Why Are You Starting A Community
in this chapter, I'm going to go over the first step of any facebook group to start face. How do you start an online community, whether it's a family a circle of friends or even book club, we all have a sense as humans, of belonging and as digital marketers and community leaders, you want to leverage this sense of belonging through online communities and there's no better way to do this than through a facebook group. And that's exactly what we want to do. The most successful and memorable brands. Think about it, build strong two way communication channels and they build rational emotional connections with their customers through communities. These brands are just able to build connections and that's what we want to do when we're thinking about starting a facebook group and building an online community. So why should you leverage facebook groups to build the community. These are some of the most important benefits of starting a community. First, understanding who your audience really is...
. A community, helps you understand your target market, their interests, their behaviors, their needs, the demographics, who are they? Who is your who are those best customers that you can target user generated content. This is one of the best things about facebook groups and that it allows you and your community members to share thoughts, pictures, videos, everything that you can use for ads for your website. For content for your social media, user generated content like testimonials posted on your group gives you the best results and credibility. 3rd, loyalty and retention, I have not found a better way to build a bond or relationship with your customers or potential users then through a community and through a facebook group it keeps them top of their mind and makes them feel part of something special. Fourth lead generation, a community is a great way to provide value first and then do the soft sell of your product of your service without being intrusive. You can generate them leads from that same community and fifth product co creation. And this is one of the best things if you're a SAs business, if you're a B two B company gaining valuable and honest feedback about things that work, things that don't work in your product or service is one of the best and most important things to improve your product and understand what to launch. A community is a great way to have open conversations about what things should you be changing within your product. What are those features that people are asking for? So those are five of the most important things that you can benefit by starting a community with a facebook group. So this is often overlooked, but I think it's one of the first milestones that you should achieve and it's ask yourself, why do you want to launch and grow an online community? Whether you want to strengthen your brand or build better connection with your customers, building a community around the brand is just or product. It's a way to go. These communities can rally the most loyal customers in one place, and it's really just a great fun way for like minded people to chat with each other and put your brand at the center of this conversation.