Inside The Glamour Studio


Inside The Glamour Studio


Lesson Info

Business Discussion with Students

I sat down and I wanted to finish the morning session with some power marketing because this is where I have a really strong strength which is kind of weird because as you know I gave you my macklin playing the first time but I want to open this up a little bit more specifically to actually go to sew my marketing ideas came from desperation okay so I built my studio in new zealand in the garage I had all these staff way suddenly we're just rocking it big time and we got through all of those chutes and three months later there was nothing right so all of a sudden I had to market my business and I had no concept of how to do that I had no concept of how to market myself I also had zero confidence so remember when I did my business segment in the first creative life and I turned around and I looked at my studio I turned around and looked at my studio pick you're on the wall and I started to hell and I still haven't been able to watch that because just now but the truth is is I felt the fe...

ar that I remembered feeling about putting myself out there I was more back then focused on being a good enough photographer than I was being a good service provider so I just kind of had the perception wrong it's just a perception you know there is no are you good enough there's only are you good enough providing a service of what you do so I realized that I just needed to shift then once I shifted that of course it worked but then this the basics get up every day and market your business and what you gonna do to market it and so I wrote the marketing plan and I showed you my marketing plan the idea with my marketing pain was festival this is sue style of business festival you simplify it so what I'm going to do first is break it down what are the avenues of marketing around me you know what I identify as being a little avenues that I could make it my business valentine's day mother's day father's day christmas charity functions expose gift with purchase online gift vouchers I've always put us out this is in any talk that I do this has been the marketing plan that I've had with me for nine and a half years now when I wrote this on nine and a half years ago multimedia product and youtube were the last on the list and now they're the first so isn't that ironic that nine years ago I didn't have a facebook account and I didn't see and youtube was only just being born in about two thousand for two thousand five youtube wasn't even on the youtube has been added multimedia product was coming from the simple question can I buy that on saturday can I buy that on sunday so the multimedia aspect of that marketing plan was simply based on a cd driven priceless or a cd driven product so all of a sudden I had this marketing pain that worked well for me for all women because they seems to be a community of women within every single one of those little net wigs so what I thought I'd do is just ask you all of a question along here on where it is that I can help our market to you and I'm going to try and throw out just off the top of my head this is like a hundred posing this is like a hundred marketing tips but I haven't got a hundred okay I'm probably more like got twenty but I'll do the best I can so what I do remember what I always say put your panoramic leans on I'm going to go as fast as I can say I'm going to start with you steven because I'm gonna work my way to syria in fact no one would do is I'm going to start with syrup because I have a question to ask kira syria as you know is being a makeup artist assistant always with simona beautiful here maker I've shot three of your girls that you did a full here and make up up and they're absolutely beautiful you are married to tobin and you and tobin have bean here doing workshops your big creative lives and somebody just told me before you walked in the basis for a few business now is glamour here make up in glam a one hundred percent one hundred percent and you have been doing that since she came tobin spent the week with may in march yes at my first and you now earning an income from just glamour yes and both of your husband wife team you know you're not working full time jobs and now you're a full time now in your own business yes and what where are you based vancouver yet tell everyone where you but if I think everybody who recognizes you will know that you're in vancouver but for the people that don't know you you're in vancouver yeah yeah vancouver bc were pretty much downtown vancouver so we're right in the core of all of it okay and how's your income amazing um like unbelievably so we're averaging fifteen hundred dollars a sale good average fifteen hundred dollars is a really great average because the country average is nine hundred so you're almost double fifteen hundred dollars is a really great average it's also on really interesting price point because it's a safe average for a new start up business which means that over the next year what you're gonna do is you're going to start unfolding the challenge offering more for the value for the money that you're getting because I'm going to say that you're earning fifteen hundred dollars right now because you feel comfortable with that and you're going to feel comfortable with thinning mohr is that goes on okay so in terms of shooting you're one hundred percent you've got fifteen hundred dollar average what do you think you're pulling monthly into a studio at the moment if you feel comfortable out you anyone open but I'm a total open book um well it's hard to say what it's going to be last a month because we did a big kind of facebook bought blog's splash we just we needed to get people in the door to start talking about us and we needed to practice like it's also nuta still we did twenty two sessions of friends to practice to get my makeup skills up to get tobin's angles up it's the first time he was shooting a natural light and we had a little space that was our office downstairs like we rent an apartment above we rented the bachelor below and that space had our office in it all of tobin's editing equipment everything there all of that moved up into our bedroom so we all of a sudden a head space so I went and rushed upon my makeup skills and he brushed up on the makeup skills and he focused on his photography so way did that we did the big giveaway to get people in to get people talking so we did twenty two sessions and that give away and that doubled our number um so with the average of about fifteen hundred the twenty two sessions went over more than a month but we we've made about twenty thousand dollars in about eight weeks so yeah that's good considering before that our photography sales average with six hundred dollars and we were maybe doing two shoots a month save all my children oh more than its phenomenal it's okay so if I could say to you what is the one place you know at the end of my last creative live I said right your business yes but what's your weakness our weakest right now is um still a little bit of confidence like this this coming from you it was in shooting or selling marketing confidence in shooting we love our experience I mean I was a service provider for ten years I did aesthetic so that's my comfort that was awesome people love their experience in there ranting I'll tell me what you good at tell me how you suck it I weigh suck at yeah marketing at this point basically okay the word of mouth is getting there but more self generated marketing okay so when you second marketing and you have this idea that is a confidence thing really you remember you go from ego to enthusiasm so you don't have to be confident to sell what you do you just have to be enthusiastic about it and you guys are enthusiastic so what I think you need to do a stop bouncing off each other the best thing about a couple is that you are a good sounding board for each other and you can push each other forward really really