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Portfolio Management with Jared Platt

 

Portfolio Management

 

Lesson Info

Portfolio Management with Jared Platt

Portfolio management I'm going to get on a soapbox here for just a second and that is if your images are not available to you then you might might as well not have shot them so the point of shooting images the point of us as photographers taking images is that we want share we're just with that way we are people who see things and want to share the things we see and we're wired that way the problem is that photographers are so disorganized because they're that that type of person they're disorganized person that they have a hard time getting to the point where they can share their images because they're disorganized and if you can't share your images then what's the point in taking him so we're going to talk about sharing your images and being able to do that because you're organized so portfolio is about organization it's about being able to find images being able to deliver images being able to quickly without any difficulty which means that you actually are creating your own portfol...

io catalog so in my work flow on dh we did three days of creative life on just the workflow aspects of how you get your images from the beginning of shooting images all the way to delivering to the client but in that workflow I have a separate catalog for all the working images so as I'm working on images there in one catalog and when they're finished being worked on the favorites the ones that I really love the ones that I want to show to the world those go into the portfolio a portfolio is not meant to have every image you ever shot in it by the time they get to your portfolio, they should be selected down to the very best images, so that means that all you're embarrassing photos that you shot two years ago don't need to be in the portfolio on ly the very best images need to be there or maybe some historically important images maybe some photographs of setups that you were shooting so that you can talk about them in a lecture or whatever things that are useful to you later on down the road those are the things that need to be there but let me give you a scenario a magazine calls you right and they want you to give them images of senior portrait's that you've taken are you going to want to show that magazine a bunch of images that were not even one star images? No, you may have picked him for the client to see, but which ones are you going to show the magazine was star rating would you give those remember five like angels start singing so you don't necessarily have to do five but what I would probably do at least a three okay at least a three star and say so that means that you don't need to put one star or zero star images in your portfolio because you never got show those two they're not useful to you as a photographer because they're just okay image is what you want in your portfolio is the super great photos was the ones that you really love so that maybe one star and above it maybe to start above you kind of have to choose that for yourself but what you're choosing is your great images now are there going to be images in your portfolio that you don't really care about all that much yeah there will be because there are certain times where I need to put flowers in my portfolio would I actually collect flower photos for myself? No, I'm a guy right? I really don't care about flowers all that much and so if I were choosing images that ira us onto flowers wouldn't be in there but there are times where I need flowers because the magazine might call and say hey, we're looking for details of flowers from this last year can you pull some up? Yeah I can and I can actually pull up specific flowers I can say I want flowers that are made by this vendor because of key word of him and so I can find those but there's there not because I love them it's because it's useful to my career so that the the the filter through which you put things to decide whether or not you're going to put them in your portfolio, is there either extremely beautiful or they're extremely useful that's it those the only two kind of photos that go into your portfolio, they're either going to be useful tio, or they're just amazing images that you want to show that way, you can run around and show images that are awesome and fun and interesting, or you can show images to clients or future clients or whatever of interesting places that they are. For instance, all I have to do is pull up my portfolio catalog when a client comes in the door and my studios kind of ah, one room type of studio so it's got a table to meet the clients, and then it's got my work station over here on my work station actually has four monitors, so have two monitors on the desktop and two monitors to the laptops there's four monitors across there, and I can turn them all on slide show, and they just randomly orthe showing all sorts of images. So then I'm talking with a client and then there's just these images in the background that are just floating around, right? And so the client can respond to those well, depending on what client comes in, if the client is coming in from a wedding for the royal palm's well then I can simply turn on images that have royal palm images and they're like all that's where I'm getting married on it looks like that's where I shoot I'm like the exclusive photographer you know so I can choose pick and choose and all I have to do is type in a search term into the computer as toe I want royal palm images and and then just hit slideshow and now I've gotta slide show of all of these images from the real pumps and they're none of the ones that I don't care about sol three star four star you know it's all the high star images right okay so that's what the portfolios for let's give you an introduction than to what we do for a portfolio so you'll notice that my portfolio is divided in two years so if you look in the actual folder portfolio thirteen is the disc and then they got all of these so got old scans from before two thousand two and then I've got two thousand two three four all the way up to two thousand thirteen now there's no sub folders they don't need to be organized by wedding versus senior portrait versus whatever because I can simply go to the grid I can go to text and notice I typed in britain that's my son my oldest son and I've got a picture of britain because he's key worded so I know that britain is in this file because I ke worded it that way and so I can just simply search for him if I want to find something of kevin there's, kevin burdick right there and this is one for a shot for his album cover, so, you know, he's that's kevin so I can find all of this stuff that I shot for kevin burke, who is a great musician, and he has great, great set of songs on triple scoop music of you heard of that trouble scoop music is where I get all my if you go to my website and look at slide shows or whatever all of the music there is from triple scoop, so I have license to use it, so I'm not stealing it, and kevin is one of the artists there, so I can I can also sort for wedding and let's say, florida there, so there's wedding in florida, right? So there's a whole bunch of ways that we can, um, sort for images I could sort for, you know, images in mexico um but I'll have to do is type in term now that presupposes though, so I don't need organization here that's the key is I don't need to be organized other than the reason I could just put them all in one big folder that's totally doable, but the reason that you put them in separate folders is that then you if you're clicking on a folder you're only dealing with a thousand images if you just haven't in one big folder than lightning is constantly dealing with fifty thousand images or whatever's in your portfolio so it's not that it's slowing it down because it's having to deal with all those images at once. However, if I if I just click on two thousand thirteen than