Craft & Maker > Business > The Art Of Selling What You Make

The Art of Selling What You Make

 

The Art of Selling What You Make

 

Class Description

If you have serious crafting skills and are ready to transform your work from a pastime to a thriving business, this three-day immersion into sales and marketing in the age of Etsy® is for you.

Taught by business strategist Tara Gentile, this course will help you think like a service-based business to maximize positive customer relationships and sales. Using and applying basic pricing strategies and psychology, you’ll learn how to set prices that reflect the value of what you do while still remaining realistic for your customers. You’ll learn how to write marketing materials and create an online presence that piques the interest of clients.

You’ll also learn how to effortlessly guide customers through each step of the purchasing process, from the first spark of initial interest to the final transaction. Tara will show you how to apply your skills in online venues like Etsy®, real-world settings like craft fairs, and beyond.

This course will give you the concrete, pragmatic tools to connect with customers, make sales, and share the unique things you make with the world.

Lessons

  1. Bonus Video with Purchase: "Google + Hangout with Tara"
  2. Day 1 Pre-Show
  3. Overview of Today's Goals
  4. FreePreview: Gather your Virtual Focus Group

    Your product or service has unique value for your buyers – learn what that value is.

  5. Camera Study
  6. Chart the Course for your Customer
  7. Breaking Down the Charted Course
  8. Holes, Not Drills
  9. Questions & Student Hot Seat
  10. Content Marketing
  11. Strategic Partnerships
  12. Business Model
  13. Wrap-Up
  1. Day 2 Pre-Show
  2. Overview of Today's Topics
  3. Making Money Should Be Beautiful
  4. Money Myths
  5. Student & Internet Questions
  6. Pricing Strategies
  7. Pricing Formula
  8. Value(s) Driven Marketing
  9. Moving Towards Value
  10. Pricing Practicum: Ana Apple
  11. Pricing Practicum: Bird of Virtue
  12. Pricing Practicum: Studio MME
  13. Pricing Practicum: Sasha Cagen
  14. Pricing Practicum: Jen-Na
  15. Student & Web Questions
  16. Day 2 Wrap-Up
  1. Day 3 Pre-Show
  2. Today's Goals
  3. Sales, Marketing, and Distribution
  4. Selling Through Email
  5. Sales Pitch: Studio MME
  6. Sales Pitch: Bird of Virtue
  7. Sales Pitch: Ana Apple
  8. Sales Pitch: Sasha Cagen
  9. Craft Show: Sasha Cagen
  10. Craft Show: Bird of Virtue
  11. Craft Show: Jen-Na
  12. Craft Show: Ana Apple
  13. Craft Show: Studio MME
  14. Final Questions
  15. Day 3 Wrap-Up

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