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Pregnancy and Newborn Photography

Lesson 29 of 37

Capturing the Legacy


Pregnancy and Newborn Photography

Lesson 29 of 37

Capturing the Legacy


Lesson Info

Capturing the Legacy

we didn't finish my first segment we're gonna finish that go into the next segment because this afternoon we have work to do we have selling in light room and products we have a lot to do so I want to finish off our morning with all this stuff my husband has talked with me real quick on break and he had a good point with the solicit ating on me in the street to the woman um there's sales and marketing and there's two types of sales there's the proactive sales when you're out there pitching your wares right you're you're the concert promoter you're out there passing out cards and things that's a different sales than the sales where they're coming to my studio to order photos and I'm selling to them I think they often get intertwined I'm I'm I'm marketing my business I'm not selling my business on the street see what I mean I want people to come to me so if you want to go out and you want to be a salesman and go for it you want to go out and peddle your studio you know do it I mean sound...

s been made gurry money you could even get hire a sales person to do that absolutely but let's not confuse that with marketing marketing where you want teo create material ah brand and awareness that makes people respond to the product and offering that you have okay so let's dive in a little bit deeper into the different types of marketing beacon who were under marketing audience because I think what we do is we get in our own little bubble right I keep a very small circle of friends we're very close family you see my kids here were close if it's just us five were good you know and so I feel like I know I get in my bubble on the weekend find pajamas on and I don't have to leave the house and the family's home I'm good and the downside of doing that sometimes is we can get so much caught up on our own little bubble we forget about this great big world that's out there and all of the different types of people that are out there and I remember a turning point I've had a million turning points in my career by the way and my mom was visiting from new york and we were designing my studio and I had five hundred square feet that's all had okay so my front entrance room was enough for a desk this size around table and chairs and yeah that's it my kinds called it my fedex drop off location so my mom goes ok you have like two hundred square feet teo design not even I think it's like a hundred square foot room here's how we're gonna do we're going to do pottery barn style where the whole wall you're going to fill with your photo's edge to edge we've seen him in the magazines and she said it's all going to be black and white photos because that's what you love and it's good we want them to catch their eyes all going to be black frames with white matting and it's gonna be like a gallery and it's all gonna be the same so when someone comes in they can just really look at your work okay galleries do this all the time we did that was wonderful looked amazing and then um someone my mom said everybody has white skin was like what it is not possible because yeah now it is find it fascinating because they were black away photos and she's a white mother and she says yeah everybody's white huh because even to change that because you don't live in a white society and I was like I don't I don't I don't so how vanilla is your marketing everyone know about the cheerios commercial mistake an african american man on a sofa with a white wife if the mixed child shame on us is a society that we made that a big deal I mean I didn't make it a big deal but I would love to have been sitting in that boardroom I mean come on I'm still shocked that that was even a discussion when I look at my kids and they're all brown mixture of god knows what I mean I'm puerto rican but what is down the line you know what I mean and aren't we all big blended mix anyway does it really matter the color of our skin not going to get in a personal beliefs and things like that but you need to understand who you are and where you are from and I will be the first one to tell you that I don't really know where I'm from you know and it's like I am and you should you should write this down I am who who am I and you shove a list I am adopted I am a woman of color I am a mother I am a sister I'm a daughter I am a photographer simon end I'm an artist right we all have multiple titles I want to teach my your children what and if you don't have children you still have a personal legacy of what you leave behind in the world of what you believe this is sallie mae she passed away last night but she believed in what you see that all the time some people gently passed away and no one knew what they believed it and it goes all into that whole leg sissy thing you see it's all time together I want to teach my children that skin color doesn't matter because it doesn't matter to me okay and I feel like we've done a very good job of that that doesn't mean you can't acknowledge she's brown she's black she's white she's read she's puerto rican german she's jewish you can acknowledge it but it should have nothing to do with him and that's what I want to teach my children you need to do these things because you its intention it's personal it's what you're putting out there the world is what you're going to get back and so when I think about that time what was I putting out in the world I really was in a very selfish state I really don't care about anybody else I wanted great photos and I wasn't looking at skin or texture or race I wasn't carrying I can honestly say that the core of my being that I had to have me without of it was like mom I'm trying to work I don't care I wasn't even looking at it she does but why are you putting why are you putting all that up because I don't I haven't I don't have anyone we've a lot of mixed friends don't you why're you mixed