well also you khun cell tobin he can sell you so you are promoting him he promote you and you're not promoting yourself you know the cool thing is my wife is incredible here make about it's in your mind my husband's a photographer and we do it together and that there is something also remember in terms of marketing and connection you're husband and wife team that's one of the most powerful groups that you could have because if you mac it yourself is syria and tobin and you answer the phone in syria answers the phone or tobin answers they find it's like I'm getting the husband or the wife so you have a trust straightaway with your clients that most people don't have you know it's not supervised photography and katie's answering the phone and you want surprise people have this idea that they're going straight to the top so when your husband or wife tane you already have it together so your marketing pain really needs to you just need to sit down write out of marketing plan at this but put each one of those on a single bit of paper and then do it a group target group with those twenty two friends so those twenty two people use them again sit down with them and say um I want you to help pass network our business and I want you to help us even feedback to network up business these air that all the options we have where we could be marketing ourselves on what we do how do you think we can expand on every one of them and write down one of those on every bit of paper take the fear out of marketing there is no fear in putting yourself out there I don't have to be afraid to say I love being a glam a photographer I used to be afraid that people would say you're not very good but now I don't really care about that if people say I'm not very good then I'm just not for them that's fine I'm more excited about the fact that my experience is so amazing also promote the value of what you're selling and promote the experience of what you're selling above anything else and then all you're doing is talking about how much fun you have and then you're not talking you know putting any more confidence out there you also have this idea I think when your fledgling that your work's not good enough to market or you hold back because you think it's just not quite good enough it's not quite good enough don't leave your idea of how good your wickers sell it let the clients who are happy market your business so the ones that do love their images let them sell you and use those images because you can see the connection in there right um you guys to start up you're young you've got a great business clearly you've got a good connection to video so straight away because you're submission video was outstanding so that's gonna be a strong powerful talk few second late you're both quite quirky and hipster in that way that you have that husband wife thing and you just sort of bounce off each other really really well in your marketing and I love to bids I love the idea of the way your brand is set up and what I really loved about your video was that the way you said we saw you on creative life and we just went for it you know you just you came across to me as go getters so that was something instant about your brand and you may be a little bit too young to start seeing a consistent complaint in your business but if there's one area that you think you fall down or a couple of areas you fall down what a day for both of us answering your just any of us I feel like we've gotten like we took your take ten women ten influential women and target them and see how they can help us and that has been very powerful for us I feel like we've fallen well maybe not even fallen short but just aren't quite there yet with knowing how now that we've got those women in mind and we've we've even got what we want to do for them but what do we ask of them what do we get them knowing beforehand to do for us let me tell you a little bit about that we've chosen ten women that have they're either connected in a network or they have a business that could continue to serve us and so we're in the middle of that way haven't completed it yet just because there's not enough time so here's your options here when you look at this board I look at that and I looked straight away I do anything with a gift with purchase anything with a private event anything with a gift bag a champagne party or anything with a dick didn't that I'm going three anything with a business network okay so straight away I can hit out those points you do not create or ask anything from them you create a tight circle with them so you say I bounce my clients out to you if they've got a database of their business and you do the same for them let's create a business network where we do your photography for free and you bounce me out to your network so it's a given take it you're not asking for anything you've created a relationship it's easier for you to give the import writ or business photography then it is to say can we ask you for something you are not asking for anything it's a scratch my back I scratch yours kind of world the best connection I have ahead and my business was angela dolly sorry angela angela beer from hello dolly I love this woman she's a marketing guru when I met her straight away it was like what can I do for you what can I do for you not you know what can you give me it was like what can I do for you and that was my pitch that was who pitched to me what can I do for you and I was like what do you mean what can you do for me and I was like well what can I do for you and she said well I'm starting this amazing business I need brochu images were learned I think well I have this amazing business she's like well we both have lots of female clients and then we just like bigger and it just worked because she is incredible and it wasn't out what can you give me so you're not gonna pitch anything to them you're just going to create a network with them you invite them around for a champagne evening in your studio cheese and crackers business meeting breakfast power whatever you wanna call it target group just sit here and say we're launching this this is our brand we're working really hard towards this you've got an amazing network and we're happy to feed you if you can give us away to the people in your network but that's right now we have a girl that like she's doing like the jewellery parties and so when we met each other it was totally that kind of thing like how can we help each other and both of us are on both sides going how can we help each other and neither of us really knowing how we can help each other that's specific to that one then we can check off about maybe three or four maybe five of these things that we've done with a flower shop for example with different different companies so I think we're different in the middle of developing this okay so what you have to do now is your network is your net with tim theorists right so you have to keep that network alive you are not to lose touch with these people whether you send them gifts give them phone calls keep them on a mailing list but somehow you have to give them something there's no such thing as a free lunch ok you give them vouchers for shoots personal shoots work shoot what ever it takes to keep this network alive in your business because you need ongoing business from them the second you use somebody and not contact them it's a one night stand okay and once that goes down you know you get a duty night way we'll know what their name is all right so the idea is that that network can only be supported if it's a friendship we don't even take from our friends and they're not contact them keep them alive so find a way to create that nitwit with them and just keep bouncing it through and keep this in mind how can I help you not how can you help me or what can I get from you but how can I help you how can I help you how can I help you with your business because if you say that to somebody else's business what would you say if somebody