Take It Offline
And this one is my most favorite example of how you can reach out and engage with the Snapchat audience without being on Snapchat. So you know how we talked about Snapcodes and you can create a Snapcode for any particular link. And we will walk through this process right now, but basically, you don't have to think in order to be engaging with the Snapchat audience I have to be on the platform. So they're outdoors, they're kinda indoors and outdoors, they're cafes and billboards and buses and whatever and there are people everywhere. So what Nike has done recently, they invited people to a party in LA and they were doing a drop, product drop of this particular type of sneakers. They put a dedicated Snapcode on that basketball board. I was not at that party unfortunately (laughing) though I'm not sure if they put it on fliers or anything like that, but they could've, 'cause you can put your Snapcode anywhere. And what happened next is you had to Snap it, just open the Snapchat app, scan ...
it, take a picture and you will be served this. Little window, so the person, like, cleared it on the laptop so and then it says this is the type of the product, this is the price, you tap on it, you can see the pictures, you can see the description, you can add it to bag, you can place an order. Just four steps, without leaving the Snapchat app, and you placed it, you know, on the basketball board or for that matter on a flier or whatever. The shoes were sold out within 23 minutes. (audience member laughing) And of course they had the right audience, they had celebrities and they had all the people who were interested in this type of Nike product and they probably had a limited edition. But that just shows that in the right environment with the right call to action, this is what is gonna happen. And there are companies popping up right now, like dark store type of companies which do not exist in the physical locations. They do secret product drops because, and people are driven to it because it's exclusive, it's cool. If everyone keeps asking when Nike Star Wars trainings, knickers are gonna come out, sneakers are gonna come out, then people keep asking about it but if you follow the right channels and there's a product drop you can get an exclusive product. Snapchat, Snapchat's own store, Snapstore, operates this way. They pulled all the products from Amazon where they had, like, backpacks available and some other, you know, like plushies, little toys and cups. They are not selling through Amazon anymore. What they are doing is that you can find the Snapcode in the discover page, you can tap on it and you are served, or for that matter if you see it somewhere else, in an article, whatever, you can Snap that code and it will launch a store in the Snapchat app. And then you can see what products they have available. I purchased this sweatshirt that I really love from Snapchat without leaving the app. They do not have it on the website. They promote it sometimes on social media but it's more about the word of mouth and being really cool and having fun (laughing) and accessing exclusive product. So how do you create the Snapcode? You go to snapchat.com on your computer, make sure you're logged in. You tap Snapcodes and then you put the link you want to, you want to use to create a Snapcode, and it can be anything, right? So again, if you create a landing page, it can drive if you want your Snapchat audience to your Instagram account if you want, but basically can be any link. And then you just tap Make A Snapcode and then you can download it. What you can also do is add a picture so, because that makes it more personable, gives an idea, so if it say, you know, maybe a lipstick that you are promoting then you will add that picture, so you can add a picture. If you're not attentive you can look like a Shrek with that shape. (audience laughing) But joking aside you can, once you're happy, and you can replace the picture, it's okay, you can download your Snapcode. And what happens next, once you have that picture, you can put it anywhere. If you're still using print ads in a local newspaper that is maybe read, a student newspaper that is read by students you can place an ad there, because they will be, like, "Okay, I know that, "I know what Snapcodes are, I know how to scan it." And then you will serve it. Maybe you will do billboards, maybe you will do business cards, banners, any merchandise, on a tee, you can put it on a t-shirt, packaging. I even have my Snapcode on PopSocket on my phone, so this is something, you know, that helps to hold the phone really easily and I never dropped it yet with this PopSocket, but I put my Snapcode here so if someone wants to connect with me on Snapchat they can just scan it, take a picture in their Snapchat and they will see a popup window with my account and they can start following me. So you can put this Snapcode literally anywhere, like, these are not all of the examples. You can promote it on other social networks, you can advertise it on a bus, whatever channel works for you, if you are using more traditional channels and you want to grab attention of the younger audience, do the Snapcode 'cause they know what to do with it and you can serve any content behind that Snapcode using a URL and, you know, you can go wild with it. It can be a video, it can be product link, whatever your imagination kind of brings you to. So these are some of the tactics we've covered, I hope it gives you some kind of inspiration and you kinda, how you can get creative with Snapchat. However, these are not all the things. Snapchat introduces new things all the time. As I mentioned to you they are doing connected apps, they are improving the map, so we can see more and more features coming out and that's why it's actually so hard to put an educational course together on Snapchat because they are changing so fast.