Step 2: Declare Your Intention for Your New Product Line
Lesson 10 from: Product Line Strategy: Expand Your OfferingsMegan Auman
Step 2: Declare Your Intention for Your New Product Line
Lesson 10 from: Product Line Strategy: Expand Your OfferingsMegan Auman
Lesson Info
10. Step 2: Declare Your Intention for Your New Product Line
Next Lesson: Declare Your Intention: Student Example
Lessons
Class Trailer
1
Why You Need to Create New Products on a Regular Basis
08:26 2What Holds You Back from Creating New Products?
09:38 3The 4 Step Product Expansion System
05:30 4Step 1: Find Your Next Direction
01:39 5Exercise: What's Working with Your Offerings
03:13 6What’s Working: Student Example
05:59 7Exercise: Identify the Gaps in Your Product Offering
09:02 8Identify the Gaps: Student Example
15:09
9
Exercise: Look to Your Passions to Inspire Your New Product Offering
05:07 10Step 2: Declare Your Intention for Your New Product Line
07:04 11Declare Your Intention: Student Example
10:44 12Step 3: Develop Distinctive Design Ideas
01:35 13Exercise: Gather Outside Inspiration
07:54 14Exercise: Carry Over the Common Threads from Previous Designs
09:10 15Carry Over the Common Threads: Student Example
08:05 16Exercise: Design Your New Product Ideas Without Judgement
05:01 17Step 4: Evaluate Your Ideas for Market Success
02:25 18Exercise: Identify the Unknowns in Creating New Products
04:50 19Exercise: Consider Production Costs
03:00 20Consider Production Coasts: Student Example
07:40 21Exercise: Look for Market Support
05:05 22Moving Forward with Your New Product Line
07:49Lesson Info
Step 2: Declare Your Intention for Your New Product Line
Class Materials
Bonus Materials with Purchase
Expand Your Product Offering Class Workbook
MALSWYM Private Facebook Group Invite