said that how can I help you you go wicked you want to help me and yeah and then it's reciprocal like you any other questions that you ask no I think we're on the right path but I think you have to really impressed and what I want to see what I want to see is build a stronger mentoring program with me because this is not just a witch up right well be saying it always is not just a witch up we go uh this is not so fast as and you can take a few tips away this is a business model and it worked for me it's working for sirrah we'll give us hereon tobin it's gonna work for you guys okay and it's a strong portrait business model and it really really works and you can tailor it to yourself and keep it off it's all your individual south but it's a business model you know and it's a strong base business model so I would like to create a more mentoring ongoing mean trying where I can actually with with people because I want to see your stupid your studio in a year and I want to see your studio in a year and I want to see you hit the business numbers from all of the challenges I see you in the first workshop go back to the business section make sure you rate your business see how you've grown in the last few months say look we gave yourself a three on you know selling now we're up to a nate I want you to lift your average is constantly by offering more value and I want you to constantly think how you can look panoramic lee and that marketing and go right how do I keep this going right you're my weakness what do you want first give me a witness well I feel like my dad always gives me hard time I can never answer a question with like a quick answer so I don't know how to give it to quickly but my business right now yeah so my businesses I shoot everything and I'm so overwhelmed because I'm a mom so my full time job being a mom and trying to build a business with two little kids at home has been so trying so my challenge had been how do I provide customer service when I'm at home with my kids and I don't want them to see me on the computer and talking on the phone with two kids screaming in the background is a nightmare so I lucked out my path crossed with an amazing wedding photographer and I love doing weddings and I ended up joining her team and isn't as an associate photographer shooting weddings for her so my income really came from from her and my business kind of got shut to the side because I was so busy busy doing that so my struggle right now is time and where I see I want to go is developing my business in my brand and I've been shooting boudoir um and loving it but I don't advertise it so I've seen that I get getting all this work from not advertising its all word of mouth I don't show it any of it online I haven't made the switch yet I haven't I haven't given myself permission to say I don't want it I'm not happy doing all this other stuff this is what makes me happy and I also I love doing the door but I don't want to call myself a boudoir photographer so that was a year ago in may and then I watched in may your workshop this year in may I had weddings and march so I purchased the course and I just enough time to do it so you're late bloomer I'm a late bloomer so in may I was like what's all this hype sue bryce what so I watched in may and I thought this this is it I'm I'm not boudoir this is what I want to dio and maybe a marriage between the two so this summer I took my website down and I'm I'm really been focused this summer on a how'm I gonna make the time to be a strong businesswoman sell myself and really look att whom my marketing teo whom whom I gonna market too and I've had three months and I have a list of things to do and I don't know where to start I scattered all around like a puzzle showed you break it down quickly for you okay at the end of the day one thing that stands out to me is there's no point shooting everything and not being specific in your genre however you found your genre I want to say one thing about boudoir photography it is a specific genre I get mine is a specific genre absolutely my specific genre is wider than the boudoir genre so the boudoir jonah is a beautiful genre but it's smaller than my genre mind his ah higher ability I believe overall to be a higher money selling you know macklin demographic it's also hits a wider demographic from poor trick a tour to the families to the three generations to the older woman to the seniors so mind kind of is more beauty specific as opposed to lingerie specific raj is where I found yes and you that I want to go that's what my because a lot of people were really attracted to birdwell when it came back because glamour was such a filthy word and nobody was shooting glamour publicly and saying I'm a glamour photographer so thie idea of course was the glamour didn't really exist again had died so blood work came back as a great movement and it's a beautiful sunrise beautiful you know it is a beautiful genre but this is a biggest honor right yeah I think so you know all the good wife tofu is a light I think it's beautiful it's just not what I want to shoot I think at the end of the day you now have the opportunity because when you've got children and then you're bouncing for the part time job you're doing weddings I think you have the opportunity to really build a folio of your dreams okay very few people get that luxury but if you can keep sustain an income while you build while you build a folio then at the end of the day you end up with a folio I didn't start my business until I hit a kick ass failure so a lot of people are like it's you just you're lucky because you're a good photographer and I'm like no I was a good photographer that could not make money because no matter how good you are unless you're out they're marketing it nobody's gonna come to you offering a service for the dead but the truth is is that until your folio was at a level where you feel that it's ready to go also I think you can quite heavily spit beauty and boudoir and I think you khun bounce off the too is too specific genres I think you could even do beauty board wearing couture or beauty boudoir fashion beauty bird wear portrait fashion so creating a pdf in a behind the scenes of every one of those genres is your first stop and in order to do that you would need a really good small folio uh that's really strong and each one of those genres and then a really beautiful behind the scene story in each one of those genres that will take you nothing but time and experience so if you can be a mom and maintain that there is your first port of call second one after you'd create those pds and make it very genre specific because then you can split up your website is to create a website that is your business name in your brand and show those little stories as you're strong brand so you could be beauty but where important fashion or whatever that is so you know there's a million ways to say that but you can't just be a mishmash of girls you have to make it very specific on your brand right that this is what you do and if you go this is there's a boudoir window there and then you do a beauty window there's a very significant difference between the way those two genres a shot and then you do a fashion window or a portrait fashion or an everyday girl fashion or what ever you tie in your highest value is miners miners I invite you to a session with me it will change the way you see yourself so I kind of lead into the fact that you're going to have an experience that will change you as a woman but that's me you might be something more like transform yourself too supermodel I mean whatever your thing is find your thing so food you're gonna build those pds which is a great little folio marketing then you're going to create a very basic website based on that then you're going to keep contact with your current network that has bean bouncing through with referrals because if you're getting referrals that tells me three things one is you're taking good photographs too is