it's on ly dealing with the images from that year so it speeds production and looking for things and it's not because it knows I'm only searching in this specific folder or this specific collection now you can make collections down here for kevin burke you khun do it for, you know your assistant so I got here I've got ryan that's, my assistant so these air things that I want him to do so this is all the stuff that ryan's been working on over the last couple months so I can I can I can highlight stuff and drag stuff in or I could tell him go search for things for this or for that and he can start collecting images and then later on I can come in and look at him and say ok he's collected these for me now I can start looking at him and deciding which ones I want right? So there's a lot of things that we can do in collections by organizing them because their virtual we're not copying anything we're just making virtual collections, but when it comes to organise organizing the files themselves, just put him in two years and make sure their key worded now with that key wording it's very important that we recognize the importance of key wording because without the key wording I can't do I can't do this, I can't say britain I can't do that if I haven't keyword there's no way I can search for my son. All right, so where do we keep where do a key word in the portfolio? You can continue to key word in the portfolio and like, make even more key words, but if you haven't keyword, your image is before they get to the portfolio, you're never going to do it. It just isn't gonna happen, okay? So well, we want to do is we want to actually keyword before. So I'm going to actually go to our working drive and two are working catalog and we're going to open up are are working catalogues, so you're seeing me work on a job now the job that I want to work on is this engagement portrait that we just were working on when we were talking about sinking r r settings so in this engagement catalog I have all of these images of this couple out on these remote islands this is one of my favorites right here she's really into yoga and I just thought that was awesome she looks like it's that perfect yoga pose I mean, I'm not I don't know yoga well enough to know if it's perfect, but it looks perfect to me. So so what I want to do is I want to add these to my portfolio, but before I do that, I need to keyword them so I'm going to go through and do some key wording, but I only need to do key wording to the best images I don't need keyword everything now on the way in remember when we imported images there was the key word section right at the beginning we talked about all of our presets well on the way in there's a section for kiwi hours and we can put key words in there and so I would put like florida island ocean things like that are going to be in all of these shots and so aiken, keyword all of them on the way in so the basic keywords air on all your images as long as your key wording on the way in once you're finished key wording on the way in now you've got to add specific keywords the way you do that is simple you first sort attributes we're going to go to say to star images and above so that's all we're going to key word is just the two star images and above you could go one star but with one star still gives me one hundred fifty images that I really liked and so I really don't think that I need that many in my portfolio and so I'm going to go for the two star and above images, which gives me ninety two images, which is a pretty I mean this is a pretty big deal when I was with him for two and a half days, so ninety images over two and a half days of great work is that that works for me, so at this point I want to key word in sections. So for instance, in a wedding you could highlight the entire getting ready process and type in getting ready and then you can highlight the entire ceremony and type in ceremony comma church, comma st mary's comma you know all the things that are included in that concept of the church wedding you wouldn't put altar because alters not in all of the photos, but you would put the church and the where the location was and it's in arizona and things like that, so in this case I might highlight all of these let's see from here actually from here down tio here and then I could keyword them, so if you turn on the key wording area right here, we can turn off the history graham there's all the stuff that we've already added in there but it's in oh, I've already put fort jefferson, but I I'd say, um, I would say that there's bricks and all of these so I could say brick wall, because a brick wall is in every single one of these pretty much and so high and hit enter now brick wall has been added to all of these because remember, in the sinking session, just before this, just before lunch, we talked about how we synchronize inside of the grid and everything's being synchronized, including key words, so we're adding keywords in blocks just the same way we did synchronizing we're synchronizing and big blocks, and then we're going down, we always start macro and we'd go to smaller, so we're taking big blocks and key wording big blocks, big blocks so I'm going to scan through and see if there's any other big blocks of of stuff, ok, so one of the big blocks I know that's going to happen is here, so this is a set of images that we shot at night so I can highlight that whole set and aiken say night comma long exposure now you might not be putting things like long exposure into your key words, but I do for me why? Because it's useful to me because I teach and if I want to teach someone about long exposures, then I need to put something in there about long exposures the other thing that I want to put in there is in instructional, so I always want to put instructional on anything that I think would be useful to teach someone so that way I can if I go teaching just I'm doing a lecture on photography and I'm question answer, I'll have my portfolio catalog with me and I'll just someone asked question hey, what about this? I can literally just light up a long exposure, pull it up and then I could choose a couple images and talk about him, so I don't have to be I'm not I'm never planned actually everything's everything's by the seat of my pants and so so I'm always kind of going off the cuff on what I'm teaching, and so I want to be able to respond to people's questions and what they need because that's the best way to teach and so a portfolio that's well, keyword it helps me to do that, so now I concern search instructional and I could find anything that I want to teach about s o but you have different needs if you're if you're a if you want to sell stock photography that very different key wording needs than if you're just trying to find stuff for vendors for weddings, guys, because if you're a stock photography, then you're searching, like on this one here, this image right here, you're going to key word this as peaceful comma, tranquil doesn't even know how to spell tranquil I got it. Well, I'm the worst of the worst world spelling, so you know, us stars whatever you mean you're going to come up with other key words that arm or emotional and mohr metaphorical things like that? So that's, what you're going to do if your if your key wording this specifically to go on to, you know, stock by stock or something like that, ok, so again, we're just gonna hopes, and in order to get out of this, if you start typing like g to get in the grid mode, it'll type it in here, so he escape and that gets you out of that key wording area. We go back to grid, and I'm going to keep looking for ways to key word this like here there's lighthouse I might want to add lighthouse I'm not sure if we've already, you know, we already have lighthouse in there now once you've done blocks okay, once you've done blocks and I think this one, I don't know if we've done this yet, but this looks kind of like a sun set and by the way, lighting. So any time there's a special lighting condition, I