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Make Your Creative Business Uniquely Irresistible

Lesson 11 of 21

Get to Know Your Customers

April Bowles-Olin

Make Your Creative Business Uniquely Irresistible

April Bowles-Olin

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Lesson Info

11. Get to Know Your Customers

Lesson Info

Get to Know Your Customers

We are going to talk about jumping into your customer shoes for the day, and this is gonna help you really figure out what your customers feel and see and experience, and also what you can tweak to make it more unique. So we're going to talk about why it's so important to understand your customers. I talk about this in every single course because it's that important. It's one of the biggest deals ever how to get to know them and win to use that information and how to use it to improve your business. How focusing on your customers, not your numbers leads to success. It's trips up a lot of people that they're so focused on. How many likes how Maney email newsletter subscribers, How Maney Blawg readers instead of focusing on what's important how to provide exceptional customer service because of that, absolutely stick helps you stand apart from the crowd, and then something that I think you guys are going to really like the five main objections to sales and how to counter them. So what yo...

ur customers are saying no, because of and how to get rid of that So we've got module number 11 get to know your customers. The stuff really helps the business so very much understanding their customers. And exactly what they want and need is how it became Mac versus PC, non mag versus Gel or Matt versus HP or Mac vs. Whatever else it's Mac versus PC, and it's because they understand and know their customers so well, and they strive for that quality. That's the reason it's become like that. Or why its Sephora versus other department store beauty counters. I haven't been toe department store, beauty counter and forever. I know they exist because I've seen them recently, but I haven't been to one, and it's because Sephora understands the customer so well. They get that when you purchase some type of makeup that you might get home in. It looks completely different than what you thought it was gonna look like, or it breaks your skin out because it just doesn't work with it and you can bring a buck. They know that rewarding loyalty is important. They care about these things, or why it's adobe versus all other programs, right? Everybody talks about illustrator photo shop in design, and then whatever else we've got right. It's not luck. It's understanding and it's really focusing on that. I want you to raise your hand if you're frustrated with Facebook at all at this time, okay, we have every hand up. We have every hand up social media. There's a lot of platform turnover, of course, but I feel like Facebook is not listening to the people who who it's all about. They're people, they're not listening to them. It could be because it's just really hard to do whatever they need to do to make us all happy, cause it's not easy to make everybody happy at all by any means. But it feels like they're not listening. It feels like they know what we want and they're doing the exact opposite on purpose just to take us off. That's what it feels like, right? So what are your customers? Worldviews? What are their values, their habits, their daily behaviors, their loves, their hates everything that you know about your customers? What are they? Where does your customer spend her time online? And what does that say about her? I cannot tell you how many times I go to anthropology website and what I know what that says about me, that I love them so much. Yes, and that I've got this like Gurley, whimsical kind of feel. What does it say about your customer where she spends her time online? I also spent a lot of time on Ah, beautiful mess. And I think that says that I am a creative person. It says that I really love D. I wise that it makes me feel more creative just by looking at their website. I don't even have to actually do the d I Y to feel it just kind of happens. So what? What does it say about your customer about where she spends her time online? And what does your customer actually dio? Not what she says that she does. What does she actually do? Not the stuff that she says that she doesn't like. She puts a pretty face forward on mine. Probably. What's the stuff that she's actually doing? And what's the difference in what does that say about her? Right. So somebody who maybe says I take really good care of myself, but really she doesn't. She wants to, obviously, cause she's saying that she takes really good care of herself, but something that she wishes was happening in her life. But she actually doesn't. And what does that say? Does she not have enough time? But she not prioritize it? What's going on there knowing that kind of stuff And then using it in your copy gets in your customers heads and they think, How do you know me so well? They really do. They think, How do you know me? How do you understand me? How are you talking right to me? What are some of your answers for this stuff? I would really love to know where your customer spends her time online and what it says about her and what your customer actually does. Not what she says. That she does. Anybody want to share Sage? Hey, I'm Sage Grayson at stage Grayson dot com. So my client's on customers. They tell me that they are so busy they have no time for themselves. No, no time at all to take care of themselves. But then, when I get them to do their time logs, they're spending like two hours a day on social media or they're watching TV all night when they could be doing something productive. And they do have the time. Yes, yes, I like that one. And knowing that about your clients and then helping them reveal that in doing that work, and then they have those big, ah ha moments. And then they think your genius, Because you've kind of figured it out for me, right? Yeah, but they don't even know it until they start tracking. Right? Right. Exactly. Anybody else? Anybody else got anything for anybody who hasn't started their business yet? So I want, you know, I'm doing the blogging now. I want to incorporate the printable shop. How do I know these answers? Okay, So do you know who you want to sell to? So do I. Is this again, like pretending? Kind of like I'm I'm trying to first decide who I want and then go get her, like, Okay, sort of. Yes. That's one scenario of who do I really want to work with and what what's happening? Also, there are real people who haven't bought from you that are in that target market, right? And buying from finding those people wherever they are, because they're already out there. Right? So maybe it's a friend of yours that you know is right in your target market. Or maybe it's somebody in the audience who you know is right in your target market. It's about talking to that person and figure and starting to figure this stuff out. So even if you don't have customers, another way you can do it is you can look at your competitors. Customers see where they're at online. So if you have a competitors website, you can check out their comments on their blawg. You can see who's commenting, and usually they link back to their own block. You can follow that, and you can see this is an ideal customer profile for this person because she's commenting multiple times on this other person's blawg and our businesses are similar. But mine is unique, that kind of thing, and then you can find out a lot about that person just from doing that kind of work. But I say, Do the who do I really want to work with finding people and actually talking to them and then also looking at people that you know are the right person, and just looking at their habits on mine? Is that helpful. Okay? And if you don't know this stuff, get to know it. It's really gonna help you. What does your customer believe to be true? So not just what you believe to be true. What is your customer believe to be true. So Sage brought something up about her customer does not believe that she has any time whatsoever. Right? So she has to start there. She can't start by saying yes. You dio, you have time. She has to start where her customer is and help them figure out that they have time. Because it's not gonna work for her to just say you do have time. Just stop it and get over yourself, right? That's not gonna be helpful. When I was putting the digital products course together, my ideal customer was saying, I'm afraid that digital products get copied more than physical products. And so I addressed that inside of that course because that's what she believed to be true. And from all of the interviews that I did, it seemed like physical and digital were pretty much the same as Faras copying, right? And so. But I have to meet my customer where she is I have to help her where she's at and what she believes to be true. What do you guys? What do your customers believe to be true? I am not creative. I think a lot of people, they feel like, you know, I want to have a creative business, and I want to put my business out there in the world. But I'm not really that creative, or I don't know how to be creative. The thing, okay? And how within your business, do you address that? Um well, I want to teach more of, like, how to take your photography to the next level to make your products look more beautiful. And that is creativity, you know, in of itself. So I wanna, you know, help them in that area. So I'm not really sure what else I could do, but well, that's a lot. Yeah, they're right. And I think even just opening people up to the idea that things that they already do in their life are creative things. Most of us already have areas in our life where were being creative, Whether we understand that to be true or not, right? I think pretty much you know, and I used to think that I used to put myself in a very specific box and didn't think of writing as this really creative thing, and I don't even know why. But then, once I once I kind of moved out of that, it also changed the way that I wrote. I was in this like I'm in high school English class, and this is the way I have to write kind of thing. And then when I realized this is a creative process, it really helped me. So you definitely have to meet people where their act do You guys have any questions about any of us stuff anybody else want to share with their customers? Believe to be true Fanny of Living, Living Richie on a budget. So I get a lot of emails. People told me like I don't have enough money to budget. But then, in their signature, Linus has sent from the IPad. Some like Theo, it's about so you're you're probably teaching them. It's about what you prioritize, right, and what you spend your money on is what you're prioritising. So they think that they don't have enough money, but obviously, first world problems. People, right, Right there. A couple examples that just jumped in the share cabin says that my customers an extra executive person but very quiet and loves yoga pants and coffee when they work from home. But they very much value her presentation towards the clients and pushes herself to be the best. And Amanda Sue says that my clients fear that you can actually make a really living from being creative, So they're trying to change that perception. Yes, I know that one. I know that one well. I work with lots of people who wonder if they could make a living being creative, and then I just send them to lots of different websites and say, Look at this person in this person and this person so that they can see that it's working. Yeah, but we always have Teoh help our customer figure this stuff out