you're making good connection because three women are sending you the friends and women don't do that at least they like you so that tells me you really got that repped up great but I don't want you to lose the network you've already started to create because these women yeah the ones it so as your building that folio offer them or shoot absolutely so take the bird where clients you've really photographed an offer them shoots but remember the rule we said used today if you're gonna offer a free shoot felcher you don't offer a free shoot or a folio shoot you offer a five hundred dollar voucher so that they know that it has a value on it and they tell the friends I got five hundred dollars out to do the shoot then they saying they paid for the shoot while you folio build that yeah and we never shout out that we're free photographers because all the other photographers in the market who are established will hate on you because there's no such thing as a free lunch and you don't give it away every idea is that you can build your brand in your business causes enough for everybody so just make sure that you do that right now and I'm I'm past that I'm done doing free I mean I think I spent at that level for a while so start I feel like I'm starting all over which is exciting then it's frustrated it's not it's not frustrating well I'm getting beyond that so luckily I'm here and this has helped me so much so because the problem is is you feel like you started to build a good wear brand and now you're going back to restart building it exactly but the truth is this is more in alignment with where you going anyway so you you're about to open a bigger door right you've already had practice at the fierce stages with your other start up so just go for that thank you um so uh rachel I have a family business andi also she belongs which is the uh your business and I have two separate websites for those things and I started out three years ago with the family business and um it uh it's gone well I have a lot of word about marketing it's gone well in that I'm making a profit from it um I wouldn't say that it's extremely extremely profitable um but then I started doing boo hoo for about a year ago and that has seriously evolved the style that I've been doing as seriously evolve since watching your workshop from when I started last year so I feel really comfortable with that but I really love glamour and I love boudoir and and I feel that I might be moving away from doing the family stuff um my challenges are that um I don't have a studio all the boudoir stuff that I do is in a hotel so the overhead starts to get a bit high and the argument I keep getting from people is like well if you're doing somebody shoots at the hotel a month and you surely could trade that out um for a studio the rent you're paying at the hotel you paint a studio but it's not consistent and I don't feel that it's consistent enough I have good months and bad months so I'm scared to start a studio scared I'll go under um the other thing is uh I have I'm good at the networking portion I have a spot a salon um a dermatologist a clothing boutique in a gym that all want to work with me and they're all good friends and they have very successful businesses I'm not um I watched the first works off and I came out like okay I'm gonna network with all these people and I did that but I never I haven't really executed it the way that I thought that it was gonna kind of fall into place and I got stuck there and maybe I got a little on a trigger shy or something I don't know um so that's that's kind of where I'm at I feel like I'm on the verge of on the verge of really hitting something here okay and people like what I do but I haven't been able to make it profitable now okay so you did exactly the same thing you could you ask people for something but you didn't create an ongoing network of how that was gonna help and keep working for you you can't just go to a whole other businesses and say can you give me away to your clients and not create something that stays within their business you know you want brand loyalty from your clients and from the marketing people that you're with and the idea of course is that you create their brand loyalty by keeping their network really powerful and you need to actually create more of a network the fear of owning a studio so that you go under it's so interesting because nothing quite drives the need to market yourself like having a rent to pay every week yeah you know we all know that is absolutely true but I'd have to be one hundred percent sure that you have the time and the energy and the focus to actually do it like I know that a lot of girls when they have families a doing part time the working part time and I know how much time I put into opening my studio and if you can give that midday if your children at school or what however all there if you could give that time to your business two or three days a week you can't create a successful little business you've got a couple of ideas there in terms of how you can get around this a friend of mine went to studio with four other photographers and they have alternating two days a week you know so they get two days and then we'll get shunted out and then they just flip it over flip it over and they all pay for this really good studio space they all critique each other's images before they go on the wall so that the the images in the studio all of a high level but not necessarily done by you know they're all doing different photographers they get two days away when your client rent you when your marketing is done and your connections have done and your client insurance his wing can I be photographed you can say I'm available next thursday or next saturday and if your clients is available in other days you can say no I'm fully booked and they've set up a studio with the four of them rotate and it's working really really well also another really successful photographer I know did the same thing she went to the studio with three people all up including here in a husband and they got so big in their business they took over the lease on the other two and kick them out so it was a way to get a really gorgeous natural light studio and you could do a newborn photographer kids photographer family photographer and a glamour photographer and ultimately you could work together what you don't want a business partner because you don't need one right so I'm not sort of advocating that you go out and all work is a business team but you can bounce off each other in a professional way because you are all of the photographic genre I know waiting photographers that she has studios is winning photographers and they share the same studio in the different businesses and you know each other's images on the wall and it really works for them the there is natural light studios I hire a studio in sydney it's a beautiful studio it comes at a higher price then if I was renting a studio during the week and but I only went out when I use it this one studio I show my clients photographs off the studios and they pay for it right so what I do is you could go on bank five locations and photograph them really beautifully and then create a location pdf that you sent out to your clients and say we air would you like to be photographed and how and these these locations all come at a price but you can offer them with the chute so that your client can pay for them okay because paying for a hotel is seems just just unreasonable in terms of effect that you could be paying for a really great studio space is there any way you can create a studio space around your home I live in about nine hundred square feet with my yeah yeah I don't think so yeah you don't want to and also you don't really want to bring people into your home uh you know I don't want to go and do business with somebody when they're children and pizza right yeah it's just I don't know why it's just one of those things you know you can feel at home and somebody