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How to Use Live Online Broadcasts

Lesson 5 of 21

What kind of stories can you tell?


How to Use Live Online Broadcasts

Lesson 5 of 21

What kind of stories can you tell?


Lesson Info

What kind of stories can you tell?

So as we're talking about stories and different kinds, there's There's really four ways that I look at storytelling, and this has been referenced in the Snapchat class that was taught here a swell. Storytelling is the cornerstone of live video, and your stories can be any of these categories or a mix of sometimes all of them. Put together. Your stories can be educational, informative. Everybody knows something. If I asked for a show of hands in the whole audience and say, How many of you know something? Everybody's gonna put up a hand because we all know something about something, Even if we don't know that we know or we think that everybody else knows odds are we know something in a way that others do not know. And as I go into these, let me hop back and just preface this by saying, My personal belief is that everybody's created with passions and talents and skills and abilities and knowledge and personality that when you take all of that, glom it all together and it becomes us in thi...

s earth suit that were in here for, you know, for our time here it it's because we're designed to bring a unique value to the world. And to illustrate that point, how many health and fitness books do we see come out a year? Oh my gosh, there's this one And there's this type of And then there's this one. Now everybody's doing this. Why so many? Because each one tackles one unique angle that sets it apart and makes it different from what everybody else is. Teaching 90% of that diet book could be the same as this person's diet book, but it's that 10% of that 5% that one small adjustment that becomes the theme for their whole philosophy, which is why people then go and buy that book or watch this training or follow that guru and people discover which one works for them. So even if you are, your knowledge is in a very broad arena. There's something about what you know that you can teach that stands apart. In fact, a lot of people look at what they think they know that's different, and they hold back on that because nobody else is talking about. That should be the reverse. That part of what you know that frightens you. The most that your most scared to talk about? Guess what? That's your thing. That's sorry. That's your thing. That's what you need to talk about, the one thing that you see differently because that's the angle that the world needs to hear. So they contest so they can try that so they can prove that for themselves in their own lives. So we all have value to bring. And if we are not using our passions, our talents or skills, our ability, our unique personality to bring that message and bring value to the world around us. I'm not saying it has to be live video, even if it's just our close circle of family and friends. And we're withholding that uniqueness that we bring don't withhold. So we have educational, informative content. What you know, we have inspirational and motivational type of content. Whereas educational speaks to the head. Inspirational speaks to what the heart, and that's what that is all about. We have entertaining content. What do I mean by entertaining whatever you consider entertaining for some people with music? For others, it's comedy. For others, it's magic. For some, it's just people being silly know anybody like that? Oh yeah, This guy, I really can't sing. I can't act. I can't dance. I dont do magic I If if something I say it's funny, it's not cause I'm a comedian. It's because it's just off the cuff. So for me, entertaining means just being me. If people enjoy watching that, then great. And finally, if all else fails, if you're not sure what you're live videos should be about, You know, I don't know what I want to share knowledge wise, I don't know how I want to inspire. I'm not sure I'm entertaining. Share experiential, And we're gonna talk a little bit more about what experiential means. So we referenced knowledge and information and a lot of brands. Really? Any brand can train through live video about their industry. And let me just ask you really quickly your name hellis hellis And what do you do? I teach yoga therapy, plot ease and you just can't help it. I just saw a great mean the other day. I thought they said pie and lot, So that's a great thing. I mean, you teach that, and so live video is made for somebody like yourself because that speaks not only to the information and education, but also motivating and inspiring people. Right? We do one more competitive Mike over here. What's your name? Nicole. Nicole. Would you do? Ah well, my real job in the social media manager for a tech company, and I just got them live streaming with great results. And then I also have a beauty and cooking YouTube channel. So fantastic. So you are teaching through YouTube how to do hair, make up clothing, fashion and also cooking at the same time. Not being able as you cook. I think there's a combination video there. I like it like maybe you should think about that. Okay, thank you for that. So you can already see, regardless of the brand. There's something that they you can teach through that And let's go ahead and watch air. And now in, Ah, a short clip of one of his live videos, as he is teaching we're gonna be discussing today the TW broadcaster dual broadcaster from our Con Mounts might say, Why do I need a dual broadcaster? Well, a lot of people these days want to reach more than one platform or more than one audience. And the best way to do it is the dual broadcast. You can do it on periscope Facebook, Live Buster. All these great live streaming apps. Let's show you this device real quick from our con amounts. This one is for a full size tablet, side by side with a phone. I'm gonna take my IPad pro 9. inch, and I'm gonna install it here in the holder like that. And then I would actually flip it so that it's in the vertical position. And then also, I want to put my IPhone six plus over here on this holder and lock it in like that. So both of these devices are now held stable in the tw broadcaster. It is actually a height adjustable device or mount from 17 to inches tall like that. So I used find the height you want and lock it down. And then now you are ready to do your broadcasts. Simple. Just demonstrating and teaching people. Here's how you do this. By the way, I just noticed something that I've seen a bunch of times on his video, and it's subtle, but it makes a huge difference. Are you picking up on what it is? Anybody? What? The emoji, the emoji pillow with glasses. And it looks like