What We've Learned
So we've discussed whether Snapchat is right for your business. So if you want to reach out to younger audiences, then it's probably the best for you because they have the exclusive video of the audience. We learned about how Snapchat works, but the main thing here is that you have to just go and try it and don't be afraid and go with an open mind. It's okay to feel old. It's okay if you feel like you don't understand it, but just like tap on everything and see how it works and like what you can create. We've talked about how you can grow your brand and what tools you can use and we've learned from some other brands that have been doing a good job on Snapchat. This it it. If you want to learn more you can go to snapchatdaily.com or just get in touch and I'll be happy to talk about Snapchat. Also, if you start using it for your brand or for your personal brand, if you're making it a success, do get in touch with me and I'll be happy to feature you on snapchatdaily.com and talk about you...
r success. Thank you. (audience applauding) I think we have some time for questions.
Yeah, we can get a couple of questions in if there's anything in the audience. Yeah, perfect. Let's get a microphone to you.
Are there metrics for the snap codes or is it just the URL that you put in yourself?
So if you use a snap code and you attach a link to it, so for example, a specific product link, then you should be tracking it on the backend of your website.
So we could use a UTM link then?
Yeah, literally any link. And that's why I think it's so awesome and a lot of people do not know about it because yeah you can attach a UTM link if you're placing that snap code and using it in a particular other social network or in a physical product, you can create different links.
So my question has to do with the username. I currently have a personal account and that's all I've been using it for, but my audience is definitely younger and I think there would be ways for me to reach out to them. Should I create a separate business account or can I keep my personal one 'cause I'm a wedding photographer and like mainly what I would be selling at the end of the day, especially I feel like through Snapchat is myself and my personality. So do you think I need a business handle or can I just use my personal?
I would say use your personal because at the end of the day, people want to work with you and that's perfect for solo entrepreneurs because you can show your personality and a lot of brands who are not individuals, they struggle with that. They're like we should show our CEO on Snapchat? Why? But you're much more flexible because your business is you and your time. So I would totally use your handle and just start working with it and you can create a business account within your current account. So you just go to the Snapchat (mumbles), you follow the steps and you can create filters, like (mumbles) filters or other things that we've talked about. You can start ads if you have a business account, but you can do it from the same account. You don't have to create a new one.
Cool, alright thank you.
Do any authors come to mind that are promoting their book on Snapchat for kids that are 13, 15, 16?
I don't have anyone specifically coming to mind, but if you are working with younger audiences, I think with teenagers, I think that can work really well. It will be a matter of maybe creating a content plan showing parts of the book and showing what problems it can solve or what questions it can answer, so I would think like familiarizing your potential audience with the content of the book and giving teasers. Like making it a little game can help you drive more interest.
The client that I'm thinking of wrote a book that focuses on children, like little kids that are like build a confidence through spoken word and when you mentioned a Snapchat TV I was like (gasps) that would be great.
So imagine if they interviewed a number of people in the book or if there is someone in the space who would be interesting to this audience, yeah, if they do a Snapchat show, then they just do interviews and answer questions and maybe they answer questions, they answer that person whether it's a celebrity or not. The questions that other young people are struggling with about their confidence and were they shy as a child? How they overcame it? Were they bullied? How did they deal with it? Basically you're bringing someone interesting, you're asking them questions that your audience can relate to and then you're saying that's a teaser, more in the book. And then you attach a link or you do a snap code or you do a promotion saying like right now if you order you can get 30% off or whatever. Or you can add a signed book or something.
I have a couple online questions just asking about username and kind of best practice for creating a username because as you're saying it's not that easy to search people sometimes, so just what would be your tips if you were starting an account with a new name?
I think as the number one piece of advice, I would make it consistent across all platforms because if historically someone has been using a slightly more complicated username, but if you use exactly the same one on Snapchat, then if you're sending your audience there, then it's easier for them to find you. Otherwise, I think, I would just stick to something that describes the business or if it's the name of the brand. I mean, these are kind of very straightforward, especially if you are, because you can link, you can provide a URL that links to your account or use a snap code. People do not have to type stuff and make a spelling mistake when they're typing your brand's name, especially if it's like a little bit more complicated name. But yeah, as a best practice, I would just make it consistent with other platforms.
Thank you. (audience applauding)
Just when you think you’ve got a handle on the big social media marketing players—Facebook, YouTube, Instagram and Twitter—along comes Snapchat. Do I really have to learn how to market on yet another social platform? you wonder. Can’t I just let this one slide and call it a day?
Our advice: Don’t skip Snapchat. With more than 200 million monthly active users who send 700 million photos and videos each day, the majority of whom are in the coveted millennial age group, Snapchat is becoming an increasingly popular marketing tool for companies and entrepreneurs.
Inna Semenyuk, founder of InnavationLabs and editor of Snapchat Daily, will demystify Snapchat for marketers. She’ll show you how to use the app’s unique features and disappearing content to reach new audiences, promote your products and services in a more authentic way, and win loyal customers.
In this class, you’ll learn how to:
- Target the right audiences for your business.
- Use Snapchat’s unique features and fun editing tools to advance your marketing efforts.
- Understand the newly redesigned Snapchat.
- Tell your brand story with disappearing photos and videos.
- Evaluate your Snapchat marketing efforts.