time but you don't want to get the whole time experience right yeah well I am doing it full time and the space that you saw the video that I did is my office that a friend loaned me yes essentially okay so um so yeah ok yeah um basically create uh really neat network also around what you're doing but maybe why don't you put a little bit more of a spin on it why don't you create again you have to it has to be specific to your values in who you are when I said to rachel whatever here spinners in terms of how she's going to flip the three genres or you know whatever she starts doing how she keeps the good one this afternoon we're going to do a su star good wire shoot now I'm not a good well photographer I only have two eye lines looking down the body and looking at the camera I don't shoot body parts so and I'm not a good one photographer but I showed a lot of woman with hardly any clothes on and their underwear so technically you know I cross a genre without calling myself good well I've actually joined my beauty and boudoir brand together and call it glamour and I'm sort of trying to reinvent that contemporary glamor idea that you could be all of the above so I mean you could just be there or you can break it down that's fine if you have that role specific would wear look about you you can break that down in your marketing so you could flip it out to being more mobile so let's say you've created a brand that is mobile glamour or I don't mean it like that my okay this is how I spend mine when I first started my business my brand my studio was in my garage so I called it gary bauer because I just kind of I thought let's take the bit that's the most obvious thing about you you don't have a studio and make it the most obvious I come to your home I create locations for you I create scenes for you I create places for you to go why don't you have a bank of those and just pre educate on we could go why do you need a studio and then you can go to their homes to sell if you want to look try and create a thing around it you know try and create something that makes you mobile I always thought wouldn't it be great instead of spending the money on a on a studio to bring a bus or hire a bus or by a bus in renovate one and have a glamour bus that you could shoot him wouldn't they just being unreasonable you could drive around you could go to different towns you could drive through state you could tell you could take the whole family with you but you could actually have a mobile makeup glamour bus going on you could paint a hot pink you know you can have the time of your life and just think about but there's always a cool way to flip it out so what happens is when we sit down we sit down and we go these are my these are my witnesses I don't have a studio I don't have this I don't have time and all I hear is you have one day await you could ever bust you could be a mobile studio you could do this you could do that oh let's keep going you know like like I could think of another few things we could do here you know and the idea is that there is always a thousand ways to do it you just need to sit down and have fun with all the options and then sit down and don't sit down and say what you don't have to sit down and say what you could have and when you go how could I buy a bus my parents bought a bus they you know renovated a big bass in his bathroom toilet shower lazy boy couches in a fire you know like a pot belly fire and they have been driving around the country for seven years and a bust like that could be sixty eighty thousand dollars but can you imagine can you imagine creating a mobile studio like that but you don't sit there and go I can't buy a bus because I don't have eighty thousand dollars full stop moving right along okay I didn't ask you teo sit down and think about what you don't have and can't have now I want you to sit down and think about the auctions because your goal is not to open your mind is not to shut your mind down but to open your mind up to I don't know how I would get that bus but if I wanted a bus bad enough one would land on my doorstep because that's how it happens it just lands their kin is clapping can I wants a bus think about that okay my boat what so what I do is like this I kind of sit with a group of people and I'm like we've got a few minutes before we go to break so let's bounce it out I want more ideas because for the viewers out there I want them to see more ideas if they identify with your part of the story but more ideas that they could do okay she's mobile so what does that mean you can create glamour parties you can create luxury shoots you can create destination shoots you could create girls going away weekends and a beautiful manner and hired out for the whole weekend and get groups of girlfriends and you could create a studio here salon you could create a student I went to hear cell on ones and I was in there and the guy says or your photography is that would you do out here shop for me and I was like sure would you come to my studio and he goes now we've got a room upstairs I go up there it's white brick like this with mess of windows I looked around this nice like what is this he goes l a true and I was like it's just gorgeous and I was like I could shoot in here twice a week and he gets me most welcome you know there are people around you a studio space with light space with brick walls with places you could hire there's even you know this is a way to make it work so start going okay now I'm about now I'm thinking more outside the square how can I make that with money for a billion ideas think where I got stuck is then how do we advertise those ideas like besides just facebook or besides just telling people that you know already like us to tell people are they're good ways toe mass lear there is because I always say like this these two pictures that pit that I'm gonna get this right a pitch you know these two pitches okay it goes like this um if I'm telling you about my new business game and I'm like so I've seen watching this photographer from australia could surprise and she liked a business in her guard and she's now like frenchie until his money and she does this genre and ra and you're telling people I call it pie in the sky so I wantto stop my job and like do this business or whatever you wanna do you know I wantto win a million dollars a year doing portrait with like make up room and everything like this the first thing people do what's the first thing people do is tell you what you can do okay particular people who know you well really oh my god there's so many photographers in this town uh really you're not even a photographer you never follow through you haven't got enough money for their how much would that cost to set up a studio like that she probably had heat some money you know if one tells you what you can do right that's because you're talking about your pie in the sky dream like I think it would be really great tio stop working and then just fly around the country and blogged about food and it was like you who's gonna pay you to do that these people actually do that and they get paid to do it and they're like shifts and writers and you're not you know you always pitch your pie in the sky dream and then everyone goes bang bang shoot it down and inevitably all I hear from people is I've never been supported by my husband never been supported by my wife or my wife supports me but my parents think I should be a doctor I've never been supported by these people I've never been supported by these people I'm kind of like ok you went about it the wrong way you don't go pie in the sky you know we've got all these ideas and now we're asking people and talking about it and they're gonna tell you what's not gonna work and what is gonna work you go like this I my business is going so well right now and I'm loving every minute of it these are the beautiful photographs I've been taking it's just absolutely rocking I've been studying this photographer cord soup