always put lighting in there, so so I'm blocking these things. Now what I do is I want to work on just one image of the time. Now I'm gonna look for things that are specific, like, woman, man, bride, groom, flowers, things like that. But I don't want to go in and type that every single time. That would be ridiculous. So what I'm gonna do is I'm going to use this little spray can click on the spray can and choose keywords is what I'm going to spray. Then over here I get to choose what's going to be sprayed and I would put male, uh, man human, you laugh but there's a reason for typing human on something there's a human in it, then you tight, you tag it is human, so that then if you were searching and you want to look for something that doesn't have a person in a human is the tag so you can say, I want all landscapes minus human, and then all humans are gone. Okay, which is really important when you're searching for things on creative life because you're not you know I have a release for these guys but I don't have released for everybody that I've ever taken a picture of so if I minus the human than aiken look for things and not be afraid that run in tow people I don't have a release for so in this case I can go in and just tag all of these guys by spraying you see I'm doing that all I'm doing is just clicking and dragging my mouse and it's adding the key words it's spring the key words on there so any time I see a male I'm going to spread he's in there he's in there he's there he's there and there and I just kind of keep going up all the way up like this oh, I am a human male and uh man and see and if you tab if you had the tab t it it's sort of the side panels and if you hit the shift taba gets rid of all the panels so you have more space to be doing this kind of a thing so that you don't have to keep scrolling as much so we just keep tagging like this now I'm going to stop there and say I'm done and then I'm going go down and change this to female woman there and she's also a human so there's female human and now aiken spray her so I just now I started top and spray down so that I get her any where she is and in in a wedding I would call it bride groom, right? And uh so that we just go up and down, up and down, up and down, but when you're talking about one hundred images from a big job, you'll get these key worded in ten, fifteen minutes at the most because all you're doing, you may have ten key words you have to spray up and down so like details uh, bride, groom, flowers, things like that, but once you're done with the key wording, then you can send these to your portfolio, but not until you have two key word first, because once they get to the portfolio, I guarantee they're not going to get key worded. Yeah, what point do you begin doing the large batches of key words before after calling after calling after adjusting after everything's done before you deliver him? Because at that point, you know what you're keeping and what you're not keeping because there's no reason to key word something you're not gonna keep and again, you know, in fact you don't even know if it's a two or three star image until you adjusted it generally I mean, you know kind of so you started in the selection process but sometimes one should turn into black and white it goes from a one start of a five star because it's so magnificent because of the change in the image so changes so you wait until you know the final star rating in the images before you start doing that so then what we're going to do and I'm not going to export all of these to the portfolio because I I don't want to spend the time exporting but what we're going to do is really just take say, you know these three images and we're going to export these to our portfolio so what we've done is we've searched for all the images that are two starring above and we've made sure we key word to them on once their key worded now we can go and export them to our portfolio so in this case let me go up and uh give us more information there we go what I'm doing right now is I'm making this the grid sells a little bigger with more information so I can see what they are so you'll notice that these air d ngs which means I've already prepped them for going to the portfolio and getting archived which is ah hole completely different discussion but the advantage of the d n g is that the key wording and the adjustments are inside the file okay, a regular raw file like a cr tour and any f cannot hold the key words can it that's why you always get that little ex mp sidecar file that sits around next to it? Because that's what contains all the information about what you did to this file? So the dmg takes that ex mp and throws it inside of itself, which means that that dmg can then just go anywhere and wherever it goes if it gets imported delight room or if it gets imported to camera raw you will see what's been done to it. Incidentally, that's a way you can transfer your presets from light room to camera raw is by making a dj than importing the dmg into camera rock and then creating a preset inside of camera, which is really painful stupid process. Okay, so when I tell you, converting from one to the other is difficult, it is difficult, it can be done, but the d n g is a way to do it and then follow me on twitter again, jerry at jared plot when I when the the tool to transfer it automatically is released, I will tweet it out so it will be a liberating day for all humanity when that happens. Yeah, uh how much does that affect file size when you add the additional information in the d n g k rod to a dingy is not a big difference in fact sometimes the d n j gets smaller it just depends so it doesn't matter so if you if you make the d n g and add the raw into it like you tell it to embed the original rock then it gets twice as big but the dmg is still wrong it's still you can always go back to the original raw without losing any information so the dnc is my favorite file type so I always convert to dmg before I finished the job that way I can do this so and by the way a d n g ive already created the d n g and so shoved the ex mp into the dnc when I made it but the key words I just added are sitting in light room they're not in the de india and so what I'm gonna do is I'm gonna save them by hitting command asked just like you would in photoshopped or whatever I hit command s and it saves the metadata the files and so what it's done is it's taken the new information that I just added and shoved it into the file and it did it quickly so it's not like it takes long so just before you do anything you at the very end of your process you highlight a mall and hit command s save them all now I'm going to export and where am I going to export first of all I have presets here and I'm going to go down to my portfolio presets and I'm gonna choose portfolio original images which means it's just going to take the whatever image exists and copy it over to the portfolio okay so if you look at the way it's set up it's it's creating its taking the file name which is a really lame file name zero one zero six and it's going toe add to that the date and the time that it was taken so now the file name is completely unique and could never be duplicated because it's the file name number one o six plus the data was taken plus the minute or the hour the minute and the second was taken so there will never be another photo with the same name which means that it can sit in the two thousand thirteen folder and then I could have another number one o six shot and put it in the same folder and it won't cross name issues because it's got date and time stamp on it does that make sense okay so I never have a problem where an overriding files and like whips did I you know over right that not a problem okay so it renames it on the way out and I could name it that while I have it but then I would have ugly proof books with weird long names I don't want that, so so I rename this file on the way out, and then I tell it to send out the original file and I'm