Hi, I'm lar mccormick and we're here to talk about how to design business cards very important thing what we're going to cover today is what information do you want to include on your card? What size do you want your card and orientation choosing and using typography which is a huge part of a business card and very important for designers to do well creating hierarchy within the information that you have on your card we're going to talk about best practices for laying out your card, adding color and image, adding logos options for printing and then I'm going to do a demo so let's get started with just a little brief brief history of the business cards in seventeenth century england they started off as something called trading cards and they were exchanged between people doing business so they could have each other's information and they were larger so they started out fairly big with pictures they were also used as calling cards around the same time. Then they served his letters of int...
roduction among middle and upper classes. So when you visited someone you would present them with your card to know that you called and then they would bring the card back and oftentimes right on the back any other information so it was just really nice simple card with their name and then the other option was a trading card which had a ton of information so with the industrial revolution, more and more people needed to start exchanging information and the business card came out of that, so is the marriage between the bigger trading card the smaller calling card things got less formal with the industrial revolution exchanging contact became crucial so today, even though we're in this very digital age, having a business card is really important when I meet someone and I want to stay in touch let me give you one of my cards and often they do the same, so you want to make sure that you have a printed business card also, your card reflects you, so if you're a designer, that card better be designed perfectly you don't want any typographical errors, anything looking funny, you want the color to be on, you want to be giving someone a small portrait of yourself? If it's a well designed card, chances are people are going to hold onto the card, so I think what I'll do is I'll start off by showing you my card, which looks like me, I think because I love hot pink and this is also my favorite typeface of the moment and then on the back it's got a little crazy color and pattern, so I don't have a ton of information on there just the stuff that you need to get in touch with me, so email, phone number you can look at my website or my twitter handle. So that's my card. This is a car that I've kept for a while. Um, but when he gave it to me, it was dirty. And so I always sort of thought, like, why would you give someone a card that was dirty and wrinkled? So you want to make sure that when you give someone a card it's crisp and clean, well kept, so we're going toe look atmore examples as we move through the class. So we're going to talk about all the elements involved in putting together your cards so that it best represents you.