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30 Days to Design Your Portrait Business

Lesson 40 of 53

Day 21 Bonus: "Dryden Shoot"

Lori Nordstrom

30 Days to Design Your Portrait Business

Lori Nordstrom

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Lesson Info

40. Day 21 Bonus: "Dryden Shoot"


Class Trailer

Day 1

1 Day 1: So You Want to Be a Pro Photographer? 17:08 2 Day 2: Setting Up "Shop" 48:03 3 Day 2 Bonus: "Setting Up Shop" 57:32 4 Day 3: Getting Organized for Success 18:30 5 Day 3 Bonus: "Planning" 37:23 6 Day 4: Studio Image 24:21 7 Day 4 Bonus: "Studio Image" 32:30
8 Day 5: Defining Your Niche 34:31 9 Day 5 Bonus: "Your Niche" 51:54 10 Day 6: Defining Your Target Client 20:51 11 Day 6 Bonus: "Your Target Client" 17:10 12 Day 7: Marketing Part 1 27:52 13 Day 7 Bonus: "Marketing - Part 1" 1:07:57 14 Day 8: Marketing Part 2 Ideas For implementation 34:20 15 Day 8 Bonus: "Marketing Part 2" 44:28 16 Day 9: Networking 43:30 17 Day 9 Bonus: "Networking" 35:18 18 Day 10: Pricing For Profit Part 1 22:33 19 Day 10 Bonus: "Pricing Part 1" 37:16 20 Day 11: Pricing For Profit Part 2 36:05 21 Day 11 Bonus:"Pricing part 2" 1:10:30 22 Day 12: Projections for 2014 20:08 23 Day 12 Bonus: "Projections" 34:27 24 Day 13: Scheduling and Planning 28:33 25 Day 13 Bonus: "Scheduling & Planning" 34:33 26 Day 14: The Inquiry: Handling Emails & the First Phone Call 33:36 27 Day 14 Bonus: "Initial Inquiry" 55:59 28 Day 15: Client Education & Customer Service 21:19 29 Day 16: Defining Your Product Line 32:15 30 Day 16 Bonus: "Product Line" 10:22 31 Day 17: Packaging Your Product 42:18 32 Day 17 Bonus: "Packaging" 21:05 33 Day 18: The Portrait Consultation: Designing & Planning Session 39:59 34 Day 18 Bonus: "Consultation" 41:25 35 Day 19: Photographing at the Client's Home: Shooting for the Wall 27:32 36 Day 19 Bonus: "Wall Concept Shoot" 13:32 37 Day 20: Shooting On Location: Client's Home with Older Kids 29:47 38 Day 20 Bonus: "Mandi Shoot" 21:14 39 Day 21: Shooting On Location: Client's Home 26:27 40 Day 21 Bonus: "Dryden Shoot" 09:05 41 Day 22: Adding Video to Your Portrait Sessions 14:43 42 Day 22 Bonus: "Adding Video" 09:32 43 Day 23: Shooting with Studio Light 32:59 44 Day 23 Bonus: "Studio Lighting" 28:46 45 Day 24: Portrait Workflow 22:35 46 Day 25: Sales 35:48 47 Day 26: Handling Objections: Finding Your "Yes" Answers 32:15 48 Day 27: Special Events & Mini Sessions 20:32 49 Day 28: Charitable Events: Give & Get Day 33:22 50 Day 28 Bonus: "Charitable Marketing" 19:15 51 29: When Should I Hire Help? When Should I Go Retail? 20:52 52 Day 29 Bonus: Skype call with Lori & Carly 43:10 53 Day 30: Goal Setting & Motivation 27:55

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Day 7

Day 8

Day 9

Day 10

Day 11

Day 12

Day 13

Day 14

Day 15

Day 16

Day 17

Day 18

Day 19

Day 20

Day 21

Day 22

Day 23

Day 24

Day 25

Day 26

Day 27

Day 28

Day 29

Day 30

Lesson Info

Day 21 Bonus: "Dryden Shoot"

The second family that we're going to photograph has three little girls and this is another family that I photographed these girls every single year so I'm excited to get to see them again and they've just moved teo a new to them home large home on a acreage so I get to see their new house and walk through and mom's super excited about me picking out places for their new portrait from this year as well as helping her with clothing and getting the girls altogether and ready you want one I'm squatting down yeah I think sitting is great okay all right real close together girls going to get next to each other you can come in the middle that's perfect. Well okay delaney let's kick your feet back that way and uh and I'm gonna get since you're there all sitting right now we'll get this first and then delaney can you put your puppy a little bit further forward good that's perfect. Okay, who could make the what dog noises over here hold on camera beside me patricia come over right beside me. Al...

