Marketing and Promotion

Lesson 12/14 - BONUS VIDEO: Marketing Template - Single Page

 

Marketing and Promotion

 

Lesson Info

BONUS VIDEO: Marketing Template - Single Page

A single page design just a real simple let's say you you've taken a beautiful shot this is kind of like water water macking shot this could be your cover to your pdf this could also just be something you want to send out to people you drop the shot on with four blade we go command tea so I want to resize it because I like my images I crop in camera so I want to fill that frame like a magazine I bring my image up and my aspect ratio is set so I keep that and then I accept it now that embellishments going over her face is not gonna work I can do two things I contend the embellishment off reckons pick it up and move it let's say I move it and I think oh, it looks nice down there and then I keep designing and I think now it doesn't look good that now it doesn't go there no, no way will dilate that uh this this wig? No, no, I'm not a big embellish, but a lot of people are it works when it works and when it doesn't get rid of it take the apace city down sometimes that looks fantastic know d...

oesn't work for me we go to the tics we hit t for ticks or the ticks tour which is on left hand side that looks like a t katie is the short cut on the keyboard you click over photographer name and you hit command I which selects the entire front of the entire ticks and you resize it to the size you want and you choose a font that suit you so I'm going to sit right about here these are my favorites I have lots of favorites and we'll try a bold try a bold one so photographer's name we see all I have to do now is a name in here so I've chosen a nice bold font I'm going to sleep, eh? Since you select there you could just start typing surprise photographer obviously didn't want to put my name on your pressure or I'll get your wig okay, there we go except so there is something that I would like to show you when you are overlaying takes over over images that's the design thing that I've always loved doing I definitely like to use white and I like to play with your pastry but let's say I know that there is over the image I don't like boxing in design I like my images to be full bleed I think it looks more stylized, more magazine so what I'm going to do is I am going to change my fund and I can change size they can change anything I want but what I want to do is put a little white bar in their bottom make my name smaller so it stands out more. I think the smaller stands at more than the larger and then I am going to go to that backdrop and what I can change the color to read if I want I mean there's a million things I could do, but what I want to do is change the backdrop, not the word. So if I click down here, okay, I'm just gonna bring it down, you could box it in like that, but I think that looks lame. I think it looks like a cheaper design into me. It doesn't look like a magazine design because a magazine wouldn't put a word down the bottom and then put a bar and then put an image they would fall, bleed the image and write the word over them. That's a very classic magazine cover, isn't it to have vogue written on your forehead? So what I'm gonna do here is I am going to create a new layer, so new layer I'll go the menu way, I'm going to do it selection across there, and I'm going to eat it fill on that new layer white. And what it's going to do is give me a barrel on the bottom and then I go to a pay city I swiped the word oh pacey it's a shortcut I drop it down so you can see through it and what then does is it just I can still see the image through there and that's a really well it's a well executed really cool thing to use and designer works you can do side bars that just have ticks in them because it brings your eye to the tics but it does it in a subtle way that the image is still full bleed it's a contemporary way to design it's so easy you can change the color of that hope a city and it works every time and I really like it and it's really simple and I really I think it looks good may guide or something that's a little bit more me let's try so many funds so many great funds now if you want great funds go to de fund d a if au nt er just amazing you can get free fun shaken by funds if you on the character box if you just touched the funds and the era up and down the keyboard you could just go through multiple fonts and find one that suits you and when you get one that's got you you you can accept it and there it is theis your design you can also make this box bigger and put more ticks in there. If you want to bring attention down, they're beautiful.

Class Description

Sue Bryce is going to select marketing challenges from some of you and show you how to solve them with products created using the selected photographers' images and brands.

During this special one-day class, Sue is going to present the problems and solutions and teach you to use them to get more clients and bookings by effectively marketing and promoting your photography business. By using submitted images and brands, she's going to show how these techniques can be applied to any studio - no more excuses!

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Love her energy. Loving the lessons and the down to earth manner in which she teaches. Sue Bryce and CreativeLive, you are inspiring me to move forward w/ my passion. Thank you