Day 2: Setting Up "Shop"


30 Days to Design Your Portrait Business


Lesson Info

Day 2: Setting Up "Shop"

Class Description

The strongest portrait photography businesses have one thing in common: a dedicated, strategic plan for artistic and financial success. Join creativeLIVE instructor Lori Nordstrom as she goes through 30 Days to Design Your Portrait Business, an intensive course that will give you the step-by-step tools you need to survive and thrive as a portrait photographer.

Over 30 days, you will work with Lori to develop a plan of action for marketing, branding, and pricing that will keep your clients happy and your business growing. Lori will outline the lighting, posing, and shooting skills she uses to make sure clients come away from a session with photos they’ll love. During each daily segment, Lori will discuss the topics covered in her 72-page workbook (included with purchase).

By the end of this course, you’ll have the concrete skills you need to attract clients, build a successful, satisfying business, and deliver stunning results every time.


1Day 1: So You Want to Be a Pro Photographer?
2Day 2: Setting Up "Shop"
3Day 2 Bonus: "Setting Up Shop"
4Day 3: Getting Organized for Success
5Day 3 Bonus: "Planning"
6Day 4: Studio Image
7Day 4 Bonus: "Studio Image"
8Day 5: Defining Your Niche
9Day 5 Bonus: "Your Niche"
10Day 6: Defining Your Target Client
11Day 6 Bonus: "Your Target Client"
12Day 7: Marketing Part 1
13Day 7 Bonus: "Marketing - Part 1"
14Day 8: Marketing Part 2 Ideas For implementation
15Day 8 Bonus: "Marketing Part 2"
16Day 9: Networking
17Day 9 Bonus: "Networking"
18Day 10: Pricing For Profit Part 1
19Day 10 Bonus: "Pricing Part 1"
20Day 11: Pricing For Profit Part 2
21Day 11 Bonus:"Pricing part 2"
22Day 12: Projections for 2014
23Day 12 Bonus: "Projections"
24Day 13: Scheduling and Planning
25Day 13 Bonus: "Scheduling & Planning"
26Day 14: The Inquiry: Handling Emails & the First Phone Call
27Day 14 Bonus: "Initial Inquiry"
28Day 15: Client Education & Customer Service
29Day 16: Defining Your Product Line
30Day 16 Bonus: "Product Line"
31Day 17: Packaging Your Product
32Day 17 Bonus: "Packaging"
33Day 18: The Portrait Consultation: Designing & Planning Session
34Day 18 Bonus: "Consultation"
35Day 19: Photographing at the Client's Home: Shooting for the Wall
36Day 19 Bonus: "Wall Concept Shoot"
37Day 20: Shooting On Location: Client's Home with Older Kids
38Day 20 Bonus: "Mandi Shoot"
39Day 21: Shooting On Location: Client's Home
40Day 21 Bonus: "Dryden Shoot"
41Day 22: Adding Video to Your Portrait Sessions
42Day 22 Bonus: "Adding Video"
43Day 23: Shooting with Studio Light
44Day 23 Bonus: "Studio Lighting"
45Day 24: Portrait Workflow
46Day 25: Sales
47Day 26: Handling Objections: Finding Your "Yes" Answers
48Day 27: Special Events & Mini Sessions
49Day 28: Charitable Events: Give & Get Day
50Day 28 Bonus: "Charitable Marketing"
5129: When Should I Hire Help? When Should I Go Retail?
52Day 29 Bonus: Skype call with Lori & Carly
53Day 30: Goal Setting & Motivation