we get into the meat, and one of things that we have to talk about is for designers. Is the cliche or the elephant in the room? Why is it funny for me to use the elephant in the room? That phrase, it's a cliche. Awesome, Cleo. Awesome. Yeah, it's a cliche. Our language is cliches. That's what we speak in. But sometimes way we, um we rely on them too much. We assume they they come with their own backpack full of information, right? So if I just show you a heart, you know that I'm deeply, madly in love with you, and I wanna have your babys and I love in a blood blot right way. Sometimes we we lean up against cliches like it's like it's Saturday night and they're like, um the lamppost, Like, just just give give me a minute, right? Is like we expect them to do a lot for us. Did you like my drunk? It was good. I was up all night practicing the drunken. Um, and what I want to do right now with you guys is I'm going to get a marker and I want I want I want toe you guys. I want to work togethe...
r and talk about this idea of the world's most dangerous cliches because they are dangerous. They're great and they have meaning. But they can be dangerous. And I see them like I see them using a magazine like you go to a financial magazine. And as a is, there's an article about financial risk, right? And what you'll see is some illustrator who's not as adept as you guys are not as smart and savvy and good looking as all you guys are, Um, but it'll be like, Ah, guy in a business suit on a tightrope, Right? Right, Get here you see it And like a big long stick, right? And at one side is like his family, you know, on the other side is a bucket of money, right? But underneath there's like water, but it's not water. It's like dollar bills. And then there's like a couple of sharks in that you did. You see what I mean is just like cliche after cliche. Ethnically and all this stuff adds up to nothing. That's the thing. It's funny. Maybe, maybe funny, huh? Probably probably not. Um so here, one of the things one of that, one of the cliches that we're gonna be working with today. Is that correct, Right? Love, love. But wait, wait. Is that love? That's love, right? Oh, wait, wait. If that is love, that's really all of right. It's funny. It's funny what we can do with these things. What are some other? What are some other really terrible cliches? Dangerous cliches have been this money. Hey, happened this success just a cliche. Like the noun, almost like Like one of things I mentioned was the balance that means like the legal system. What is that thing look like? Scale? The scale. Oh, by the way, I can't draw for shit. Right? Is the balance thing. What are some other ones? Apple for health. Apple for health, particularly. That's awesome. That's an apple. Here. I'll make it an apple. That's what we do. That's for saving piggy bank for savings yet Piggy bank for saying, Let's just do that Headless piggy bank, um, puzzle pieces. You ever seen that? It's like the missing piece or a tough relationship like puzzle pieces. Puzzle pieces look like this. Oh my God! Oh, way have a winner, Scott right, lightbulb, I can draw a light bulb. Um, so a friend of mine said, Oh, my God, Have you checked out? So in his book, This is so brilliant. You're gonna learn so much. What are you talking about? Opening. There's a book on creativity. It's so smart. You're gonna learn so much. You should read this book. I'm on Noah. You know I love you so much. I want to go. I'm gonna call him is I'm gonna send it to you right now. So I get this book in the mail. It's a book about creativity. Like, where do you get your ideas? And I and I give open up and I get the box out. And you know what has on the cover? A light bulb and I'm like, Are you shouldn't be. You're gonna tell me you know about creativity and you've got a light bulb on your cover. Fe that away? Really? Because what was the light bulb mean? One idea, Right? Right. A light bulb is an idea, but we can play with that. It's not wrong. Why is it not wrong? Because everybody understands that. That's good. Everybody understands the heart. That's good at least gets you into the ballpark. Now, how do you get up home plate? Not just on the field. You know, that's like that's like having the parking lot. What else? What are some other handshake? Yeah, the handshake has a, like a business thing. Oh, boy. You're gonna ask me to drive? Yeah. Good. Cool. What else? Clover for luck. Clover? For luck. What Brain? Oh, yeah. For what? Well, thinking, thinking, thinking, right or the mind the mind, Which is like, No. And that's weird, because the mind is like, this completely amorphous idea that has no physical being so, you know, to have the you know, a brain in there is crazy. Now, watch this. These were the ones that we are that we that we work with. But we also work with other cliches. Right? You guys have watched you guys watch TV, right? I see a head shaking. No, I love you, darling. Um, big bang theory. My folks love that. I don't know what happened to them. Check for pods as crazy. And I think the only thing that makes it funny is a laugh track. The laugh track is a cliche it is. It tells you when to laugh without the laugh track. Most shit. One refund. Thank God. I have got one employed here. We use it, everyone. I can turn it on again. Watch. That's great. Um, you get out of high school. What's the first thing you have to do when you get out? What? The next thing I think next level, you have to go to reach college. Challenge. Sound like Ice Cube college? Um, you go to college, then you had to go to college. And then what you do after college, get a job? Why am I talking like that? You get a job, then what do you do? Worked return? You worked retired. But you might get married and buy a house and do all those those air cliches. It's really a cliche. And then and then And he touches on something. You work. You work your butt off to retire. To do what? T. But more specifically to do what you want. Wait, I gotta wait. How long? So I can do what I want. Get me off of this train, right? I like George Jetson, Right? Joe, get me off for this crazy, But that's a cliche. And to show you how dangerous things are Heaven forbid you step off that cliche. Heaven forbid you not go to college. Get the peer pressure. Parental pressure. What do you mean, you're going to college? You know how many people go to college, spend $60, get out with debt, and then don't even use that, you know? No, I learned a lot. Would you learn, like, social stuff? Like you get that working at ups? What? You kidding me? Crazy crazy. Um, another cliche that we don't think about type type. You guys are choosing typefaces. I bet if I if I go home with you and you could be nice dinner and maybe we have a little bit of wine. How could that be Cool? I got a couple days left in San Francisco just saying, um but if I go home with you when I look at your computer and pull up the type list, how many people just it just goes and goes and goes. You have all those typefaces because you're looking for the right one. The right one that has its own. It says something, right. Crazy So anyway, where's my clicker? This is a photograph of the kitchen in my house, right? And, um, this is called these or coffee notes. So whoever wakes up early in the morning, it makes coffee. Whether my wife or I do, we leave a little note, and all it is is just an act of saying, I love you. It's also practice. Just practicing with graphic design catalog comes in the mail. We cut it up and put it in there. Maybe it's just a goofy, tired Post it note, but this is practice, and quite frankly, a lot of these images have actually made it into my work because I'm like, because they're actually pretty funny. They were actually pretty good, cause I'm not trying, right? But what this is is just bending the cliche. It's just taking this and trying to make it knew all the time, right? I want all of my work to be like this. I want all of my work to be love notes if I can. If I can wrap my head around it and understand that there's an audience, a very specific audience out there who I can talk to