going to tell it to send it to this is where we have to choose. I'm going to tell it to send it to the portfolio, into what we call the portfolio dropbox we've created that I'm going to show you how to create that in a second, so we hit choose that's where it's going to send it? If you take this settings that we've just made and go over here and add and create a preset from here on out, you won't even have to tell it where to put it. It will just always send it to the portfolio. Dropbox so you literally this process will take you a second. You open it up, hit the portfolio original images and it'll go right off to the portfolio and you hit export. And now it's exporting these three images by copying them over to the portfolio drive. And now it's done here's the rule and I'm gonna teach you now how to set up your portfolio. What we're attempting to create is what's called an auto import folder it's a watched folder light room, your portfolio will constantly watch this folder. If something news added to the folder, it will immediately see it and say this is new and it will add it to the portfolio. You won't have to do it it's automatic okay, but when you set it up, you can have nothing in the box when you first set it up because it has to compare nothing to something. Okay, so when we're in light room to set up auto imports settings, we go to the watched folder. We choose the watch folder, which is that portfolio dropbox and we hit choose so now it knows where it's looking, then we tell it where to send things so we say choose and we're going to add it to the portfolio new editions folder, which is another folder we've set up, so when you start the process, your first going to create a portfolio catalogs, you create an empty catalog, you create an empty folder called the portfolio dropbox, and you create an empty portfolio, new editions folder, that's all you do so you literally are starting from scratch and creating those when you tell it to send it to the new editions the portfolio what's happening, then look at this dialog box. The watched folder is where the drop boxes where it's looking for new images once it sees new images in the drop box it will take those images and pull them out of the drop box and stick them into the new additions folder where you want them to see what's happening. So it's seeing something goes all there's, something new in the walk in the drop box, I'm going to take it and I'm gonna put it over here into the new additions folder, and I'm going to add it to the portfolio and it's going to do that automatically every time you open up light room, it'll look at that folder, take anything that's there and put it there, and if the and if the if light room is open when you do it and you add something that folder, it'll go grab it, put it in, and it just automatically does it, which is great for shooting by the way you can do this during a shoot, and and if you have ah radio, you know, card or whatever that sending images to a folder on your on your computer light room could watch that folder and suck them in and put them in delight room automatically so it'll just keep pulling him in. Okay, so that's called a watch folder. When we put him in it's going to send him to a folder called to organize you can't leave this blank for some reason it has to have a sub folder on dh then the rest of this stuff we don't need to do because this stuff is all in the dmg already the file name the key words, all that kind of stuff is there so we're gonna hit ok? And now we're going to let me just double check and make sure that auto import is enabled so it's going so now what we're going to do is I'm gonna hide this I'm gonna grab our three images and I'm going to drag them back into the drop box so it's copping him back in as though we had just added them it's going, you can see something's happening right now and there's the previous and now they're in the catalog so it just brought them in and put them into the previous import, but where are they? They're in the new editions folders see that folder now has something in him now my job every time I open my portfolio, I look to that new editions folder and if there's something in it, I'm not done with my job, so I highlight him I know they're shot in two thousand thirteen I grabbed them, dragged them to two thousand thirteen it's going to this is just telling me that it's going to move them which I know that it's going to move them and now they're in the two thousand thirteen folder and there's zero in the new editions folder and that's what we want every time we close our portfolio catalog we want it to be zero so that's how we operate within our light room catalog now if you were starting from scratch I just quit if you were starting from scratch and you had never made a portfolio this is how you would do it. You would go in and create create a folder or disk mine's an entire disk for portfolio so this is our papers are fake portfolio disk right here that I'm showing you and I would create three folders one would be my portfolio catalog one of the folders would be the portfolio drop box and then one of them would be a new additions folder so you have three folders inside the portfolio catalog. You will create a new catalog and you'll do that by going down to light room. You hold the altar or the option key down and keep it held down the whole time you keep holding it you see that it's held and you click on light room until that box appears when that box appears you say create a new catalog we're creating a brand new catalog from scratch and we're going to take it to that so let me go find where we have our little fake portfolio and I'm putting it in the catalog and I'm going to call this portfolio and hit create and now I have a brand new empty portfolio on dh I'm going to go up to the file auto import I'm going to go to the settings I'll set it up just the way I did so I choose where's my watched folder so I would do all of that once I've done that and hit okay, so once I've set up the watch folder and I've set up the folder it's going to go to remember you look you point to the drop box that's the that's, the watch folder and then you go to the destination you choose the new additions folder that you've just created that's it that's all you got to dio hit ok once you've done that, then every time you start putting stuff in that folder it gets pulled into here and you're up and running and then any time you want to organize something, you can simply grab the images that are in the last import and click on this plus button for the folder and add a new folder and start dragging stuff into that folder and it's creating folders on your portfolio drive and it's moving him into those and kind of organizing based on year or some people organize based on wedding portrait you know senior portrait's family portrait's whatever but I prefer the year because it's a it's a manageable number each year whereas if you're mostly wedding photographer than your wedding folder would get huge and your other photos would be small so here for me is the best anyway but doesn't matter how you organize them just make sure that they're in small manageable chunks on dh that's it and then your portfolio will be kind of self sustaining after that then it's just a matter of going in and playing with it and looking for images so let me go back to our portfolio so we're gonna kill the fake portfolio and go to our real portfolio and open that up and we're going to start looking for some images and talk about what we can do then inside of our portfolio with our images so these these are images on dh we're going to start hunting for our images ok we're not gatherers we don't scroll and look like this that's not how we look for images we look for images by clicking on the text and sorting for things so for instance I might look for a uh let's say a senior portrait there so now I have seen your portrait now I may want to further say son set okay now I've got one that sunset that's how we find images because you