Aaron. And it's a small thing. Small flash of color of a pillow that he probably spent $7 on to put in his set. And I don't think I need color splash on here. That is a reflection of who he is. So he added something to his set that he just liked is very natural, authentic, and that's what makes it work. If you were looking at my said, if you watch any my life videos, I do a lot from my home and you will see crazy things. Position that air there just because I like them not because I'm trying to create ah, set. So appreciate that. Thank you, Aaron. So that gives you an example of an educational type of livestream. Inspirational and motivational can be done so easily, especially when you are sharing life experience right. I often feel that the things that we go through our there so that we can then speak to somebody else's life, who is going to be going through something similar that's where inspiration comes from, is to be able to say, Hey, that thing that you're experiencing, I've been there, I'm still standing So there's hope that you will is, well, motivational videos, you know, especially people who are in fitness. You can do this, push through. Come on, five more reps. People do that on live video, and it's very effective. And what I want to do is I want to jump ahead to a friend of mine fella that I met earlier in 2016. His name is George Bryant. George's ah, military vet almost lost the use of his legs and, uh, is healthy and standing tall today. He now inspires people around the world through his stories and through his paleo cooking live streams. And I had Georgia's a guest on my show before, and I asked him for this segment to give me a demonstration not of him cooking, but a little clip of his inspiration. So let's take a look at George Bryant. So it's time that somebody's honest with everybody, including myself. I say this because I need it with myself. But I'm so sick of seeing people make comments like, Oh, I can't lose weight. I can't do it I don't have time to do it. Listen, If I watched your life and I watched the hour that you watch television at night I would tell you to go work out Or if I watch your snacking throughout the day I tell you to stop And I'd slap your hand if I followed you around The thing is we all love time If we choose to have it we can all eat healthy If we choose to eat healthy we can all eat Paleo If we choose to be paleo we can all eat anyway that we choose to eat if we choose to do it, it's a choice nobody forces you to choose but yourself it may not be the popular vote, you know you might not make friends by saying like Hey, I'm not coming to dinner tonight because I can't eat that food or Hey, I'm not coming out for drinks tonight because they're not good for May or hey, I'm not coming to the birthday party because I'm just too tempted to eat the cake or hey, I'm bringing my own food. Don't be offended, but I can't eat your dinner. It may not be the popular vote. People might not like you. You may have to stand up for what you believe in, regardless of a few. Have support or not, I recorded a YouTube video on this. You have to believe in yourself so much that no one has any other choice but to believe in YouTube. Who's fired up, right? That is motivating and notice his set. He's just walking through his house and you could see the beginning where he was sitting in the kitchen behind them. He does a lot of his videos from there. So without any further ado, let's bring on the civilized cave Man. My friend George. Brian. Hey, George. What's going on? Okay. Is that a set? Are you really somewhere beautiful? I'm really somewhere beautiful on the island of why you, right? Oh, get out. I'm on my way. We're all just going to Hawaii. Oh, that's fantastic. Stream from Hawaii. They had you all the way. Yeah. Thank you so much for joining us on your vacation today. That's that's really kind of you couldn't have asked you to be in a more beautiful spot. No kitchen there. No kitchen? No. Get your we have one in the house, but the Internet is horrendous. So I've been live streaming every day like, um, cheeping down a river and declining all that stuff. So something has nothing to do with cooking. You're just sharing life experiences totally 100%. You know, I you know me. And thank you for having me, by the way, hello, everybody on creative lives. You amazing human beings. You know, food for me is a window into people's lives. But people don't just three meals a day. They have life in between it and it creates relatability. And people get to see a way that somebody else lives their life, the choices that they make, how they travel and eat better. And it inspires them and hours them to make better choices when they're in a similar situation. I'm just curious. Are you actually dual streaming at the moment? I'm not okay. I know Creativelive again, madam may Well, the your streams, you get to say what you want, but I was just writing ready to go? I would I was curious. I thought maybe you were also in Facebook at the same time, So I alluded in the introduction That how you are a survivor and you went through a critical time in your life. And the reason I brought you on for the inspirational section is related to that story. So if you could kind of summarize, we don't limited time a little bit about what happened. Yeah. So I'm a I'm a driver, not a survivor. And I, uh, in 2000 for I had exercise induced compartment syndrome. Long story short, the blood stopped flowing in my legs. They started swelling to the point where they were gonna tear open. I had six surgeries, spent 12 months in a wheelchair, 18 months of physical therapy and gained £100. They told me they were gonna amputate my legs. I'd never walk again, and I just very simply said no. Um, I started training myself. I ended up doing a marathon half iron, man. I tied the world record for a standing box, jumps on, uh, did another deployment to Afghanistan. All well, overcoming a 12 year battle with an eating disorder which was bulimia. Got medically separated from the brink for after years, decided to make in helping people my full time passion and job were without excuse, right? You hear a story like this and think I love that attitude that you just said. No. Sorry, George, You're not gonna have this. Uh, no, that's not how it's gonna be. And because you were willing toe not accept that in to push through. And now we're stronger and healthier than ever. You're taking what you discovered and inspiring and teaching and entertaining people through experiential type videos. You're covering all the bases of storytelling. Yes, sir. Yeah, I think one of my favorite things is that I used food as like a gateway. Like, if I can get someone to wash may make a deserter cook of food. It's a gateway drug to me to get to your soul. And food is such a relatable thing. Like we break bread around it. It's about family traditions. It's like this comfort zone in a positive anchor. So if I can get someone to open up or make a recipe, I know that they're, like, open and authentic and vulnerable, and I have the ability to, like, reach in and kind of touch them. And if I leave one little nugget that they can take forward. And every time they take a bite of bacon, they remember I said, Hey, go do it or hey, put a smile on your face or hey, go help a stranger than I think I'm winning. So the old adage is true. The way to a man's heart is through his stomach. 