Fundamentals are Forever
We're bringing it all together, we've just brought it all together, in terms of the sort of the range of practice areas, and sort of kinds of media and image. Because the fundamentals are forever. No matter how complex or simple the project, no matter how seasoned a designer you are or how much of a newbie, you're always coming back to the same principles, the same ideas over and over again. In the same way that a wheel is shaped a particular way because it does something, the principles that we have been talking about work a particular way, they effect our perception in a particular way, and our minds in particular ways. And, we can never ignore them. So, just some thoughts to live by, and this is a little bit of a recap. We really talked about to kind of understand what it is that designers do, and always remember why you're designing. You're not designing for you, you're designing for other people, you are solving a problem, you're trying to make the world a better place, you're try...
ing to connect people, you're trying to elevate our lives as humans. We talked about sort of the evolution of the profession, and I think it's important no matter what area you're working in, is that part of your expertise comes from knowing the history of your discipline. So, you wanna know, you know, why it is that designers think a certain way about certain kind of things. Where did that come from? And what is it, what knowledge are we building upon as we move forward? And of course, history is a great source, not only of inspiration, but also for problem solving. Because chances are, in the last four, five hundred years, somebody has encountered a similar kind of a problem, and they've done it already, and you can learn from that. The next is to choose and use your tools wisely, as that is to understand, you know, what you have available to you. What's in the toolbox? There's so many options. And you know, people run to certain go-tos. I wanna really clean photograph of this, I want an icon for that, it should look this way. Explore. You have imagery of so many different kinds, whether it's abstract or pictorial. Color is a rich and powerful part of the communication medium that you really wanna get in touch with. Typography is a very, very dynamic component of designing, and layout is, you know, is the thing that pulls all those things together into a place. So you want to investigate those really carefully. And that actually, is what we'll be covering tomorrow. Form and image, color, typography, and layout segment by segment throughout the day. So we'll be really diving into each of those sort of tool areas in tremendous detail. And last, is to follow a rich and thorough process, is don't jump to conclusions, don't preconceive, don't try to see the end result in advance, is allow the process of discovery to take you to where that communication needs to go, and to let it live in the best way possible. Now your turn.