friends on the wall well because they were models remember that we talked about that why was I not putting some of that best work on the wall when I worked I had already photographed that mixed couple that was my friend why wasn't she on the wall that was some of my best work you know what I mean so you have to know these answers and when you show it in the your work the world's going to respond and I warn you it does cause enlightenment and personal discovery it will knowing who you are is essential to find out where you're going if anyone has heard me speak anywhere in the past seven years I have to say you have to know where you came from to know where you're going it's just that simple you're wandering around trying to figure out is this hobbies is the business of my doing this one of my shooting I do I do this do I do that do I do that you need to sit down and get it together you need to get it together the next marketing generation another one we shouldn't even be discussing same sex parents personal choice are religious exceptions it doesn't matter to me I personally could care less I really don't care what goes on behind closed doors six hundred thousand people are same sex couples and twenty five percent of them are raising children from the u s census my personal decision is a choice to respect people of all generations religions choices cultures and societies my job is to capture images and preserve legacy is not to judge do not judge anyone that walks through that door I don't judge how much money they have who they're sleeping with what god they were shut up I know what god I worship I know what person I'm sleeping with that's all that I need to be accountable for the end of the day right I'm not god I'm not anybody I'm me and I'm here tio you're walking in my space I have a job to do I will capture your legacy and I want to portray that to the world and so yeah I have same sex clients yeah I have mixed clients I have clients probably every single religion ethnicity you can have and I purposely made ah point of marketing to that by simply showing work that reflects it and being open it's not hard and just be open when we were doing a model call I literally had to put out a model call that said women of color because I wanted different generations and I received a facebook message by somebody who said they were giving opposing guy download free for enrolment of this course and I got a facebook message and if you're watching you know who you are um I love you I love the posing died thank you um how come everybody's white and I was like I did it again how do you do that I don't know and I wrote him a note and I said I'm so sorry my apologies that was not my intention I clearly wasn't thinking and sometimes when you're not thinking you make the biggest mistakes my husband knows I'm responsible for that all the time I I'm a quick reactor and I want to just get stuff out there and he's like did you stop and look at that did you stop and think about that who is that for who's your audience did you think about that didn't I didn't think about that it's just looking like you poses I'm sorry and so I told him I'm like I'll work on it hey I'll dio I'll do up a different generation of different colors app lets look at different skin tones it's a good challenge for me to dio I'm gonna do it all the time are all just gather my images put in opposing guy no problem I can stand to be corrected and this is all those years later it's same thing with this what is your job and if your personal whatever prohibits you from doing that own it recognize it and don't get upset when someone's not calling you because of this okay that was your choice time to say about that proactive marketing you're being proactive it doesn't mean you're just relying on your own amazing work and your incredible referrals and people are just gonna flock to you because I think I'm amazing no how your client chooses you is going to be more than price and imagery it's usually connecting force that ties and several factors such as your work your reasons your responses who you are even here oh she does great work but she's a fill in the blank I've heard that several times and if your work is amazing but if you curse on facebook have a bad social reputation are continually released negative energy into the world this might I'm not saying it will it might just have an effect on your marketing efforts in attracting clients your work maybe stellar but if your price is too low there's going to be a suspicion as to why your price is too low have all of your factories lying aligned with the positive for and a force energy and reason into the world also realize the marketing efforts to provide over do not whoa it says realize that marking effort to do provide overnight results it should say do not provide overnight results but they take months or years remember my hospital display how many years three right I'm gonna also say something that I think is happening in the world not just in photography in general what kind of a consumer are you are you the consumer consumer know where I'm going they're like oh sit up stand up and be counted do you see something and you go I can get that somewhere else cheaper you have to answer it how's that I'll let you off on this side well maybe we'll see let's see I'll keep going we'll see if we're gonna get you well if you're the person that says oh I love those boots but I'm getting him somewhere cheaper why are you getting him somewhere cheaper is it because you really love the boots but you can't afford it because it's a luxury item and so you've got a skimp you're at the grocery store you've got three hundred dollars to spend you might go with the no name you know mayonnaise keeping your budget right that's why the company's make those competing brands for that consumer right we've all been in that situation the boots the boots I wore yesterday were twenty five dollars thes air hundred fifty guess which are more comfortable he's once these ones have a wedge those ones didn't those were my walking around ones