100% you practice said at least three times a day and a woman's heart rate. People in general, like we, we all have a relationship with food, sometimes a healthy relationship, sometimes not so much. I'm probably in the not so much. I probably need your help. I need some hugs and bacon, which, by the way, that is your hash tag Hard in bacon. Talk a little bit about that. Yeah, So it came out of an interview where someone said, What are the two things that make you happy? And I said, Hugs and bacon And this was a couple years ago, and I just started using it, and I was like, I can create world peace using homes and bacon and no matter what would you say something like that like somebody smiles they had to relate to, and I've even had vegan smile and laugh at me, even with the bacon piece. And I think it's just all about being authentic and vulnerable and doing anything that we can to add some smiles to a world full of like stress and spending so much time and fighter flight, though, that we kind of get to chill, get a little chuckle, find some common ground and break the ice and forward. So when you started live streaming, did you have an audience? I had. I had a pre established audience on Facebook, for sure. And, um, what's interesting is that I continue to live street. My audience has shrunk on my live streets but become a lot more concentrated because I started having between 1000 and 2000 people on every live street and then through Facebook's changes in algorithms. And every day now I get 205 100 some days, but I find that the same people show up and it's so interactive you get like 2000 comments on one like 30 minute live stream. So it's Soaper Interactive. I love it. So if somebody is starting brand new and by the way, I'm snap chatting you. And I think if somebody is brand new to live video and they don't have the established audience Aziz, we close out our time here. What advice would you give them to get started? I would say start, because every single human being every single person watching this, you like whoever you are, has a unique message. You know, one of the things that I love about being a human being is that we're all being different forms of our life in different experiences, and it's relatable to different people. And even if you only have one person watching or two, you never know how far that ripple will travel. That one person could be the CEO of a company. It could be a mother that needs a smile just to give one more ounce. It could be a dad that wanted to quit his job and like you never know how far that ripple will travel. And the degrees of separation may always be unknowns to you, but know that it makes a difference. And as long as you're doing good stuff, you're gonna make a difference. There it is. You actually have two different handles because of character limitations so people can follow you. Yeah, the best place. This civilized ape man. So Facebook has civilized cave, man. My website is civilized cave man dot com And I will say I wanna one little nugget for you because I remember when you were showing my introduction video. I always say you have the ability to choose. I never said that. It will be easier. It will be hard. It's how you relate to it. But you get to experience your experience, and my wife always says this to me. Commitment is not feelings. As long as you remember that one thing you conceal. Tired, you can feel sad. You can feel angry, depressed or excited. But you still get to follow through with your goals. And that's how you have results in your life. I love it. If you were inspired here in the studio or at home watching George Brian, give him a hand. Thank you, George. Appreciate you. My friend brought mahalo Hawaii talk for there. So any Fantastic. Just a perfect example of somebody who had their trials and complications where many people would surrender. He what he thrived. And now, because of what he went through. He earned the right to inspire and motivate and teach others. So that's educational videos. And we have inspiring videos that you could do. What about entertaining videos? Well, there's, Ah, this fella that I met a little earlier this year. He's a young man age of my son, who his name is John Jakes. And he is inspiring people all over the world. But he's also an entertainer. Has built quite a following for himself. In fact, to the degree that he's been, he's worked with Ellen DeGeneres and been on her show, and he is a magician. That's just one facet of what he does. And as an entertainer. Let's take a look and we'll just play a little bit of this. This is a replay from a periscope. You could see he's got 97,000 followers now, and some audio, please. And we are in Washington Square Park Jae talks. What up, Jack Hoffman. How are you, guys? Great to see you. A lot of familiar faces. What's up, Oz Bell back in action. It's been a while. I missed you guys. Um I got some company here with me today. They're in the back way. We're doing some, uh, some shooting for a magazine. And I told I've been appreciating the wonderful messages from you guys. I've been getting tweets, some emails because it's, ah, better native video. He's doing street magic. Good for the camera. All right, periscope. You guys ready? We'll give him a quick mix. So right now we're on this platform a little complicated, but people watching from all over the world, okay? It's, like, were your famous exactly your famous. So here's what We're gonna do me a favor. Take out any card you want. Okay? Any car I'm gonna turn around, Show it to them and show it to the camera. Make sure that. All right. Got it. Thank you. Okay. Perfect. Great. Here's what's gonna happen. I'm gonna back up over there in just a second, because I want you to know there's nothing. Nothing affecting us. Okay, I'll take the car. Perfect. Whenever you want to say stop right there, we'll slide the card and write their periscope. Take a look. It's gonna happen on on the floor. Would you mind helping me? Perfect. You're gonna see three things happen, Periscope. The first part the breath. Some of you might have seen this before. Watch. You