Lesson Info
28. How to Pitch to a Travel Brand
Lessons
Class Introduction
15:59 2How to Break Into Travel & Destination Wedding Photography
08:52 3How Are You Perceived as a Photographer?
08:42 4Brand Yourself Before Others Brand You
04:36 5Activity: What Are Your Photography Goals?
13:50 6Owning Your Own Style
23:50 7Preparing for a Photoshoot
23:46 8The Importance of Research
17:09Q&A for Magazine Submissions & Researching a Shoot
21:25 10Branding: The Intentional Psychology of Color
29:31 11Pick one Style & Stick to it
03:51 12Curating Aesthetically Branded Images
08:36 13What Magazines & Blogs Like
20:50 14Shooting to Get Published
15:55 15Video Branding: Showing the Process
09:05 16Brand Yourself as an Experience
08:50 17Behind the Scenes Video
23:45 18The Power of Weekly Social Content
17:47 19The Power of the Written Word with Photos
28:47 20How to Write a Story in Multiple Ways
05:44 21How to Repurpose Images with Fresh New Stories
16:06 22Become a Thought Expert to Further Your Brand
25:33 23Q&A: Writing & Blogging
06:54 24Create Stories Before you Start Shooting
12:46 25Submit Work to Digital Stock Agencies
26:38 26Press & Photojournalism: Having Intent & Strategy
08:58 27Steps to Get Travel Jobs
23:49 28How to Pitch to a Travel Brand
02:07 29The Importance of an Electronic Press Kit
26:39 30How to Contact Magazines, Blogs & Publications
06:52 31Shooting an Editorial Assignment
13:41 32What are Travel Editors Looking For?
33:32 33How to Develop a Social Media Strategy
16:05 34Creating an Instagram Strategy
15:00 35Sample Media Visit Form
03:33 36Push Your Boundaries Through Styled Shoots
08:36 37Travel Gear That is Easy to Take with You
17:19 38How to Start Going Where You Want to Go
17:09Lesson Info
How to Pitch to a Travel Brand
I wanted Teoh talk about pitching, travel brands and boards of tourism's. And again, we've covered a lot of this back there. But we have to remember, as much as we're wanting something from them, they definitely are needing something back from us. We are the content creators there, just content aggregators. They're the ones that are collecting content and have deadlines to show that content. And they are constantly looking for photos and story ideas and things. So you are exactly what all of them are looking for. So just remember that that, like they are looking for you as much as you're looking for them. So remember, be a content creator and keep creating like part of this is writing. Creating were talking so much about that, whether it be in videos, social media, which will dive into later and writing, and all these ways just keep on creating content and then you're gonna be super valuable. So travel brands and boards of tourism's way talk a little bit about the boards of tourism's i...
n the last segment. But they are like the PR company for a country, so they have a budget and they want to use they want to use that budget to bring journalists out to travel in their country and have a really fun trip and have you write about it, have you photograph it? So just remember, they're kind of the ones that the budget, some bigger travel brands have a budget as well. But usually the boards of tourism's are the ones that partner travel brands and will create an awesome itinerary for you to come on a trip. So if you sometimes reach out directly to, you know, a cruise line or something like that, they usually have a pretty decent budget. But a lot of times they won't have a budget, and it might be better to go to the border tourism. So knowing how to pitch them is really, really important. And that's what we're going to really dive into in this segment and example pitch letters. And by all means, I'm going to show you what I've done. There's a lot of other ways to do it in your own style, but I want to share with you what I've done and what has worked for me.
Class Materials
Bonus Materials with RSVP
Bonus Materials with Purchase
Ratings and Reviews
user-670c8f
I've been listening for, like, two hours. OMG. Like, I could, like, you know, get more from this if, like, she stopped jibbering and get to, like, you know, the topic? She sounds more like a rambling stream-of-thought teenager than a mature adult giving a succinct organized presentation. In two hours, I have, like, learned about two or three things I can, like, use. Like, Ehhhh...? It's like, bor-ing! Like, whutttt? Is she, like, 15 or what? Sheesh.
a Creativelive Student
I have to start by saying that I was lucky enough to be part of the live audience in this class! What Laura has shared this 2 days, is something that will have taken me a few years to learn. Thank you for remanding me that we create our own opportunities and we have to go for what we want instead of waiting for it to happened and will these tips your share in this class, will make it a lot easier to approach editors or potential clients to be able to conquer my goals! Thanks you very much Laura and Creative Live for making all these possible for the photo community all around the world. Thank you, thank you, thank you!!!