I don't care if they get messed up but I care about these ones so what happens when you're that person that always gets a better deal that will not pay for anything full price I love to find deals but let me tell you we're talking about this before when I first moved to california trying to find something to my hair was like painful as my husband how many times I came out of a salon crying twenty five dollars forty dollars fifty dollars no one could do my hair my hair is really not that hard and then I found a guy I'm not going to say in there how much he is because he has this really watching but let's just say he's worth every penny and he's top dollar but he does a good job on my hair and it's worth it to me right are photos worth it or can you just get him cheaper down the block so my gowns my gowns were not ten dollars and nor should they be we're buying the best fabrics in the market were making them ourselves there hand sewed yeah they're pricey you want to go buy a knockoff you want to go by someone that's copying my gowns by cheaper go for it it's fine not not gonna keep me up at night but what you're putting out into the world will come back to you and when your client says or potential says that's a great shot of a baby in a bucket but I'm quite certain I could use the girl next to me and she'll do it for free cause she's just starting out doesn't think she's good enough so she's not gonna charge so I'll just do that so that's what's going on right we see it every day so how do we change that how do we change that ideas well I know for me but things that I value for instance like if I'm gonna buy it cheaper it has to be something I don't think I need to take back or need toe have any customer service with it's got to be you know this is this is my chance if I buy it cheaper here it's kind of what I get but then I pay appropriately for things that I find a value and I make sure that I tell my clients and my friends the same thing you know you don't always want the cheapest thing and so do you feel that the clients you have um take your work with great value yes and there you go did you want to say something I think for me because where I'm that there are a lot of photographers that are a lot less expensive than I am and I had to be okay with that and I had to say okay I want the clients who can afford me and who who value mice what I'm giving them since I've had several clients have gone other places and they've gone with cheaper people and they've every one of them has messaged me I wish you were here I just don't get the same kind of work and it's because they're not putting forth the same kind of money I had a client I've had several clients lately where I know that the women have really convinced the men really hard to pay me and I know it's been it's been a big conversation and then they're in the session and within five minutes I've heard several times the men go you get what you pay for you get what you pay for this is why I had a client thank me I don't want to come my wife ask me for a week we had her tentatively booked we take a payment at time of booking so she had a page I should talk to her husband a week went by and her appointment was coming up and I knew that there was a struggle going on within five minutes he was like soul done thank you to his wife for convincing me to come here I'm sure there was a mama that convinced her and that whole marketing thing went in there right so I'm not saying we shouldn't obviously look for better deals you know we needed a jacket for my son coming to seattle has been eighty five degrees in california someone else when you know you just go find a mako we didn't discuss just go find a mako I trust my husband my husband like we got a great deal for this coat you know it was like a three hour hold it cold I got it for like one hundred and something you know for a thirteen year old and to some people that may seem lavish but my husband's like we can use this coat for this this this and when we go to new york in the spring and like like there was reason behind that purchase if we felt like it was just going to be a quickie it would've been a twenty five dollar coat do you know what I mean but you will attract that and you have to make your money worth it if you're going to charge accordingly there needs to be things included in that service and products and selling in person we do complimentary in home ordering appointments we'll be talking about that this afternoon but going the extra mile and if you're going to charge make it worth it and include the bells and whistles and include packaging and tags and referrals and so that then there is no competition it's it's when they look at it what I want to do is say when a client says okay well that's photographers fifty dollars and that photographers one hundred fifty dollars let's say they have the same image okay so they both got that but what is the difference why is this photographer one hundred fifty dollars is it her experience is she ten years and she's one year is has she won awards has she not has she written book as she picking on me and really look at it and obviously the client is going to be drawn tio what their lifestyle feels like they're accustomed to and it's nothing personal but if you know that you're doing the best that you could do and then my request is that you be the consumer to the world that you want to be and have respect for people that make things that are handmade and have respect for the trade for the the anything where um someone has taken time and energy to make something it's on a hopping going on in the pop world somebody took time to sketch that out and make that I don't care if it's a a sleigh don't be so quick to go I'm gonna copy it and sell it exactly the same and cheaper and market to all your people because that's not cool that's not cool be the person that you want to be be the change that you want to see in the world but I have three kids that I have to model for I want clients to be drawn to me for a reason not to just like get it somewhere else cheaper

