregnancy and Newborn Photography

Lesson 25 of 37

Get Motivated to Market


Pregnancy and Newborn Photography

Lesson 25 of 37

Get Motivated to Market


Lesson Info

Get Motivated to Market

so I networked and I was everywhere and I'm going kind of go into more detail about that but I just want to talk to you about marketing minds in motivation this morning as I was getting ready to come here I just was like wow I'm overwhelmed there's so much and so we're in the hotel room when I said to my husband what what was that what was that with evan at four and five years olds where he wouldn't go to bed because he had to paint remember those days he means still like that remember those days he was like five and six saturday night and he's time for bed and mama I need a campus mama I need to paint I need my oils and I remember that night being exhausted like I just wanted to put him to bed no he wanted his campus he wanted his table when his chair he wanted his pains okay and he had to pain and this is my husband what was that because he evan didn't know what that wass we didn't even know what that wass and he looked to me six thirty this morning and he said he had to do what he w...

as born to dio he had to do it he had to do it and if you find with children I concert for going back to children because they're amazing to watch if you go back and you see wire children better in sports than others why did children automatically go into a split why do children automatically draw why do they just seem and they don't know their own tune because they were born they're born it's in there and they have to do it well what happens as we grow up his adults is we forget about that and we do what we're told to dio and we go to school and we get good grades and and then and then what we feel like we were born to do becomes a hobby you all of a sudden you go back to what I have some spare time I always like to sing we'll take some vocal courses oh I always like to write I'm going to take a poetry course even though you don't know that that was already your destiny when you came into this earth you don't know that every single person is born here with a purpose and a reason to be on this planet right and so we go along I didn't know at four years old when my biological mother left me on a street corner in manhattan and walked away that I was destined to capture my own legacy because the person that was responsible for capturing my legacy just left okay but I know that throughout my life I have been driven and I have followed certain paths along the way right you continually go in the street and you see detours and do I go this way or that way and depending upon the life you lead many people go down the wrong path and don't ever get back to the main path you have to be motivated I have been motivated since the day I came on this planet I know that from the core of my being if there is anything that gets me out of bed it's motivation you need a personal motivation marketing is part of the fabric of your business it's not a check bock box it's not a checklist it's not a book you buy it's not a tape you read it is from the core of your being I'm going to say it a hundred times if you want to do what you were born to dio then you get up every single day and you find your motivating factor and you're motivating factor doesn't include an excuse I don't care how you're feeling I don't care if you have no money in the bank that all of that doesn't matter the universe isn't going to respond to that they're going to respond to that what drives you so deep that my son had to pain and now he's in orange county high school of the arts one of the best art schools in california because he had to do that right but you also need to share your reasons and passions for why you're doing what you're doing and why you're doing it or no one's gonna know who you are you sitting in the corner taking pictures or painting or writing poetry but never publishing your poems means what does that make you feel good when you just take pictures and you don't show them no right we love social media it's a blessing and a curse right you love because you can share it in an instant feedback and then when you don't get instant feedback you get upset because nobody likes your image so clearly you suck right so when I was out there and there was no social media there was a website that was it and I had to tell other people what I'm doing I know for a fact one thing yesterday share that I you know judge my own work and I don't think I'm good enough you know what I'm going to tell you about that statement I know something I know I have a gift I'm going to acknowledge and tell you I know I can take a good photo I know I can connect with somebody I know what I'm doing let don't let me fool you yes I get down on myself yes I critique myself yes I want the best image of all of my work but at the end of the day I know what I'm doing I know my lighting because I've worked my butt off learning lighting I know how to sell because I've sold I know how to take a good picture I know how to wrangle a baby and I know how to pose a pregnant woman so at the end of the day I'll get I'll get all kind of get my you know my new york on where you know what no one's calling me wait no one's calling my phone's not ringing you know one's booking a session they must not know him right not anna no one is calling me I must stock I'm not good no one's calling me why is no one calling you because they don't know who you are did you tell him who you were did you did you show them your work did you go and peddle the streets did you network did you do your homework because nothing's given to you why do you think that everybody should just instantly put all this work on your platter because you took a good photo why do we think that we're just owed something we've gotta work for it so we want to teach our children we've gotta work for it so evans in one of the best schools in orange county think he's the only good artist no no you have to share your reasoning passion for you re doing and why you're doing it because if you do this and you follow those people will respond they want to join you on your journey like minded people attract like minded people positive people attract positive people negative attracts negative right the universal will respond if you get out