know what you've shot and so you could say, you know, I know that I have couple sunset photos so I could go in and say, um, I wonder if visible work, whether they're so when I see an interesting weather event, then that's it, and we're not searching the whole portfolio, we're just work searching ones that I know I can show on creative life, right? So so it's a small number of weather events that air happened to be, you know, inside this little collection that I've made, if I searched the whole portfolio, I would get lots of different weather events I could search for details, they're so now I've got some details, like, I really like that, I think that's one of the coolest dress photos because it's not the whole dress, right? One of the one of the things that I think photographically, that if you're a new photographer, one of the best piece of advice I can give photographically to someone is to stop showing the entire don't show the monster, basically, you think about it, the most terrifying films you've ever seen, the ones you never see, the monster that's. Why in night salomon's movies air so freaky because you have time, you never see anything it's always just like this, I don't know what's going on and so when you don't show the monster it's more scary because our imagination is better than you could ever create and the same thing's true for photography the adage is if your photos are boring you're not close enough and that's true because generally speaking we make better images when we crop things out and we leave something to the imagination and so I think you know a shot where of the address where it's not the whole dress is much better than the whole dress because really the whole dress is just a dress but this becomes shape and organization and it becomes you know it now we've got triangles that air created over here and you know, vacancy over here and I mean there's all this stuff that happens when you start cropping things in interesting angles so anyway that's my little photo thing for the day if you if your photos air boring you're not close enough anyway so now we've got all these details see I can I can just search for details I can also search for flowers aiken search for anything so we search for things the other ways that we search if we click none we could also go into the attributes and search by those but more interesting is the metadata in the metadata I can go in and search by a camera so I could say oh, I want you know all the images that I shot um from this I can't see the exact camera I have toe expand this I think they're from the five d mark two I want all those shots but I only want the ones that were shot with my thirty five millimetre so now I get this one so you see how easy it is to find things very specific things like I can look for all lenses but I want everything that's you know, four hundred I s o or below I can shift like now I've got everything that's below four hundred eyes so I don't want a high eye so or I could say I only want things there in the high isil registers or I can search for things that have, you know, do I have let's see um aspect ratio okay, I only want landscapes so we search for things based on what we need. So if I know that I need a you know, a double truck spread across two pages for a nalbandian or for a book or a magazine, I'm just going to search landscapes and the search portrait so the more you khun keyword and tag and then start using those keywords and tags the better off you're going to be okay, so just hunt don't gather hunt ok? So that's pretty crazy, right? Yeah, I should put weather on that so right so I'm going to go in here so this is a good in instance where I didn't keyword it and so now I'm key wording it now so that I have that on there and that's now part of my search so if I if I search for weather now I'll get that crazy little set of waves all right? Any questions? Yeah there's ah one from you makeover wants to know do you ever keyword retroactively if you find that your specific key wording habits have changed over the years and you know that's in question sometimes yeah and and to help you do that is the key word list, so the key wording areas where you enter keywords, the key wording list is where you mess with key words because you can go in and change a key word and it will change all the instances of that key word. So you khun like if you misspell keywords like I do on a constant basis, you can search for those keywords and go oh, I keep misspelling, you know, restaurant or whatever because I can't spell that were I cannot spell it doesn't matter how many times I learned I'm forget it and so I if I'm a spell that word I can go in and find those instances of key words and re keyword them and re spell that word or change that word or so this area the keyword list is where you work on keyword hierarchies and key word you know, changing so you can actually search for him here you say, I know that I spell I spell girl g I r l girl you know I mean grr I'll grill you know, like I misspelled or whatever and so so then I can search for it and then change it so that's where you would retroactively do things I wouldn't ever advise someone to go hunting for it and then start trying to re keyword just used the key word list that's what it's for don't ever use the in fact don't ever use the keyword list to try and key word because then it's worse than looking for presets I mean, look, we're still in there, you know? I mean like that's that's, right? Ridiculous that's a lot of key word, especially when you're in a big catalog like this so that key wordless is literally to search for a key word that you know it needs to be altered and then alter it and it will retroactively alter everything for you so you don't mess with it. Okay what's the advantage to exporting into your portfolio drop box as opposed to just moving it from within your old catalog over to the drop box catalog in just your file structure well remember when you're in the working catalog if I understand the question correctly when you're in the working catalog, there is no drop box showing but you could potentially at it right? You could potentially add it to the drop box, but then what happens is you're adding it to the drop box there, which means you're you're literally moving it from its original source to the drop box but you want the original copy to stay as it is because that's your archive you know what you want to copy it that's why you export because you're making a duplicate to put in your portfolio and then once you are kind of the job, it goes away on a hard drive that never sees the light of day and hopefully someday we'll just deteriorate and become nothing you know? You don't need it anymore, right? The client will come to you, you know, for the next year or two and then after that it doesn't matter anymore you're right unless you want to keep working with clients out, you know, for eternity on looking for that file and then they may come back to you and you people the drive and stick it back in and find the files okay, yeah, so it should you want that original copy to stay where it is so that you can archive it makes sense perfect and I use a lot of folders. I think I will have about one second into the catalog with a side of things. A catalog, this light super folders or they have other attributes. And how can I go retro, actually now and start setting up catalogs. Oh, I see. So you have separate catalogs for each? No, I don't. I have separate folders for all sorts of things. I have one big master catalogue. I've never even looked at catalogs. Really? You mean collections or cattle? I mean, catalogs. Well, you have one catalog. Yeah, you have. Yeah. And yeah, and every single thing you tell you everything slow? Yeah. Ok. That's. Why is this a cattle grow? They get slower. And so what you do is you just simply go to each successive job that's in your catalogues it's in its own folder, right? Click it and export as its own catalog. And now it becomes its own source. It becomes