rice and my glamour portrait is going to the new label so I am launching it back to the city and I'm having so much fun and I'm looking for a new studios base what's the difference between both of those pictures differences one person is wanting it in one person is doing it and nobody even looks at somebody who's actually doing it and goes our bet has that kind of work because it's not the answer to the question I just asked the question I just asked us now I'm looking for a new studio space the answer to that is oh my god I was just talking to this guy could mikey's today and he said he's got this loft and it's only like one hundred fifty backs and that is the answer to it it's magical in the difference is one of you are hoping to get something and the other one's doing it and so I'll never let anybody take my pitch away from me anymore I don't ever say I have this idea to launch glamour to the world to relaunch glamour is a global sort of I wantto bring glamour back because when I see that in australia three years ago I was on the glamour photographer even mmm you're not allowed to call it that and I said there and I did my rolled shoulder thing and ok even though I've got a business that just tuned over eight hundred eighty thousand year somebody just told me I couldn't be a gram a photographer and I went uh okay yeah okay that's right even though I was doing it then I realized I've got that my pitch wrong I came back and I go I'm a glamour photographer been a glamour photographer for twenty three years even when it died I kept it alive when everybody hated on it I built a beautiful business out of it and now I've decided to re not it to the world and static global glamour revolution I'm enjoying that so much I'm currently traveling all around the world and teaching photographers and shooting women all around the world which is something I've done my whole life and I absolutely love it and some of about to come to the uk so if you know anybody over there that would like to do some shoots with may then give me a shout out is that pie in the sky or is that she's doing it right now and it is my vision of my truth so all you have to do is tell people not what you want but what you're doing and what you're looking for and it would just come to you in that way too did they make sense or does that sound like a big waffle ok so we pitch from I am doing it and it's not a bull sugar I am doing it okay there is a bull sugar I am doing it was I'm doing this and I'm making money and now no no no no no I didn't say just talk it up I told you just to be enthusiastic and so what's up with you right you are I've actually just changing my business which is really cool because I started to build my boudoir brand and now I've opened it to a glamour and beauty genre in kind of a fashion style genre and it's getting so excited I'm actually rebranding myself right now as we speak and I'm just going for it I've got so much work I don't know how to balance kids and work that's the hardest thing I've got to do right now I should photograph you because you are absolutely gorgeous and I have got this amazing vultures who let me give it to you look there is nothing pie in the sky about that just bottle that up I'm taking that yeah you can re listen to that and practice that is your elevator pitch I'm goingto yes oh you've got beautiful work kira and you're hitting the mark with the connection with the women so just decide what it is that you want to do with your business plan and then execute that and executed is an exciting plan on how you're gonna go about doing this and allow yourself the time to do it because when you have small children you have the option of time and you also have the option of spending time with your children I work twenty hours a day I didn't have children I also didn't date for a year my face here business because I didn't have time the only people I saw were clients and staff you know you think well you pretty much answered most of my biggest problems marketing and keeping the network alive like you said because I noticed when my still start to drop because usually it's always usually very high towards the ember months yes and the beginning of the year and then in the middle of just goes like that so I notice is because I don't do any market I just felt you should know me yes yeah like that's what it is and I go somewhere and people are like oh yeah it's together all this nice I said nice to meet you but then I don't get any calls from them because I'm not in my work yes in their faces so that's that's probably my own problem okay so you're gonna create the pdf so you were writing yesterday so you're going to create most genre specific pds about you're going to create some doubters to do some folio builds if you want to or just give vouchers maybe incentives to come in come and do a shoot with me you have something really different that you could trade on everyone has something they can trade on izzy and you have two things that really stand out your unique in the sense that you have what idea is a star profile so you're somebody who attracts people because of your star profile um and it's it's a different profile than other people's so it's like you said people should know me and you want and you see the other day I want to be the go to photographer in nigeria you are that person who comes across is I want you to know me so I want you to create sort of something in your genre and your advertising that is about your star profile because it's quite unique and you khun trade on it I will give you an example of one of the most outstanding standing start profiles and our industry right now and that would be jasmine star jasmine star has a stop profile okay she has something about hit that is so beautiful and connecting in her personal self is so radiant and that way that she can trade through her brand threw herself not a lot of people can get away with that it's a very unique quality it just means that there's something unique different about you that stands out from something and it's not to say that all of us don't have it we don't we have something different you know we have the connection with mae is not a star profile the connection with mai is that shearing girl everybody has their value so what I always say is look outside of yourself to yourself and say who am I who am I and what if I got that is different and unique and how can I trade on that so I can't trade on supervised the way jasmine does because I don't have better profile but I look at that her profile and I see that profiling you yeah it's it's uh it's just a uniqueness and it's something that you could trade on yeah um also uh again start creating if you want to be the go to photographer in nigeria you have to become the go to experience so I want you to work out how you can show off that it is the place to go so the easiest way to do that would be to take a girl um uh uh whatever your genre wants to be with her it's more fashion specific or whatever it is take her transform her video and as soon as you can in the most amazing way splashing on youtube in a way that I can take you to that level and you will be the go to experience and you are the go to girl so your profile needs to be more out there in the public eye and then your experience needs to be followed right up behind people not only are attracted to your staff profile then being attracted to what you offer coe thank you well I'm sort of different from most on the panel here because I particularly shoot weddings and my weakness has been connecting with the correct or the proper bride people come to my side they love my images send them the priceless would have you some stays most don't I don't hear from him again as I said earlier okay wait okay one second people love my images but they don't stay okay how do you know they loves them then well maybe they're just blowing smoke up my okay stop there's only three reasons we don't buy okay three reasons we don't buy there is