there and you put yourself out there and I will warn you you may cry you may feel rejection you would talk to people where they're like fifty doors slammed in my face before I got my book published well guess what I've never had a book published by somebody else have self published on my books I would love to publish her to come knocking on my door I would love tio take the time and seminal book we book proposal to all of the wonderful publishing companies that are out there or I could just self publish it myself and sell it myself and I'm done it three times if you do this people were respond and they'll fault want to follow you on your journey and they want you to capture their family I want you to take the photos they'll want you to create their art process their images showcase their futures hang the images and preserve their legacy there want going to want to be around you you can't help it but if you bring negativity in the world and you get up every day and you're like another day where nobody's calling me is there to put my sweats on it could take pictures of my child or my friend's shop let me go photograph my friend who's not gonna pay me anyway and let me do this and you're breathing out the negative energy and you're going on facebook and you're like another no show could you people not know show I've seen all of this that I'm telling you I'm sorry for my clients who aren't showing up for their photo session today I'm a busy mom of three or four five and I'm a person too and your level of blah blah blah you might as well just like vomit at your feet because does anyone want to be around vomit no and I'll take a second for questions in men before we get in model calls but I'll say that I remember four years ago in when eva on her fourth birthday and I'm in the hospital and they tell me I have a fifty percent blood loss and a seventy five percent iron loss and I'm seven days away from if it was seven days away from having a heart attack and dying and it was going to go into pulmonary hypertension because I didn't have any blood or iron and there was no oxygen going to my brain and they were looking at me like how are you even like walking to your hospital room you should be in a wheelchair my husbands like you just don't know my wife she doesn't she runs on motivation she doesn't I'm like I don't need blood or iron to get me out of bed every day and they're trying to figure out how long I have not had blood or iron because I was like a five point nine and my hemoglobin and they're like no people don't get out of bed and do photo shoots with that hemoglobin I'm like I dio and I remember saying to myself I'm not going to tell the world what's going on because I'm not gonna lose the business that I've worked my butt off for ten years building because something happens and what do you do you put it out there what happens where do people go why do people pull away when you go through your toughest times do you do you know why any ideas why fear you walk around and you say I have no business because you think that's going to draw people in her palm away why are they gonna pull away just not big enough must be something there that people aren't responding teo I'm gonna pull back tell him when you're broke what happens I'm not lenin or any money something she did something she's broke tell him you're sick I'm not sick so I made that decision in a hospital bed I made a couple decisions one I said god's not done with me yet so I'm not going anywhere that was won and then I second wass I've got three children they're not going to lose their mama and the third one wass I have a business to run and I'm going to run it give me the blood give me the iron and get me out of here because I have shoots two d'oh and I kept my business going and my business has been built even stronger and even more than before and you have to tell yourself if we're gonna do this today if we're going to go here to all of you and to all of you and to all of you that are watching if we're going here and I start telling you had a market how to sell you've gotta promise me you're going to say I'm going to do it stop the negativity stop that I can't do it stop that I'm not worthy to charge stop and let's just do it just do it do what you were born to do and I promise you from the core of my being people will respond if you do it in a positive light I promise you yes promise me yeah you're here in this chair for a reason yeah you took time out and you sent the video why something in you said I have to be there why you don't have to answer it go with that and stay there and when you leave here stay there stay there how are we doing people in the shot room are like preach sister you're doing good hope aylin says she's amazing I love her tell it sister vladimir later veer images says wow go anna what a reality check thank you so much that was inspirational you've inspired me beyond belief in these last thirty minutes thank you that was my intention you know what thank you thank you for saying that because that was my intention because I said a prayer when I went to bed last night and email my producer and I have to go to bed and I said before I went to bed I want to inspire we've written the kino I don't know what exactly I'm going to say I want to inspire we need to inspire each other and I know it doesn't have to just be photography let's inspire each other let's just do it now let's get to work you want to get to work we've got work to dio I'll inspire all day but at the end of the day I work and I'm not afraid to work and I want to say that I feel like some people are afraid to work you know the very first day the newborn session it's work you guys it's blood sweat and tears I know you want nice pretty music and soft flowy and let me just put any born here and then let me just do it here you want that I'll put together a nice little video of all the cuts and edits and I could just show you the nice flow you want to see work that was work you tried shooting six babies in front of all these lights and sweating and people in trying to keep them soothing and getting good photos it's work is that what my day looks like a little different obviously I have more flow and work calmness but we gotta work people pregnancy sections put a pregnant woman naked on a backdrop and start using your imagination this is work

