Marketing and Promotion

Lesson 11/14 - BONUS VIDEO: Marketing Template - Pricelist

 

Marketing and Promotion

 

Lesson Info

BONUS VIDEO: Marketing Template - Pricelist

The pity of priceless is about emailing your client's behind the scenes full information of your studio we have given you to over twenty five templates just on single and double page design you khun build a fifty page pdf document you can build a five page pdf doctor document just make it interesting make it visual drop images on follow the boxes or don't follow the boxes create your own boxes whatever you feel like it's kind of work you can fill in the text you khun do list takes you can do your priceless you can do photos of the studio photos off your products that you sell keep it simple use the templates that all therefore you changed the hitting to your fund change the color to met your brand change it up I'm gonna drop this image on and what I'm going to do here is I'm going to resize it so command tea or control t pc or mac and they bring the image down keep the aspect ratio by hitting that little eight at the top and then you put it on you resize it until you get it right and t...

hen you accept it or click inside the box and you move the images around and then you decide what fund and if you want to keep that petting in the background, keep it if you want to change the color of the pink or you have to do is go to the bottom pink and change the color so let's do that I want you to decide whether that patent helps your design or whether it's too strong for you so it's a choice to have it there sometimes it looks graphically cool sometimes it's better without it I like my design simple you can also take off that designed by tuning it off on layers and putting another one on if you have any textures that want to go in the background looks amazing so you could turn off those image boxes if they are behind the images of they annoy you so you can literally turn them off or dump them into your trick you can pull your images over so it's more of a it's more of a slide show so it cuts one image in half you get a full image instead of two side by side have three rolling across the page there looks great in design so that's a really good way to just mix it up a little bit you could do a full bleed image behind this whole page in order look good go to your hitting change anything you want and you're hitting change the name change the logo change the fun change the color changed theo pacey go to your background select a command a select the whole background and then you can go get it phil and it's going to fill the foreground color which is on the left hand side of that blue and you could pick any color in the color spectrum and make your brochure entirely you same with this one exactly the same thing there's your image boxes just giving you multiple choices for different designs is the film which I love you could move that around and the way to drop an image on here which is an angular drop is you go teo okay, hang on. I'm gonna change bigger and fears I want me to go open an image okay were dropped this on. Now this is a common mistake. I have dropped this image on and I head a selection on the background still you gotta tune it's election off before you drop anything on because what happens is that crops that image when it goes on so you just hit him, touch the screen and it goes away and then pick it up again and go again I dropped the image on I actually like it behind the image like that. I think they can really work with design, but you no play around with it if it cuts into the face it works if it's a generic image, maybe not if it's one of the strongest images because you wanted to feature not be behind t ext right we go come aunty s peak ratio. Keep that while we re sizing, we downsize it toe about what we want to go. We move it around, downsize, and from there you just pick up the corner. Okay? So when you're in command t free transform, you can actually change the angle by just shifting, shifting the outside edge, dropping into your film and do that. Now they do something really classic just kind of accept that, but I didn't bring the lay afford. I just lost the image. I've lost it down on layers and so I'm looking for it and I'm like always my shotgun, so I've just lost my my photo. Kate, don't worry, it's not gone for ever or we have to do let's go down through the layers and find it. I'm chaining layers on enough to see where did I put it? What did they put it in? How do I get it back? If you make this mistake, just stop. Go back in your history, a couple of steps right there, and as soon as you go back into history, start again, pick up the image again and re size it, so don't worry. If you, um, have a layer that's extended, you can drop that layer into the trash when you find it. Or you could just leave it there, because when the leg it's friend, you'll never see it again and just go again. Command t hit your aspect ratio for re sizing size down, moving across, say. Then you're gonna layered up ugo exactly where we were before. Hit your angle in urine place, line them all up to that with multiple images like the filmstrip, you could click the filmstrip layer and command tea and make the filmstrip bigger. If you want to do a, you know, a film strip that takes up, say, the bottom half of the page, you will lose a shot on either side, but it would still look great. You can change the background. You can change the penance hitters logo's dropping your own logo. You can use embellishments like the bottom left hand side, the gray embellishment you could do a doc, a design with white embellishment, all of them work. If they met you in your brand, keep it simple, try different things.

Class Description

Sue Bryce is going to select marketing challenges from some of you and show you how to solve them with products created using the selected photographers' images and brands.

During this special one-day class, Sue is going to present the problems and solutions and teach you to use them to get more clients and bookings by effectively marketing and promoting your photography business. By using submitted images and brands, she's going to show how these techniques can be applied to any studio - no more excuses!

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Love her energy. Loving the lessons and the down to earth manner in which she teaches. Sue Bryce and CreativeLive, you are inspiring me to move forward w/ my passion. Thank you