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Align Tactics with Your Objective

Lesson 24 from: Digital Marketing Fundamentals

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Align Tactics with Your Objective

Lesson 24 from: Digital Marketing Fundamentals

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Lesson Info

24. Align Tactics with Your Objective

Lesson Info

Align Tactics with Your Objective

So let's just take a moment and look across the consumer journey and identify tactics that might align with certain points on the journey. Now, this chart is not meant to be a holistic overview of every single tactic that you can use at each point in the journey. It's really meant to identify that certain tactics should be used or are better often used to push forward certain objectives. For example, you might use Pr or online ads to drive awareness while you might use community forums or even a blog to drive retention or advocacy.

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