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Fundamentals are Forever

Lesson 18 from: Graphic Design Fundamentals

Timothy Samara

Fundamentals are Forever

Lesson 18 from: Graphic Design Fundamentals

Timothy Samara

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Lesson Info

18. Fundamentals are Forever

Lesson Info

Fundamentals are Forever

We're bringing it all together, we've just brought it all together, in terms of the sort of the range of practice areas, and sort of kinds of media and image. Because the fundamentals are forever. No matter how complex or simple the project, no matter how seasoned a designer you are or how much of a newbie, you're always coming back to the same principles, the same ideas over and over again. In the same way that a wheel is shaped a particular way because it does something, the principles that we have been talking about work a particular way, they effect our perception in a particular way, and our minds in particular ways. And, we can never ignore them. So, just some thoughts to live by, and this is a little bit of a recap. We really talked about to kind of understand what it is that designers do, and always remember why you're designing. You're not designing for you, you're designing for other people, you are solving a problem, you're trying to make the world a better place, you're try...

ing to connect people, you're trying to elevate our lives as humans. We talked about sort of the evolution of the profession, and I think it's important no matter what area you're working in, is that part of your expertise comes from knowing the history of your discipline. So, you wanna know, you know, why it is that designers think a certain way about certain kind of things. Where did that come from? And what is it, what knowledge are we building upon as we move forward? And of course, history is a great source, not only of inspiration, but also for problem solving. Because chances are, in the last four, five hundred years, somebody has encountered a similar kind of a problem, and they've done it already, and you can learn from that. The next is to choose and use your tools wisely, as that is to understand, you know, what you have available to you. What's in the toolbox? There's so many options. And you know, people run to certain go-tos. I wanna really clean photograph of this, I want an icon for that, it should look this way. Explore. You have imagery of so many different kinds, whether it's abstract or pictorial. Color is a rich and powerful part of the communication medium that you really wanna get in touch with. Typography is a very, very dynamic component of designing, and layout is, you know, is the thing that pulls all those things together into a place. So you want to investigate those really carefully. And that actually, is what we'll be covering tomorrow. Form and image, color, typography, and layout segment by segment throughout the day. So we'll be really diving into each of those sort of tool areas in tremendous detail. And last, is to follow a rich and thorough process, is don't jump to conclusions, don't preconceive, don't try to see the end result in advance, is allow the process of discovery to take you to where that communication needs to go, and to let it live in the best way possible. Now your turn.

Class Materials

Bonus Materials with RSVP

Syllabus - Graphic Design Fundamentals.pdf

Bonus Materials with Purchase

Ad+Poster-Timothy Samara Presentation.pdf
Book+Web--Timothy Samara Presentation.pdf
Color-Timothy Samara Presentation.pdf
Form+Image-Timothy Samara Presentation.pdf
Identity-Timothy Samara Presentation.pdf
Intro-Timothy Samara Presentation.pdf
Layout-Timothy Samara Presentation.pdf
Typography-Timothy Samara Presentation.pdf

Ratings and Reviews


This is more about all of your courses - It would be really nice for instructors to answer questions during break times or even after the class. There a lot a fabulous questions that I see that never get answered. I would like to go back even the next day and see a short note for at least some of those questions. Just an idea to help out this wonderful format that you have going. I am sure to make use of the promote question when I see an interesting one.


I LOVED this class! I learned so much and since I had the foresight to purchase it, I can go back for a refresher anytime I want. Plus, the downloads are spectacular! Almost a book's worth and so helpful! Thank you Timothy, you are great teacher!

a Creativelive Student

This was an outstanding course, would love to see a more in depth typography course from this guy. I'm a proffesional photographer with a formal education in design, I hardly ever use it, so I forget things, this was great both as a review, and to pinpoint things I didn't know or thought I knew. thanks once again! well done!!

Student Work