Class Description


  • Confidently work with pregnant moms, babies, and toddlers
  • Calm a newborn for a successful photo session
  • Wrap and pose a newborn
  • Safety work with newborns and props
  • Create, flattering, glowing photos of mom-to-be
  • Select props and wardrobe for maternity and newborn photography
  • Cull and pre-edit images in Lightroom
  • Build a successful newborn and maternity photography business
  • Master in-person sales


Capturing images of pregnancy and newborns is an art -- and a challenge. Learn from newborn and maternity veteran Ana Brandt of Anamaria Brandt Photography and Belly Baby Love in this in-depth class on pregnancy and newborn photography. From getting the shot to getting the sale, learn the art of newborn and maternity photography through live sessions, behind-the-scenes insight, and advice from an industry professional.

Jump right into a live newborn photo shoot, creating a workflow to help keep baby calm. Learn how to soothe, wrap and pose a newborn. Master transitional posing to create variety without waking the baby. Work with natural light from windows and studio lighting. Add in the new parents -- and siblings -- for a family portrait with the newest member of the family.

Learn the art of a successful maternity photo shoot. Develop skills for helping moms feel comfortable inside their changing bodies while showing off that baby bump. Build a wardrobe that flatters, and learn how to use simple fabrics to creating flowing, goddess-like images of pregnant women. Work with posing and lighting to bring your own maternity photo ideas to life.

A passion for maternity and newborn photography is a must -- but what do you need to move from hobby to business? Gain valuable business insight from Ana. Start with getting a business license, then build a portfolio, get your name out there, and increase your sales. Whether you are new or have spent a few years in the industry, learn how to grow your business with marketing and in-person print sales.


  • New photographers passionate about infants and pregnancy
  • Hobbyist photographers ready to turn a passion into a business
  • Self-taught photographers ready to take their business to the next level


Ana Brandt started her newborn and maternity photography business from scratch after moving across the country. She went from working full time and shooting on the side to running a large photography studio and educating other photographers. Ana is well-known for her patience and stunning imagery. Along with teaching and running her studio, Ana also owns TAoPaN (The Art of Pregnancy and Newborn Photography), a resource and online store for newborn and pregnancy photographers. She's also the author of multiple books on newborn photography.


  1. Get the Sellable Shot

    In the first lesson, gain an overview of the class and meet your instructor. Then, begin the first live shoot of the class, where you'll see a full session over the first four lessons. Learn how to get the first guaranteed, sellable shot in the first 15 minutes.

  2. Start to Finsh Newborn Shoot: Mauve Cloth and Basket

    Move from that first sellable shot to the second set-up. Learn what to look for in props, how to keep a new baby calm while switching sets, and how to work in transitions for maximum variety.

  3. Start to Finish Newborn Shoot: Baby Pram Prop

    In the third set-up, watch Ana work with a more complex prop. See how to work with a prop that requires an assistant's support for safety. Gain insight into the newborn and editing workflow from student questions.

  4. Start to Finish Newborn Shoot: Newborn with Parents

    At the end of the live session, learn how to work with the newborn and parents. Gain tips for posing both the baby and mom and dad for a portrait of the new family.

