Lesson Info
3. How Are You Perceived as a Photographer?
Lessons
Class Introduction
15:59 2How to Break Into Travel & Destination Wedding Photography
08:52 3How Are You Perceived as a Photographer?
08:42 4Brand Yourself Before Others Brand You
04:36 5Activity: What Are Your Photography Goals?
13:50 6Owning Your Own Style
23:50 7Preparing for a Photoshoot
23:46 8The Importance of Research
17:09Q&A for Magazine Submissions & Researching a Shoot
21:25 10Branding: The Intentional Psychology of Color
29:31 11Pick one Style & Stick to it
03:51 12Curating Aesthetically Branded Images
08:36 13What Magazines & Blogs Like
20:50 14Shooting to Get Published
15:55 15Video Branding: Showing the Process
09:05 16Brand Yourself as an Experience
08:50 17Behind the Scenes Video
23:45 18The Power of Weekly Social Content
17:47 19The Power of the Written Word with Photos
28:47 20How to Write a Story in Multiple Ways
05:44 21How to Repurpose Images with Fresh New Stories
16:06 22Become a Thought Expert to Further Your Brand
25:33 23Q&A: Writing & Blogging
06:54 24Create Stories Before you Start Shooting
12:46 25Submit Work to Digital Stock Agencies
26:38 26Press & Photojournalism: Having Intent & Strategy
08:58 27Steps to Get Travel Jobs
23:49 28How to Pitch to a Travel Brand
02:07 29The Importance of an Electronic Press Kit
26:39 30How to Contact Magazines, Blogs & Publications
06:52 31Shooting an Editorial Assignment
13:41 32What are Travel Editors Looking For?
33:32 33How to Develop a Social Media Strategy
16:05 34Creating an Instagram Strategy
15:00 35Sample Media Visit Form
03:33 36Push Your Boundaries Through Styled Shoots
08:36 37Travel Gear That is Easy to Take with You
17:19 38How to Start Going Where You Want to Go
17:09Lesson Info
How Are You Perceived as a Photographer?
Let's get and dive into branding. So, branding is something going to talk about a lot. Uh, For me, branding starts with the way that you are viewed by other people. Right, So we're gonna get to the slide. So branding is the way you put yourself out there. Um, every brand, no matter how big or small, puts a lot of money and effort and time into branding like think about, you know, like Apple and Canon Creativelive. And everyone was like Everything's branded. That looks beautiful. Five mugs and stuff. So we obviously some of us air have businesses. Or maybe it's like two of us and an intern in your garage, right? Or you could have lots of employees. It doesn't matter how bigger small you are. You have to think about branding. And so when I started, that was something I didn't get. When I started, I wish I had. You're just you know, when you're busy here, starting out, you're not that busy. And you're just your first mentality is like I need to get as much work as possible, do anything an...
d everything, and I'm gonna put everything on my website. I'm going to say that I do like babies and kids and weddings in this and like you just are so excited to put all your work out there, and I didn't realize that that's actually you're kind of like doing yourself a disservice. You really need Teoh like, hone in and decide. Like what? You're what you're conveying because instead of showing to me, when I did that, I thought I was showing people that I could do it all. But instead what other people saw it as his leg. This person doesn't know, like what they want to dio, right? And so that was something I wanted to talk about is how do people see you as a photographer? I think it's really important to get outside of your bubble cause there's two kinds of like consciousness, right. There's like the way you view yourself in this way, the other people will be you. And a lot of times there's don't line up. And I think when I learned that, like talking to other people and getting other feedback, I learned that it was too much that people are coming in on a website and seeing too many things they didn't get a clear image of what I waas and what I wanted to dio. So, um, I think this is an exercise. You should do Everybody should today or some point ask one of their peers. Somebody that you admire aspire to be asked them just to give you feedback. Like, how do you view me as a photographer? Like what kind of what's my style? Like what, um, like, what? What does my website convey to you? And that helped me a lot because it's hard. I don't about you, but it's hard for me to describe my style sometimes. And I found that when other people gave me their thoughts that help me shape the way that I describe myself. So I think that in terms of branding, you should first start out with, like, what message are you giving out and what do people view you as that will help you really hone in on something? This shot was in a course. You bend it like a few hours drive from Vegas near Page, Arizona. Amazing of you guys haven't been there. You literally just walk off the cliff and die. But you don't want to. But beautiful. Um, create your brand and business around the lifestyle that you want to lead. So going back to that conversation my mom had with me when I was 13 she had first asked me what, What? Your five strengths and weaknesses. She didn't word it like that. She was like, What do you think you're good at? Like, I don't know. Um And at 13 you know, I was like, I'm really good at talking to people and, you know, and a soccer And I don't know, I think I just listed things that we're all very adventurous and that I was social. And then she asked me What are you not good at? And I think waking up early and study and I don't like being in the same place more than once and can't sit still. And it's funny because those things are still very applicable today. Like, you know, your personality is probably gonna be the same from 13 on, But this is something that I revisit all the time. Because this simple exercise my mom did with me at 13 I didn't realize was going to really shape my career, and it was really gonna I was gonna revisit this exercise