Class Description


  • Confidently work with pregnant moms, babies, and toddlers
  • Calm a newborn for a successful photo session
  • Wrap and pose a newborn
  • Safety work with newborns and props
  • Create, flattering, glowing photos of mom-to-be
  • Select props and wardrobe for maternity and newborn photography
  • Cull and pre-edit images in Lightroom
  • Build a successful newborn and maternity photography business
  • Master in-person sales


Capturing images of pregnancy and newborns is an art -- and a challenge. Learn from newborn and maternity veteran Ana Brandt of Anamaria Brandt Photography and Belly Baby Love in this in-depth class on pregnancy and newborn photography. From getting the shot to getting the sale, learn the art of newborn and maternity photography through live sessions, behind-the-scenes insight, and advice from an industry professional.

Jump right into a live newborn photo shoot, creating a workflow to help keep baby calm. Learn how to soothe, wrap and pose a newborn. Master transitional posing to create variety without waking the baby. Work with natural light from windows and studio lighting. Add in the new parents -- and siblings -- for a family portrait with the newest member of the family.

Learn the art of a successful maternity photo shoot. Develop skills for helping moms feel comfortable inside their changing bodies while showing off that baby bump. Build a wardrobe that flatters, and learn how to use simple fabrics to creating flowing, goddess-like images of pregnant women. Work with posing and lighting to bring your own maternity photo ideas to life.

A passion for maternity and newborn photography is a must -- but what do you need to move from hobby to business? Gain valuable business insight from Ana. Start with getting a business license, then build a portfolio, get your name out there, and increase your sales. Whether you are new or have spent a few years in the industry, learn how to grow your business with marketing and in-person print sales.


  • New photographers passionate about infants and pregnancy
  • Hobbyist photographers ready to turn a passion into a business
  • Self-taught photographers ready to take their business to the next level


Ana Brandt started her newborn and maternity photography business from scratch after moving across the country. She went from working full time and shooting on the side to running a large photography studio and educating other photographers. Ana is well-known for her patience and stunning imagery. Along with teaching and running her studio, Ana also owns TAoPaN (The Art of Pregnancy and Newborn Photography), a resource and online store for newborn and pregnancy photographers. She's also the author of multiple books on newborn photography.


  1. Get the Sellable Shot

    In the first lesson, gain an overview of the class and meet your instructor. Then, begin the first live shoot of the class, where you'll see a full session over the first four lessons. Learn how to get the first guaranteed, sellable shot in the first 15 minutes.

  2. Start to Finsh Newborn Shoot: Mauve Cloth and Basket

    Move from that first sellable shot to the second set-up. Learn what to look for in props, how to keep a new baby calm while switching sets, and how to work in transitions for maximum variety.

  3. Start to Finish Newborn Shoot: Baby Pram Prop

    In the third set-up, watch Ana work with a more complex prop. See how to work with a prop that requires an assistant's support for safety. Gain insight into the newborn and editing workflow from student questions.

  4. Start to Finish Newborn Shoot: Newborn with Parents

    At the end of the live session, learn how to work with the newborn and parents. Gain tips for posing both the baby and mom and dad for a portrait of the new family.

