The Art of Selling What You Make
If you have serious crafting skills and are ready to transform your work from a pastime to a thriving business, this three-day immersion into sales and marketing in the age of Etsy® is for you.
Taught by business strategist Tara Gentile, this course will help you think like a service-based business to maximize positive customer relationships and sales. Using and applying basic pricing strategies and psychology, you’ll learn how to set prices that reflect the value of what you do while still remaining realistic for your customers. You’ll learn how to write marketing materials and create an online presence that piques the interest of clients.
You’ll also learn how to effortlessly guide customers through each step of the purchasing process, from the first spark of initial interest to the final transaction. Tara will show you how to apply your skills in online venues like Etsy®, real-world settings like craft fairs, and beyond.
This course will give you the concrete, pragmatic tools to connect with customers, make sales, and share the unique things you make with the world.
Lessons
Bonus Video with Purchase: "Google + Hangout with Tara"Day 1 Pre-Show
Overview of Today's Goals
FreePreview: Gather your Virtual Focus Group
Camera Study
Chart the Course for your Customer
Breaking Down the Charted Course
Holes, Not Drills
Questions & Student Hot Seat
Content Marketing
Strategic Partnerships
Business Model
Wrap-Up
Day 2 Pre-Show
Overview of Today's Topics
Making Money Should Be Beautiful
Money Myths
Student & Internet Questions
Pricing Strategies
Pricing Formula
Value(s) Driven Marketing
Moving Towards Value
Pricing Practicum: Ana Apple
Pricing Practicum: Bird of Virtue
Pricing Practicum: Studio MME
Pricing Practicum: Sasha Cagen
Pricing Practicum: Jen-Na
Student & Web Questions
Day 2 Wrap-Up
Day 3 Pre-Show
Today's Goals
Sales, Marketing, and Distribution
Selling Through Email
Sales Pitch: Studio MME
Sales Pitch: Bird of Virtue
Sales Pitch: Ana Apple
Sales Pitch: Sasha Cagen
Craft Show: Sasha Cagen
Craft Show: Bird of Virtue
Craft Show: Jen-Na
Craft Show: Ana Apple
Craft Show: Studio MME
Final Questions
Day 3 Wrap-Up
Reviews
- <p>I came in on the rebroadcast. Tara is so AMAZING!!! She made me realize that I could take my product out of the box on how we think about selling our products into awesome creative ways to get my product out into the world. I purchased this course to refer back to in the uplifting style of selling that Tara brings to life. Tara is uplifting, energetic, optimistic giving you confidence in yourself and your product. Well worth the purchase! </p>
- I loved this workshop. It gave me so many good actionable things to do to move my business forward. This is the 2nd course I've taken from Tara Gentile, and I highly recommend anything from her. She knows her stuff, and pushes you to build a community around your business to make it a sustainable and meaningful business. I also met a lot of wonderful ladies who are on similar journeys. I highly, HIGHLY recommend this course!
- Amazing workshop! Such a mass of useful information and ideas. I will be implementing them for the next year probably. It was wonderful that it was specifically geared towards selling what you make, not a lot else like this out there. I loved the format with the five entrepreneurs who asked specific questions and then were helped individually by Tara. She helped them to tailor an approach that fit exactly their business needs. Now I just have to get organized and start making it happen!