a disconnect with the price and the brand there is a disconnect with you in the client or there is a disconnect between what they are after and the price that you're charging and somewhere there's a disconnect in their area right there and you need to find out what it is immediately so is your brand accurately showing what you do is your brand accurately priced for what you offer so are you offering the right amount of value and service for the money you are charging and before you say I think so but these are questions I want you to stand back and look back and re ask okay so don't just go yeah I think I've ticked all those boxes I want youto ask other people is there a disconnect between who I am as a person and how I'm connecting my brand because you did something really unique in your video when I watched your video I liked you immediately so I watched your video like I like this guy I'm going put him on my short list you know and so somehow you need to be communicating who you are so I went recently to this website this photographer said I'm getting it having a bit of a problem getting to the nick to the second date I call it the second day and I said well then you're doing something wrong in the first day so you're either scaring them off you're not being yourself you're not connecting to them or you're not showing them who you really are and see you're not you know letting them come back for more and so where is that disconnect and tell me where it is and um focus more are not they love my images but I'm telling them what they're going to get from may because if if I go to your website and say love your images but I'm not booking you the new here well they loved my work my work's good enough but they're not booking may they didn't like something so maybe it's something as simple ares um you heard that they liked your images but what I wanted to hear is a client was how you gonna make me feel special because I just told made you feel special by telling you you're photos of good but I'm the one paying so I'm not going to pay you to make you feel good I want you to make me feel good so somewhere in your communication there's just a little bit of a misfiring synapses ok and it will be something really small and it's just going to tweak out and all you need to do is find that connection now with six people five people that you've spent the week we're sitting right here could tell you what their connection is because I have spent time with you be they ve seen your work and that you should critique each other's brands communication a website and you should do it bring honestly okay is a group of people that have been together for a week why don't you bounce off each other but you also need to do it from friends a few clients and just work out where your strength is so curious weakness was in mobile and being mobile but she continued into a strength rachel's is defining her brand you know it's uses a star profile find out what yours is yours is keeping your network alive yours is confident and in just enthusiasm and building and blocks on money this is a money blocked there and you know you just wanna find out what it isthe okay and as soon as you nail that you've got a good speaking voice you're nice to meet you or your wealth spoken there's no reason nobody should like you people will buy from you if they like you so there's just something okay where else do you feel like you fall down that was probably probably the main thing also beforehand I was putting up the wrong images I thought it wasn't really I wasn't really showing what I wanted to shoot and so I've taken some of those often put up images that I want to shoot taking a chance different different from other you're taking a chance on a market that you are creating for yourself so I don't understand why people don't show what they want to really show because they think the market belongs somewhere else why would you do that when I created my business on my website I put glamour images on my website no kids no winnings no babies everyone said you can't do that nobody's going to come to is a glamour photographers that do not rock bottom I only get glamour clients will be happy with that finally got one glam a client a month I would be happier happier doing what I love doing then doing what I don't like doing and saying I thought I had to do it nobody will never dictate to me what my brand is every now and then I post images on facebook and I have a lot of followers on facebook now and I can get two hundred likes whatever uh every now and then someone gets on and heights on image ii height this image and I think to myself at first it's like a knife in the throat and then you kind of think well if you don't like it you don't have to like it my client loved it right so that's fine and I feel free to express yourself on facebook but the truth is is at the end of the day you know you must put up what you love shooting so that you're really excited ballot on dh you must look at it for what it is is being a service provider so is a winning photographer is a service provider something that you should really consider is that you need thio make sure you're putting images up that cell to winning clients now I had an amazing conversation with winning photographer in l a justine on guard and she grew up with him mom was a really amazing winning photographer and she grew up in the wedding industry and now she's awaiting photographer and she said um justin lost two dead this year and she said it's changed the way she shoot twit ings because she said I used to look at those big epic shots you know those big epic shots with a bride throwing and that if you go to create his big epic shots and when she looked at her winning photographs is when her dead is looking into her eyes and holding her hands and connecting with her and there is more prices than any money anybody could ever give those of the images that sell this is what she told me I'm not a winning photographer when she told me that she told me that I realized something you can create images that look epic and you can create images that are amazing but until you're creating images that have beautiful human connection and riel service in them you don't sell them because that's what people wanna buy they want to buy that connection that you have to your family on your wedding day your spouse how beautiful you feel as a woman get to the emotion of what a wedding day is and the emotion of a winning day is the family that surrounds you the partner you're about to spend the rest of your life with how beautiful you feel on the day you dreamed about your whole life those are the images that sell to people those are the important ones and if you can convey that then you're communicating against for your images and then you're communicating to a whole lot of people out there that look at your work and go wow and you're not competing on that I'm trying to look like I'm one of the beast winning photographers in the city and by being epic you're just being really good its service and capture okay so so what would you like to do now can we talk to anybody on the internet and that is identified with any there torres that helped anybody in the internet out there by talking to these guys absolutely people are definitely identifying with so many of your different challenges and commenting on some of their own indy john says a big challenge is learning how to self edit your work and I don't mean photoshopped but that cooling down of what to put out there to the world uh you know what self editing really comes down to what I love what I love is a photographer right now there's a distinct difference between what I love and what my client loves but I've differently bridge that get between what idema's something that I really love an image I think more not that I love it but that my client will love it so I kind of look at it like I love this image and then I'm like I know my client is going to love it that's where I kind of