might have seen me do this. Take one hand. Put your hand right on my head. Right on my head. Right. Other hand. Same thing. You'll see three things happen. You'll see me breathe a little funny. You can move if you can't see the cards. All right. You know, you're you're right there. Were you watching cards? Carefully. You'll see the breath. You'll see if we run my hands together, that creates a little static. And the energy. That's when it's gonna occur. Watch what's the cards? Don't move. Watch carefully. Total focus. Total concentration. On what card? What was this card? You remember? Yeah, eight clubs like that way Entertaining young guy started with nothing, started doing street magic and inspiring people with his stories as he went and built up a following. It has an incredibly bright future because he's sharing a piece of himself in his passion with the world using live video. And you saw That's periscope. Look how unpolished that is. No, no. Right there. Producing on the fly to get this thing to work, right? That would never happen in a television studio ever. It has to be polished. But don't you feel more connected to him than you would any talking head behind a news desk? Of course you do, Aziz. We're gonna wrap up the segment here on stories in a moment. But I want to illustrate one way that Facebook is encouraging entertainment. There's an app called masquerade M s Q r d. Anybody heard of it? Masqueraders. And basically, they are encouraging people Snapchat like to put these funny face filters on themselves. And the reason I'm talking about it today is because they recently added a, um, a button right there that says live. So you may have started to see on your Facebook feed some of your friends using this app. And when I discovered it, you know, I'm 12 years old inside, so I had to go ahead and try it. We knew it was coming. And now it is finally here. Welcome to M s Q r d masquerade Live for Facebook. Ha! For the whole ward. Yeah, it's finally happened once again, Ryan sign Elson is on the cutting edge, and I saw him post about it first. And, uh, and now we are. We're live. You can download the latest update of M s Q R D and you can become a character on Facebook. Live so all of the lenses that air in the APP are available for you to stream that. So you know, I mean, we can change from Mr or Kier Teoh. Hello. I am now a happy mime. It actually shows me a period, but as long as you're here in the center, you can go live is angry Bird. You know why is the bird angry anyway? Okay, there is. It's a little wonky. I'm not gonna lie. It's free app. MSK Yordy. You can download and play with it. And you could you could do the videos just to yourself and record them. Or you can be courageous and show your friends and pump it right out to Facebook, and then we'll go live. Okay. So educational, inspirational, entertaining videos If all else fails. Experiential video. Very simple. Experiential videos show where you are, who you're with and what you're doing, That's all. You don't know what else to say. If you don't know what else you want to share your just getting started and you're like, I don't know. But you know what? I'm going to this concert, and maybe some of my friends and followers would find that interesting. I'm going to this city. I'm getting on an airplane and I'm experiencing flying in business class. Whatever it is, I'm trying to look at this food that they just brought me here. Oh, my gosh, that desert looks awesome. I want to show people this any of it where you are, who you're with, what you're doing. If you find it interesting, try it. Go live in that moment. So we're actually going to do that today? When we go live on periscope, I'm gonna be saying, Hey, Gay, we are here at Creative Live in the studios on San Francisco were live. If you want to watch the whole training, go to this site were with these people, and this is what we're doing is going to be completely experiential. Not gonna use it to teach. I'm gonna use it to show demonstrative. So there's ah lot of people who are doing this really well. One of them is my friend Jeff Goldberg. Jeff lives in New York City, and he takes people around the city and shows them cool stuff has tons of fans and followers. And I asked him if he would send me a clip from one of Hiss and he hey, went back to the winter. One of the big snowfalls and he sent me this morning. Welcome to Manhattan's Central Park. At this point, we probably have accumulation of I want to say 10 to 12 inches of snow. It was revised. Projections were revised a few hours ago. We're now expecting two feet 30 inches of snow here in New York by Sunday morning. Beautiful, indeed. Help. You're following the comments to Dolly. How are you? Cold or very cold? What did you go? There? You let your snowball periscope periscope. You had a snowball coming, Natche. All right, take your time. Hello from Poland. You ready? Get ready. All right. Good night. Thanks for coming by. Led here. Doing experiential simple notice. He didn't feel the need to constantly narrate some of it was just showing a look. There's the kids to bargaining, right? There's the snow falling people screaming and having a good time. It wasn't polished. It's not perfect. But you know what it is, it's riel and we are drawn to riel. I think that we knew all along that Riel would appeal to us. But really it was what is now kind of fake reality television. We started become a voyeuristic society, watching other people's allegedly riel lives. So much of that is scripted, though on television this is really, really live video is the rial reality TV, and we are all the players. We are all the storytellers that inspires you a little bit done it just right there. This is an example of of experiential. When I was delivering a keynote, it's Social Media Day in San Diego. It was gonna be it. Twitter decided they had some other ideas about this, and they kind of well, they kind of splashed on the parade, stepped on meerkats sunshine itself myself west when they cut them off from the social round, I mean that you would never you would not be able to just directly pull in your Twitter users to be able to connect meerkat anymore. Are you guys give each other remote? Yeah. Yes. No, I mean we're good because I know what's happening here is any way you could speak English. I can hear you dance. You're looking for the remote. Okay, get the next one. That was I'll just do this. That means forward Like that. Like the powers I have to. So parents go comes out experiential in the moment. Clicker didn't work. What do you dio? You acknowledge the clicker doesn't work? Okay, that's human. Should I be embarrassed? Cause my clicker didn't work? No, it's riel. People left experiential is just whatever's happening.