frequently. Ah, lot like all of us are going to get the points in. Our businesses were like, what next or what am I doing now? Are you know, and I think that this is a good time to check in with yourself Because your strengths are not the same as the things that you want to dio, right? They're not always the same, like you might want to do travel, But you might not be a good traveler. You might, you know, so sometimes asking your being real with yourself about what are you good at versus what do you want to do is really important because they can help you grow your business. You things that you're not good at. You should just be able to have someone else do it for your help you with it. You know, outsourcing. Get an intern to help you with things so you can focus on what you're good at. I think those are all things like when I started, my business was hard for me because, you know, I was like, only I could do things perfectly for my business and no one else. can if you have that mentality, your never gonna be able to grow and focus on the things that you're good at and your creative, your creative endeavors. So what do you want your job description to be again? My mom did that sort of form users of Why not be the photographer that photographs the scientists? And I think that that's sort of a cool lesson for most people. You know, you should really understand that you can create your perfect job. You can, like, make your lifestyle the way you want it to be. In another lesson that I learned here was that this is actually another conversation I had with a friend named Eric. He, uh, I was photographing an event called Meet the Masters. I don't have any of you have heard it, and they basically had a round Robin Robin table of all these different business owners that were super successful, and you'd get like, 10 minutes of them and move to the next table. And I've met this guy Eric. He owned this big rental company in Las Vegas, and they were doing, like, 700 events a year, something crazy like that and I asked him, How did you get so successful and so big? Like what? What's your advice to me? And he was like, Don't do what I did. Wait, what's your advice to be cured? It listen to you talk. And he said that he was happier when he was doing 100 events a year and had less things to worry about when he was at an event. He could focus all his attention on that instead of worrying about the five other events going on for his business. He had a lot less employees and, you know, overhead and like insurance and all these things. And he just said, like his lifestyle was so much better when he was less busy. Andi probably made about the same profit margin. Once you added in all the other things and people had to pay out like all the other stress and stuff. He might have made a little bit more money, but it wasn't worth the stress to him. And so I think that's a really important lesson, like you need to decide what kind of lifestyle you wanna have before. It's not about being the most busy year having the most Twitter followers or whatever. It's honestly about visioning, the kind of life you want to have and getting those jobs and and just being really clear on what you want. Um, so some people like you look at them and you think success is money and being busy, and that's not, you know, that's not always the case. So we're gonna talk about really being in control of your lifestyle. Yes, all right. So a quick question came in and I wanted to chime in while we're on topic here, the roadie, and I'm not sure where they are from, but they're in our at home audience and they're asking about travel blogging. So there question is, is a travel blogged, a great first step to get into travel photography, And how can you get noticed? Okay, we're definitely gonna dive into that topic, like way deeper later on. But to answer that question like blanketly us for sure, like writing and travel blog's air. Definitely the way to start getting more notice. Okay, Awesome. And then and then maybe just one more. I don't want to. I know this is pretty relevant. Teoh, the first kind of story that you told eso somebody was asking, Who shoots you while you're shooting all of these exotic places? A lot of different ways. Like I said, that whole trip of the Czech Republic was done on a tiny travel tripod and compositing where sometimes my boyfriend was. I was A lot of times I'm lucky to have assistance on shoots with me. And if all of you guys ever have assistance, use the opportunity to get some behind the scenes footage of yourself for sure. Sometimes strangers like I'll shoot you. But honestly, having a traveled tripod are even I'm not like in love with selfie sticks, but whatever you need to do to get yourself in that moment, do it.
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Ratings and Reviews
user-670c8f
I've been listening for, like, two hours. OMG. Like, I could, like, you know, get more from this if, like, she stopped jibbering and get to, like, you know, the topic? She sounds more like a rambling stream-of-thought teenager than a mature adult giving a succinct organized presentation. In two hours, I have, like, learned about two or three things I can, like, use. Like, Ehhhh...? It's like, bor-ing! Like, whutttt? Is she, like, 15 or what? Sheesh.
a Creativelive Student
I have to start by saying that I was lucky enough to be part of the live audience in this class! What Laura has shared this 2 days, is something that will have taken me a few years to learn. Thank you for remanding me that we create our own opportunities and we have to go for what we want instead of waiting for it to happened and will these tips your share in this class, will make it a lot easier to approach editors or potential clients to be able to conquer my goals! Thanks you very much Laura and Creative Live for making all these possible for the photo community all around the world. Thank you, thank you, thank you!!!