  5. Baby Safety

    Newborn safety is a must for photographers. Learn what to do when you are sick, how to keep everything sanitary, and how to make sure baby is safe at all times. Go through the baby safety checklist to ensure a safe session.

  6. Art of the Wrap: Basic Wrap with Twins

    Newborn wrapping is as much of an art as photography. Learn how to create a basic wrap in the second live shoot of the class, a session with twins. Get a precursor to studio lighting with an overview on the lighting gear used for the live shoot.

  7. Art of the Wrap: Egg Wrap and Side Wrap

    The egg wrap keeps baby cozy while showing details like the toes and that new belly button. Learn the art of the egg wrap, then move into an easy side sleep bum wrap.

  8. Art of the Wrap: Final Shots

    Take those simple baby wraps and learn how to incorporate more variety by mixing those wraps with props and poses. Learn additional simple wraps like the middle twist and essential tips for a successful wrap, like listening to the baby's cues.

  9. Studio Light Shoot: Newborn and Toddler with Moon Prop

    In this lesson, learn how to work with siblings during a newborn shoot. Go behind-the-scenes in multiple sibling poses and gain tips for working with toddlers.

  10. Q&A and The Challenging Toddler

    In this lesson, gain tips on working with challenging toddlers. With student questions and an additional live shoot, learn tricks to working with challenging toddlers for sibling shoots.

  11. Baby Emma Edit

    In this live edit, learn the post-processing workflow for a newborn session. While editing images from the first live session, gain insights into quickly culling images, pre-cropping, and coloring images by working with presets.

  12. Maternity Photography 101

    Maternity pictures go hand-in-hand with newborn photography. In this lesson, learn maternity photo basics, like why maternity shoots are important, how to prep maternity clients, and how to help pregnant women feel beautiful.

  13. Clothing Options and Metering

    Clothing choices can help an expectant mother feel beautiful with that pregnant belly. Learn how to build a wardrobe for maternity photography, what to look for in maternity photography clothing, and clothing pitfalls to look out for. Then, tackle metering to gain a better understanding of exposure.

  14. Shoot: Transitional Posing

    Transitional posing isn't just for newborns. Learn how to work variety into maternity sessions by directing transitional posing for a mom-to-be. Go behind-the-scenes of a live maternity shoot, through multiple outfit changes, and gain insight into posing that's flattering for that baby bump.

  15. Shoot: Studio Lighting

    Continue working with maternity photography by mixing that transitional posing with studio lighting. Start with a simple lighting set-up, then move to more dramatic studio lighting.

  16. Shoot: Couple and Monochrome

    Learn how to incorporate Dad into the maternity session with this live couple's maternity shoot. Gain tips for posing mom and dad together, as well as insight into monochrome photography.

  17. Shoot: Silhouettes and Back Lighting

    A mom-to-be's body shape changes dramatically during pregnancy. A silhouette can be a great way to celebrate the shape of that new life. Learn how to create a silhouette in studio, as well as working with additional types of backlighting. From wardrobe choices to camera settings, master backlighting in this lesson.

  18. General Q&A

    Find the answers to frequently asked questions from maternity photographers like you. In this short lesson, students ask questions from the live maternity shoots.

  19. Shoot: Movement with Fans

    Fans on set help create movement, creating a beautiful, flowing look for that mom-to-be. Learn what kind of fan to use and how to use it during maternity sessions. Gain insight into creating movement in maternity photos.

  20. Shoot: Movement with Fan and Fabrics

    Mix your new-found fan knowledge with fabric to create additional movement and fun wardrobe variety. Learn what kind of fabric to use, from fabric store finds to those same newborn wraps, then watch that fabric incorporated into a live shoot.

  21. Shoot: Pregnancy Session Start to Finish Part 1

    Build on what you've learned from the previous maternity shoots and head behind-the-scenes for a full pregnancy session. Gain insight into posing and the flow of the session with this full live shot.