  5. Baby Safety

    Newborn safety is a must for photographers. Learn what to do when you are sick, how to keep everything sanitary, and how to make sure baby is safe at all times. Go through the baby safety checklist to ensure a safe session.

  6. Art of the Wrap: Basic Wrap with Twins

    Newborn wrapping is as much of an art as photography. Learn how to create a basic wrap in the second live shoot of the class, a session with twins. Get a precursor to studio lighting with an overview on the lighting gear used for the live shoot.

  7. Art of the Wrap: Egg Wrap and Side Wrap

    The egg wrap keeps baby cozy while showing details like the toes and that new belly button. Learn the art of the egg wrap, then move into an easy side sleep bum wrap.

  8. Art of the Wrap: Final Shots

    Take those simple baby wraps and learn how to incorporate more variety by mixing those wraps with props and poses. Learn additional simple wraps like the middle twist and essential tips for a successful wrap, like listening to the baby's cues.

  9. Studio Light Shoot: Newborn and Toddler with Moon Prop

    In this lesson, learn how to work with siblings during a newborn shoot. Go behind-the-scenes in multiple sibling poses and gain tips for working with toddlers.

  10. Q&A and The Challenging Toddler

    In this lesson, gain tips on working with challenging toddlers. With student questions and an additional live shoot, learn tricks to working with challenging toddlers for sibling shoots.

  11. Baby Emma Edit

    In this live edit, learn the post-processing workflow for a newborn session. While editing images from the first live session, gain insights into quickly culling images, pre-cropping, and coloring images by working with presets.

  12. Maternity Photography 101

    Maternity pictures go hand-in-hand with newborn photography. In this lesson, learn maternity photo basics, like why maternity shoots are important, how to prep maternity clients, and how to help pregnant women feel beautiful.

  13. Clothing Options and Metering

    Clothing choices can help an expectant mother feel beautiful with that pregnant belly. Learn how to build a wardrobe for maternity photography, what to look for in maternity photography clothing, and clothing pitfalls to look out for. Then, tackle metering to gain a better understanding of exposure.

  14. Shoot: Transitional Posing

    Transitional posing isn't just for newborns. Learn how to work variety into maternity sessions by directing transitional posing for a mom-to-be. Go behind-the-scenes of a live maternity shoot, through multiple outfit changes, and gain insight into posing that's flattering for that baby bump.

  15. Shoot: Studio Lighting

    Continue working with maternity photography by mixing that transitional posing with studio lighting. Start with a simple lighting set-up, then move to more dramatic studio lighting.

  16. Shoot: Couple and Monochrome

    Learn how to incorporate Dad into the maternity session with this live couple's maternity shoot. Gain tips for posing mom and dad together, as well as insight into monochrome photography.

  17. Shoot: Silhouettes and Back Lighting

    A mom-to-be's body shape changes dramatically during pregnancy. A silhouette can be a great way to celebrate the shape of that new life. Learn how to create a silhouette in studio, as well as working with additional types of backlighting. From wardrobe choices to camera settings, master backlighting in this lesson.

  18. General Q&A

    Find the answers to frequently asked questions from maternity photographers like you. In this short lesson, students ask questions from the live maternity shoots.

  19. Shoot: Movement with Fans

    Fans on set help create movement, creating a beautiful, flowing look for that mom-to-be. Learn what kind of fan to use and how to use it during maternity sessions. Gain insight into creating movement in maternity photos.

  20. Shoot: Movement with Fan and Fabrics

    Mix your new-found fan knowledge with fabric to create additional movement and fun wardrobe variety. Learn what kind of fabric to use, from fabric store finds to those same newborn wraps, then watch that fabric incorporated into a live shoot.

  21. Shoot: Pregnancy Session Start to Finish Part 1

    Build on what you've learned from the previous maternity shoots and head behind-the-scenes for a full pregnancy session. Gain insight into posing and the flow of the session with this full live shot.