its own job, its own catalog. And then you can put it on a hard drive somewhere else, and you never have to deal with it again. So I don't want to go too far into the work flow because that's a whole three day workshop that you can get on but tow answer quickly your question. When you have it in your master catalogue the first thing you do is provide the best images to your portfolio once they've been provided and you've sent images to your client whatever you take that final file right click the job itself and exported as its own catalog and then you take that catalog that you've created along with the raw files to that job and park it on a drive somewhere as an archive and then deleted off your main drive and remove it from light room so it leaves a working catalog is a train station trains come in and trains go out they don't stay they come in they offload an upload people and then they leave that's how train stations work same thing with a catalog your catalog other than your portfolio portfolios where all your your best images stay but other than that you're working catalog things come in they get worked on then they get sent out as their own catalog and they get removed from the train station okay don't let him rest there okay so I know you're confused about that you still look like you're now I'm confused consternation on it's a difference between cash logs and folders if I have catalogs is a brain this is a human catalog right right everything I've seen I remember I know you're wearing a blue scarf and if I walk out that door I still know you're wearing a blue scarf right unless you take it off right but don't take it off leave it on it's nice but this is my catalogue you are a folder I know you exist I know everything about you but I could be anywhere and I can still think about you. All right, so you're the folder. I'm the catalog yeah he's a catalog all these people are callens their catalogs everybody has their own catalogue. Each one of us is a light room catalog and all of us can see you same thing here you could have twenty catalogs that conceive the same folder in the same place you you're the full making. Okay, so we're all paying attention to you, but at one point I will forget about your blue scarf and I might even forget you write. So three years from now I may have forgotten all about you, but someone else here may remember you, right? So different catalogs confer get different photos like you could just remove them from the catalogue doesn't mean it removes it from this catalog. Right? Right. So the archive cattle I will always remember you because that's like your grandmother, you'll always remember you, but other people might not make sense yes does and I don't mean to suggest that you're not a memorable person the accent makes you completely memorable oh, I I have no american accent on dh because it's a d n g and I'm going to have to go convert everything to dean geez now but because assuming it's a d n g can all catalogs that are referencing that file see the updated metadata so if you were to make a change in one, would it be reflected in the others? No because ok so light room looks at a file, sees what's in it right now and then maintains that notion and doesn't change unless you tell it to go look at it again and so if you had a catalog over here that was looking at file one and the catalog over here that was looking at file one in this catalogue changed it to a dingy this catalog would still think it was a raw and when you open this one, it wouldn't know what you did there which is why at its inception you always convert it to a d n g at the working level when you're in the job working on the job before you send it off so that it's the same file type and everything's kosher right? But but but assuming that it's a d n g first so the length isn't suffered on I want to just make a clarity change in my portfolio and I wanted wood that reflect in the archive diversion assuming you can have it, it would be automatic, but you could if you hit command s which would take what light earned it and shove it into that dmg right and you opened up another file. Then you could just go up to the metadata area and say read metadata from files and it would look for any changes and suck them up into and then they would be synchronized great it's not automatic but you can tell it to do that so you can certainly that's another positive to the d n g is that you could just seven in the file and then all other programs can read it from that file also no accent p necessary. And by the way, converting to dmg is easier than efforting to say catholicism's or it's. Definitely easier than converting to like greek orthodox, right? So yeah, yeah, just on that subject. If I had j pegs in my farc and they get converted to okay on ly convert raw images to the n g in fact, there's a there's a there's a. When you convert to the energy there's a check box that says on ly convert raw images check that on because a a j peg a psd a tiff have no reason to be a wrong because they're not wrong so they can stay tiff j peg because all those khun contain the information in them like when you hit if I hit, if I save the information, if I hit command s and there happens to you psd there it will it can shove the meditated into the psd so the psd can contain the raw are the key words and stuff in it, whereas a rock can't and so that's why you want the dmg so dmg kind of makes it equal to a psd except that it's raw so it's a little bit superior to the psd except that the psc has levels are layers and so I don't know they're like they're like equal brothers basically okay, when you are inside of your portfolio, there are a lot of things that you're going to want to be doing with these files, but most of it resides in the process of collecting them, and like I said, we hunt for them, right? Well, in this case what we're going to do is we're gonna hunt in a very in a multi staged way because we want to find things way we want to find things is as quickly as possible without is much effort, like I don't want to get carpal tunnel by scrolling on a mouse thing looking for an image, so the first thing that we do just like how we when we're adjusting images and we're synchronizing all the images we do blocks we do that the big block first and then we do a smaller block same thing happens when we're searching for images the first thing that we want to do is we want to look for a global set of criteria for this particular search so what we can do is we can go to the collections and hit plus so we're gonna add a collection and we're going to create a smart collection and that smart collection is going to be called let's just call this c l too where we're looking for a specific thing in the first thing that I want to make sure is that it's in a specific collection the collection contains c l ok because I wanted to on ly search inside of this area because I don't want to be surprised at what comes up the next thing that I want to look for is I want to look for say a rating of two stars then I also want to look for anything that has the and you can you can do any searchable text like this but if you do any searchable text sometimes it will come up with some erroneous things because any searchable tax also includes like titles and descriptions and other metadata everywhere and so you might search for like for instance, if I search for jared platt all of my images come up because copyright is searchable text so if I'm looking for pictures of me then I'm going to look for a peek inside of the keywords which are here so in the key words I'm going tell it that it needs to contain weather okay and then I could add as much crime in there's a lot of criteria that's look at all that criteria I could say that it also needs to be um c used to be a landscape so now once I've done that and I create this apparently didn't find anything so the collection contains they see let's remove that and see so I can remove that criterion hit save but I'm pretty certain that there we go