Class Description

Streaming for Free on Tuesday, 6/21

Whether you’re trying to stand out among thousands of online sellers or a hundred fellow crafters and makers at a trade show, the ability to distinguish yourself from the competition is a required skill for every creative entrepreneur. April Bowles-Olin will show you how to make your business unique by differentiating yourself and making your business a magnet to your target customer.

April will help you cultivate a deeper confidence in your product through developing a more nuanced understanding of your brand. You’ll explore what makes your business original, how to “bake” that uniqueness into your brand, and how to use it to inspire customers to choose you. You’ll learn how essential it is to understand the stories of your customers, and how to motivate those customers to broaden their stories to include your company.

If you’re ready to be the one customers excitedly and confidently choose, no matter how many other options they may have, this course is a must.


Christine Aseka

Thanks for this awesome course with all these useful tips, a great workbook and an amazing April Bowles Olin. I simply love the way she shares her experiences in a natural, lovely and authentic way. I'm absolutely connecting with heart and mind.

user 1398898075234654

This week I watched April's course and was riveted by her presentation and the volume of content she provided. She is a true professional in terms of her knowledge and experience and yet her presentation skills are fun and enjoyable to watch. This course is chock full of valuable and much needed information, and it is well worth your time and money to watch and invest. April does an outstanding job in all of the courses she offers, and once you become a fan of hers you will be a fan for life.


April, I purchased your class and I love what you have created. The workbook helped me to identify key points that I needed to think about. I have had a business for a while now, and I wanted to give my shop and blog a fresh look. I certainly got exactly what I was looking for in your videos and most of all with your fabulous hand-outs and workbook. Your style is A-dorable and although I am 66 years old, I am never too old to learn something new. April, you will always be successful in everything that you do because your passion is contagious. Thank you. I am sitting here this morning with a notebook and your workbook. You have helped me identify points about my business that I was overlooking. By going through the process, I feel wonderful about my products and have a new outlook. You are amazing! Karen