  22. Shoot: Pregnancy Session Start to Finish Part 2

    In this continuation of the full pregnancy session, work with silhouette shots and backlighting. Learn how to add in the future big sibling -- including tricks to get toddlers to interact with mom's belly. Then, add in dad for a couple's silhouette. Work with the entire family for a family maternity shot.

  23. Pregnancy Session Start to Finish Part 3

    In the final segment of the full live maternity session, work with additional poses, like lying down and side lying. Gain additional insight from the included Q&A session.

  24. Become a Recognized Newborn Photographer

    How do you build a photography business when no one knows who you are? Learn how Ana started from scratch after a cross-country move and built a business while still working a full-time job. Gain insight into how to get your name out there in your community.

  25. Get Motivated to Market

    Get into a marketing mindset not through odd tips, but by finding your own motivation. Learn how to find your own motivation, and how to use that to reach new clients.

  26. Model Calls

    Need to build your portfolio? In this lesson, Ana walks through model calls and tips to reach out to models. Using model calls is a great way to work on your own weaknesses.

  27. Preparing for Future Opportunities

    With some preparation, marketing can help prepare you for future opportunities that you may not even foresee. Learn the marketing essentials, like why printed material is essential.

  28. Getting the Word Out

    Gain insight into getting the word out for your business. Start by understanding your audience. Then, build on essentials like creating a referral program and an email newsletter.

  29. Capturing the Legacy

    Go deeper into your marketing audience with multicultural marketing. Learn why diversity in marketing is important, how to be proactive in marketing, and how to build a legacy for your business.

  30. Marketing Materials

    Learn the marketing materials essentials, like newsletters, printed materials, and a website, then tie them all together. Go behind the scenes for Ana's social media and website workflow for her business.

  31. The Business of Newborn Photography

    What separates a hobbyist from a professional photographer? Learn the business essentials of newborn and maternity photography, including obtaining licenses, hiring an assistant, and getting equipment.

  32. In Person Sales

    Selling in person leaves a lasting impression with clients. Learn why selling in person is important, and tips for a successful in-person sales session.

  33. Selling Your Work

    In this lesson, Ana offers advice for photographers on selling your work. From must-have newborn art to selling while you are shooting, gain insight into increasing sales in this lesson.

  34. Sneak Peak and Sales

    Do you edit all the baby photos before displaying to the clients? In this lesson, Ana explains why she only edits 2-3 images before the in-person sales, educating the client on how the remaining photos would be edited. Learn how to handle sneak peeks.

  35. Lightroom Demo of Pregnancy Shoot

    Work with the images from the live maternity shoot as Ana demonstrates how she uses Lightroom for in-person sales. Pick up tips on helping clients choose the best images for print.

  36. Are You Good Enough?

    Every photographer asks themselves that question. Ana shares how passion and positivity is a must -- and how everything else can be learned.

  37. Battling Insecurities

    Ana finishes up the class with some final advice on managing insecurities as a photographer. Everyone has insecurities, she says, but it's the successful people that get over them and move on.


a Creativelive Student

I enrolled in your course because I was wanting to expand my photography business to something other than weddings. I never knew just how amazing and important pregnancy and newborn photography would be. I am feeling so much joy, love, inspiration and the need to do this now; all because of you and this course. You have captured me and led me to believe I was meant to do this type of photography. Thank you for your amazing course, your talents in what you do are unmeasurable! I look forward to learning more from you in the future while watching your course over and over. I can't wait to start this new journey of imagery. Thank you!

Mindy St Onge

I cant believe I got this on sale! So happy with this purchase. The one thing I feel I would have changed is I feel she rushed through the newborn sessions really quickly and spent ALOT of time on maternity. I would have liked to see a lot more of the newborn posing and info versus a dozen maternity. But all in all its full of a lot of great info and I love that its not voice is true time so I can see how she is interacting with the clients. Thankyou Anna I love love love your work always!!

Kate Marsh

I loved this class! I learnt SO much and I have actually gained confidence with my work from watching Anna. She is a great teacher and I absolutely love her work. This is definitely the best class I have purchased on Creative Live. Thank you! :)

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