Snapchat Best Practices
And now, I want to give you a few more examples of brands that, I think, that are doing a really cool job on Snapchat for more inspiration. BNP Paribas is a French bank, financial institution, and they have a problem of hiring people. They're doing a good job pretty much in any, every platform, every social media platform and they totally nailed the thing that, even if you are a financial institution, you don't have to be this boring brand. They are showing their teams, they're doing interviews with their teams, they're doing takeovers by teams from different offices. So when they log in into their Snapchat account and are taking them around the office, explaining how things work, and introducing different team members, talk about their culture, talk about the fun stuff they do in the office. But they do a particularly good job on Snapchat, so because for them it's important to hire young people to work in the front office and the back office. This drives a lot of people into the door,...
because imagine if you have a traditional financial institution bank and a fun one. As a young person, where will you go and work? NextGenVest is an awesome company in New York. They do financial advising to students, so a lot of grants, money available for your scholarship, are not claimed because young people just do not know how to claim that amount of money and supplement, and basically can help them to get a place in the right University or school. So NextGenVest, they do tours, campus tours through Snapchat. That's the easiest way to show what a campus looks like. If I was a student, making a decision if I should go and study in that particular University, instead of looking for random people, random current students in that University or school, I can go on that account and I can start exploring different schools through the stories they post. And because those stories are created by students on campus, they literally walk you through. They're like, this is the entrance, this is our area, this is where we play, this is where we study, these are the books we're given, this is what we pay for it, this is what we don't pay for it. How do I make my ends meet when I'm studying if it's very, if it's very expensive? And people who follow, students who follow this account, they can ask questions. And then if they do need actual financial advisor to walk them through the process, then they can speak to NextGenVest, and that's where they make money. But it's an awesome way and it's a perfect match because it's a student audience, and it's taking them behind the scenes, it's engaging through asking questions and answering those questions, and they close the deal because the student can go and get actual advice, financial advice from their advisors. This one is so creative, I hope you guys will like it, and it's also a French company that did it. It's a supermarket. So what they did, they also use Snap Codes, as you can see. But what they did, they filmed a story, they do film stories, with Snapchat Spectacles. How the fish is caught, how it's taken to the store, and then how it makes it to the counter. So they film it with Snapchat Spectacles, and they create a story, and because the story lives 24 hours, if I'm coming to the store, if I'm scanning it with my Snapchat app, I see the story, I know exactly how this fish made it from the sea to the store, and that it's fresh. Because the stories only live for 24 hours. It sounds a little bit like, well who will use that? So, if, again, if someone who uses Snapchat and they know what that Snap Code is, they will do it because it's fun. Also, if the person selling the fish says, "check it out, you'll be surprised, you will actually see how this fish made it to the store," that's really cool. And again, that shows transparency, the supply chain, and it cost them two pairs of Spectacles, maybe even one, which costs like $130, $140 in the US? So you buy the spectacles, you just do what you're doing, just you keep tapping and filming the stories, and there you go. You have a piece of content, a story just by tapping and without actually planning or doing kind of hard work, kind of type of content. And another one, another company that is awesome, Snaplistings. They sell multimillion dollar apartments through Snapchat. So again, if you think you can't close the deal with Snapchat or the audience is too young or whatever, know you can if you're talking to the right audience. In their case, they had a good amount of publicity because they were the first ones, I'm not sure actually there are any companies that do these kind of things through Snapchat. But basically, they come to, you know how hard it is to find an apartment in San Francisco, and New York is in the same position, whether you rent or buy. So they take people, real estate agents take over their account, go to that particular apartment, and they do exactly what you do when you come to see an apartment. They're like, we're walking in, and this is what's happening, this is the hall, and this is what I see. If you go to the left, you see the bedroom. The bedroom is this size and it has automatic blinds and whatever. And it's that amount of square feet, and these are the features. These are the downsides. They probably don't focus much on downsides. But they're like, this is the view. So they show the product and then there's a call to action. So they say, "You want this apartment, contact us." And they do not necessarily sell the actual apartment on Snapchat but they create much more demand, and if you're a busy person and you cannot make it on time when the apartment is shown, then you can do it through Snapchat, and then they follow up with the clients after and close the deal.
Just when you think you’ve got a handle on the big social media marketing players—Facebook, YouTube, Instagram and Twitter—along comes Snapchat. Do I really have to learn how to market on yet another social platform? you wonder. Can’t I just let this one slide and call it a day?
Our advice: Don’t skip Snapchat. With more than 200 million monthly active users who send 700 million photos and videos each day, the majority of whom are in the coveted millennial age group, Snapchat is becoming an increasingly popular marketing tool for companies and entrepreneurs.
Inna Semenyuk, founder of InnavationLabs and editor of Snapchat Daily, will demystify Snapchat for marketers. She’ll show you how to use the app’s unique features and disappearing content to reach new audiences, promote your products and services in a more authentic way, and win loyal customers.
In this class, you’ll learn how to:
- Target the right audiences for your business.
- Use Snapchat’s unique features and fun editing tools to advance your marketing efforts.
- Understand the newly redesigned Snapchat.
- Tell your brand story with disappearing photos and videos.
- Evaluate your Snapchat marketing efforts.