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Kim: Twitter Q & A

Before we move into Google, I'd like to see if we have any Twitter questions. The hand tastic. Sure dio start him up, Bill one that was coming up right from the beginning from June's Forever and Sweet Sicily goes to the 140 Character dilemma in terms of how can you create content with all your hashtags and everything in 140 characters? Um, and I'll even say that you really you don't even have 100 and 40 characters Mean you dio That's the That's the limit of Twitter's capability as it relates to you know how much you can tweet, um, or how much is visible. Let me put it that way. How much is visible within a tweet? But, um, I because you I basically recommend that people keep it between 100 and 10 to 120 because when people retweeted that gives them room to comment and still have your content intact, especially if you have a link or something on the tail end of it. And you know, people comment and, you know, pushes your link out. Then you've lost the value of the link that you have so ke...

eping this. So that goes back to OK, Well, now all of a sudden I have less than 140 characters. You do have to be creative. Um, I am always So when people take out the adjectives, um, you know, take out any unnecessary words, just gets to the point. You know, we talk, Ah, lot with those extra words in there. But if you can take those out another thing that is acceptable on Twitter because people know that there's a character limit is shortening words, you know, like to using the note numeral to you just the u versus y ou. So there are some shortcuts to saving characters on on Twitter and that will help you to, you know, keep within the character limit, Always shorten your links to because obviously, those air you know, long and convoluted if you just keep him as they are abbreviating you and to is that acceptable in business. Because I know my English teacher would Oh, it totally agree with you and I try to not do it. But if I'm you know, if you're like down to that last character and you're like, what am I going to cut. Then I'll go back and shortened you to you. You know what I mean? Yeah. Questions. Um, it's a basic question when you're just getting a Twitter handle and somebody already has your name or the name of your business just for breeding purposes, it's It's too long. Um, testimony. What do you suggest? Should I mean, I don't want to use my name because they're looking at my business page on Facebook. So what do you suggest for that? Well, and there's there's several different options. There's It's a problem because you're right, especially in business names. They're usually longer than the space that Twitter gives us toe squeeze something in, um, if it's your business, I mean, if it's your personal name, there's some options. You know, maybe you use your first name, your middle initial, you know, in your last name kind of thing. That's one option. But from a business standpoint, one idea that we have leveraged a couple of times for clients whose business names were, you know, quite long way pulled out the initials um, you know and just leveraged it that way. It's tough, though, because you can't and maintaining that consistency that I talked about can be difficulty in some for some platforms, you know, Either somebody's already Grat got it or, um, or it's too long. So you do have to be creative. I know that's not a fast and firm answer, but just try to be creative and find ah, mix that will still identify who you are and and still be a part of your brand. Um, and you can still use your name. See, even the what? The user name may be different, but you can still use the name of the business. So when people go to your profile, they still see the name of your business as then, you know, the name of the business kind of thing. So, um, but the handle, the Twitter user name can be something. You know, that's an abbreviated version of the business name in some way, and it can be difficult. I get that. You know how we talked earlier about putting yourself in your social media, like putting my personality into my tweets or into my Facebook post? And then we talked about Okay, so every day we could do like four or five posts on Facebook or I guess, more tweets. So how can we balance putting ourself in with our business tweeting So, like every day? If I tweet 20 times, should I have separate personal tweets or things that are more about me and separate business tweets? Or should I mix those two or what's what's a good balance there? Well, the interesting part is, if you connect your Facebook to your Twitter, the personal side of your Facebook marketing message is going to come over into your Twitter profile. So that's one way to mix in the personal side of it without any additional effort, now is there then, from there out. Ah, lot of the personal side of you on Twitter, in my opinion is pulled in when you respond and engage with people. So when you start holding conversations on Twitter, a lot of that personal side of you just again how would you say it? And don't be all stuffy about it. Just respond like the first thing that I mean within reason, respond with you know what? Come what? How you would say a normal life. In other words, uh, and you can also tie in some additional personal of science is post or tweets more specifically on Twitter if you want to. But a lot of the engagement, peace and the personality is going to show up in the way you engage with people on Twitter because, you know, on Facebook, everything's like in one space. You know, you, you post and all your comments are underneath on Twitter it is, and a lot of people may not see those comments. Ah, lot of people do see the comments on your Twitter account. A lot more people, I think, than Facebook. So your personality will come across in the way you engage with people. We talk a little bit more about Hashtags. Yes, we because, uh, Gina Heart says any basic rules for hashtag, especially when posting quotes, Snappy Gourmet, any tips on finding what are popular hashtags. Besides just what's trending on Twitter at the time, and then American Blonde, can we create our own hashtags that others will use? So how do you actually get traction with a hashtag if it doesn't already exist? Goto hashtags dot org's o. R. Maybe it's hashtag dot award one of those two, and you will find a lot of great hashtags and hashtag ideas. Um, you will find Hashtags that are getting a lot of traction. Also, nobody owns a hashtag. I mean, even if you establish your own hash tag, that doesn't mean that somebody else can't use it now. What? That said, if it's branded to your business, you know you're using, like, you know hashtag creativelive who's gonna use creativelive more? Not that many people, probably. So you're probably pretty safe and using the creative life. That's just in example. Um, but there's a lot to be said for cabbage ing on to for lack of a better way of describing it, um, hashtags that are popular and are already getting a lot of traction. So, like biz tip, for example, is a good great one. Free is a great one. Um, quote is a great one, you know, for quote somebody asked about quotes. Um, you can also, if you have a particular