Class Description

"Great introductory course to live online broadcasting and the huge opportunities in this space at the moment. Especially useful to anyone interested in using live online broadcasting to market their business. I'm confident and excited to start live broadcasting!"Tracey Lee (CreativeLive Student)

If you are trying to establish yourself online as an expert, authority, author, or thought leader, then building your online community is crucial. Great ideas and even great products are not enough anymore. And it can be intimidating.

How do you stand out? How do you rise to the top and achieve the visibility and success that you know you, your product or brand deserve?

Live video broadcasts can position you as an expert in your field and finally help to get you found in the sea of noise. Joel Comm will break down the process in easy, manageable steps so you can get the most engagement on your videos.

In this class you'll learn how to:

  • Use platforms such as Facebook Live, Periscope, and
  • Storytelling techniques to use in your videos
  • Get the right gear to go live including, cameras, software, and apps
  • Applications and techniques for including guests in your broadcast
With this class you will have all the skills and a plan so you can hit that live button and broadcast to your audience. 


Tracey Lee

Great introductory course to live online broadcasting and the huge opportunities in this space at the moment. Especially useful to anyone interested in using live online broadcasting to market their business. I'm confident and excited to start live broadcasting!

a Creativelive Student

Joel is a great teacher and really walks through everything you need to know about Live Broadcast. This is brand new content, never shared before and it is only going to get more important in the coming years as video gains popularity in the mainstream. Take this course if you are serious about sharing your message by leveraging the power of live broadcasts. He also shares some really neat tools available in the market place such as Crowdcast and Allie Camera.


Joel Comm is the King of live broadcasts on social media. This is a fully packed course of information that will help you get up and running fast. He provides great tips for both intermediate and advanced users too. The 4th segment of this course provides a ton of valuable and time-saving information to help you market your broadcasts and videos. I totally recommend this course, and you can't beat the price.