bunch of weather to that so it's searching that ii because I removed that criteria for searching for c l a in a in a specific collection I think that it only looks in collections like this not in collection folders it ought to but it doesn't apparently won't look for us folder collection so this is a collection of fuller's so see these little looks like boxes those are folder collection or collection folders eso when you cook him down this is a specific collection right? That is a specific collection but this is a collection folder so you can group things in so that you can you can sort by lots of different stuff and then you can add them all together just by putting them in a folder so that you can collect the entire set it's just a way of being able to manage what you're looking at because there may be different criteria and the great thing is you can you can create a a collection set right here see that and when I could collect I'm going to say seal searching and I'm going toe create that and I can put smart collections into the c l searching so now if I click on seal searching I'll see any smart collection that's in there so now I could create a whole new smart collection and this time I could call it britain because I'm a search for my son britain and I could say ok, this one needs to be greater than two stars the keyword needs toe have britain in it but I want one that doesn't contain my other children so I'm going to hit plus and I'm gonna say keyword doesn't contain indeed and also oh shoot I just minus that key word doesn't contain indie I'm just gonna put I nd I because I might have called her indiana at times and india at other times, so I just want if it doesn't contain that, then it will be fine hit plus key word doesn't contain jackson ok, so now I know that I'm going to have images that contained britain and don't contain into your jackson I actually you know I'm going to search for contains andy and doesn't contain britain and jackson and then I'm going, I'm going to search for four star images, and then I'm gonna hit and I got a nameless india, and then I'm going tio create and it's going to start looking for other ones. Now you can see and I've got all these other images of her, right? Um, so I'm going to drag this into their now aiken search. Now I can look at these images of weather or these images of indy, and I can collect this, and now I've got see all that, so now I've got weather and I've got indy all in the same place, ok? So that's, the way we first search once we've we've found a search that we like, then we can say, ok, now we're going to start collecting, so we're going to create a collection hold on, I want to select this image, we're going to create a collection on this collection is going to be final images for print, and we're going to put them inside of that seal searching and include the selected photo, and now I've got a final image for print, and then I can go, ok, I also want to include, say, this image, and so now we start dragging images in there. The other thing that we can do is we can right click one of these folders and weaken set it is the target collection. So now that it's the target collection you see this little plus symbol next to it. Now all I have to do is click on it any given image so this image and that will circle piers if it's empty. If the circle is empty, it means it's not in the target collection if I click on it and it goes gray now it is in the target collection so I can go through and just collect any of these weather images that I want and then I can go to the final images were print and they're there so here's, how the workflow them for this goes, you start with a smart collection and you search for a criteria and it will give you a good set and then you search for another criteria and another one in another one until you have a good set of images and then you put them all those smart collections into a fee folder or a sat a collection set so that then you can click on the big the full set and now you can see all of those together and you just kind of scroll through and now you're looking and you just hit add to that add to the target collection so you've created a target collection, and you just keep adding to the target election with the bee key or clicking on those if you're holding a kid in your hands than you congee, just click on that little circle right it's a one handed operation or you can do it too handed with a b and you laugh, but I'm I totally feel for like the mom who who's a photographer because she always has the kid around right now. My wife is at home with the kids, but I work at home, and so I end up with kids in my hands because my daughter will come in and want to sit on my lap while I'm working, so I totally get it it's hard to work with a little crumb cruncher running around and you know, so what you need to do is you have two options. You can either do it one handed like this with the baby in the arms, or you can do it too handed with the bee key, and just go through and click, click, click, click, click and add to the collection. Once you've got the collection, then the sky's the limit as to what you want to do with all these images, you can readjust them, you convey work on you can print him you consented to the lab you can send them to your vendors great wayto where we use these is to search for vendors that you work with, you know? So if your if your key wording so when you do flowers you do flowers comma pedal pushers because there are people who make flowers and that way you can search for pedal pushers, flowers and bone you've got a whole collection and then just use the book module make make yourself a little blurb book and you saw how quickly it will design a one up book, make a little blurb book have it printed it'll cost you know more than one hundred bucks probably lasts it depending on what size of book you make and send it off to him and it took you you know, fifteen minutes to come come up and make a book for a client if you have wedding search weddings, comma and then you know a vendor that you gets you lots of work like a coordinator and type in weddings outstanding occasions and now all the weddings that I've done for outstanding occasions will show up. I can just go through and take the ones I want with the quick collection here or the the collecting them in the in the target collection and then once I got a highlight a mall make a book fifteen minutes and I've got a book that I consent to someone and they're like, wow, that's awesome! That will get you a lot more work than you know, an ad on, you know, the knot or whatever, you know? I mean, because you you are literally handing something to the decision maker, the person that's promoting. So so having an organized portfolio, it is absolutely critical to success. There's, there's nothing that will a short of being a good photographer and meeting people going out and talking to people and having conversations with people who will get you jobs. There's nothing that's, more important about being successful isn't business than having a good portfolio, because the good portfolio organized portfolio allows you to interface with people and give them what they want. And until you can provide what people want on a timely basis, you can't be recognized as a great photographer because they just don't see you if you can't if you can't, if you can't get published because every time publisher calls you are or sends out an all call for images, it takes you two months to find something you're never gonna get published. And I'll tell you what, I'll tell you a horror story, I was um I have a lot of pictures of sweden because I did my master's thesis in sweden and so I've got all these interesting pictures from sweden and the people who make all of the posters and prince and frames and stuff like that for idea called me we'd like to use some of your photos from sweden which they found on the website that was showing my master's thesis work from, like, six years ago six years before you