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Blogging to Sell Your Products

Lesson 13 of 26

Challenge: Find Blogs to Inspire Your Content Strategy


Blogging to Sell Your Products

Lesson 13 of 26

Challenge: Find Blogs to Inspire Your Content Strategy


Lesson Info

Challenge: Find Blogs to Inspire Your Content Strategy

I wanna give you guys a challenge, which is I want you to find, start to find blogs that inspire your content strategies, so that you're not making things up from scratch, right? So I want you to try to find at least five blogs that can inspire your content strategy. If you're like, "Megan I don't read blogs, "I have no idea," I would suggest you hop over to your Pinterest boards because chances are some of the things you've pinned have come from blogs, and you can start to see what you're gravitating towards. So that's a good place to start if you're like, "I don't know any blogs." These blogs, the whole blog in itself doesn't have to inspire everything. It's not like you're finding blogs to copy, you're just finding things that maybe either fit the categories, or fit the aesthetic or fit the tone. So for instance, like some of the things that inspire me, I look Refinery29 a lot, it's a style site. And so I look, because I do write about style, I look at how they're writing about styl...

e, right? So 31 Perfect Looks To Copy This May might generate some content ideas for me. But then I'm also looking at, she's not blogging as much anymore, but I really like the painter, Michelle Armas. And I like her as inspiration because I like her tone and I like how direct and honest she is, and I totally like that in this post, she made a Harry Potter reference. (laughs) These are things that I like. I like that she's someone who is really direct and honest, and is able to kinda talk about her products, and talk about her inspiration in a way that doesn't feel like jam-down-your-throat marketing. But then I also might look at something very specific within a particular blog. I was clearly, at some point in the creation of my blog, very inspired by the series that Design Sponge did called Living In, which is where she would take a movie and create style boards based on that movie. So for me, I think this is a great idea, and it can inspire my content strategy. And I want you guys to not be afraid to think beyond your product, or your category for blogging role models. So I'm so glad (laughs), Annette, when you started talking about that you, part of your strategy is nature or outdoors because I threw in as an example the REI blog. Not an inspiration to me, personally, because it's not in my unique editorial angle, but I have a feeling that this could be great inspiration for Annette. We did not even try that, it just worked this way. So look at lots of different things to inspire you. So that's your challenge, is I want you to find at least five blogs to inspire you.

Class Description

Blogging is one of the most valuable, essential tools you can use to engage with customers and, ultimately, leverage to grow your business and make more sales. An entertaining and informative blog should be an integral component of your online content marketing strategy. If you are not blogging, it’s time to get started!

In Blogging to Sell Your Products, Megan Auman will walk you through her process of crafting blog content that will inspire product purchases.

You will learn to do the following:

  • Set up your blog using the right platform
  • Craft a blog post in less than an hour
  • Promote your blog and create posts that encourage sharing
  • Boost your Google page rankings using SEO blogging techniques
  • Choose a product-based blogging approach

In today's saturated craft marketplace it’s getting harder and harder to make sales. And, it’s also becoming difficult to get accepted into craft shows. In Blogging to Sell Your Products, you will learn to use your blog to set yourself apart from the crowd. 


Trang Le

I don't agree with Megan's assessment that writing a how-to process will only attract your peers and competitors, not your ideal customers. I know a lot of graphic designers who post design tutorials frequently and it only helps raising their profiles. Writing a how-to post doesn't have to be like shooting in your foot because: * You don't have to share everything. There's more to great designs than knowing how to draw a certain thing. Composition, color, typography etc all come into play. * Even if you're given a step by step tutorial, it's very likely that you will stumble into a lot of issues or it takes you too much effort and time to complete it and it's better to hire a professional designer. Web building tutorials are everywhere, but web developers and designers still have their places. There's a big difference between knowing and understanding. * Even if you're professional designer, sometimes it's better to buy from your colleague than to make it on your own because no designer is excellent at every aspect of design and for a designer, time is as much valuable as money. For example, web designer may need to purchase custom typefaces from a font designers, and reading a blog which indicates that the writer knew his stuff will inform the web designer to make a rightful decision. Other than that, the course is rich information packed with a lot of actionable strategies and real fact about the blogging landscape.

Varvara Lyalyagina

I went straight to Polyvore and created a blog post. Not as fast as Megan was talking but who cares the blog post created and this is the best result of the training. Feeling super motivated. Megan makes it sound easy to complete and absolutely not overwhelming. This training is like a fresh air. Thank you!

a Creativelive Student

Lucky me! I stumbled upon this class and watched in live on air last night. I've now bought it! There is gold in this class and totally recommend it to anyone. Megan is so easy to listen to and I'm looking at her other classes too! Thanks Megan. You just made blogging a lot more fun! x