Why Live Video is Important for Your Brand
Let's go ahead and jump in and talk about why live video is important for your brand. And to do that, let me give you a brief history off live video. Back in 2008 a service called ustream dot TV was launched and you Stream was one of the first ones that allowed us to using a website, connect a camera and broadcast to the world. And back in 2008 I was running every Wednesday morning. I did. Joel, come live from my office is in Loveland, Colorado, with my sidekick, Dan Nickerson. We launched a Tonight show type format, but during the day talk show, and we would occasionally have guests come in and it took sophisticated equipment in order to make this happen. It wasn't easy to Dio. YouTube launched their own version of Live back in 2008 as well, but for most people, YouTube was still known as the place to park your videos, where you would go toe watch cat videos and stuff like that. This is what going live in looked like we had. We tried to establish professional sets because we wanted t...
o compete with what we thought of his traditional broadcasting. The newscasters a sets, the talking heads and you had to have a nice camera. We didn't have the devices that made it easy to go live online, and you had to have banned with that would support live streaming. It was clunky, but it was great fun because we were in the pioneering phase of it and we had to come up with ways toe leverage, the technology. For example. Back in 2009 there was no split screen technology through the live video applications, and I ran a tweet a thon in 2009 to raise money and bring awareness to water is life dot com. They're one of the leading clean water initiatives that works with the families in Kenya and in India in places like that save lives. And so I invited many of my peers to come join us for this tweet a thon and to give you an idea of what it actually looked like, Remember this technology didn't exist. We had to come up with it. Here's a clip. That one. The only locker No, Mr Chris Carrillo. Hey, how you doing, Chris? I'm doing? I'm doing fine. And we're back with Pete from mashable. Welcome to the tweet of on Mr Wil Wheaton, Are you there? That's quite an introduction. Please welcome to the tweet of the Mr Mark Joyner. Mark. Hello there. We know him. Is the guy who tweeted. I was just in a plane crash from the cabin of Continental Airlines 7 37 in Denver on December 22,008. Mike Wilson, come on down. Excellent. Good to see you. Thanks for coming in. Give it up for M C hammer. Say, my friend. Good. How's it going? Going. Well, How are you? I'm doing fine. Doing fine. What is your favorite non food food for your palate? A course. I think Acorns bring tremendous deliciousness to my life. Welcome to the tweet of on Mr David H. Lawrence. Hey, how you doing, David? Blah, blah, blah, blah, blah, blah, blah. Please say more. I can't hear enough about me. The technology today exists where weaken do split screen and where we can do lower thirds and some cool stuff like that. But this is just to give you an idea of where we've been because something amazing happened along the way. This happened in 2007 the phones came out and it wasn't too many years later that we started to see the applications and what There's really three elements that helped make it possible for this to happen. First of all, we need a lot of people toe have phones, you don't have the phones and you can't do the broadcasting and you can't watch broadcast. We need APS that are easy to use, and we need band with that will support live video streaming. It's a lot of data. Well, one of the earliest haps we saw to begin taking advantage of that was one called Hang With, and I had the opportunity to work with them as a brand influencer at the Consumer Electronics Show around this time. And they had some big names on board like 50 Cent and Larry, the cable guy that were part owners. I believe in the in the company. However, we were quite there yet. It was in 2015 that the perfect storm finally hit and we had the convergence of millions and millions of people having mobile phones, the ability to stream live data still a little glitchy, but we're able to do it because of the ban. With increases and applications came out, there were easy the use and amongst the first of those were was one called meerkat. And in March of it was at south by southwest in Austin that myself and a number of others really helped blow up meerkat. All of a sudden, everybody was starting to talk about doing live video anywhere from your phone. The very next week, periscope was launched in Periscope, which is now owned by Twitter is one of the big players that we're gonna talk about today. Essentially periscope kind of killed meerkat law for a little meerkat were fund of Mercado is great for a season. One of the beautiful things about periscope and we're going to go in depth on this is how because periscope is owned by Twitter. Your periscopes actually play into your twitter stream. So people who are following you on Twitter when they see your they'll see your video actually playing. If they click on it, they can hear it. And if they're watching on their phone and they click on it, it actually launches the periscope app If we look at the Twitter app now, when we go to make a new tweet, you'll see there's an option that says live video with the bottom, right. I believe at some point my pay prognostication is that periscope will fold fully as a brand into Twitter, and it will just be known as Twitter Life also in 2015 saw the launch of a site called blab dot I am. And we're gonna talk a little bit about this kind of broadcasting because this gave us the ability to do live talk shows where we would not only be ableto welcome guests to our show, but also people who were watching could come on him in chat with us. We're actually going to do a demonstration of one of these types of live video today. In fact, we're gonna do a lot of live video. It's gonna get really metta because I'm gonna be going live on applications while we're alive here on creative life. And you people at home are gonna be pulling up your devices toe watch while you're watching here at the same time, it's gonna be so cool. Ah, lot of APS have come out since that time. Here's one called Appeared out in another one called Huzzah, and in the fall of 2015 along came Facebook into the fray, and they launched quietly with celebrities and verified profiles, something that they called Facebook live. Facebook is the 1.6 billion member beast, and they are a strong player in the live video space, and we're gonna talk a great deal about them today. I told you there were a lot of applications and a lot of choices. This is not all of them. There's mawr than this, and what's interesting is some of them are very specifically nichd. For example, live dot li, which you'll see down on the left side, is an offshoot of a popular social application called Musically. It's primarily used by kids. Teenagers toe lip, sync along to music videos and create funny videos. And because they have such a strong user base, they then wanted to give their members the option to go live. So there's niche sites, and here there's also some that could be used for anything. We are not going to cover all of these applications. We don't have the time, nor is it necessary to do so. We are going to focus on the ones that you need to know about. So there's been an evolution of media, and I want to show you how quickly things air accelerating, you know, was in the 17 18 hundreds that print began to become a thing. And then, you know, the early 19 hundreds, we saw radio become the primary form of communication. It was on Lee a few decades later that we advanced to TV uneven, shorter period of time before we had the Internet and video on demand. You know, when I was a kid and some of you that air here and some that are watching, we would have the television where you would have to get up from your chair and actually changed the channel of which you had four, maybe five options. Fast forward cable comes along and then video on demand such as, you know, the brands like Netflix and who Lou and Amazon prime come along. We are now usedto watching what we want when we want, and if it's not available when we want it, we kind of get a little upset like we want that popcorn to be popped already. Why isn't the show available? Well, fast forward again with the advent of live online video Not on Lee. Do we get to watch what we want when we want, But we get to say and broadcast what we want when we want. Who in here by a show of hands. Don't be shy. Has a story to tell you do too, you know, you dio and it's a good story and I can't wait. The hero is about all of you watching at home. You have a story to tell and the only thing stopping you from sharing that story with world is the courage to step up and say I'm going to do live video and the know how how to make it happen. And if it if it's the former that you're lacking, we're gonna give you that courage today because if I could do this, anybody can do this and I'm gonna be really vulnerable and transparent with you here. While I do believe that I have been given a gift and it really is a gift, it wasn't earned to speak. I used to be terrified to do this, quaking in my boots, running out of the room screaming because there was no way I would want to do public speaking or be live on video. It frightened me. And so if it scares you, I get it. It's OK. What you have to say is more important than any of the fears that you have, and you can overcome that.