know, whatever before the date and it's just little little photos like this they're like we love those we love good to print them and have them sold in iike stores as like awesome, right? Awesome and this early on in my career I was like, yes, I'm a stock photographer, you know? And uh and unfortunately those were all film, so it was a slow process to go get him. So I so I went in and found all of my film from from sweden and I started scanning him in and re touching him and getting him ready and and and originally they just say it's post us a website with, you know, twenty or thirty of them to pick from and so but I had to go through all this process and by the time I had posted the wedding they were already in press lost the job now you tell me that having and a quick and easy to access portfolio isn't important had I had those films already scanned already ready for print and had them in a new easy to find portfolio management system, and they had called me and said, we want a gallery to choose from I could have posted him that day, they could have chosen him the next day, and I could have been to press with them two months later, and I would've been making a lot of money off of posters and I kia, but I lost the sale. Why? Because I was slow and in the end today, it's not the big that eat the small it's the fast that eat the slow if you're not fast, you're done, okay, so I can't stress it enough a good portfolio well organized, well, key worded is the best thing you can do to make sure that you're able to get published, that you're able to find images to get jobs, and just so that you can do cool things with it. You know, you could just go, you know, on a regular basis, you can go to your portfolio and I mean, how many of you are trying to think of things to post on your block? You know, you like what I posted on my block, I don't have any new jobs what if you just open up your portfolio every single day and post one image to facebook or post one image to your block right? They give you something to post and it wouldn't be hard to do you just search I don't wantto do weddings okay weddings, four star weddings and with flowers ok, I want to talk about flowers to and that you have an image and next segment we're going to talk about posting to facebook from your portfolio so you literally be able to open up your portfolio and just grab an image dragging in and hit published and you don't even have to turn on facebook, which actually I prefer not turning on facebook I prefer being able to post to it but not having open it because if I opened it, what happens? Oh look jim was in alaska yesterday and you know and then suddenly I'm not making money I'm spending time because I wanted to post something to the public so it's we'll do it next segment but right now let's go to questions and I'm eager to teach you about the next segment we've got we've got we've got a couple so one of the questions from it kj am photo from nash vegas said so when you were done with a project a catalog you export as a catalog and then you delete the catalog from your catalog list no um I will answer that quickly but I'm not going to go into much detail because they they literally should watch the three day workshop right called a of ultimate light room work for flow which is available and I think it's on sale too yeah it is during photoshopped week it's completely on sale so it's a great time to pick it up but it's three days and it will explain all of that but let me just what I'm going to do is I'm going quickly just go through the I'm just going to tell you so that there's no confusion out there so I don't get people going I don't need this and you said to me yeah that's my voice for people who do stupid things you know ok, so if I'm done with this job right here and I have nothing else to do with that I've sent it to the client I right click the job and I export it as a catalog when I do that I get to choose where it's going to go and I'm always going to send it to the same place where the files exist so I would go to the job itself and I would go find where that job is let's see okay, so I go to the actual place where the job exists and I saved the catalog right here because I want it right next to all of the other files so that now this job folder could go anywhere, and it will have the raw files and the catalog inside of it. And I don't have to export the native files because they're right here next to the catalog. And then when I hits and then I need to name it so I name it catalog and export. And when I do that, then I will have one folder with all the raw images, all the j pegs, all the slide shows I've made and the catalogue that whole folder could be pulled, it can be sent anywhere you can put it on a disk over here, you can put it on, you know, it doesn't matter at that point all self contained it's its own job, and at that point, you can remove it from here and this catalogue, the working cattle will just forget about it. All right, grandma, I won't forget about you, she's, the catalog that's in the in the job folder. But I might forget about you because I am the one that's leaving, you know. So all right? Or more to the point, you're the one that's leaving the station. So, you know, ten years from now, your grandma would remember you, I might not. Also, I just want to follow up on what you said on the ultimate late room workflow class is on sale for one hundred nineteen dollars, and you can find that at creative live dot com flash courses. There you go so that person should go watch that course because it's three days and they won't make a mistake after that. Awesome! And we have any in studio questions, and by the way, just just a side note. If anyone's going to w p p I this this, uh, two weeks around, we can have from now, I'll be there. So look up on my website, I'll be there teaching a lot of different classes, workshops and all sorts of stuff so they can certainly find me there and that's a great place to ask, really in depth questions, I'll be actually teaching a workshop that's all about, you know your questions so it's four hours of personal attention can be done now. So I've been thinking here, jared, and I'm wondering if your garage is nearly as organized is everything that you've taught us here, too? E because I want to see it because you are a no, no, no, I'm going to stop you right there, because my wife is probably watching right now and she's just laughing her head off, because the garage is the one place where all things go that I don't know what to do with and my wife is more organized than I am so she's super super organized I'm but mike, my physical world is less organized than my digital world my digital world very well organized but that's because I make money doing it the reason I'm organized is not because I'm persnickety it's not because I am I have, you know oh cd or anything that the reason I'm organized is because I actually am unorganized and so I create systems to keep me from screwing up because otherwise I'm just like every other photographer I'm a scatterbrain I'm just like to me the pile over here, apollo, whatever it doesn't matter right? It doesn't it's hard for me too, so I have to create systems to keep me in line and as long as I create a system that I'm organized but if there's no system not organized and then so if you're not an organized person, you have to create a system you have to otherwise you're just going to flounder you you're never going to get things done, so I I even have a very organized system for for two duis because I'm super bad at two duis and so I have to have a system to get things done otherwise it won't get done

Class Description

The Portfolio: An introduction to the Lightroom portfolio design. The Auto Portfolio: Automating your portfolio for effortless portfolio updates. Finding Images: Using keywords, smart collections and metadata for quick images retrieval. Sharing Images: Quick and easy ways to share your portfolio images with the world.


Software Used: Adobe Lightroom 4