thing in your business that you want Teoh again, draw attention, Teoh. You can definitely create a hashtag out of it like one of mine is. You can do social. I use that a lot. So if you were to look up the hashtag you can do social. You will see a lot of my content that will pop up based on the fact that I feel leverage that hashtag So there is, um you know, Teoh, take a look at what it is that you're marketing and your message goto hashtags dot org's and check and see what you know, Great hashtags that fit your business. You know, whatever your business model is, if it fits it, then you can say, OK, I'm gonna start using these intermix on these now. One of the other questions I think that came up was How often should you use hatch tags? Um, I think every pretty much every tweet unless it's just something you're just, you know, putting out there probably should have some hashtag in it. Um, I wouldn't use more than 2 to 3 hashtags in a tweet cause it gets too hard to read. But anything that is, you know, within reason and kind of put him in. Ah, In other words, you don't have to put him on the tail end of your tweet, intermixed them into the content itself. So, you know, like, say, for example, 10 ways. Teoh leverage Social Media to get more traffic, I would hash, take social media inside of that versus put pulling it out, or has taken it again in the end of the tweet. So it's safe space and you know, again it's a great way to to use the hashtag inside of your inside of the actual tweet just since we're talking hashtags and inside a tweet. Sometimes we also see at Creativelive or at a certain thing. What's the exact difference between that? For just explaining theatrics, symbol on a user name is called a mention with means you're mentioning that particular person the hash tag is in. In fact, it will show up on their content, I mean, and their feed that will be able to see that you've mentioned them. Ah, hashtag is more for search functionality. And, um, you know, like, for example, Teoh today you guys could go home. You can pull up hashtag social boot camp. You'll be able to see all the conversations that have happened around this particular event. Um, and again, it's just it's ah, it's a great for events. It's great. Define specific types of content. Um, at mentions are more personal. You know you're pulling up eggs. Exactly that person's feed. In other words, if you're you're at mentioning someone, hopefully that made the distinction. Absolutely. And I do want to ask you about one thing. Because when I started to do social media, I didn't get this for a really long time, Um, about the putting at mention or at reply at the very beginning of a tweet. And who sees that or doesn't see that this is a good one? The interesting thing about Twitter is that if you just at mentioned and put your, you know, order retweet, let's just say just for the purposes of a reach weight. If you hit Retweet and um, the Who's going to see that? Who's going to see that content and whether it's an at mention or a retweet? When you send out that at mention, the people who see it are the followers that you have in common? My bad, Um, so when so the people that are going to see that at mentioned are the people, the followers that you and that person that end user that you at mentioned and your followers, the people that you have in common are going to see that content. That's it. So that's a very could be a very narrow window of exposure, depending on whether your fan base or your follower base it. Oh, you know, overlaps. So if you put a character before ah, the at mentioned any character period, anything doesn't matter, then guess who sees it. Everybody. Let's say that for the business that we have the wedding video, every business we've created this fantastic, uh, no guide to planning your wedding destination wedding or something like that. We've created that, and we've created our Facebook, uh, business page. Have an opt in option right there where they can get that right. Awesome. You book. Okay, then we go to Twitter. We search, use advanced. Search me. Highlight. You know, we can hash tag, you know, like destined wedding or something like that. Then we can find those those conversations and enter into those saying, Hey, you know what would we came Number one? Would we identify ourselves as a business person? But the number two would we just say Hey, hey, check out this. Ah, check out this wedding destination guide on our on our Facebook fan page. I think that I would do it softly if I was going to do that, I would say, um, if you know, if you're going to have searched for it. Well, let me ask you this question. Does your destination e book contain information around Destin weddings? Is that one of the, in other words, is that Is that going to be addressing the very thing that they're talking about? It would may not be destined itself would be destination destination. Okay, Yes. Say, for example, they're just looking for ideas around. You know where they're gonna honeymoon for, right? Absolutely. I would say I was trying to start a conversation with them first. Um, you know, I see you're looking for information around destinations. Is there any way I can help you? Or one of the resource is I have is this free offer. You know, um, you could do it either way. And in fact, I would encourage you to try both ways and see what works for you. Just by the nature of how we ended that conversation softly. Yes, they would know that we're a vendor of some so correct. Correct Or, you know, one of the things I saw that was very interesting. I'm trying to think it was a major hotel chains Hilton, I believe. Did this similar something similar? They saw some complaints coming in about another ah, competitors. And instead of, you know, walking into that conversation with, Oh my gosh, I'm so sorry, toe that they did you wrong. They walked into that conversation with another option, not their own. In other words, they gave a suggestion of another opportunity that would fill the fix. The pain point that did had no personal value to their brand, but they gave value to that ideo to that person and it ultimately. So there's there's different ways that you can approach this, like in the e book. Or somebody could include, like, you know, uh, tips toe great getting great flowers for your wedding, for things besides the things that we do correct? Absolutely. In fact, one of things and we'll talk about this. And, uh, weddings or one of our bridal places are one of my favorite examples as it relates to Pinterest. Is there so much that revolves around that industry that people could talk about and share and get that and give value back to that audience that they don't even consider they don't even think about is part. But yes, you're right. I mean, when you think about the wedding industry as a whole and that's the way you have to look at it cause that's the way they're looking at their I mean, yes, there they need a video og refer. You know, they want to record it. But what else today? What else are they looking for? Um, you know, how can you give value back to that? That customer taking tryto look at their search from their perspective Wrecked? Yes, looking at it from the bigger picture even.