l right, here we go. It's pretty cute. Delaney we put your puppy either down or to the side cause he's right in front your face hey he's the best one so he'll sit if you want to take jessie I could make chili how good they are okay and the cans and can you take your puppy towards you bring him closer to you that's good and they're being so good you know what just hold them up on your lap all right, look how good they are okay a little weird we get yeah bailey's mom not here. All right let's do this way this way and then he's like let me put it right there there we go sketch and just a little bit but that's great that is perfect you guys oh my goodness that's so cured hey, we've come a long way from me chasing you guys around the yard is that okay just like well he doesn't like me he loves you he loves you you know I go ok? You guys that looks okay way need like squeaker toys or something all right? And you know what? That's going to be perfect for video and I'm gonna let stacy actually get up there a little closer so that she can just um you guys I want you to just like just play with your dogs and talk to him and stacey is just going to do some video for you alright? Alexander itude pick him up and talk teo that size great okay begum delaney good job okay, everybody look at your puppies and talkto him candy left your chin up a little bit there you go still look at your baby at good okay now everybody look this way that's great yeah, it was great you guys and we're gonna let you guys snuggle up that's perfect all right let's put you right in front of dad like this okay alexander coming here and mackenzie delaney with memory on a set with mama what's did I step on your sorry buddy all right let's see what we got going here all right that looks ok ok mckenzie can you step a little bit that way and I might let you take your feet apart like this and hands on hips okay and let's drop that one down a little bit you're right one so she's not right in your face and then can you step a foot out your right foot out now she wants dad she got to ride that all the way over here. Okay step your right foot out alexandra there ago. Good okay delaney tart turned towards me a little bit more perfect can you bend bend your left knee? Yep awesome what's any delays my lens cap not that kind of lose it all right, well it was great you guys I love it. Oh, it's just beautiful out here grey steve I'm gonna have you bring your hand around and just take it in your pocket your left one yeah, just like you were on alexander and then patricia take your arm through his yep I'm just kind of wrap up on him and one more time okay and I'm just getting a couple different exposure lengths here so that good for video all right you guys ready to jump in here have a blanket okay but before we get pose you guys just piling on mama dad just love them up ah really stick it in there. I don't think like that actually dulaney if you would do that let's take your feet out the other way and then you can kind of lay over on your mom's lap like here put your bottom right there beside your dad and I just lay over on your mom there we go. All right all right snuggle in okay, ladies put your elbow down area ok and you two right here yeah it's good over this way just a little but you're gonna tilt your head just like that like you were snuggled in an old lady's gotta hold it and not quite long enoughto let's um hold it out man like just kind of ran under the perfect you guys I love it all right, okay do it again do it again one, two, three good okay that's perfect all right already smiling yea okay I need some giggles idea girls and like it right here awesome. Delaney can you hold the sign with that hand hold it straight that's. So great, you guys perfect saying right there, I'm a switch lenses, real quick, rally. All right, this is perfect, you guys okay? Everybody looked back at me one more time. Good, go just a little lower with the sign. Hey, cute.

Class Description

The strongest portrait photography businesses have one thing in common: a dedicated, strategic plan for artistic and financial success. Join creativeLIVE instructor Lori Nordstrom as she goes through 30 Days to Design Your Portrait Business, an intensive course that will give you the step-by-step tools you need to survive and thrive as a portrait photographer.

Over 30 days, you will work with Lori to develop a plan of action for marketing, branding, and pricing that will keep your clients happy and your business growing. Lori will outline the lighting, posing, and shooting skills she uses to make sure clients come away from a session with photos they’ll love. During each daily segment, Lori will discuss the topics covered in her 72-page workbook (included with purchase).

By the end of this course, you’ll have the concrete skills you need to attract clients, build a successful, satisfying business, and deliver stunning results every time.



This course is amazing! Lori covers so many essential things to have a successful photography business. She goes through everything in a very methodical way. I also appreciate ALL the free stuff she gave to help make my business successful. I also love how she shared how she gives back in her community and worldwide. Thanks Lori!

a Creativelive Student

I cannot say enough GREAT things about this course!!! I've been in business for over 10 years now, but still need to check in on the business side of things periodically. This class reminds us just how much fun marketing, sales, and planning can be. It has rejuvenated my passion for the BUSINESS side of this business. In fact, I'm so inspired by what Lori has to say, I think I will recommend this class to my COMPETITORS down the street. We will all be better for it and the industry will be better too! This is perfect for those just starting out AND seasoned pros :)

a Creativelive Student

I have loved so many creativeLIVE courses but I have to say this has been THE BEST for me. Lori thank you so much for sharing your wealth of knowledge! I am feeling more confident and excited about moving forward and making my photography a real business finally. I have been crippled by insecurity and fear and with this course I feel like I have finally been given the ok and the KNOWLEDGE to do what I need to do. Thank you!