feel that is long as I love it and know that they're gonna love it then I know it's going to sell are there any more questions on their melissa don photos wondering about rebranding and when you take that step to rebrand do you take down all your old images including the ones off facebook and and kind of just start fresh now you just evolve that rebranding and interesting to him you know if you bring a new genre into your business you should launch it and if you bring a new name into your business you should launch it but don't lose who you already have because that network is very powerful the network that you already have with people that you've taken beautiful photographs off is very very powerful and you want to keep that going so instead of changing anything just introduce it as being something new but keeping the old is enough for people to stay connected to you also keeping a little bit of the old is enough for people who still trust you that you're not just you know going to flip it all out and changed everything overnight like I just woke up in the morning and hated everything so people are nine are spewing out the comments when you asked if this was helpful saying absolutely um you never disappoint you had made me think about my strengths and weaknesses in a different way that we asking five and sally asks can you ask her about introverted photographers that need help marketing but feel intimidated yes okay very very interesting interview in extra viet we were having this conversation this morning would you believe it's not so much about being extroverted I don't think even introverts are enthusiastic my big brother is a real interview and he's one of those quiet guys that barely speaks in public but at home he is typically loud laughing funny and and you know I get to see that side of my brother where a lot of people don't get to see that side of him at all um I still think that there's a way that you can communicate with your brand without shelter out loud so last time in my last first creative life I talked about pain for marketing we go to places and you pay for the service and you tell people what you do if you're getting one on one time with the service provider and you tell them what you do you can sell what you do with out you know I don't walk into a place and go I'm super eyes and I've arrived in another doesn't look at me look at me uh okay I do that a little bit but I used to be too terrified to do that so I was I was worse than an inter bit I was a terrified extra bit and that is you know what that isthe that is a big bowl of insecurity because at least an inch of it is just quiet an extra bit who's too scared to say anything is pathetic I think that um you know just work that work that people would be businesses that acquired a swell interview it's attract interview it's so um you know extra votes are attracted yeah I'm always attracted like when I meet angela from hello dolly we both had something that each other was attracted to in the sense that my business was in it third year and exploding and she was in her first three months so she was seeing the success of my brand in the femininity of my brand is being the most exciting thing about me you know what I saw in her I saw an extra bit that knew about marketing that could just hit any advertising and marketing point because she had so much says and so much confidence and I just looked adherents or there and what we admired in each other was our own strengths and and our own strengths and weaknesses because I saw her hers is being a strength that I didn't have she saw minors being a strength that she didn't have and then the two of us both went boom and got what we wanted from each other is a business partnership so you will always attract like so it wouldn't be too worried about being interviewed just be genuine and interviewed always genuine another quote from online I just love his new bikini last night I totally got choked up on the way home thinking this is it when I enter the twitter contest because I'm a terrified extra burt has never never rained were clearly with me yeah my wife students allowed to enter the train just do you think you could enter it doesn't mean you're gonna win somebody else yes what is it terrified extra bit okay there is somebody who's too scared to put themselves out there in case they get shot down okay rejection rejection whatever you wanna call it love laugh the idea is there is no rejection like I said if you own a retail store how many women come in during the day walk through try something on leave it on the counter and don't buy it okay do they cry about it every time somebody puts it down and walks out who has by guilt out there I love this I go to a store and I try something on and if the uh if the sales assistants of pushy I feel like I have to buy something like just something small even if I don't like the outfit I kind of feel like I feel compelled to just maybe pick something because I feel guilty that I have gone and they're not bought something who has you have such a widow your dinner the other night you just want to welcome only and you paid for a whole dinner because you fell that's embarrassing okay I'm sorry I have done that too so I went out to dinner here instead of lunch on my own and they suit I want a guacamole it's like four dollars or something and then they sieve corn chips for free and everything and so I was working on my ipad and eating guacamole and as I have it so good you know it's only a small guacamole it's like a four dollars side dish and I chip away at it and then I'm enjoying it doing my emails and then the guy comes up and goes would you like to order lunch and I say I've no cause I ve guacamole and now I'm full and I was like um and just say actually I've just eaten look what molly but instead I went oh well I kind of feel quite full so maybe I'll take some lunch to go because I felt so bad that I had a four dollar life I own a tack os teo and of course six hours late attackers do not taste guy pulled about you know the way I threw away like it's seventeen dollar lunch because I felt guilty that I didn't advise they are americans eat it you know but I felt I kind of felt guilty nit was my retail guilt coming through but the idea really is um why do we put this personal emotion into what we sell okay and this is how you get out of it it's not it's your ego just trying to compere and compete that all so when people reject you will say no you compere and compete all you're trying to do is come back to being a service provider so when somebody rejects you or reject your brand don't get don't go cry about it and eat a pound cake gabe so yeah you go anita packer don't cry about it just go back to being a service provider and go back and say is this something I could have done in my service is there something I could have done in my service that could have been better I think what you're advertising is not being loud you don't have to do things loud as faras the introvert and extra burt you should be calculated that the words will be loud being out if you want to be loud for never introverts are not love that's right and I don't have to be and that's not what you're saying that they need to be yeah they just need to be like you said yeah just genuine with what they offer and just good service provided

Class Description

Women want to feel as beautiful as Sue Bryce makes them look in her portraits. Join this award winning photographer as she teaches you the tools of the trade for modern glamour photography. Watch real shoots as Sue shows you step-by-step how to celebrate the timeless beauty of women.

this course will cover:

  • Posing for all body types
  • Marketing and sales
  • Photoshop® retouching

You might also be interested in Working with Hair and Makeup.

Sue will show you how she built a small photography business in her garage to $20k a week in sales. And more importantly, how you can use her techniques to grow your own photography business.