  22. Shoot: Pregnancy Session Start to Finish Part 2

    In this continuation of the full pregnancy session, work with silhouette shots and backlighting. Learn how to add in the future big sibling -- including tricks to get toddlers to interact with mom's belly. Then, add in dad for a couple's silhouette. Work with the entire family for a family maternity shot.

  23. Pregnancy Session Start to Finish Part 3

    In the final segment of the full live maternity session, work with additional poses, like lying down and side lying. Gain additional insight from the included Q&A session.

  24. Become a Recognized Newborn Photographer

    How do you build a photography business when no one knows who you are? Learn how Ana started from scratch after a cross-country move and built a business while still working a full-time job. Gain insight into how to get your name out there in your community.

  25. Get Motivated to Market

    Get into a marketing mindset not through odd tips, but by finding your own motivation. Learn how to find your own motivation, and how to use that to reach new clients.

  26. Model Calls

    Need to build your portfolio? In this lesson, Ana walks through model calls and tips to reach out to models. Using model calls is a great way to work on your own weaknesses.

  27. Preparing for Future Opportunities

    With some preparation, marketing can help prepare you for future opportunities that you may not even foresee. Learn the marketing essentials, like why printed material is essential.

  28. Getting the Word Out

    Gain insight into getting the word out for your business. Start by understanding your audience. Then, build on essentials like creating a referral program and an email newsletter.

  29. Capturing the Legacy

    Go deeper into your marketing audience with multicultural marketing. Learn why diversity in marketing is important, how to be proactive in marketing, and how to build a legacy for your business.

  30. Marketing Materials

    Learn the marketing materials essentials, like newsletters, printed materials, and a website, then tie them all together. Go behind the scenes for Ana's social media and website workflow for her business.

  31. The Business of Newborn Photography

    What separates a hobbyist from a professional photographer? Learn the business essentials of newborn and maternity photography, including obtaining licenses, hiring an assistant, and getting equipment.

  32. In Person Sales

    Selling in person leaves a lasting impression with clients. Learn why selling in person is important, and tips for a successful in-person sales session.

  33. Selling Your Work

    In this lesson, Ana offers advice for photographers on selling your work. From must-have newborn art to selling while you are shooting, gain insight into increasing sales in this lesson.

  34. Sneak Peak and Sales

    Do you edit all the baby photos before displaying to the clients? In this lesson, Ana explains why she only edits 2-3 images before the in-person sales, educating the client on how the remaining photos would be edited. Learn how to handle sneak peeks.

  35. Lightroom Demo of Pregnancy Shoot

    Work with the images from the live maternity shoot as Ana demonstrates how she uses Lightroom for in-person sales. Pick up tips on helping clients choose the best images for print.

  36. Are You Good Enough?

    Every photographer asks themselves that question. Ana shares how passion and positivity is a must -- and how everything else can be learned.

  37. Battling Insecurities

    Ana finishes up the class with some final advice on managing insecurities as a photographer. Everyone has insecurities, she says, but it's the successful people that get over them and move on.


a Creativelive Student

I enrolled in your course because I was wanting to expand my photography business to something other than weddings. I never knew just how amazing and important pregnancy and newborn photography would be. I am feeling so much joy, love, inspiration and the need to do this now; all because of you and this course. You have captured me and led me to believe I was meant to do this type of photography. Thank you for your amazing course, your talents in what you do are unmeasurable! I look forward to learning more from you in the future while watching your course over and over. I can't wait to start this new journey of imagery. Thank you!

Mindy St Onge

I cant believe I got this on sale! So happy with this purchase. The one thing I feel I would have changed is I feel she rushed through the newborn sessions really quickly and spent ALOT of time on maternity. I would have liked to see a lot more of the newborn posing and info versus a dozen maternity. But all in all its full of a lot of great info and I love that its not voice is true time so I can see how she is interacting with the clients. Thankyou Anna I love love love your work always!!

Kate Marsh

I loved this class! I learnt SO much and I have actually gained confidence with my work from watching Anna. She is a great teacher and I absolutely love her work. This is definitely the best class I have purchased on Creative Live. Thank you! :)

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