Optimize Your Online Store

Running your own online store gives you control over the sales process and allows you to create a space that fully reflects your brand. It also comes with a lot of responsibility and can quickly become a major source of stress. Learn the right way to optimize your ecommerce website from Andreea Ayers.

Andreea has started and sold three companies in the last five years. As the owner-operator of a successful organic soap line and founder of a six-figure t-shirt business, she knows exactly what it takes to build a business online. In Optimize Your Online Store, Andreea will teach you how to create a website that reflects your brand and encourages customers to buy. She’ll teach you how to:

• Set up a homepage that encourages immediate connection
• Create an about page that builds trust
• Write product descriptions that do the selling for you
• Turn browsers into paying customers

When you run your own online store you have to customize it so that when people do come, they trust you enough to actually make a purchase. Andreea will teach you how to analyze and improve your site so that visitors feel confident in you and your products and are converted into lifelong customers.

By the end of this class, you’ll know exactly what you need to do to ensure that your website reflects your brand, is trustworthy and encourages people to buy.

Click here to view and purchase Andreea's Increase Your Online Sales bundle.

Lessons

Class Introduction
The Right Image & Text on Your Homepage
Highlight Customer’s Lifestyle on Homepage
Create an Irresistible Opt In Offer on Homepage
What is the Call to Action on Your Homepage
Best Homepage Layouts
Main Purpose of Your About Page
About Page: Customer First, Your Story Second
About Page: Write Your Story
About Page: Your Call to Action
Create “In-Store Feeling” with Product Photos/Videos
6 Steps to Write a Product Description that Sells
Use Product Photos to Increase Sales
Use Product Videos to Increase Sales
Build Trust Through Reassurance
SEO for Your Product Pages
Choose Your Shopping Cart Platform
Types of Shopping Cart Platforms
Trust Signals & Why They Matter
Use Your Blog to Increase Your Sales
Develop Your Plan of Action