How to Grow Your Snapchat Following
I think this course would not be complete if I didn't kind of talk about how you actually grow a following on Snapchat. You're like, okay, I'm creating all this content. Is there any way to actually, like who is gonna follow me? So according to Snaplitics these are the sources of the growth. So username is still the most popular. So this is the data from 2017. Well, 2016, 2017. So username is still the most popular way to add someone. Snapcode is another. But Deeplinks have become more popular, and the shared story. So Deeplinks is when you are actually using the links in the content on other social networks. So you can attach a link, and then... Every account has a link. Snapchat.com slash add slash your username. That's your URL. So you can easily post a URL on your other platforms for people to click and add you. But a shared story, although the number is smaller, it should not be under estimated. Because if you're creating awesome content, and if you're telling your followers expli...
citly, if you loved it, share it with a friend. Or you can create this interactive piece of content saying, actually like CreativeLive did it the other day on Instagram when you can, there are like three questions and you can add your answer, and then you can share it with your friends and see if your answers match. So this is something nice, easy, super easy to create. But it means that a user will share the snap with their friends and you get exposure to more people. There are other ways to get followers on Snapchat. And it's literally because of Snapcodes, any platform you can think of. Anything external. Again, because the discovery on Snapchat is still a little bit blurry. You can add, first of all your Snapchat account on social media. You can promote it through your emails in email marketing. You can add a Snapcode in your email signature. There is a platform I use called WiseStamp. It's super cheap and you can customize it into a beautiful signature, email signature, and you can add a Snapcode there, your picture. And a link as well for that matter. You can use ads. So a little trick. If you're running Facebook ads for example for a particular audience. You can use your Snapcode, and just add a copy that says, snap it in Snapchat. So people will not be clicking on it, so you're not gonna be charged by clicks (laughs). So you can buy impressions. I mean Facebook might block it at some point if too many people use it. But for now you can use it. So you can run cheaper ads, and people are technically not engaging with your ads, but they're scanning your Snapcode and you're getting followers. But it's really about making sure that everyone knows what your Snapcode is and how to follow you. There are also Snapchat discovery platforms where you can just add your category and brands have their own category. And then you're listed in this discovery platform. In your merchandise. Again, if you're a start-up in San Francisco or Seattle or Boulder or whatever, New York. They produce a lot of merchandise. So if you're using Tumbler or stickers. Stickers are awesome, because if you're shipping physical products, add a few stickers in the box or put a sticker on the box. Or if you're using wrapping paper for the item you're shipping, add your Snapcode as a sticker that holds the packaging. So there are multiple ways to do it and think about it. Takeover is still important. And we talked about those influencers. But again, they don't have to be influencers for that matter. It can be someone who is close to your brand, complimentary to your brand. And you can do takeovers on their account, and they can take over your account and do a story there. Discovery websites I mentioned. Your website. Again, if you add the Snapcode. On my blog on Snapchat daily, the first thing you see if you go to the home page, on the right-hand side there is my Snapcode and a little story why I started it. So you basically think where is my audience that I want to drive to Snapchat. Do they use Snapchat? Will they be using it? And add it everywhere. And again as I mentioned before, you can also share a story. Like you can have a URL so you can promote your content and show people what they're missing. You can use it on other platforms. So even if you're creating on Snapchat, people on other platforms can use it and they can think, okay, that's awesome and it's different to what I see on other platforms, so I will start following them.
Just when you think you’ve got a handle on the big social media marketing players—Facebook, YouTube, Instagram and Twitter—along comes Snapchat. Do I really have to learn how to market on yet another social platform? you wonder. Can’t I just let this one slide and call it a day?
Our advice: Don’t skip Snapchat. With more than 200 million monthly active users who send 700 million photos and videos each day, the majority of whom are in the coveted millennial age group, Snapchat is becoming an increasingly popular marketing tool for companies and entrepreneurs.
Inna Semenyuk, founder of InnavationLabs and editor of Snapchat Daily, will demystify Snapchat for marketers. She’ll show you how to use the app’s unique features and disappearing content to reach new audiences, promote your products and services in a more authentic way, and win loyal customers.
In this class, you’ll learn how to:
- Target the right audiences for your business.
- Use Snapchat’s unique features and fun editing tools to advance your marketing efforts.
- Understand the newly redesigned Snapchat.
- Tell your brand story with disappearing photos and videos.
- Evaluate your Snapchat marketing efforts.