The Art of Selling What You Make
The Art of Selling What You Make
Class Description
If you have serious crafting skills and are ready to transform your work from a pastime to a thriving business, this three-day immersion into sales and marketing in the age of Etsy® is for you.
Taught by business strategist Tara Gentile, this course will help you think like a service-based business to maximize positive customer relationships and sales. Using and applying basic pricing strategies and psychology, you’ll learn how to set prices that reflect the value of what you do while still remaining realistic for your customers. You’ll learn how to write marketing materials and create an online presence that piques the interest of clients.
You’ll also learn how to effortlessly guide customers through each step of the purchasing process, from the first spark of initial interest to the final transaction. Tara will show you how to apply your skills in online venues like Etsy®, real-world settings like craft fairs, and beyond.
This course will give you the concrete, pragmatic tools to connect with customers, make sales, and share the unique things you make with the world.
Lessons
1Bonus Video with Purchase: "Google + Hangout with Tara" 2Day 1 Pre-Show 3Overview of Today's Goals 4FreePreview: Gather your Virtual Focus Group 5Camera Study 6Chart the Course for your Customer 7Breaking Down the Charted Course 8Holes, Not Drills 9Questions & Student Hot Seat 10Content Marketing 11Strategic Partnerships 12Business Model 13Wrap-Up 1Day 2 Pre-Show 2Overview of Today's Topics 3Making Money Should Be Beautiful 4Money Myths 5Student & Internet Questions 6Pricing Strategies 7Pricing Formula 8Value(s) Driven Marketing 9Moving Towards Value 10Pricing Practicum: Ana Apple 11Pricing Practicum: Bird of Virtue 12Pricing Practicum: Studio MME 13Pricing Practicum: Sasha Cagen 14Pricing Practicum: Jen-Na 15Student & Web Questions 16Day 2 Wrap-Up 1Day 3 Pre-Show 2Today's Goals 3Sales, Marketing, and Distribution 4Selling Through Email 5Sales Pitch: Studio MME 6Sales Pitch: Bird of Virtue 7Sales Pitch: Ana Apple 8Sales Pitch: Sasha Cagen 9Craft Show: Sasha Cagen 10Craft Show: Bird of Virtue 11Craft Show: Jen-Na 12Craft Show: Ana Apple 13Craft Show: Studio MME 14Final Questions 15Day 3 Wrap-UpReviews